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Start Your Free Trial NowKey Metrics & Ratings
- symbol ELF
- Rev/Share 23.8384
- Book/Share 14.2885
- PB 8.4291
- Debt/Equity 0.3911
- CurrentRatio 3.2615
- ROIC 0.1501
- MktCap 6833151356.0
- FreeCF/Share 2.396
- PFCF 50.6298
- PE 41.202
- Debt/Assets 0.2394
- DivYield 0
- ROE 0.2152
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 1
- DCF Score 3
- P/B Score 1
- D/E Score 3
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Upgrade | ELF | Deutsche Bank | Hold | Buy | -- | $121 | Aug. 8, 2025 |
| Downgrade | ELF | UBS | Buy | Neutral | $158 | $74 | Feb. 7, 2025 |
| Downgrade | ELF | DA Davidson | Buy | Neutral | $170 | $80 | Feb. 7, 2025 |
| Downgrade | ELF | Morgan Stanley | Overweight | Equal Weight | $153 | $70 | Feb. 7, 2025 |
| Upgrade | ELF | Morgan Stanley | Equal Weight | Overweight | $139 | $153 | Jan. 13, 2025 |
| Initiation | ELF | Goldman | -- | Buy | -- | $165 | Dec. 13, 2024 |
| Initiation | ELF | Deutsche Bank | -- | Hold | -- | $133 | Dec. 12, 2024 |
| Reiterated | ELF | Truist | -- | Buy | $210 | $130 | Oct. 16, 2024 |
| Initiation | ELF | B. Riley Securities | -- | Buy | -- | $175 | Sept. 10, 2024 |
| Reiterated | ELF | BofA Securities | -- | Buy | $230 | $190 | Sept. 9, 2024 |
News
E.L.F. Cosmetics slammed for hiring controversial comedian Matt Rife in new ad
Published: August 13, 2025 by: New York Post
Sentiment: Negative
The legal-themed advertisement builds on a Superbowl 2024 campaign, and sees Heidi N Closet and Rife try to defend their clients from overpriced beauty products.
Read More
Wall Street Analysts Think e.l.f. Beauty (ELF) Is a Good Investment: Is It?
Published: August 12, 2025 by: Zacks Investment Research
Sentiment: Neutral
The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.
Read More
e.l.f. Beauty (ELF) is Attracting Investor Attention: Here is What You Should Know
Published: August 12, 2025 by: Zacks Investment Research
Sentiment: Positive
e.l.f. Beauty (ELF) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.
Read More
Lithium Miners Rally, C3 AI (AI) Down 30%, ELF Upgrade
Published: August 11, 2025 by: Schwab Network
Sentiment: Positive
China continues to dominate trading headlines, this time with Chinese lithium producers halting production of the metal. As Sam Vadas notes, it still chiseled out rallies for stocks tied to lithium production.
Read More
e.l.f. Beauty: Take The Market Gift On This Successful Company
Published: August 11, 2025 by: Seeking Alpha
Sentiment: Positive
Market has overreacted to the downside on e.l.f. Beauty removing their fiscal 2026 outlook due to uncertainty about tariffs. International sales have grown from $28M to $266M in six years, now making up 20% of revenue and growing at 30% annually. Market is not taking into account the big revenue boost that will come from a $1 adjustment to all their product line globally.
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e.l.f. Cosmetics Launches Legal-themed “e.l.f.ino & schmarnes” Defending the Best of Beauty at Accessible Prices
Published: August 11, 2025 by: Business Wire
Sentiment: Neutral
OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), has filed its latest motion in favor of beauty justice with the debut of a bold new campaign: “e.l.f.ino & schmarnes.” This satirical legal-themed initiative makes the case that it's practically criminal to pay too much for high-quality beauty. Starring drag superstar Heidi N Closet as “e.l.f.ino” and comedian, actor and author Matt Rife as “schmarnes” the fictional legal duo headlines a playful yet p.
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Calls of the Day: Eli Lilly, E.L.F. Beauty and CRH PLC
Published: August 08, 2025 by: CNBC Television
Sentiment: Neutral
The Investment Committee debate the latest Calls of the Day and how to trade them.
