Ford Motor Company (F)

US — Consumer Cyclical Sector
Peers: RIVN  TM  LCID  XPEV  NIO  TSLA  LI 

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Key Metrics & Ratings

  • symbol F
  • Rev/Share 46.5452
  • Book/Share 11.3269
  • PB 1.0565
  • Debt/Equity 3.5564
  • CurrentRatio 1.1011
  • ROIC 0.0089

 

  • MktCap 46751738323.0
  • FreeCF/Share 2.5452
  • PFCF 4.6152
  • PE 15.1066
  • Debt/Assets 0.5474
  • DivYield 0.0627
  • ROE 0.0705

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 3
  • DCF Score 5
  • P/B Score 4
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Upgrade F Wolfe Research Underperform Peer Perform -- -- April 30, 2025
Initiation F Citigroup -- Neutral -- $10 April 23, 2025
Downgrade F Goldman Buy Neutral -- $9 April 10, 2025
Downgrade F Bernstein Market Perform Underperform -- -- April 9, 2025
Reiterated F JP Morgan -- Overweight $13 $11 March 27, 2025
Initiation F TD Cowen -- Hold -- $10 March 7, 2025
Downgrade F Barclays Overweight Equal Weight $13 $11 Jan. 22, 2025
Downgrade F Jefferies Hold Underperform $12 $9 Dec. 16, 2024
Downgrade F Wolfe Research Peer Perform Underperform -- -- Dec. 5, 2024
Upgrade F Goldman Neutral Buy $12 $13 Oct. 1, 2024

News

Ford Rises 23% in 6 Months: Should You Buy, Sell or Hold the Stock?
F
Published: September 12, 2025 by: Zacks Investment Research
Sentiment: Positive

F shares are up 23% in six months, driven by sales gains and EV growth, but tariffs and recalls weigh on future prospects.

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image for news Ford Rises 23% in 6 Months: Should You Buy, Sell or Hold the Stock?
Will Ford's New Global Campaign Strengthen Customer Trust?
F
Published: September 11, 2025 by: Zacks Investment Research
Sentiment: Positive

F launches its largest campaign of the year, shifting from products to people-first values of trust, community, passion and capability.

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image for news Will Ford's New Global Campaign Strengthen Customer Trust?
Ford Wastes Millions on a Beaten Brand
F
Published: September 11, 2025 by: 24/7 Wall Street
Sentiment: Negative

Ford Motor Co. (NYSE: F) has launched its Ready Set Ford marketing campaign, which will cost it tens of millions of dollars. It came less than a day after Ford made its 104th recall this year. That number is unfathomable. The first wave of the campaign's effort is confusing. Someone driving a pickup saves a running bull. A man is running without a car. A race car is driving. Someone jumps into the water. These must be the ways people use their Ford vehicles now, or might use them in the future.

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image for news Ford Wastes Millions on a Beaten Brand
Is Ford's New F-150 Lightning STX the Rugged EV Buyers Want?
F
Published: September 10, 2025 by: Zacks Investment Research
Sentiment: Neutral

F launches the F-150 Lightning STX with a rugged design, 536 hp, and a 290-mile range to spark new EV demand.

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image for news Is Ford's New F-150 Lightning STX the Rugged EV Buyers Want?
Will Ford Pro's ServiceTitan Deal Transform Fleet Management?
F
Published: September 10, 2025 by: Zacks Investment Research
Sentiment: Positive

Ford Pro teams up with ServiceTitan to launch a connected fleet solution aimed at cutting downtime and boosting efficiency.

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image for news Will Ford Pro's ServiceTitan Deal Transform Fleet Management?
Is Ford Losing the Reliability Race After Over 100 Recalls This Year?
F
Published: September 10, 2025 by: Zacks Investment Research
Sentiment: Negative

Ford recalls over 1.45M vehicles, adding to more than 100 instances of recalls this year and fueling rising costs and quality concerns.

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image for news Is Ford Losing the Reliability Race After Over 100 Recalls This Year?
As Ford Falls Apart, It Promotes Its Values
F
Published: September 10, 2025 by: 24/7 Wall Street
Sentiment: Negative

The same day Ford Motor Co. (NYSE: F) announced its staggering 104th recall of the year, the company said it would start a global marketing campaign.

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image for news As Ford Falls Apart, It Promotes Its Values
Ford recalls nearly 2M vehicles over faulty rearview camera that can increase risk of crash
F
Published: September 09, 2025 by: New York Post
Sentiment: Negative

When the vehicle is in reverse, the rearview camera may display an inverted, distorted or blank image, the National Highway Traffic Safety Administration said Tuesday.

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image for news Ford recalls nearly 2M vehicles over faulty rearview camera that can increase risk of crash
Ford's Recall Tally Keeps Growing. The Stock Is Down.
F
Published: September 09, 2025 by: Barrons
Sentiment: Negative

The car maker is recalling another 1.5 million vehicles to correct potential issues with the backup camera.

