e.l.f. Beauty, Inc. (ELF)

US — Consumer Defensive Sector
Peers: PG  CL  COTY  KVUE  HIMS  NWL  GROV  EL  HNST  SKIN  KMB  UL  CLX  NTCO  IPAR 

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Key Metrics & Ratings

  • symbol ELF
  • Rev/Share 22.7883
  • Book/Share 13.2001
  • PB 8.7401
  • Debt/Equity 0.4014
  • CurrentRatio 3.053
  • ROIC 0.1814

 

  • MktCap 6498607508.0
  • FreeCF/Share 2.0007
  • PFCF 56.3528
  • PE 37.171
  • Debt/Assets 0.2447
  • DivYield 0
  • ROE 0.2418

 

  • Rating A-
  • Score 4
  • Recommendation Buy
  • P/E Score 2
  • DCF Score 3
  • P/B Score 2
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Downgrade ELF UBS Buy Neutral $158 $74 Feb. 7, 2025
Downgrade ELF DA Davidson Buy Neutral $170 $80 Feb. 7, 2025
Downgrade ELF Morgan Stanley Overweight Equal Weight $153 $70 Feb. 7, 2025
Upgrade ELF Morgan Stanley Equal Weight Overweight $139 $153 Jan. 13, 2025
Initiation ELF Goldman -- Buy -- $165 Dec. 13, 2024
Initiation ELF Deutsche Bank -- Hold -- $133 Dec. 12, 2024
Reiterated ELF Truist -- Buy $210 $130 Oct. 16, 2024
Initiation ELF B. Riley Securities -- Buy -- $175 Sept. 10, 2024
Reiterated ELF BofA Securities -- Buy $230 $190 Sept. 9, 2024

News

e.l.f. Beauty (ELF) is Attracting Investor Attention: Here is What You Should Know
ELF
Published: July 08, 2025 by: Zacks Investment Research
Sentiment: Neutral

Zacks.com users have recently been watching e.l.f. Beauty (ELF) quite a bit.

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image for news e.l.f. Beauty (ELF) is Attracting Investor Attention: Here is What You Should Know
e.l.f. Beauty: Rhode Acquisition Is A Huge Catalyst (Rating Upgrade)
ELF
Published: July 04, 2025 by: Seeking Alpha
Sentiment: Positive

I am upgrading e.l.f. Beauty to a 'buy' with a price target of $160 per share, as management has addressed my key concerns and restored investor confidence. The Rhode acquisition is a major growth lever, strengthening e.l.f.'s Gen Z appeal and expanding its product and international reach. Plus, management has clearly outlined tariff mitigation strategies that include price increases, supply chain diversification, and international expansion to offset $50M in annualized costs.

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image for news e.l.f. Beauty: Rhode Acquisition Is A Huge Catalyst (Rating Upgrade)
e.l.f. Beauty (ELF) Beats Stock Market Upswing: What Investors Need to Know
ELF
Published: July 03, 2025 by: Zacks Investment Research
Sentiment: Positive

e.l.f. Beauty (ELF) closed the most recent trading day at $130.98, moving +1.16% from the previous trading session.

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image for news e.l.f. Beauty (ELF) Beats Stock Market Upswing: What Investors Need to Know
E.L.F. BEAUTY ALERT: Bragar Eagel & Squire, P.C. is Investigating e.l.f.
ELF
Published: July 02, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, July 02, 2025 (GLOBE NEWSWIRE) -- Bragar Eagel & Squire, P.C., a nationally recognized shareholder rights law firm, is investigating potential claims against e.l.f. Beauty, Inc. (NYSE: ELF) on behalf of long-term stockholders following a class action complaint that was filed against e.l.f. Beauty on March 6, 2025 with a Class Period from November 1, 2023 to November 19, 2024. Our investigation concerns whether the board of directors of e.l.f. Beauty have breached their fiduciary duties to the company.

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image for news E.L.F. BEAUTY ALERT: Bragar Eagel & Squire, P.C. is Investigating e.l.f.
EWCZ or ELF: Which Is the Better Value Stock Right Now?
ELF, EWCZ
Published: July 02, 2025 by: Zacks Investment Research
Sentiment: Neutral

Investors interested in Cosmetics stocks are likely familiar with European Wax Center, Inc. (EWCZ) and e.l.f. Beauty (ELF).

