e.l.f. Beauty, Inc. (ELF)
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- symbol ELF
- Rev/Share 25.6316
- Book/Share 19.5944
- PB 4.3191
- Debt/Equity 0.7868
- CurrentRatio 2.7589
- ROIC 0.0735
- MktCap 5047059676.0
- FreeCF/Share 3.618
- PFCF 23.5261
- PE 48.2809
- Debt/Assets 0.3934
- DivYield 0
- ROE 0.1075
- Rating B-
- Score 2
- Recommendation Sell
- P/E Score 1
- DCF Score 3
- P/B Score 2
- D/E Score 2
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Initiation | ELF | Citigroup | -- | Buy | -- | $110 | Jan. 23, 2026 |
| Resumed | ELF | Jefferies | -- | Buy | -- | $110 | Jan. 14, 2026 |
| Downgrade | ELF | Piper Sandler | Overweight | Neutral | -- | $100 | Nov. 6, 2025 |
| Reiterated | ELF | Morgan Stanley | -- | Overweight | $134 | $170 | Oct. 8, 2025 |
| Resumed | ELF | Piper Sandler | -- | Overweight | -- | $150 | Sept. 4, 2025 |
| Downgrade | ELF | Deutsche Bank | Buy | Hold | -- | $128 | Sept. 2, 2025 |
| Upgrade | ELF | Deutsche Bank | Hold | Buy | -- | $121 | Aug. 8, 2025 |
| Downgrade | ELF | UBS | Buy | Neutral | $158 | $74 | Feb. 7, 2025 |
| Downgrade | ELF | DA Davidson | Buy | Neutral | $170 | $80 | Feb. 7, 2025 |
| Downgrade | ELF | Morgan Stanley | Overweight | Equal Weight | $153 | $70 | Feb. 7, 2025 |
News
Elf Beauty shares slip as guidance lift falls short of expectations
Published: February 05, 2026 by: Proactive Investors
Sentiment: Negative
Elf Beauty Inc (NYSE:ELF) shares fell more than 5% on Thursday after the company reported third quarter fiscal 2026 results and raised its full-year guidance, with the increase seen as modest relative to analyst expectations. For the three months ended December 31, 2025, Elf Beauty posted net sales of $489.5 million, surpassing Wall Street's consensus estimate of roughly $460 million.
Read More
EWCZ or ELF: Which Is the Better Value Stock Right Now?
Published: February 02, 2026 by: Zacks Investment Research
Sentiment: Neutral
Investors interested in stocks from the Cosmetics sector have probably already heard of European Wax Center, Inc. (EWCZ) and e.l.f. Beauty (ELF).
Read More
EL vs. ELF: Which Beauty Stock Is the Better Investment Right Now?
Published: January 29, 2026 by: Zacks Investment Research
Sentiment: Positive
EL and ELF highlight beauty's split path, with a prestige turnaround and margin recovery facing a value-driven, digital-first growth model.
Read More
Analysts Estimate e.l.f. Beauty (ELF) to Report a Decline in Earnings: What to Look Out for
Published: January 28, 2026 by: Zacks Investment Research
Sentiment: Negative
e.l.f. Beauty (ELF) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.
Read More
5 Growth Stocks to Invest $1,000 In Right Now
Published: January 19, 2026 by: The Motley Fool
Sentiment: Positive
Nvidia and Alphabet are both benefiting from the artificial intelligence (AI) boom. Pinterest stock is cheap and is using AI to help drive growth.
Read More
e.l.f. Beauty Suffers Great Headwinds - Speculative Swing Trade Before Breakout
Published: January 16, 2026 by: Seeking Alpha
Sentiment: Negative
ELF is cautiously upgraded to a Buy, driven by intermediate-term swing trade potential and the management's guidance of bottom-line recovery from H2'26 onwards. The company faces significant headwinds: tariff hikes, decelerating US sales, slower international sales growth, expensive rhode acquisition, and deteriorating balance sheet/interest coverage metrics. Management's sandbagged guidance, elevated short interests, and ongoing volatility suggest ELF is only suitable for long-term investors with high-risk tolerance.
Read More
EWCZ vs. ELF: Which Stock Is the Better Value Option?
Published: January 15, 2026 by: Zacks Investment Research
Sentiment: Neutral
Investors looking for stocks in the Cosmetics sector might want to consider either European Wax Center, Inc. (EWCZ) or e.l.f. Beauty (ELF).
Read More
Think Small-Caps Are Set to Take Off? Here Are Some Expert Stock Tips
Published: January 09, 2026 by: Investopedia
Sentiment: Positive
The stock market's underdogs may be ready to lead the pack.
Read More
e.l.f. Beauty (ELF) is Attracting Investor Attention: Here is What You Should Know
Published: January 09, 2026 by: Zacks Investment Research
Sentiment: Positive
e.l.f. Beauty (ELF) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
Read More
Why Investors Need to Take Advantage of These 2 Consumer Staples Stocks Now
Published: January 07, 2026 by: Zacks Investment Research
Sentiment: Positive
Investors looking for ways to find stocks that are set to beat quarterly earnings estimates should check out the Zacks Earnings ESP.
Read More
Will e.l.f. Beauty (ELF) Beat Estimates Again in Its Next Earnings Report?
Published: January 06, 2026 by: Zacks Investment Research
Sentiment: Positive
e.l.f. Beauty (ELF) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.
Read More
Why Investors Need to Take Advantage of These 2 Consumer Staples Stocks Now
Published: January 06, 2026 by: Zacks Investment Research
Sentiment: Positive
Investors looking for ways to find stocks that are set to beat quarterly earnings estimates should check out the Zacks Earnings ESP.