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E.l.f. Beauty Stock Plunges 13% as Cosmetic Company Pulls Full-Year Forecast
Published: August 07, 2025 by: Investopedia
Sentiment: Negative
E.l.f. Beauty shares buckled amid uncertainty over the future of Chinese tariffs.
Read More
e.l.f. Beauty: Q1 Raises Questions About What's Next
Published: August 07, 2025 by: Seeking Alpha
Sentiment: Negative
e.l.f. Beauty shows strong growth and profitability, but its valuation remains stretched at 30x forward earnings, much higher than sector peers. Q1 earnings were solid but not spectacular, with revenue growth slowing and ongoing uncertainty from tariffs impacting margins. Tariff risks are significant, with 75% of production in China and potential $50 million annualized cost increases threatening future profitability.
Read More
e.l.f. Beauty Q1 Earnings Beat Estimates, Sales Rise 9% Y/Y
Published: August 07, 2025 by: Zacks Investment Research
Sentiment: Positive
ELF posts fiscal first-quarter earnings beat with 9% sales growth and 210 bps market share gain, despite a dip in profit and margin pressure.
Read More
e.l.f. Beauty (ELF) Is a Trending Stock: Facts to Know Before Betting on It
Published: August 01, 2025 by: Zacks Investment Research
Sentiment: Positive
e.l.f. Beauty (ELF) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.
Read More
e.l.f. Beauty Stock Outlook: Post-Rally Uncertainty Sets In
Published: August 01, 2025 by: Benzinga
Sentiment: Neutral
e.l.f. Beauty ELF has completed its Adhishthana Himalayan formation and now stands in a phase of structural uncertainty. The stock is currently in phase 11 of its 18-phase Adhishthana cycle on the weekly chart, having spent more than 750 days inside its Himalayan Formation.
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e.l.f. Beauty (ELF) Expected to Beat Earnings Estimates: What to Know Ahead of Q1 Release
Published: July 30, 2025 by: Zacks Investment Research
Sentiment: Positive
e.l.f. Beauty (ELF) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.
Read More
EWCZ vs. ELF: Which Stock Is the Better Value Option?
Published: July 18, 2025 by: Zacks Investment Research
Sentiment: Neutral
Investors with an interest in Cosmetics stocks have likely encountered both European Wax Center, Inc. (EWCZ) and e.l.f. Beauty (ELF).
Read More
e.l.f. Beauty (ELF) Beats Stock Market Upswing: What Investors Need to Know
Published: July 16, 2025 by: Zacks Investment Research
Sentiment: Positive
In the most recent trading session, e.l.f. Beauty (ELF) closed at $108.51, indicating a +1.54% shift from the previous trading day.
Read More
e.l.f. Beauty (ELF) Is Considered a Good Investment by Brokers: Is That True?
Published: July 15, 2025 by: Zacks Investment Research
Sentiment: Neutral
The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.
Read More
e.l.f. Beauty (ELF) is Attracting Investor Attention: Here is What You Should Know
Published: July 08, 2025 by: Zacks Investment Research
Sentiment: Neutral
Zacks.com users have recently been watching e.l.f. Beauty (ELF) quite a bit.
Read More
e.l.f. Beauty: Rhode Acquisition Is A Huge Catalyst (Rating Upgrade)
Published: July 04, 2025 by: Seeking Alpha
Sentiment: Positive
I am upgrading e.l.f. Beauty to a 'buy' with a price target of $160 per share, as management has addressed my key concerns and restored investor confidence. The Rhode acquisition is a major growth lever, strengthening e.l.f.'s Gen Z appeal and expanding its product and international reach. Plus, management has clearly outlined tariff mitigation strategies that include price increases, supply chain diversification, and international expansion to offset $50M in annualized costs.
Read More
e.l.f. Beauty (ELF) Beats Stock Market Upswing: What Investors Need to Know
Published: July 03, 2025 by: Zacks Investment Research
Sentiment: Positive
e.l.f. Beauty (ELF) closed the most recent trading day at $130.98, moving +1.16% from the previous trading session.
Read More
E.L.F. BEAUTY ALERT: Bragar Eagel & Squire, P.C. is Investigating e.l.f.
