The Clorox Company (CLX)

US — Consumer Defensive Sector
Peers: CL  PG  UL  CHD  KMB  RBGLY  EL 

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Key Metrics & Ratings

  • symbol CLX
  • Rev/Share 57.675
  • Book/Share 3.9132
  • PB 45.9846
  • Debt/Equity 8.972
  • CurrentRatio 0.8379
  • ROIC 0.368

 

  • MktCap 14657510560.0
  • FreeCF/Share 6.503
  • PFCF 18.299
  • PE 18.2235
  • Debt/Assets 0.5179
  • DivYield 0.0409
  • ROE 8.8283

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 5
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Upgrade CLX Wells Fargo Underweight Equal Weight -- $157 Jan. 7, 2025
Upgrade CLX Jefferies Hold Buy $174 $187 Oct. 1, 2024

News

Hidden Valley® Ranch Picks Up Checked Bag Fees for Labor Day Travelers Who Pack the Flavor
CLX
Published: August 21, 2025 by: PRNewsWire
Sentiment: Neutral

Travelers can snap a photo of Hidden Valley Ranch packed in their suitcase and share to social to be reimbursed for luggage fees OAKLAND, Calif. , Aug. 21, 2025 /PRNewswire/ -- This Labor Day Weekend, Hidden Valley Ranch is making travel tastier, and a lot easier, by covering checked bag fees for fans who bring their favorite ranch along for the ride.

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image for news Hidden Valley® Ranch Picks Up Checked Bag Fees for Labor Day Travelers Who Pack the Flavor
100 Sustainable Dividend Dogs: 47 "Safer", 3 Ideal August Buys, And 7 To Watch
AVNT, BBY, CLX, CPB, ES, GIS, HPE, HRL, IGR, IPG, LKQ, MET, MKC, PRU, RF, RHI, SWK
Published: August 19, 2025 by: Seeking Alpha
Sentiment: Positive

I analyze Barron's top 100 sustainable companies, focusing on dividend payers and using the dogcatcher yield-based strategy to identify value opportunities. Seven out of 83 dividend-paying sustainable stocks currently meet the ideal of annual dividends from a $1K investment exceeding their share price, signaling potential buys. Analyst targets project 20.21% to 45.71% net gains for the top ten ESG dividend stocks by August 2026, with average risk below the market.

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image for news 100 Sustainable Dividend Dogs: 47 "Safer", 3 Ideal August Buys, And 7 To Watch
Kingsford® Announces Pass The Tongs, a National HBCU Partnership to Empower the Next Generation of Barbecue Culture
CLX
Published: August 13, 2025 by: PRNewsWire
Sentiment: Neutral

The initiative launches in Atlanta with unforgettable experiences centered around the shared legacy of the grill OAKLAND, Calif. , Aug. 13, 2025 /PRNewswire/ -- Kingsford®, the iconic brand synonymous with American barbecue, today unveiled Pass The Tongs, an initiative designed to highlight Black grilling traditions and empower the next generation of grillers through culture, education, and connection.

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image for news Kingsford® Announces Pass The Tongs, a National HBCU Partnership to Empower the Next Generation of Barbecue Culture
Clorox: Soon To Be A Dividend King
CLX
Published: August 12, 2025 by: Seeking Alpha
Sentiment: Positive

Clorox is just shy of the Dividend King title, awarded to companies with 50 years of consecutive dividend increases. The robust portfolio of consumer durables reliably supports dividend growth through all market environments. I rate Clorox a Hold and recommend waiting for a $100 entry point, which would offer a 5% yield and a margin of safety.

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image for news Clorox: Soon To Be A Dividend King
5 Dividend Stocks to Hold for the Next 5 Years
CLX, GIS, HRL, HSY, PEP
Published: August 10, 2025 by: The Motley Fool
Sentiment: Positive

Wall Street tends to cycle through stock themes even though some sectors tend to be filled with strong businesses. And even strong businesses go through hard times.

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image for news 5 Dividend Stocks to Hold for the Next 5 Years
3 Dividend Stocks Raising Payouts—and Backing It Up With Results
CLX, SUN, WFC
Published: August 10, 2025 by: MarketBeat
Sentiment: Neutral

Not all dividends are paid out equally; some companies try to create a “trap” by overpaying on a quarter's dividend, attracting buyers through a short-term high dividend yield that seems too good to pass up. The realization comes much later, though, that these companies can't afford these payouts, straining the financial profile altogether and having to decrease or cancel these dividends later.

Read More
image for news 3 Dividend Stocks Raising Payouts—and Backing It Up With Results
Is the Options Market Predicting a Spike in Clorox Stock?
CLX
Published: August 07, 2025 by: Zacks Investment Research
Sentiment: Neutral

Investors need to pay close attention to CLX stock based on the movements in the options market lately.