Read More
Wall Street Analysts Look Bullish on e.l.f. Beauty (ELF): Should You Buy?
Published: January 05, 2026 by: Zacks Investment Research
Sentiment: Positive
Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?
Read More
Is e.l.f. Beauty's Gross Margin Poised to Rebound in 2H26?
Published: December 30, 2025 by: Zacks Investment Research
Sentiment: Positive
ELF expects the gross margin to rebound in the second half of FY26 as tariffs ease, pricing holds and product mix improves.
Read More
e.l.f. Beauty (ELF) Is a Trending Stock: Facts to Know Before Betting on It
Published: December 29, 2025 by: Zacks Investment Research
Sentiment: Positive
e.l.f. Beauty (ELF) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.
Read More
ELF vs. EL: Which Beauty Stock Looks More Attractive Now?
Published: December 26, 2025 by: Zacks Investment Research
Sentiment: Positive
e.l.f. Beauty's value-driven growth faces off against Estee Lauder's recovery strategy as both adapt to shifting beauty demand.
Read More
Is ELF's Pricing Strategy Offsetting Tariff-Driven Costs Through 2026?
Published: December 23, 2025 by: Zacks Investment Research
Sentiment: Neutral
e.l.f. Beauty's $1 price hike helps drive 14% y/y sales growth in Q2, showing pricing power as tariffs pressure margins through fiscal 2026.
Read More
e.l.f. Cosmetics Extends Partnership with The Wonder Women of Wrestling Foundation
Published: December 22, 2025 by: Business Wire
Sentiment: Neutral
OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, today announced the extension of its partnership with The Wonder Women of Wrestling Foundation (WWOWF) for a second consecutive year. e.l.f. returns as the first-ever beauty sponsor of the WWOWF Varsity Girls Wrestling Tournament on December 29-30, 2025, in Columbia, Missouri. This continued partnership reinforces e.l.f.'s commitment to leveling the playing field for.
Read More
e.l.f. Beauty Launches Glow Up!, Redefining Virtual Makeup and Community on Roblox
Published: December 18, 2025 by: Business Wire
Sentiment: Neutral
OAKLAND, Calif.--(BUSINESS WIRE)-- #avatars--e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, today announced the launch of Glow Up!, a next-generation makeup game and immersive beauty experience on Roblox (NYSE: RBLX). With 60% of gamers claiming that self-expression through gameplay is more important to them than ever before, e.l.f. is redefining what it means for Roblox players to be their authentic selves in-game.* Designed for players 13+, Glow Up! was engineered to deliver an experie.
Read More
Is It Worth Investing in e.l.f. Beauty (ELF) Based on Wall Street's Bullish Views?
Published: December 18, 2025 by: Zacks Investment Research
Sentiment: Neutral
The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.
Read More
Can Brand-Led Innovation Sustain ELF's Growth Momentum in FY26?
Published: December 17, 2025 by: Zacks Investment Research
Sentiment: Positive
e.l.f. Beauty's brand-led innovation drives 14% sales growth in Q2 FY26, beats mass beauty and gains share as Rhode and Power Grip fuel momentum.
Read More
e.l.f. Beauty (ELF) is Attracting Investor Attention: Here is What You Should Know
Published: December 16, 2025 by: Zacks Investment Research
Sentiment: Positive
e.l.f. Beauty (ELF) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.
Read More
e.l.f. Beauty Tumbles 38% in 2025: How to Play the Stock for 2026?
Published: December 12, 2025 by: Zacks Investment Research
Sentiment: Negative
ELF slides nearly 38% as tariffs, softer growth and rising costs squeeze margins, raising questions about the stock's setup heading into 2026.
Read More
Will Rhode Acquisition Become ELF's Key Growth Catalyst in FY26?
Published: December 09, 2025 by: Zacks Investment Research
Sentiment: Positive
e.l.f. Beauty's Rhode acquisition drives record sales momentum, fueling major FY26 growth with soaring demand and expanding global reach.
Read More
ELF's Gross Margin Falls 165 bps: Are Tariffs the Main Drag Now?
Published: December 02, 2025 by: Zacks Investment Research
Sentiment: Neutral
e.l.f. Beauty posts strong sales but sees margins squeezed as tariffs drive costs higher despite solid pricing and mix gains.
Read More
e.l.f. Beauty (ELF) Is a Trending Stock: Facts to Know Before Betting on It
Published: December 02, 2025 by: Zacks Investment Research
Sentiment: Positive
e.l.f. Beauty (ELF) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.
Read More
Is e.l.f. Beauty (ELF) a Buy as Wall Street Analysts Look Optimistic?
Published: November 28, 2025 by: Zacks Investment Research
Sentiment: Neutral
The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.
Read More
Investors Heavily Search e.l.f. Beauty (ELF): Here is What You Need to Know
Published: November 21, 2025 by: Zacks Investment Research
Sentiment: Neutral
Zacks.com users have recently been watching e.l.f. Beauty (ELF) quite a bit.
Read More
EWCZ or ELF: Which Is the Better Value Stock Right Now?
Published: November 18, 2025 by: Zacks Investment Research
Sentiment: Neutral
Investors with an interest in Cosmetics stocks have likely encountered both European Wax Center, Inc. (EWCZ) and e.l.f. Beauty (ELF).
Read More
Brokers Suggest Investing in e.l.f. Beauty (ELF): Read This Before Placing a Bet
Published: November 12, 2025 by: Zacks Investment Research
Sentiment: Neutral
Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?
Read More
About e.l.f. Beauty, Inc. (ELF)
- IPO Date 2016-09-22
- Website https://www.elfcosmetics.com
- Industry Household & Personal Products
- CEO Tarang Amin
- Employees 633