Read More
image for news EWCZ or ELF: Which Is the Better Value Stock Right Now?
e.l.f. Beauty Is A Buy As It Builds A Global Beauty Empire
ELF
Published: July 02, 2025 by: Seeking Alpha
Sentiment: Positive

e.l.f. Beauty's $1B Rhode acquisition and transparent price hikes showcase its agility and pricing power, even amid tariff and integration risks. The brand dominates Gen Z mindshare, scales internationally with asset-light efficiency, and leverages digital-native strategies for rapid growth. Despite slower sales growth, e.l.f. maintains strong margins, robust cash flow, and manageable leverage, justifying its premium valuation.

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image for news e.l.f. Beauty Is A Buy As It Builds A Global Beauty Empire
e.l.f. Beauty (ELF) Is a Trending Stock: Facts to Know Before Betting on It
ELF
Published: June 24, 2025 by: Zacks Investment Research
Sentiment: Positive

e.l.f. Beauty (ELF) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

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image for news e.l.f. Beauty (ELF) Is a Trending Stock: Facts to Know Before Betting on It
Our Computers Are Modeling a Raging Bull Market
CRK, ELF, HOOD
Published: June 22, 2025 by: InvestorPlace
Sentiment: Positive

Its latest 3 top picks suggest more gains to come.

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image for news Our Computers Are Modeling a Raging Bull Market
e.l.f. Beauty (ELF) Falls More Steeply Than Broader Market: What Investors Need to Know
ELF
Published: June 20, 2025 by: Zacks Investment Research
Sentiment: Neutral

e.l.f. Beauty (ELF) reached $119.85 at the closing of the latest trading day, reflecting a -1.96% change compared to its last close.

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image for news e.l.f. Beauty (ELF) Falls More Steeply Than Broader Market: What Investors Need to Know
EWCZ vs. ELF: Which Stock Is the Better Value Option?
ELF, EWCZ
Published: June 16, 2025 by: Zacks Investment Research
Sentiment: Neutral

Investors interested in Cosmetics stocks are likely familiar with European Wax Center, Inc. (EWCZ) and e.l.f. Beauty (ELF).

Read More
image for news EWCZ vs. ELF: Which Stock Is the Better Value Option?
Investors Heavily Search e.l.f. Beauty (ELF): Here is What You Need to Know
ELF
Published: June 13, 2025 by: Zacks Investment Research
Sentiment: Neutral

Zacks.com users have recently been watching e.l.f. Beauty (ELF) quite a bit.

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image for news Investors Heavily Search e.l.f. Beauty (ELF): Here is What You Need to Know
Here is What to Know Beyond Why e.l.f. Beauty (ELF) is a Trending Stock
ELF
Published: June 02, 2025 by: Zacks Investment Research
Sentiment: Neutral

Zacks.com users have recently been watching e.l.f. Beauty (ELF) quite a bit.

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image for news Here is What to Know Beyond Why e.l.f. Beauty (ELF) is a Trending Stock
The Score: E.l.f. Beauty, Tesla, Nvidia, and More Stocks That Defined the Week
ELF, NVDA, TSLA
Published: May 30, 2025 by: WSJ
Sentiment: Neutral

Here are some of the major companies whose stocks moved on the week's news.

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image for news The Score: E.l.f. Beauty, Tesla, Nvidia, and More Stocks That Defined the Week
e.l.f. Beauty: The Risks Associated With The Balance Sheet Increased During An Already Turbulent Time
ELF
Published: May 30, 2025 by: Seeking Alpha
Sentiment: Negative

e.l.f. Beauty's recent Rhode acquisition increases debt and risk, especially as net sales growth slowed to just 4% last quarter. The deal may not align with ELF's core low-price segment, raising concerns about product fit and long-term brand synergy. Heavy reliance on China for production and lack of FY26 guidance add significant uncertainty to the outlook.

