Salesforce, Inc. (CRM)

US — Technology Sector
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Key Metrics & Ratings

  • symbol CRM
  • Rev/Share 42.2168
  • Book/Share 62.8492
  • PB 3.3542
  • Debt/Equity 0.1856
  • CurrentRatio 0.9838
  • ROIC 0.0907

 

  • MktCap 200691119157.0
  • FreeCF/Share 13.5026
  • PFCF 15.5635
  • PE 27.8764
  • Debt/Assets 0.1171
  • DivYield 0.0079
  • ROE 0.1188

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 4
  • P/B Score 2
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Resumed CRM Goldman -- Buy -- $330 Jan. 12, 2026
Reiterated CRM BMO Capital Markets -- Outperform $280 $275 Dec. 4, 2025
Downgrade CRM Northland Capital Outperform Market Perform -- $264 Oct. 14, 2025
Reiterated CRM BMO Capital Markets -- Outperform $335 $280 Sept. 4, 2025
Reiterated CRM Oppenheimer -- Outperform $370 $315 Aug. 26, 2025
Upgrade CRM DA Davidson Underperform Neutral -- $225 Aug. 15, 2025
Downgrade CRM Erste Group Buy Hold -- -- June 5, 2025
Initiation CRM Cantor Fitzgerald -- Overweight -- $325 June 3, 2025
Downgrade CRM RBC Capital Mkts Outperform Sector Perform -- $275 May 29, 2025
Reiterated CRM BMO Capital Markets -- Outperform $367 $350 May 27, 2025

News

After Plunging 17.7% in 4 Weeks, Here's Why the Trend Might Reverse for Salesforce.com (CRM)
CRM
Published: February 03, 2026 by: Zacks Investment Research
Sentiment: Negative

Salesforce.com (CRM) is technically in oversold territory now, so the heavy selling pressure might have exhausted. This along with strong agreement among Wall Street analysts in raising earnings estimates could lead to a trend reversal for the stock.

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image for news After Plunging 17.7% in 4 Weeks, Here's Why the Trend Might Reverse for Salesforce.com (CRM)
How Low Can Salesforce Stock Go?
CRM
Published: February 03, 2026 by: Forbes
Sentiment: Negative

Salesforce (CRM) shares have decreased by 20.4% over the past 21 trading days. This recent decline is indicative of worries regarding missed revenue projections and difficulties in AI adoption; nonetheless, significant drops often prompt a more challenging inquiry: is this decline just temporary, or does it signal more profound issues in the business narrative?

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image for news How Low Can Salesforce Stock Go?
Salesforce: AI Adoption Is Surging -- The Revenue Lag Is The Opportunity
CRM
Published: February 03, 2026 by: Seeking Alpha
Sentiment: Positive

Salesforce (CRM) is undervalued, with a BUY rating justified by strong AI-driven growth catalysts and holistic solutions. AI-based Agentforce solutions are rapidly adopted but currently contribute a small share of CRM's revenue, indicating a lag between organic and reported growth. CRM's financial discipline is improving margins and free cash flow, supporting flexibility despite a balance sheet heavy in goodwill from acquisitions.

Read More
image for news Salesforce: AI Adoption Is Surging -- The Revenue Lag Is The Opportunity
Here's Why Salesforce.com (CRM) is a Strong Growth Stock
CRM
Published: January 30, 2026 by: Zacks Investment Research
Sentiment: Positive

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

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image for news Here's Why Salesforce.com (CRM) is a Strong Growth Stock
Salesforce wins $5.6B US Army contract for national security technology
CRM
Published: January 27, 2026 by: Proactive Investors
Sentiment: Positive

Salesforce Inc (NYSE:CRM, XETRA:FOO) announced today that it has been awarded a $5.6 billion, 10-year Indefinite Delivery Indefinite Quantity (IDIQ) contract by the US Army. The agreement, executed through Salesforce's national security subsidiary, Computable Insights, is intended to support the Department of War's technology and data needs.

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image for news Salesforce wins $5.6B US Army contract for national security technology
Is Salesforce.com (CRM) a Buy as Wall Street Analysts Look Optimistic?
CRM
Published: January 27, 2026 by: Zacks Investment Research
Sentiment: Positive

When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?

