DRCT

Direct Digital Holdings Inc
NASDAQCOMMUNICATION SERVICESADVERTISING AGENCIES

Key Statistics

Market Cap
$1.92M
P/E Ratio
EPS
$-36.30
Beta
5.30
52W High
$172.70
52W Low
$2.17
50-Day MA
$2.92
200-Day MA
$16.36
Dividend Yield
Profit Margin
-65.70%
Forward P/E
5.11
PEG Ratio

About Direct Digital Holdings Inc

Direct Digital Holdings, Inc. is a full-service, end-to-end programmatic advertising platform. The company is headquartered in Houston, Texas.

Official WebsiteUSAFY End: December

Fundamentals

Revenue (TTM)$33.22M
Gross Profit (TTM)$10.29M
EBITDA$-12.05M
Operating Margin-48.70%
Return on Equity57.40%
Return on Assets-40.90%
Revenue/Share (TTM)$155.95
Book Value$-6.52
Price-to-Book13.87
Price-to-Sales (TTM)0.06
EV/Revenue0.559
EV/EBITDA6.25
Quarterly Earnings Growth (YoY)302.20%
Quarterly Revenue Growth (YoY)-18.10%
Shares Outstanding739,530
Float698,830
% Insiders1.21%
% Institutions3.47%

Historical Volatility

HV 10-Day
62.71%
HV 20-Day
52.17%
HV 30-Day
49.82%
HV 60-Day
138.33%
HV Rank

Volatility is currently expanding

Analyst Ratings

Consensus ($32.00 target)
1
Strong Buy
1
Hold

Latest News

Orange 142 Drives Performance Marketing Success for the Tucson Festival of Books

New case study highlights how audience-first performance marketing generated more than 6,000 meaningful conversions for one of the nation's largest literary festivals AUSTIN, Texas, July 28, 2026 /PRNewswire/ -- Orange 142, LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRCT) and a leading digital marketing agency for mid-market brands and agencies, has released a new case study highlighting how a performance marketing strategy helped the Tucson Festival of Books expand awareness, strengthen community engagement, and drive measurable campaign results. One of the nation's largest literary festivals, the Tucson Festival of Books, welcomed approximately 130,000 attendees over two days in March while featuring more than 300 authors and promoting literacy across Southern Arizona.

PRNewsWire7/28/2026Neutral
Ohad Harlev Appointed to the Board of Directors of Direct Digital Holdings

HOUSTON, June 4, 2026 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings," "DDH," or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced the appointment of Ohad Harlev to the Company's Board of Directors. Mr. Harlev brings extensive experience in executive leadership, business scaling and transformation, product development, and organic and inorganic growth strategies across diverse industries including satellite and telecommunications technology, space technology, and fintech.

PRNewsWire6/4/2026Neutral
Direct Digital Holdings Reports First Quarter 2026 Financial Results

HOUSTON, May 11, 2026 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Orange 142, LLC ("Orange 142") and Colossus Media, LLC ("Colossus SSP"), today announced financial results for the first quarter ended March 31, 2026. Mark D. Walker, Chairman and Chief Executive Officer, commented, "We remain focused on organically growing our sales pipeline by enhancing how we reach and support customers across a broader set of go‑to‑market channels.

PRNewsWire5/11/2026Neutral
Orange 142 and Emerald Isle Realty Earn Gold and Platinum at 2026 Hermes Creative Awards for Search and Social Excellence

Campaigns helped Emerald Isle Realty achieve measurable business outcomes AUSTIN, Texas, May 6, 2026 /PRNewswire/ -- Orange 142 , LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRCT), and a leading digital marketing agency for mid-market brands and agencies, today announced it was recognized with two 2026 Hermes Creative Awards for their work with Emerald Isle Realty, earning Gold for Search Engine Marketing Campaign ("One Line to Rule Them All") and Platinum for Social Media Presence.  "Winning Gold and Platinum is meaningful, but it speaks to the work behind it," said Brenton Maddox, Senior Vice President, Client Success at Orange 142.

PRNewsWire5/6/2026Neutral
Direct Digital Holdings Announces Reverse Stock Split

HOUSTON, April 23, 2026 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced a 4-to-1 reverse stock split of all classes of its common stock. The Company expects the Class A common stock to begin trading on a split-adjusted basis on The Nasdaq Stock Market as of the commencement of trading on April 27, 2026.

PRNewsWire4/23/2026Neutral

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Data last updated: 7/29/2026