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image for news e.l.f. Beauty: The Risks Associated With The Balance Sheet Increased During An Already Turbulent Time
E.l.f. Beauty's stock is on pace for record rally, as analysts debate whether uncertainty is a ‘blessing in disguise'
ELF
Published: May 29, 2025 by: Market Watch
Sentiment: Positive

E.l.f. said in an Instagram post this month that it would raise its prices by $1 starting in August as it tries to manage inflation and tariffs.

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image for news E.l.f. Beauty's stock is on pace for record rally, as analysts debate whether uncertainty is a ‘blessing in disguise'
Cosmetics Company E.l.f. Plans a Tariff-Driven $1 Price Hike in August
ELF
Published: May 29, 2025 by: Investopedia
Sentiment: Negative

Cosmetics company E.l.f. Beauty said it plans to charge $1 more for its items beginning August 1 in response to tariffs.

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image for news Cosmetics Company E.l.f. Plans a Tariff-Driven $1 Price Hike in August
EWCZ vs. ELF: Which Stock Should Value Investors Buy Now?
ELF, EWCZ
Published: May 29, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors with an interest in Cosmetics stocks have likely encountered both European Wax Center, Inc. (EWCZ) and e.l.f. Beauty (ELF).

Read More
image for news EWCZ vs. ELF: Which Stock Should Value Investors Buy Now?
E.l.f. Beauty Goes Big on $1 Billion Rhode Acquisition. But Tariffs ‘Muddle the Near Term.
ELF
Published: May 29, 2025 by: Barrons
Sentiment: Neutral

While the deal to buy cosmetics brand Rhode is a positive, it remains to be seen how the company will navigate macro uncertainty, analysts say.

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image for news E.l.f. Beauty Goes Big on $1 Billion Rhode Acquisition. But Tariffs ‘Muddle the Near Term.
E.l.f. Just Bought Hailey Bieber's Brand for $1B: CFO Explains Why
ELF
Published: May 29, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive

E.l.f. Beauty announcing it will buy Hailey Bieber's brand, Rhode for $1 billion dollars. The move gives the cosmetics retailer access to a product line that has become hugely popular among Gen Z and millennials.

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image for news E.l.f. Just Bought Hailey Bieber's Brand for $1B: CFO Explains Why
Stock Of The Day: Will ELF Beauty Break Out Again?
ELF
Published: May 29, 2025 by: Benzinga
Sentiment: Positive

e.l.f. Beauty, Inc. ELF is gapping up on Thursday. The company agreed to acquire Hailey Bieber's Rhode for $1 billion.

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image for news Stock Of The Day: Will ELF Beauty Break Out Again?
elf Beauty Stock Pops on Rhode Deal, Earnings Beat
ELF
Published: May 29, 2025 by: Schaeffers Research
Sentiment: Positive

elf Beauty Inc (NYSE:ELF) is surging 31.1% to $118.63, after announcing a $1 billion acquisition of Rhode, the skincare brand founded by Hailey Bieber.

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image for news elf Beauty Stock Pops on Rhode Deal, Earnings Beat
E.L.F Beauty surges after buying Hailey Bieber's Rhode beauty brand for $1bn
ELF
Published: May 29, 2025 by: Proactive Investors
Sentiment: Positive

Shares in elf Beauty Inc (NYSE:ELF) surged 25% after it snapped up Hailey Bieber's skincare brand, Rhode, in a deal that could reach $1 billion. The company, launched in 2022 and named after her middle name, has grown quickly through online popularity and TikTok buzz, generating over $200 million in sales in the past year.

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image for news E.L.F Beauty surges after buying Hailey Bieber's Rhode beauty brand for $1bn
e.l.f. Beauty's $1 Price Hike Seen As 'Manageable' Tariff Move: Analyst
ELF
Published: May 27, 2025 by: Benzinga
Sentiment: Positive

Canaccord Genuity analyst Susan Anderson reiterated the Buy rating on e.l.f. Beauty ELF with a price forecast of $105.