Read More
image for news Ford's Recall Tally Keeps Growing. The Stock Is Down.
Ford Motor Company (F) is Attracting Investor Attention: Here is What You Should Know
F
Published: September 09, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Ford Motor (F). This makes it worthwhile to examine what the stock has in store.

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image for news Ford Motor Company (F) is Attracting Investor Attention: Here is What You Should Know
US EV Market Is Dead
F, GM, LCID, RIVN, TSLA
Published: September 09, 2025 by: 24/7 Wall Street
Sentiment: Negative

Auto research firm iSeeCars forecasts that, when the $7,500 EV purchase tax credit is removed, the electric vehicle share of the U.S.

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image for news US EV Market Is Dead
Trump's EV Moves: Tax Credits Ending, Fines Gone - Winners and Losers
F, GM
Published: September 08, 2025 by: Zacks Investment Research
Sentiment: Positive

Trump's rollback of EV tax credits and fuel economy fines is likely to benefit GM and Ford but will work unfavorably for Tesla, Rivian and Lucid.

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image for news Trump's EV Moves: Tax Credits Ending, Fines Gone - Winners and Losers
Ford Gets Multibillion Gift
F
Published: September 08, 2025 by: 24/7 Wall Street
Sentiment: Positive

Apparently, new cutbacks in emissions regulations will add billions of dollars to the bottom lines of Ford Motor Co.

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image for news Ford Gets Multibillion Gift
Ford Miserable EV Sales at 4% of Its Total
F
Published: September 05, 2025 by: 24/7 Wall Street
Sentiment: Negative

Just days after Ford Motor Co. (NYSE: F) said it would completely change the way it makes electric vehicles (EVs), it reported its August and year-to-date unit sales.

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image for news Ford Miserable EV Sales at 4% of Its Total
As consumers rush to get EVs, Ford sees a bright spot with a big, gas-powered SUV
F
Published: September 04, 2025 by: CNBC
Sentiment: Positive

Ford saw big growth in August in sales of its three-row Expedition SUV. The most popular Expedition models start at around $74,000.

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image for news As consumers rush to get EVs, Ford sees a bright spot with a big, gas-powered SUV
Why Is Ford Motor (F) Up 5.8% Since Last Earnings Report?
F
Published: August 29, 2025 by: Zacks Investment Research
Sentiment: Positive

Ford Motor (F) reported earnings 30 days ago. What's next for the stock?

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image for news Why Is Ford Motor (F) Up 5.8% Since Last Earnings Report?
Can Ford's BlueOval Charge Network Make EV Road Trips Easier?
F
Published: August 29, 2025 by: Zacks Investment Research
Sentiment: Positive

F expands its BlueOval Charge Network, opening 1,200 dealership fast chargers to all EV drivers across North America.

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image for news Can Ford's BlueOval Charge Network Make EV Road Trips Easier?
Statement from TRREB, Cornerstone, OREB, OnePoint, and CLAR on Ford Government Review of RECO
F
Published: August 29, 2025 by: GlobeNewsWire
Sentiment: Neutral

TORONTO, Aug. 29, 2025 (GLOBE NEWSWIRE) -- Ontario's five largest REALTOR® associations, representing more than 90 per cent of the nearly 100,000 REALTORS® in the province, support the Ford government's decision to intervene in the review of the Real Estate Council of Ontario (RECO) following the iPro Realty Ltd. investigation.

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image for news Statement from TRREB, Cornerstone, OREB, OnePoint, and CLAR on Ford Government Review of RECO
Ford Becomes the King of All Recalls
F
Published: August 29, 2025 by: 24/7 Wall Street
Sentiment: Negative

Ford Motor Co. (NYSE: F) has issued its 105th recall for 2025.

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image for news Ford Becomes the King of All Recalls
Ford's Recall Headache: Could This Stall Its Profitability Drive?
F
Published: August 28, 2025 by: Zacks Investment Research
Sentiment: Neutral

F recalls 355,000 trucks over instrument panel faults, stepping up testing to restore quality and rebuild customer trust.

Read More
image for news Ford's Recall Headache: Could This Stall Its Profitability Drive?
Ford recalls 500K vehicles over brake fluid leak that could increase risk of crash
F
Published: August 28, 2025 by: New York Post
Sentiment: Negative

The rear brake hose may rupture and leak fluid, requiring more distance to stop the vehicle.

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image for news Ford recalls 500K vehicles over brake fluid leak that could increase risk of crash
Ford Recalls Almost 500,000 SUVs For Potential Brake Fluid Leak—After Previously Recalling 355,000 Trucks
F
Published: August 28, 2025 by: Forbes
Sentiment: Negative

Get Forbes Breaking News Text Alerts: We're launching text message alerts so you'll always know the biggest stories shaping the day's headlines. Text “Alerts” to (201) 335-0739 or sign up here.

