
New case study highlights how audience-first performance marketing generated more than 6,000 meaningful conversions for one of the nation's largest literary festivals AUSTIN, Texas, July 28, 2026 /PRNewswire/ -- Orange 142, LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRCT) and a leading digital marketing agency for mid-market brands and agencies, has released a new case study highlighting how a performance marketing strategy helped the Tucson Festival of Books expand awareness, strengthen community engagement, and drive measurable campaign results. One of the nation's largest literary festivals, the Tucson Festival of Books, welcomed approximately 130,000 attendees over two days in March while featuring more than 300 authors and promoting literacy across Southern Arizona.








