e.l.f. Beauty, Inc. (ELF)

US — Consumer Defensive Sector
Peers: COTY  EL  FIZZ  HIMS  PG 

Automate Your Wheel Strategy on ELF

With Tiblio's Option Bot, you can configure your own wheel strategy including ELF - and automate your put writes, covered calls, and full wheel strategy. Just connect one of the supported brokerages: tastytrade, Schwab, TradeStation or Tradier and go.

Start Your Free Trial Now

Key Metrics & Ratings

  • symbol ELF
  • Rev/Share 22.7883
  • Book/Share 13.2001
  • PB 9.181
  • Debt/Equity 0.4014
  • CurrentRatio 3.053
  • ROIC 0.1814

 

  • MktCap 6875702531.0
  • FreeCF/Share 2.0007
  • PFCF 59.6228
  • PE 39.0461
  • Debt/Assets 0.2447
  • DivYield 0
  • ROE 0.2418

 

  • Rating
  • Score
  • Recommendation
  • P/E Score
  • DCF Score
  • P/B Score
  • D/E Score

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Downgrade ELF UBS Buy Neutral $158 $74 Feb. 7, 2025
Downgrade ELF DA Davidson Buy Neutral $170 $80 Feb. 7, 2025
Downgrade ELF Morgan Stanley Overweight Equal Weight $153 $70 Feb. 7, 2025
Upgrade ELF Morgan Stanley Equal Weight Overweight $139 $153 Jan. 13, 2025
Initiation ELF Goldman -- Buy -- $165 Dec. 13, 2024
Initiation ELF Deutsche Bank -- Hold -- $133 Dec. 12, 2024
Reiterated ELF Truist -- Buy $210 $130 Oct. 16, 2024
Initiation ELF B. Riley Securities -- Buy -- $175 Sept. 10, 2024
Reiterated ELF BofA Securities -- Buy $230 $190 Sept. 9, 2024

News

e.l.f. Beauty (ELF) Is a Trending Stock: Facts to Know Before Betting on It
ELF
Published: August 01, 2025 by: Zacks Investment Research
Sentiment: Positive

e.l.f. Beauty (ELF) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Read More
image for news e.l.f. Beauty (ELF) Is a Trending Stock: Facts to Know Before Betting on It
e.l.f. Beauty Stock Outlook: Post-Rally Uncertainty Sets In
ELF
Published: August 01, 2025 by: Benzinga
Sentiment: Neutral

e.l.f. Beauty ELF has completed its Adhishthana Himalayan formation and now stands in a phase of structural uncertainty. The stock is currently in phase 11 of its 18-phase Adhishthana cycle on the weekly chart, having spent more than 750 days inside its Himalayan Formation.

Read More
image for news e.l.f. Beauty Stock Outlook: Post-Rally Uncertainty Sets In
e.l.f. Beauty (ELF) Expected to Beat Earnings Estimates: What to Know Ahead of Q1 Release
ELF
Published: July 30, 2025 by: Zacks Investment Research
Sentiment: Positive

e.l.f. Beauty (ELF) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Read More
image for news e.l.f. Beauty (ELF) Expected to Beat Earnings Estimates: What to Know Ahead of Q1 Release
EWCZ vs. ELF: Which Stock Is the Better Value Option?
ELF, EWCZ
Published: July 18, 2025 by: Zacks Investment Research
Sentiment: Neutral

Investors with an interest in Cosmetics stocks have likely encountered both European Wax Center, Inc. (EWCZ) and e.l.f. Beauty (ELF).

Read More
image for news EWCZ vs. ELF: Which Stock Is the Better Value Option?
e.l.f. Beauty (ELF) Beats Stock Market Upswing: What Investors Need to Know
ELF
Published: July 16, 2025 by: Zacks Investment Research
Sentiment: Positive

In the most recent trading session, e.l.f. Beauty (ELF) closed at $108.51, indicating a +1.54% shift from the previous trading day.

Read More
image for news e.l.f. Beauty (ELF) Beats Stock Market Upswing: What Investors Need to Know
e.l.f. Beauty (ELF) Is Considered a Good Investment by Brokers: Is That True?
ELF
Published: July 15, 2025 by: Zacks Investment Research
Sentiment: Neutral

The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.

