e.l.f. Beauty, Inc. (ELF)

US — Consumer Defensive Sector
Peers: OLLI  INGR  TAL  SFD  EDU  LRN  HIMS  LOPE  CAG  LW 

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Key Metrics & Ratings

  • symbol ELF
  • Rev/Share 23.8384
  • Book/Share 14.2885
  • PB 9.5825
  • Debt/Equity 0.3911
  • CurrentRatio 3.2615
  • ROIC 0.1056

 

  • MktCap 7768142919.0
  • FreeCF/Share 2.396
  • PFCF 57.5576
  • PE 66.5542
  • Debt/Assets 0.2394
  • DivYield 0
  • ROE 0.1514

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 1
  • DCF Score 3
  • P/B Score 1
  • D/E Score 2

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated ELF Morgan Stanley -- Overweight $134 $170 Oct. 8, 2025
Resumed ELF Piper Sandler -- Overweight -- $150 Sept. 4, 2025
Downgrade ELF Deutsche Bank Buy Hold -- $128 Sept. 2, 2025
Upgrade ELF Deutsche Bank Hold Buy -- $121 Aug. 8, 2025
Downgrade ELF Morgan Stanley Overweight Equal Weight $153 $70 Feb. 7, 2025
Downgrade ELF UBS Buy Neutral $158 $74 Feb. 7, 2025
Downgrade ELF DA Davidson Buy Neutral $170 $80 Feb. 7, 2025
Upgrade ELF Morgan Stanley Equal Weight Overweight $139 $153 Jan. 13, 2025
Initiation ELF Goldman -- Buy -- $165 Dec. 13, 2024
Initiation ELF Deutsche Bank -- Hold -- $133 Dec. 12, 2024

News

Investors Heavily Search e.l.f. Beauty (ELF): Here is What You Need to Know
ELF
Published: October 15, 2025 by: Zacks Investment Research
Sentiment: Neutral

Recently, Zacks.com users have been paying close attention to e.l.f. Beauty (ELF).

Read More
image for news Investors Heavily Search e.l.f. Beauty (ELF): Here is What You Need to Know
These 2 Consumer Staples Stocks Could Beat Earnings: Why They Should Be on Your Radar
ELF, KHC
Published: October 13, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors looking for ways to find stocks that are set to beat quarterly earnings estimates should check out the Zacks Earnings ESP.

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image for news These 2 Consumer Staples Stocks Could Beat Earnings: Why They Should Be on Your Radar
Wall Street Bulls Look Optimistic About e.l.f. Beauty (ELF): Should You Buy?
ELF
Published: October 08, 2025 by: Zacks Investment Research
Sentiment: Positive

When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?

Read More
image for news Wall Street Bulls Look Optimistic About e.l.f. Beauty (ELF): Should You Buy?
Will e.l.f. Beauty (ELF) Beat Estimates Again in Its Next Earnings Report?
ELF
Published: October 06, 2025 by: Zacks Investment Research
Sentiment: Positive

e.l.f. Beauty (ELF) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

Read More
image for news Will e.l.f. Beauty (ELF) Beat Estimates Again in Its Next Earnings Report?
4 Cosmetics Leaders Adapting and Thriving Despite Industry Pressures
EL, ELF, EWCZ, HELE
Published: October 06, 2025 by: Zacks Investment Research
Sentiment: Positive

EL, ELF, HELE and EWCZ are navigating rising costs and shifting consumer demand through innovation, digital expansion, and strategic initiatives.

Read More
image for news 4 Cosmetics Leaders Adapting and Thriving Despite Industry Pressures
e.l.f. Beauty (ELF) is Attracting Investor Attention: Here is What You Should Know
ELF
Published: October 03, 2025 by: Zacks Investment Research
Sentiment: Neutral

Recently, Zacks.com users have been paying close attention to e.l.f. Beauty (ELF).

