
Sin stocks can offer resilient demand and strong cash generation, but regulation, legal risks and shifting social attitudes remain key considerations. Sin stocks span tobacco, alcohol, gambling and defense.
Diageo plc produces, markets and sells alcoholic beverages. The company is headquartered in London, the United Kingdom.
| Revenue (TTM) | $19.64B |
| Gross Profit (TTM) | $11.75B |
| EBITDA | $6.43B |
| Operating Margin | 27.00% |
| Return on Equity | 15.00% |
| Return on Assets | 7.48% |
| Revenue/Share (TTM) | $1.96 |
| Book Value | $1.08 |
| Price-to-Book | 4.40 |
| Price-to-Sales (TTM) | 2.48 |
| EV/Revenue | 3.502 |
| EV/EBITDA | 11.25 |
| Quarterly Earnings Growth (YoY) | 2.90% |
| Quarterly Revenue Growth (YoY) | -1.70% |
| Shares Outstanding | $555.90M |
| Float | $10.00B |
| % Insiders | 0.14% |
| % Institutions | 10.14% |
Volatility is currently contracting

Sin stocks can offer resilient demand and strong cash generation, but regulation, legal risks and shifting social attitudes remain key considerations. Sin stocks span tobacco, alcohol, gambling and defense.

Jefferies has urged investors to buy any weakness in Diageo PLC (LSE:DGE) shares, arguing the market is likely to take the departure of its finance chief negatively but that it changes little for the drinks group's turnaround. The broker reiterated a "buy" rating and a 2,200p price target on the FTSE 100 company, implying about 34% upside from 1,638.5p.

Diageo PLC (LSE:DGE) has appointed WPP PLC (LSE:WPP) chief financial officer Joanne Wilson as its new CFO, with Wilson set to join the drinks group's board and executive committee in 2027. She will replace Nik Jhangiani, who joined Diageo from Coca-Cola Europacific Partners in September 2024 and also served as interim chief executive between July and December 2025.

Diageo named Wilson to succeed Nik Jhangiani at some point in 2027.

Jefferies has thrown its weight behind Diageo PLC's (LSE:DGE) plan to fix its ailing US business, telling clients the shares could climb 35% as the turnaround takes hold. The investment bank kept its 'buy' rating on Diageo, the FTSE 100 drinks giant behind Johnnie Walker, Guinness and Smirnoff, with a price target of 2,200p against a current 1,626p.

Diageo remains a 'Buy' despite sector headwinds, with a revised price target of $90/share reflecting updated risks and valuation assumptions. Operational improvements include $800M+ in restructuring savings, headcount reduction, and solid free cash flow, supporting earnings resilience even as organic sales decline. North America remains a key weakness, with double-digit sales declines in spirits and persistent challenges expected through 2027; other geographies show growth.

Diageo PLC (LSE:DGE) has retained an 'Outperform' rating from RBC Capital Markets, with the broker maintaining its £20 price target as it backed chief executive Sir Dave Lewis's turnaround strategy. RBC said the plan unveiled at Diageo's August 6 Capital Markets Day was credible despite uncertainty surrounding the global spirits market.

Jefferies has held its 'buy' rating and 2,200p price target on Diageo PLC (LSE:DGE), arguing that a close reading of the Guinness-maker's latest annual report points to a genuine shift in strategy under its turnaround plan. The target implies upside of about 30% from Wednesday's opening level of 1,688p.

Diageo plc (DEO) is reiterated as a Buy, supported by ongoing cost savings, a solid balance sheet, and a promising turnaround under the new CEO. DEO's new cost-cutting plan targets $1 billion in cost savings over two years, with 40% of operational and 25% of supply chain savings expected in FY27. FY27 guidance calls for broadly flat organic net sales, with North America down mid-single digits, and FCF temporarily dipping to ~$2 billion due to restructuring costs.

Diageo PLC (LSE:DGE) has appointed former Procter & Gamble Beauty chief executive R. Alexandra “Alex” Keith as a non-executive director, adding more than 35 years of international consumer goods experience to its board.
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