Read More
image for news e.l.f. Beauty (ELF) Is Considered a Good Investment by Brokers: Is That True?
e.l.f. Beauty (ELF) is Attracting Investor Attention: Here is What You Should Know
ELF
Published: July 08, 2025 by: Zacks Investment Research
Sentiment: Neutral

Zacks.com users have recently been watching e.l.f. Beauty (ELF) quite a bit.

Read More
image for news e.l.f. Beauty (ELF) is Attracting Investor Attention: Here is What You Should Know
e.l.f. Beauty: Rhode Acquisition Is A Huge Catalyst (Rating Upgrade)
ELF
Published: July 04, 2025 by: Seeking Alpha
Sentiment: Positive

I am upgrading e.l.f. Beauty to a 'buy' with a price target of $160 per share, as management has addressed my key concerns and restored investor confidence. The Rhode acquisition is a major growth lever, strengthening e.l.f.'s Gen Z appeal and expanding its product and international reach. Plus, management has clearly outlined tariff mitigation strategies that include price increases, supply chain diversification, and international expansion to offset $50M in annualized costs.

Read More
image for news e.l.f. Beauty: Rhode Acquisition Is A Huge Catalyst (Rating Upgrade)
e.l.f. Beauty (ELF) Beats Stock Market Upswing: What Investors Need to Know
ELF
Published: July 03, 2025 by: Zacks Investment Research
Sentiment: Positive

e.l.f. Beauty (ELF) closed the most recent trading day at $130.98, moving +1.16% from the previous trading session.

Read More
image for news e.l.f. Beauty (ELF) Beats Stock Market Upswing: What Investors Need to Know
E.L.F. BEAUTY ALERT: Bragar Eagel & Squire, P.C. is Investigating e.l.f.
ELF
Published: July 02, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, July 02, 2025 (GLOBE NEWSWIRE) -- Bragar Eagel & Squire, P.C., a nationally recognized shareholder rights law firm, is investigating potential claims against e.l.f. Beauty, Inc. (NYSE: ELF) on behalf of long-term stockholders following a class action complaint that was filed against e.l.f. Beauty on March 6, 2025 with a Class Period from November 1, 2023 to November 19, 2024. Our investigation concerns whether the board of directors of e.l.f. Beauty have breached their fiduciary duties to the company.

Read More
image for news E.L.F. BEAUTY ALERT: Bragar Eagel & Squire, P.C. is Investigating e.l.f.
EWCZ or ELF: Which Is the Better Value Stock Right Now?
ELF, EWCZ
Published: July 02, 2025 by: Zacks Investment Research
Sentiment: Neutral

Investors interested in Cosmetics stocks are likely familiar with European Wax Center, Inc. (EWCZ) and e.l.f. Beauty (ELF).

Read More
image for news EWCZ or ELF: Which Is the Better Value Stock Right Now?
e.l.f. Beauty Is A Buy As It Builds A Global Beauty Empire
ELF
Published: July 02, 2025 by: Seeking Alpha
Sentiment: Positive

e.l.f. Beauty's $1B Rhode acquisition and transparent price hikes showcase its agility and pricing power, even amid tariff and integration risks. The brand dominates Gen Z mindshare, scales internationally with asset-light efficiency, and leverages digital-native strategies for rapid growth. Despite slower sales growth, e.l.f. maintains strong margins, robust cash flow, and manageable leverage, justifying its premium valuation.

Read More
image for news e.l.f. Beauty Is A Buy As It Builds A Global Beauty Empire
e.l.f. Beauty (ELF) Is a Trending Stock: Facts to Know Before Betting on It
ELF
Published: June 24, 2025 by: Zacks Investment Research
Sentiment: Positive

e.l.f. Beauty (ELF) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

Read More
image for news e.l.f. Beauty (ELF) Is a Trending Stock: Facts to Know Before Betting on It
Our Computers Are Modeling a Raging Bull Market
CRK, ELF, HOOD
Published: June 22, 2025 by: InvestorPlace
Sentiment: Positive

Its latest 3 top picks suggest more gains to come.