Read More
image for news e.l.f. Beauty (ELF) is Attracting Investor Attention: Here is What You Should Know
Naturium Debuts First-Ever Pop-Up in Los Angeles, Bringing Biocompatible Skincare to Every One, Every Where, Every Day
ELF
Published: October 03, 2025 by: Business Wire
Sentiment: Neutral

LOS ANGELES--(BUSINESS WIRE)--Naturium, known for its biocompatible clinically-effective skincare formulas, today announced its first-ever pop-up activation: The Consistency Club on Tour. The three-day community-driven roadshow brings the new brand campaign, Every One, Every Where, Every Day to life with immersive experiences designed to celebrate the power of consistent skincare. The Consistency Club on Tour is a first-of-its-kind IRL extension of Naturium's loyal community and a reflection of.

Read More
image for news Naturium Debuts First-Ever Pop-Up in Los Angeles, Bringing Biocompatible Skincare to Every One, Every Where, Every Day
These 2 Consumer Staples Stocks Could Beat Earnings: Why They Should Be on Your Radar
ELF, PG
Published: September 26, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Earnings ESP is a great way to find potential earnings surprises. Why investors should take advantage now.

Read More
image for news These 2 Consumer Staples Stocks Could Beat Earnings: Why They Should Be on Your Radar
e.l.f. Cosmetics is Back-of-Shirt Sponsor for Women's and Men's Tottenham Hotspur Teams in September 24 Matches
ELF
Published: September 24, 2025 by: Business Wire
Sentiment: Neutral

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), is putting the capital E in Every eye, lip and face as it expands its partnership with Tottenham Hotspur Football Club for the Carabao Cup competition. In this milestone moment, Tottenham Hotspur Women face Aston Villa at 7:00 PM BST, while the Men's team takes on Doncaster in the Carabao Cup at 7:45 PM BST: both teams proudly wearing the e.l.f. name on their kits. This appearance amplifies the brand's co.

Read More
image for news e.l.f. Cosmetics is Back-of-Shirt Sponsor for Women's and Men's Tottenham Hotspur Teams in September 24 Matches
e.l.f. Beauty (ELF) Is a Trending Stock: Facts to Know Before Betting on It
ELF
Published: September 22, 2025 by: Zacks Investment Research
Sentiment: Neutral

Recently, Zacks.com users have been paying close attention to e.l.f. Beauty (ELF).

Read More
image for news e.l.f. Beauty (ELF) Is a Trending Stock: Facts to Know Before Betting on It
Investors Heavily Search e.l.f. Beauty (ELF): Here is What You Need to Know
ELF
Published: September 09, 2025 by: Zacks Investment Research
Sentiment: Positive

e.l.f. Beauty (ELF) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

Read More
image for news Investors Heavily Search e.l.f. Beauty (ELF): Here is What You Need to Know
Here is What to Know Beyond Why e.l.f. Beauty (ELF) is a Trending Stock
ELF
Published: August 25, 2025 by: Zacks Investment Research
Sentiment: Neutral

Recently, Zacks.com users have been paying close attention to e.l.f. Beauty (ELF).

Read More
image for news Here is What to Know Beyond Why e.l.f. Beauty (ELF) is a Trending Stock
E.L.F. Cosmetics slammed for hiring controversial comedian Matt Rife in new ad
ELF
Published: August 13, 2025 by: New York Post
Sentiment: Negative

The legal-themed advertisement builds on a Superbowl 2024 campaign, and sees Heidi N Closet and Rife try to defend their clients from overpriced beauty products.

Read More
image for news E.L.F. Cosmetics slammed for hiring controversial comedian Matt Rife in new ad
Wall Street Analysts Think e.l.f. Beauty (ELF) Is a Good Investment: Is It?
ELF
Published: August 12, 2025 by: Zacks Investment Research
Sentiment: Neutral

The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.