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image for news Is Salesforce.com (CRM) a Buy as Wall Street Analysts Look Optimistic?
CRM vs. ADBE: Which Enterprise Software Stock Is the Better Buy?
ADBE, CRM
Published: January 27, 2026 by: Zacks Investment Research
Sentiment: Positive

AI push, Agentforce momentum and margin gains make Salesforce the stronger enterprise software buy right now compared to Adobe.

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image for news CRM vs. ADBE: Which Enterprise Software Stock Is the Better Buy?
Investors Heavily Search Salesforce Inc. (CRM): Here is What You Need to Know
CRM
Published: January 26, 2026 by: Zacks Investment Research
Sentiment: Positive

Salesforce.com (CRM) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Read More
image for news Investors Heavily Search Salesforce Inc. (CRM): Here is What You Need to Know
After a 32% Reckoning In Shares, Investors Are Calling The Salesforce Bottom. It's Time To Rally | CRM
CRM
Published: January 23, 2026 by: 24/7 Wall Street
Sentiment: Positive

Shares of Salesforce ( NYSE:CRM ) are trading at $229.86, down 31% over the past year, yet retail investor sentiment has surged to a bullish 72 out of 100 on social platforms like Reddit and X.

Read More
image for news After a 32% Reckoning In Shares, Investors Are Calling The Salesforce Bottom. It's Time To Rally | CRM
Andrew Ng Thinks AI Apps are “Underinvested”—Here are the Stocks I'd Buy in Response
CRM, NOW
Published: January 23, 2026 by: 24/7 Wall Street
Sentiment: Neutral

While others see an inflating AI bubble that could burst and lose investors a boatload of money, others see underinvestment in some specific parts of the theme.

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image for news Andrew Ng Thinks AI Apps are “Underinvested”—Here are the Stocks I'd Buy in Response
Salesforce Bets on Agentic AI: Will It Reignite CRM's Revenue Growth?
CRM
Published: January 22, 2026 by: Zacks Investment Research
Sentiment: Positive

CRM banks on Agentic AI to revive growth, with Agentforce and Data Cloud driving triple-digit revenue gains.

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image for news Salesforce Bets on Agentic AI: Will It Reignite CRM's Revenue Growth?
Is Salesforce Stock At A Key Buying Opportunity?
CRM
Published: January 22, 2026 by: Forbes
Sentiment: Positive

Salesforce (CRM) stock should be on your radar. Here's why – it is presently trading within the support range ($210.50 – $232.66), levels from which it has significantly rebounded in the past.

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image for news Is Salesforce Stock At A Key Buying Opportunity?
Salesforce: The Selloff Is Overdone, A Contrarian Buy Opportunity (Rating Upgrade)
CRM
Published: January 21, 2026 by: Seeking Alpha
Sentiment: Positive

Salesforce's Agentic AI business remains solid, but we don't see growth inflection, reflecting a small revenue mix and slower AI monetization. Current bookings and cRPO remain double-digit momentum, and the 4Q FY2026 organic growth is in-line with prior quarters. Agentforce ARR grew 330% YoY to $540M but only accounts for 3.6% of FY2026 Subscription and Support revenue.

Read More
image for news Salesforce: The Selloff Is Overdone, A Contrarian Buy Opportunity (Rating Upgrade)
Top 5 Stocks to Avoid Despite the AI Hype
AAPL, CRM, INTC, NFLX, TSLA
Published: January 21, 2026 by: 24/7 Wall Street
Sentiment: Negative

The AI gold rush has created winners and losers, but the market hasn't fully sorted them yet.

Read More
image for news Top 5 Stocks to Avoid Despite the AI Hype
What Is Spooking CRM Stock Investors?
CRM
Published: January 21, 2026 by: Forbes
Sentiment: Negative

Salesforce (CRM) – a platform for customer relationship management that provides connected experiences globally – has entered an 8-day decline, accumulating losses of -17% throughout this timeframe. The company's market capitalization has plummeted by approximately $44 billion over these 8 days and currently sits at $209 billion.

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image for news What Is Spooking CRM Stock Investors?
Salesforce CEO Marc Benioff on AI regulation: 'It can't be just growth at any cost'
CRM
Published: January 20, 2026 by: CNBC Television
Sentiment: Neutral

Marc Benioff, CEO of Salesforce, discusses the importance of AI regulation.