Read More
image for news Our Computers Are Modeling a Raging Bull Market
e.l.f. Beauty (ELF) Falls More Steeply Than Broader Market: What Investors Need to Know
ELF
Published: June 20, 2025 by: Zacks Investment Research
Sentiment: Neutral

e.l.f. Beauty (ELF) reached $119.85 at the closing of the latest trading day, reflecting a -1.96% change compared to its last close.

Read More
image for news e.l.f. Beauty (ELF) Falls More Steeply Than Broader Market: What Investors Need to Know
EWCZ vs. ELF: Which Stock Is the Better Value Option?
ELF, EWCZ
Published: June 16, 2025 by: Zacks Investment Research
Sentiment: Neutral

Investors interested in Cosmetics stocks are likely familiar with European Wax Center, Inc. (EWCZ) and e.l.f. Beauty (ELF).

Read More
image for news EWCZ vs. ELF: Which Stock Is the Better Value Option?
Investors Heavily Search e.l.f. Beauty (ELF): Here is What You Need to Know
ELF
Published: June 13, 2025 by: Zacks Investment Research
Sentiment: Neutral

Zacks.com users have recently been watching e.l.f. Beauty (ELF) quite a bit.

Read More
image for news Investors Heavily Search e.l.f. Beauty (ELF): Here is What You Need to Know
Here is What to Know Beyond Why e.l.f. Beauty (ELF) is a Trending Stock
ELF
Published: June 02, 2025 by: Zacks Investment Research
Sentiment: Neutral

Zacks.com users have recently been watching e.l.f. Beauty (ELF) quite a bit.

Read More
image for news Here is What to Know Beyond Why e.l.f. Beauty (ELF) is a Trending Stock
The Score: E.l.f. Beauty, Tesla, Nvidia, and More Stocks That Defined the Week
ELF, NVDA, TSLA
Published: May 30, 2025 by: WSJ
Sentiment: Neutral

Here are some of the major companies whose stocks moved on the week's news.

Read More
image for news The Score: E.l.f. Beauty, Tesla, Nvidia, and More Stocks That Defined the Week
e.l.f. Beauty: The Risks Associated With The Balance Sheet Increased During An Already Turbulent Time
ELF
Published: May 30, 2025 by: Seeking Alpha
Sentiment: Negative

e.l.f. Beauty's recent Rhode acquisition increases debt and risk, especially as net sales growth slowed to just 4% last quarter. The deal may not align with ELF's core low-price segment, raising concerns about product fit and long-term brand synergy. Heavy reliance on China for production and lack of FY26 guidance add significant uncertainty to the outlook.

Read More
image for news e.l.f. Beauty: The Risks Associated With The Balance Sheet Increased During An Already Turbulent Time
E.l.f. Beauty's stock is on pace for record rally, as analysts debate whether uncertainty is a ‘blessing in disguise'
ELF
Published: May 29, 2025 by: Market Watch
Sentiment: Positive

E.l.f. said in an Instagram post this month that it would raise its prices by $1 starting in August as it tries to manage inflation and tariffs.

Read More
image for news E.l.f. Beauty's stock is on pace for record rally, as analysts debate whether uncertainty is a ‘blessing in disguise'
Cosmetics Company E.l.f. Plans a Tariff-Driven $1 Price Hike in August
ELF
Published: May 29, 2025 by: Investopedia
Sentiment: Negative

Cosmetics company E.l.f. Beauty said it plans to charge $1 more for its items beginning August 1 in response to tariffs.

Read More
image for news Cosmetics Company E.l.f. Plans a Tariff-Driven $1 Price Hike in August
EWCZ vs. ELF: Which Stock Should Value Investors Buy Now?
ELF, EWCZ
Published: May 29, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors with an interest in Cosmetics stocks have likely encountered both European Wax Center, Inc. (EWCZ) and e.l.f. Beauty (ELF).