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image for news e.l.f. Beauty's $1 Price Hike Seen As 'Manageable' Tariff Move: Analyst
e.l.f. Beauty Q4 Preview: The Only Bullish Catalyst I Am Waiting To See
ELF
Published: May 25, 2025 by: Seeking Alpha
Sentiment: Positive

I maintain my 'hold' rating and $75 price target for e.l.f. Beauty, citing limited upside unless management raises FY26 guidance above current consensus estimates. Key areas to watch in the upcoming Q4 earnings are FY26 revenue guidance, inventory management amid tariffs, and profitability outlook. e.l.f. Beauty continues to gain market share, expand internationally, and grow digital channels, but faces uncertainty from tariffs and consumer demand.

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image for news e.l.f. Beauty Q4 Preview: The Only Bullish Catalyst I Am Waiting To See
E.l.f. Beauty (ELF) Increases Despite Market Slip: Here's What You Need to Know
ELF
Published: May 23, 2025 by: Zacks Investment Research
Sentiment: Negative

E.l.f. Beauty (ELF) concluded the recent trading session at $83.93, signifying a +1.39% move from its prior day's close.

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image for news E.l.f. Beauty (ELF) Increases Despite Market Slip: Here's What You Need to Know
e.l.f. Beauty to Webcast Fireside Chat at the dbAccess Global Consumer Conference
ELF
Published: May 22, 2025 by: Business Wire
Sentiment: Neutral

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Beauty (NYSE: ELF) announced today that Chairman and Chief Executive Officer, Tarang Amin, will participate in a fireside chat at Deutsche Bank's dbAccess Global Consumer Conference in Paris on Thursday, June 5, 2025 at 9:15am CEST (3:15am ET). The webcast will be broadcasted live at https://investor.elfbeauty.com/stock-and-financial/events-and-presentations. For those unable to listen to the live broadcast, an archived version will be available at the s.

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image for news e.l.f. Beauty to Webcast Fireside Chat at the dbAccess Global Consumer Conference
E.l.f. Beauty (ELF) Reports Next Week: Wall Street Expects Earnings Growth
ELF
Published: May 21, 2025 by: Zacks Investment Research
Sentiment: Positive

E.l.f. Beauty (ELF) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

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image for news E.l.f. Beauty (ELF) Reports Next Week: Wall Street Expects Earnings Growth
Wall Street Analysts See e.l.f. Beauty (ELF) as a Buy: Should You Invest?
ELF
Published: May 21, 2025 by: Zacks Investment Research
Sentiment: Neutral

Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?

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image for news Wall Street Analysts See e.l.f. Beauty (ELF) as a Buy: Should You Invest?
e.l.f. Beauty Announces Earnings Release Date for Fourth Quarter Fiscal 2025 Results
ELF
Published: May 20, 2025 by: Business Wire
Sentiment: Neutral

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Beauty (NYSE: ELF) today announced that it will hold a webcast to discuss its fourth quarter fiscal 2025 results on Wednesday, May 28, 2025 at 4:30 p.m. Eastern Time. A press release detailing the Company's results will be issued prior to the webcast, which will be hosted by Tarang Amin, Chairman and Chief Executive Officer, and Mandy Fields, Senior Vice President and Chief Financial Officer. The webcast will be broadcasted live at https://investor.elfbe.

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image for news e.l.f. Beauty Announces Earnings Release Date for Fourth Quarter Fiscal 2025 Results
My 3 Favorite Stocks to Buy Right Now
AMZN, ELF, JAKK
Published: May 17, 2025 by: The Motley Fool
Sentiment: Neutral

With the U.S.-China trade tensions easing, now could be a great time to add some consumer goods companies to your portfolio. Consumer goods stocks have been particularly hard hit with tariff worries, so this is a great sector to do some bargain hunting.

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image for news My 3 Favorite Stocks to Buy Right Now

About e.l.f. Beauty, Inc. (ELF)

  • IPO Date 2016-09-22
  • Website https://www.elfcosmetics.com
  • Industry Household & Personal Products
  • CEO Tarang P. Amin
  • Employees 633

e.l.f. Beauty, Inc., together with its subsidiaries, provides cosmetic and skin care products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, and Keys Soulcare brand names worldwide. The company offers eye, lip, face, face, paw, and skin care products. It sells its products through national and international retailers and direct-to-consumer channels, which include e-commerce platforms in the United States, and internationally primarily through distributors. The company was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in April 2016. e.l.f. Beauty, Inc. was founded in 2004 and is headquartered in Oakland, California.