Read More
image for news Wall Street Analysts Think e.l.f. Beauty (ELF) Is a Good Investment: Is It?
e.l.f. Beauty (ELF) is Attracting Investor Attention: Here is What You Should Know
ELF
Published: August 12, 2025 by: Zacks Investment Research
Sentiment: Positive

e.l.f. Beauty (ELF) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Read More
image for news e.l.f. Beauty (ELF) is Attracting Investor Attention: Here is What You Should Know
Lithium Miners Rally, C3 AI (AI) Down 30%, ELF Upgrade
AI, ALB, ELF, LAC, LAR, PLL, SLI, SQM
Published: August 11, 2025 by: Schwab Network
Sentiment: Positive

China continues to dominate trading headlines, this time with Chinese lithium producers halting production of the metal. As Sam Vadas notes, it still chiseled out rallies for stocks tied to lithium production.

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image for news Lithium Miners Rally, C3 AI (AI) Down 30%, ELF Upgrade
e.l.f. Beauty: Take The Market Gift On This Successful Company
ELF
Published: August 11, 2025 by: Seeking Alpha
Sentiment: Positive

Market has overreacted to the downside on e.l.f. Beauty removing their fiscal 2026 outlook due to uncertainty about tariffs. International sales have grown from $28M to $266M in six years, now making up 20% of revenue and growing at 30% annually. Market is not taking into account the big revenue boost that will come from a $1 adjustment to all their product line globally.

Read More
image for news e.l.f. Beauty: Take The Market Gift On This Successful Company
e.l.f. Cosmetics Launches Legal-themed “e.l.f.ino & schmarnes” Defending the Best of Beauty at Accessible Prices
ELF
Published: August 11, 2025 by: Business Wire
Sentiment: Neutral

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), has filed its latest motion in favor of beauty justice with the debut of a bold new campaign: “e.l.f.ino & schmarnes.” This satirical legal-themed initiative makes the case that it's practically criminal to pay too much for high-quality beauty. Starring drag superstar Heidi N Closet as “e.l.f.ino” and comedian, actor and author Matt Rife as “schmarnes” the fictional legal duo headlines a playful yet p.

Read More
image for news e.l.f. Cosmetics Launches Legal-themed “e.l.f.ino & schmarnes” Defending the Best of Beauty at Accessible Prices
Calls of the Day: Eli Lilly, E.L.F. Beauty and CRH PLC
CRH, ELF, LLY
Published: August 08, 2025 by: CNBC Television
Sentiment: Neutral

The Investment Committee debate the latest Calls of the Day and how to trade them.

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image for news Calls of the Day: Eli Lilly, E.L.F. Beauty and CRH PLC
E.l.f. Beauty Stock Plunges 13% as Cosmetic Company Pulls Full-Year Forecast
ELF
Published: August 07, 2025 by: Investopedia
Sentiment: Negative

E.l.f. Beauty shares buckled amid uncertainty over the future of Chinese tariffs.

Read More
image for news E.l.f. Beauty Stock Plunges 13% as Cosmetic Company Pulls Full-Year Forecast
e.l.f. Beauty: Q1 Raises Questions About What's Next
ELF
Published: August 07, 2025 by: Seeking Alpha
Sentiment: Negative

e.l.f. Beauty shows strong growth and profitability, but its valuation remains stretched at 30x forward earnings, much higher than sector peers. Q1 earnings were solid but not spectacular, with revenue growth slowing and ongoing uncertainty from tariffs impacting margins. Tariff risks are significant, with 75% of production in China and potential $50 million annualized cost increases threatening future profitability.

Read More
image for news e.l.f. Beauty: Q1 Raises Questions About What's Next
e.l.f. Beauty Q1 Earnings Beat Estimates, Sales Rise 9% Y/Y
ELF
Published: August 07, 2025 by: Zacks Investment Research
Sentiment: Positive

ELF posts fiscal first-quarter earnings beat with 9% sales growth and 210 bps market share gain, despite a dip in profit and margin pressure.