Read More
image for news EWCZ vs. ELF: Which Stock Should Value Investors Buy Now?
E.l.f. Beauty Goes Big on $1 Billion Rhode Acquisition. But Tariffs ‘Muddle the Near Term.
ELF
Published: May 29, 2025 by: Barrons
Sentiment: Neutral

While the deal to buy cosmetics brand Rhode is a positive, it remains to be seen how the company will navigate macro uncertainty, analysts say.

Read More
image for news E.l.f. Beauty Goes Big on $1 Billion Rhode Acquisition. But Tariffs ‘Muddle the Near Term.
E.l.f. Just Bought Hailey Bieber's Brand for $1B: CFO Explains Why
ELF
Published: May 29, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive

E.l.f. Beauty announcing it will buy Hailey Bieber's brand, Rhode for $1 billion dollars. The move gives the cosmetics retailer access to a product line that has become hugely popular among Gen Z and millennials.

Read More
image for news E.l.f. Just Bought Hailey Bieber's Brand for $1B: CFO Explains Why
Stock Of The Day: Will ELF Beauty Break Out Again?
ELF
Published: May 29, 2025 by: Benzinga
Sentiment: Positive

e.l.f. Beauty, Inc. ELF is gapping up on Thursday. The company agreed to acquire Hailey Bieber's Rhode for $1 billion.

Read More
image for news Stock Of The Day: Will ELF Beauty Break Out Again?
elf Beauty Stock Pops on Rhode Deal, Earnings Beat
ELF
Published: May 29, 2025 by: Schaeffers Research
Sentiment: Positive

elf Beauty Inc (NYSE:ELF) is surging 31.1% to $118.63, after announcing a $1 billion acquisition of Rhode, the skincare brand founded by Hailey Bieber.

Read More
image for news elf Beauty Stock Pops on Rhode Deal, Earnings Beat
E.L.F Beauty surges after buying Hailey Bieber's Rhode beauty brand for $1bn
ELF
Published: May 29, 2025 by: Proactive Investors
Sentiment: Positive

Shares in elf Beauty Inc (NYSE:ELF) surged 25% after it snapped up Hailey Bieber's skincare brand, Rhode, in a deal that could reach $1 billion. The company, launched in 2022 and named after her middle name, has grown quickly through online popularity and TikTok buzz, generating over $200 million in sales in the past year.

Read More
image for news E.L.F Beauty surges after buying Hailey Bieber's Rhode beauty brand for $1bn
e.l.f. Beauty's $1 Price Hike Seen As 'Manageable' Tariff Move: Analyst
ELF
Published: May 27, 2025 by: Benzinga
Sentiment: Positive

Canaccord Genuity analyst Susan Anderson reiterated the Buy rating on e.l.f. Beauty ELF with a price forecast of $105.

Read More
image for news e.l.f. Beauty's $1 Price Hike Seen As 'Manageable' Tariff Move: Analyst
e.l.f. Beauty Q4 Preview: The Only Bullish Catalyst I Am Waiting To See
ELF
Published: May 25, 2025 by: Seeking Alpha
Sentiment: Positive

I maintain my 'hold' rating and $75 price target for e.l.f. Beauty, citing limited upside unless management raises FY26 guidance above current consensus estimates. Key areas to watch in the upcoming Q4 earnings are FY26 revenue guidance, inventory management amid tariffs, and profitability outlook. e.l.f. Beauty continues to gain market share, expand internationally, and grow digital channels, but faces uncertainty from tariffs and consumer demand.

Read More
image for news e.l.f. Beauty Q4 Preview: The Only Bullish Catalyst I Am Waiting To See

About e.l.f. Beauty, Inc. (ELF)

  • IPO Date 2016-09-22
  • Website https://www.elfcosmetics.com
  • Industry Household & Personal Products
  • CEO Tarang P. Amin
  • Employees 633

e.l.f. Beauty, Inc., together with its subsidiaries, provides cosmetic and skin care products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, and Keys Soulcare brand names worldwide. The company offers eye, lip, face, face, paw, and skin care products. It sells its products through national and international retailers and direct-to-consumer channels, which include e-commerce platforms in the United States, and internationally primarily through distributors. The company was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in April 2016. e.l.f. Beauty, Inc. was founded in 2004 and is headquartered in Oakland, California.