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image for news Salesforce CEO Marc Benioff on AI regulation: 'It can't be just growth at any cost'
Anthropic's Claude Cowork is a fresh drag on software stocks. Are investors overreacting?
ADBE, CRM, IGV, INTU
Published: January 15, 2026 by: Market Watch
Sentiment: Negative

Could artificial intelligence be a software killer? Wall Street has been debating this question for over a year, and Anthropic's latest product launch just added more fuel to the fire.

Read More
image for news Anthropic's Claude Cowork is a fresh drag on software stocks. Are investors overreacting?
Viz.ai and Salesforce Collaborate to Transform Pharma Engagement With Real-Time Clinical Intelligence for Agentforce
CRM
Published: January 15, 2026 by: Business Wire
Sentiment: Neutral

SAN FRANCISCO--(BUSINESS WIRE)-- #ai--Viz.ai, the leader in AI-powered disease detection and intelligent care coordination, today announced the launch of a new real-time clinical intelligence service for Salesforce's Agentforce Life Sciences. These services will power new and existing agentic solutions for life sciences customers, including a data integration that will bring Viz.ai's real-time data, triggers, and clinical intelligence layer from across a network of nearly 2,000 hospitals covering 230.

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image for news Viz.ai and Salesforce Collaborate to Transform Pharma Engagement With Real-Time Clinical Intelligence for Agentforce
World Economic Forum and Salesforce Empower Global Leaders With First-of-its-Kind Agentic Assistant for the 2026 Annual Meeting in Davos
CRM
Published: January 15, 2026 by: Business Wire
Sentiment: Neutral

SAN FRANCISCO--(BUSINESS WIRE)--Salesforce (NYSE: CRM), the world's #1 CRM, today announced the activation of the World Economic Forum's institutional knowledge powered by Agentforce 360 to support over 3,000 of the world's most influential leaders at the 2026 World Economic Forum Annual Meeting. The Forum has launched a new proactive, high-precision concierge app, “EVA,” built on the Agentforce 360 Platform, Salesforce's agentic platform. EVA will empower attendees to move beyond traditional i.

Read More
image for news World Economic Forum and Salesforce Empower Global Leaders With First-of-its-Kind Agentic Assistant for the 2026 Annual Meeting in Davos
Salesforce: Cheap 14x FCF Multiple And Agentforce Acceleration
CRM
Published: January 14, 2026 by: Seeking Alpha
Sentiment: Positive

Salesforce now trades at value multiples, driven by a strategic pivot toward profitability and disciplined operations amid sector-wide AI spending surges. CRM's AI-driven Agentforce product is a standout, with ARR up 330% y/y to $540 million, materially accelerating platform revenue growth. Robust backlog growth (RPO up 12% y/y) and a targeted 10% CAGR through FY30 underpin management's aggressive $60B revenue goal.

Read More
image for news Salesforce: Cheap 14x FCF Multiple And Agentforce Acceleration
Why Salesforce.com (CRM) is a Top Growth Stock for the Long-Term
CRM
Published: January 14, 2026 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

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image for news Why Salesforce.com (CRM) is a Top Growth Stock for the Long-Term
Coastal Joins Tata Consultancy Services (TCS) to Accelerate Salesforce-Led Transformation at Global Scale
CRM
Published: January 14, 2026 by: GlobeNewsWire
Sentiment: Neutral

Palm Coast, FL, Jan. 14, 2026 (GLOBE NEWSWIRE) -- Coastal® (formerly known as Coastal Cloud), a leading Salesforce, data, and AI consultancy, today announced the completion of its acquisition by Tata Consultancy Services (TCS). TCS is a global leader in IT services and digital transformation, operating in 46 countries.

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image for news Coastal Joins Tata Consultancy Services (TCS) to Accelerate Salesforce-Led Transformation at Global Scale
Salesforce: Why CRM Stock Is Undervalued At $240?
CRM
Published: January 14, 2026 by: Forbes
Sentiment: Positive

Despite a recent 10% dip in share price, we believe Salesforce's investment thesis remains intact, even when the broader market debates the monetization of AI within the enterprise software space.

