GO

Investors need to pay close attention to GO stock based on the movements in the options market lately.

Grocery Outlet remains a tactical 'Hold' as the turnaround lacks clear catalysts and Q1 FY 2026 results were disappointing. GO's same-store sales fell 1% with traffic up 2.1% but average ticket down 3.1%, highlighting persistent operational challenges. Despite trading at ~11.8x EBITDA, GO is not cheap relative to peers and offers limited near-term upside with a revised price target of $8.70.

EMERYVILLE, Calif., June 24, 2026 (GLOBE NEWSWIRE) -- Grocery Outlet Holding Corp. (NASDAQ: GO) (“Grocery Outlet” or the “Company”) today announced the launch of its 16th annual ‘Independence from Hunger' (IFH) food drive, the Company's signature campaign to help end food insecurity in local communities.

Grocery Outlet (GO) reported earnings 30 days ago. What's next for the stock?

Paul Miller Rejoins Grocery Outlet as Chief Purchasing and Merchandising Officer Ian Ferry Promoted to Chief Financial Officer Company Affirms Second Quarter and Fiscal 2026 Outlook

GO looks cheap, but the buy case hinges on turning traffic gains, store optimization and the "WOW!" mix into steadier margins and EBITDA.

Grocery Outlet's traffic is back, but baskets and margins lag as it rebuilds opportunistic deals, leans on private label, and prunes stores.

GO's treasure-hunt WOW! deals are pulling in more shoppers, but smaller baskets and promo-led margin pressure keep comps down.

Grocery Outlet Holding remains a Sell as core store performance and margins remain weak despite improved traffic. GO's Q1 saw CSS decline 1%, average transaction size fall 3.1%, and adjusted EBITDA margin drop to 3.7%. Promotions and opportunistic product mix lifted traffic, but profitability and basket size have not recovered, undermining the value proposition.

Despite spending volatility and cost pressures, BJ, OLLI, GO and DNUT are driving growth through value offerings and strategic initiatives.