Read More
image for news e.l.f. Beauty Q1 Earnings Beat Estimates, Sales Rise 9% Y/Y
e.l.f. Beauty (ELF) Is a Trending Stock: Facts to Know Before Betting on It
ELF
Published: August 01, 2025 by: Zacks Investment Research
Sentiment: Positive

e.l.f. Beauty (ELF) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Read More
image for news e.l.f. Beauty (ELF) Is a Trending Stock: Facts to Know Before Betting on It
e.l.f. Beauty Stock Outlook: Post-Rally Uncertainty Sets In
ELF
Published: August 01, 2025 by: Benzinga
Sentiment: Neutral

e.l.f. Beauty ELF has completed its Adhishthana Himalayan formation and now stands in a phase of structural uncertainty. The stock is currently in phase 11 of its 18-phase Adhishthana cycle on the weekly chart, having spent more than 750 days inside its Himalayan Formation.

Read More
image for news e.l.f. Beauty Stock Outlook: Post-Rally Uncertainty Sets In
e.l.f. Beauty (ELF) Expected to Beat Earnings Estimates: What to Know Ahead of Q1 Release
ELF
Published: July 30, 2025 by: Zacks Investment Research
Sentiment: Positive

e.l.f. Beauty (ELF) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Read More
image for news e.l.f. Beauty (ELF) Expected to Beat Earnings Estimates: What to Know Ahead of Q1 Release
EWCZ vs. ELF: Which Stock Is the Better Value Option?
ELF, EWCZ
Published: July 18, 2025 by: Zacks Investment Research
Sentiment: Neutral

Investors with an interest in Cosmetics stocks have likely encountered both European Wax Center, Inc. (EWCZ) and e.l.f. Beauty (ELF).

Read More
image for news EWCZ vs. ELF: Which Stock Is the Better Value Option?
e.l.f. Beauty (ELF) Beats Stock Market Upswing: What Investors Need to Know
ELF
Published: July 16, 2025 by: Zacks Investment Research
Sentiment: Positive

In the most recent trading session, e.l.f. Beauty (ELF) closed at $108.51, indicating a +1.54% shift from the previous trading day.

Read More
image for news e.l.f. Beauty (ELF) Beats Stock Market Upswing: What Investors Need to Know
e.l.f. Beauty (ELF) Is Considered a Good Investment by Brokers: Is That True?
ELF
Published: July 15, 2025 by: Zacks Investment Research
Sentiment: Neutral

The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.

Read More
image for news e.l.f. Beauty (ELF) Is Considered a Good Investment by Brokers: Is That True?
e.l.f. Beauty (ELF) is Attracting Investor Attention: Here is What You Should Know
ELF
Published: July 08, 2025 by: Zacks Investment Research
Sentiment: Neutral

Zacks.com users have recently been watching e.l.f. Beauty (ELF) quite a bit.

Read More
image for news e.l.f. Beauty (ELF) is Attracting Investor Attention: Here is What You Should Know
e.l.f. Beauty: Rhode Acquisition Is A Huge Catalyst (Rating Upgrade)
ELF
Published: July 04, 2025 by: Seeking Alpha
Sentiment: Positive

I am upgrading e.l.f. Beauty to a 'buy' with a price target of $160 per share, as management has addressed my key concerns and restored investor confidence. The Rhode acquisition is a major growth lever, strengthening e.l.f.'s Gen Z appeal and expanding its product and international reach. Plus, management has clearly outlined tariff mitigation strategies that include price increases, supply chain diversification, and international expansion to offset $50M in annualized costs.

Read More
image for news e.l.f. Beauty: Rhode Acquisition Is A Huge Catalyst (Rating Upgrade)

About e.l.f. Beauty, Inc. (ELF)

  • IPO Date 2016-09-22
  • Website https://www.elfcosmetics.com
  • Industry Household & Personal Products
  • CEO Tarang P. Amin
  • Employees 633

e.l.f. Beauty, Inc., together with its subsidiaries, provides cosmetic and skin care products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, and Keys Soulcare brand names worldwide. The company offers eye, lip, face, face, paw, and skin care products. It sells its products through national and international retailers and direct-to-consumer channels, which include e-commerce platforms in the United States, and internationally primarily through distributors. The company was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in April 2016. e.l.f. Beauty, Inc. was founded in 2004 and is headquartered in Oakland, California.