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image for news Ford Recalls Almost 500,000 SUVs For Potential Brake Fluid Leak—After Previously Recalling 355,000 Trucks
Ford Falls Far Behind Tesla and GM in Software
F
Published: August 28, 2025 by: 24/7 Wall Street
Sentiment: Negative

The Gartner Digital Automaker Index benchmarks auto companies on their potential to monetize their software.

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image for news Ford Falls Far Behind Tesla and GM in Software
Ford Stock Wobbles. Why Its Latest Recall Is Stoking Quality Concerns.
F
Published: August 27, 2025 by: Barrons
Sentiment: Negative

Ford is recalling another 356,000 cars. This time to fix an instrument panel display.

Read More
image for news Ford Stock Wobbles. Why Its Latest Recall Is Stoking Quality Concerns.
Ford to recall more than 355,000 US vehicles over instrument panel issue, NHTSA says
F
Published: August 27, 2025 by: Reuters
Sentiment: Negative

Ford Motor Company is recalling more than 355,000 vehicles in the U.S over a issue with the instrument panel display, the National Highway Traffic Safety Administration said on Wednesday.

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image for news Ford to recall more than 355,000 US vehicles over instrument panel issue, NHTSA says
Ford Motor Company (F) Is a Trending Stock: Facts to Know Before Betting on It
F
Published: August 26, 2025 by: Zacks Investment Research
Sentiment: Positive

Ford Motor (F) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

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image for news Ford Motor Company (F) Is a Trending Stock: Facts to Know Before Betting on It
Will Ford Pro's Market Share Gains in the US and Europe Continue?
F
Published: August 25, 2025 by: Zacks Investment Research
Sentiment: Positive

Ford Pro drives Ford's growth with rising U.S. and Europe market share, strong service expansion, and resilient high-margin revenues.

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image for news Will Ford Pro's Market Share Gains in the US and Europe Continue?
TSLA or F: Which Stock Deserves a Place in Your EV Portfolio?
F, TSLA
Published: August 25, 2025 by: Zacks Investment Research
Sentiment: Negative

Tesla faces sliding deliveries and shrinking margins, while Ford's EV reset aims at scale and affordability to attract the next wave of buyers.

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image for news TSLA or F: Which Stock Deserves a Place in Your EV Portfolio?
Twenty Companies, In My Opinion, Facing Existential AI Disruption Risk
ACN, ADBE, BKNG, CGEMY, CHGG, COUR, CSCO, DNTUF, DNTUY, DUOL, F, FVRR, GETY, GLOB, GOOG, GOOGL, INTC, IT, MAN, META, MSFT, OMC, PSO, RHI, SSTK
Published: August 21, 2025 by: Seeking Alpha
Sentiment: Negative

AI is disrupting industries reliant on human labor or creative skills, forcing companies to adapt or risk obsolescence, as seen in past tech revolutions. Survival hinges on integrating AI into products and services, shifting to 'human plus AI' models, and moving up the value chain for differentiation. Stock performance reveals investor skepticism, with most of the 20 companies underperforming the S&P 500, indicating market concerns about adaptation success.

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image for news Twenty Companies, In My Opinion, Facing Existential AI Disruption Risk
Ford's Dividend at Risk, According to Experts
F
Published: August 21, 2025 by: 24/7 Wall Street
Sentiment: Negative

Does Ford Motor Co. (NYSE: F) have enough cash now and going forward to pay its rich dividend?

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image for news Ford's Dividend at Risk, According to Experts

About Ford Motor Company (F)

  • IPO Date 1972-06-01
  • Website https://www.ford.com
  • Industry Auto - Manufacturers
  • CEO James Duncan Farley Jr.
  • Employees 170000

Ford Motor Company develops, delivers, and services a range of Ford trucks, commercial cars and vans, sport utility vehicles, and Lincoln luxury vehicles worldwide. It operates through Ford Blue, Ford Model e, and Ford Pro; Ford Next; and Ford Credit segments. The company sells Ford and Lincoln vehicles, service parts, and accessories through distributors and dealers, as well as through dealerships to commercial fleet customers, daily rental car companies, and governments. It also engages in vehicle-related financing and leasing activities to and through automotive dealers. In addition, the company provides retail installment sale contracts for new and used vehicles; and direct financing leases for new vehicles to retail and commercial customers, such as leasing companies, government entities, daily rental companies, and fleet customers. Further, it offers wholesale loans to dealers to finance the purchase of vehicle inventory; and loans to dealers to finance working capital and enhance dealership facilities, purchase dealership real estate, and other dealer vehicle programs. The company was incorporated in 1903 and is based in Dearborn, Michigan.