Published: July 02, 2025 by: GlobeNewsWire
Sentiment: Neutral
NEW YORK, July 02, 2025 (GLOBE NEWSWIRE) -- Bragar Eagel & Squire, P.C., a nationally recognized shareholder rights law firm, is investigating potential claims against e.l.f. Beauty, Inc. (NYSE: ELF) on behalf of long-term stockholders following a class action complaint that was filed against e.l.f. Beauty on March 6, 2025 with a Class Period from November 1, 2023 to November 19, 2024. Our investigation concerns whether the board of directors of e.l.f. Beauty have breached their fiduciary duties to the company.
Read More
EWCZ or ELF: Which Is the Better Value Stock Right Now?
Published: July 02, 2025 by: Zacks Investment Research
Sentiment: Neutral
Investors interested in Cosmetics stocks are likely familiar with European Wax Center, Inc. (EWCZ) and e.l.f. Beauty (ELF).
Read More
e.l.f. Beauty Is A Buy As It Builds A Global Beauty Empire
Published: July 02, 2025 by: Seeking Alpha
Sentiment: Positive
e.l.f. Beauty's $1B Rhode acquisition and transparent price hikes showcase its agility and pricing power, even amid tariff and integration risks. The brand dominates Gen Z mindshare, scales internationally with asset-light efficiency, and leverages digital-native strategies for rapid growth. Despite slower sales growth, e.l.f. maintains strong margins, robust cash flow, and manageable leverage, justifying its premium valuation.
Read More
e.l.f. Beauty (ELF) Is a Trending Stock: Facts to Know Before Betting on It
Published: June 24, 2025 by: Zacks Investment Research
Sentiment: Positive
e.l.f. Beauty (ELF) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
Read More
Our Computers Are Modeling a Raging Bull Market
Published: June 22, 2025 by: InvestorPlace
Sentiment: Positive
Its latest 3 top picks suggest more gains to come.
Read More
e.l.f. Beauty (ELF) Falls More Steeply Than Broader Market: What Investors Need to Know
Published: June 20, 2025 by: Zacks Investment Research
Sentiment: Neutral
e.l.f. Beauty (ELF) reached $119.85 at the closing of the latest trading day, reflecting a -1.96% change compared to its last close.
Read More
EWCZ vs. ELF: Which Stock Is the Better Value Option?
Published: June 16, 2025 by: Zacks Investment Research
Sentiment: Neutral
Investors interested in Cosmetics stocks are likely familiar with European Wax Center, Inc. (EWCZ) and e.l.f. Beauty (ELF).
Read More
Investors Heavily Search e.l.f. Beauty (ELF): Here is What You Need to Know
Published: June 13, 2025 by: Zacks Investment Research
Sentiment: Neutral
Zacks.com users have recently been watching e.l.f. Beauty (ELF) quite a bit.
Read More
Here is What to Know Beyond Why e.l.f. Beauty (ELF) is a Trending Stock
Published: June 02, 2025 by: Zacks Investment Research
Sentiment: Neutral
Zacks.com users have recently been watching e.l.f. Beauty (ELF) quite a bit.
Read More
The Score: E.l.f. Beauty, Tesla, Nvidia, and More Stocks That Defined the Week
Published: May 30, 2025 by: WSJ
Sentiment: Neutral
Here are some of the major companies whose stocks moved on the week's news.
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e.l.f. Beauty: The Risks Associated With The Balance Sheet Increased During An Already Turbulent Time
Published: May 30, 2025 by: Seeking Alpha
Sentiment: Negative
e.l.f. Beauty's recent Rhode acquisition increases debt and risk, especially as net sales growth slowed to just 4% last quarter. The deal may not align with ELF's core low-price segment, raising concerns about product fit and long-term brand synergy. Heavy reliance on China for production and lack of FY26 guidance add significant uncertainty to the outlook.
Read More
About e.l.f. Beauty, Inc. (ELF)
- IPO Date 2016-09-22
- Website https://www.elfcosmetics.com
- Industry Household & Personal Products
- CEO Tarang P. Amin
- Employees 633