Read More
image for news Salesforce: Why CRM Stock Is Undervalued At $240?
Can Salesforce's Data 360 Push Drive Its Next Phase of Sales Growth?
CRM
Published: January 13, 2026 by: Zacks Investment Research
Sentiment: Neutral

CRM leans on Data 360 to counter slowing growth, integrating AI tools to boost higher-value contracts as revenue growth cools to single digits.

Read More
image for news Can Salesforce's Data 360 Push Drive Its Next Phase of Sales Growth?
Here is What to Know Beyond Why Salesforce Inc. (CRM) is a Trending Stock
CRM
Published: January 12, 2026 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching Salesforce.com (CRM) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Read More
image for news Here is What to Know Beyond Why Salesforce Inc. (CRM) is a Trending Stock
2 Stocks That Don't Have Enough AI Priced in
CRM, CRWD
Published: January 09, 2026 by: 24/7 Wall Street
Sentiment: Positive

The AI trade has grown quite volatile of late, but for investors who aren't deterred by the AI bubble concerns of others, I think there's a great opportunity to pursue a class of stocks that stand to gain from AI but aren't yet priced with such AI-driven catalysts in mind.

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image for news 2 Stocks That Don't Have Enough AI Priced in
Salesforce Plunges 20% in a Year: Is CRM Stock Still a Hold?
CRM
Published: January 09, 2026 by: Zacks Investment Research
Sentiment: Neutral

CRM shares are down 18% in a year, but AI momentum, enterprise expansion and discounted valuation suggest Salesforce may still be worth holding.

Read More
image for news Salesforce Plunges 20% in a Year: Is CRM Stock Still a Hold?
Signal Says Target This Struggling Dow Stock Right Now
CRM
Published: January 07, 2026 by: Schaeffers Research
Sentiment: Negative

Salesforce Inc (NYSE:CRM) was one of the worst Dow stocks in 2025, ending the year with a 20.7% deficit.

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image for news Signal Says Target This Struggling Dow Stock Right Now
Salesforce and Adobe Start 2026 With a 5% Plunge—Should Investors Buy or Bail?
ADBE, CRM
Published: January 06, 2026 by: 24/7 Wall Street
Sentiment: Neutral

It was a nasty year for the software stocks in 2025, as investors pondered the disruptive impact of artificial intelligence (AI).

Read More
image for news Salesforce and Adobe Start 2026 With a 5% Plunge—Should Investors Buy or Bail?
3 Beaten-Down Stocks That Could Rebound in 2026
BX, CRM, TTD
Published: December 31, 2025 by: Zacks Investment Research
Sentiment: Positive

As I look ahead to 2026 and search for compelling investment opportunities, one productive place to focus is on stocks that lagged during an otherwise strong year for U.S. equities. The broader market notched its third consecutive double-digit gain, yet beneath the surface, performance was far from uniform.

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image for news 3 Beaten-Down Stocks That Could Rebound in 2026

About Salesforce, Inc. (CRM)

  • IPO Date 2004-06-23
  • Website https://www.salesforce.com
  • Industry Software - Application
  • CEO Marc R. Benioff
  • Employees 76453

Salesforce, Inc. provides customer relationship management technology that brings companies and customers together worldwide. Its Customer 360 platform empowers its customers to work together to deliver connected experiences for their customers. The company's service offerings include Sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and relationship intelligence, and deliver quotes, contracts, and invoices; and Service that enables companies to deliver trusted and highly personalized customer service and support at scale. Its service offerings also comprise flexible platform that enables companies of various sizes, locations, and industries to build business apps to bring them closer to their customers with drag-and-drop tools; online learning platform that allows anyone to learn in-demand Salesforce skills; and Slack, a system of engagement. In addition, the company's service offerings include Marketing offering that enables companies to plan, personalize, and optimize one-to-one customer marketing journeys; and Commerce offering, which empowers brands to unify the customer experience across mobile, web, social, and store commerce points. Further, its service offerings comprise Tableau, an end-to-end analytics solution serving various enterprise use cases; and MuleSoft, an integration offering that allows its customers to unlock data across their enterprise. The company provides its service offering for customers in financial services, healthcare and life sciences, manufacturing, and other industries. It also offers professional services; and in-person and online courses to certify its customers and partners on architecting, administering, deploying, and developing its service offerings. The company provides its services through direct sales; and consulting firms, systems integrators, and other partners. Salesforce, Inc. was incorporated in 1999 and is headquartered in San Francisco, California.