Read More
image for news Is the Options Market Predicting a Spike in Clorox Stock?
Clorox Q4 Earnings Beat Estimates, Organic Sales Increase Y/Y
CLX
Published: August 01, 2025 by: Zacks Investment Research
Sentiment: Positive

CLX posts 57.7% EPS growth and 8% organic sales gain in the fourth quarter, fueled by strong ERP-driven volume increases.

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image for news Clorox Q4 Earnings Beat Estimates, Organic Sales Increase Y/Y
Countdown to Clorox (CLX) Q4 Earnings: A Look at Estimates Beyond Revenue and EPS
CLX
Published: July 30, 2025 by: Zacks Investment Research
Sentiment: Positive

Beyond analysts' top-and-bottom-line estimates for Clorox (CLX), evaluate projections for some of its key metrics to gain a better insight into how the business might have performed for the quarter ended June 2025.

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image for news Countdown to Clorox (CLX) Q4 Earnings: A Look at Estimates Beyond Revenue and EPS
Clorox Pre-Q4 Earnings Send Mixed Signals: Time to Accumulate Shares?
CLX
Published: July 29, 2025 by: Zacks Investment Research
Sentiment: Neutral

CLX's Q4 performance is likely to have benefited from margin strength and innovation, but macro headwinds and rising costs keep investors cautious.

Read More
image for news Clorox Pre-Q4 Earnings Send Mixed Signals: Time to Accumulate Shares?
Clorox (CLX) Reports Next Week: Wall Street Expects Earnings Growth
CLX
Published: July 24, 2025 by: Zacks Investment Research
Sentiment: Positive

Clorox (CLX) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

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image for news Clorox (CLX) Reports Next Week: Wall Street Expects Earnings Growth
ADRNY vs. CLX: Which Stock Should Value Investors Buy Now?
ADRNY, CLX
Published: July 23, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors interested in Consumer Products - Staples stocks are likely familiar with Ahold NV (ADRNY) and Clorox (CLX). But which of these two stocks presents investors with the better value opportunity right now?

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image for news ADRNY vs. CLX: Which Stock Should Value Investors Buy Now?
Lawsuit says Clorox hackers got passwords simply by asking
CLX
Published: July 22, 2025 by: Reuters
Sentiment: Negative

Bleach maker Clorox said Tuesday that it has sued information technology provider Cognizant over a devastating 2023 cyberattack, alleging that the hackers pulled off the intrusion simply by asking the tech company's staff for employees' passwords.

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image for news Lawsuit says Clorox hackers got passwords simply by asking
Company insiders now are bearish to the extreme — but they're upbeat on these 11 stocks
APPF, CAT, CLX, CNP, COP, CRH, GME, SPG, TKO, UNH, USB
Published: July 18, 2025 by: Market Watch
Sentiment: Neutral

Overall, executives and directors are down on 10 S&P 500 sectors — and positive about just this one.

Read More
image for news Company insiders now are bearish to the extreme — but they're upbeat on these 11 stocks
3 Ideal July Buys And 7 To Watch From 47 'Safer' Dividends In 100 Barron's Sustainable Dogs
AVNT, BBY, CLX, CPB, ES, GIS, HRL, IPG, KDP, LKQ, MET, MKC, NJR, NVDA, PRU, RF, RHI, SWK
Published: July 15, 2025 by: Seeking Alpha
Sentiment: Positive

Barron's eighth annual (2025) ranking of sustainable companies started with the 1,000 largest publicly traded companies by market value, then ranked each by performance for five key constituencies: shareholders, employees, customers, community, and planet. Top-yielding sustainable stocks like Avient, Interpublic, and Campbell's offer attractive net gain potential, with average analyst-estimated returns of 26.26% for the top ten. Seventeen dividend payers show negative free cash flow margins, signaling caution; only three 'safer' stocks—Campbell's, Regions Financial, and Hormel—meet the ideal dividend-to-price ratio.

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image for news 3 Ideal July Buys And 7 To Watch From 47 'Safer' Dividends In 100 Barron's Sustainable Dogs
Can Clorox's Pricing Strength Keep Earnings Buoyant in 2025?
CLX
Published: July 15, 2025 by: Zacks Investment Research
Sentiment: Positive

CLX leverages targeted pricing, cost cuts and premiumization to boost margins despite soft volume trends.

Read More
image for news Can Clorox's Pricing Strength Keep Earnings Buoyant in 2025?
ADRNY or CLX: Which Is the Better Value Stock Right Now?
ADRNY, CLX
Published: July 07, 2025 by: Zacks Investment Research
Sentiment: Neutral

Investors with an interest in Consumer Products - Staples stocks have likely encountered both Ahold NV (ADRNY) and Clorox (CLX). But which of these two stocks offers value investors a better bang for their buck right now?

Read More
image for news ADRNY or CLX: Which Is the Better Value Stock Right Now?
Is Clorox's International Expansion Key to Its Long-Term Success?
CLX
Published: June 26, 2025 by: Zacks Investment Research
Sentiment: Positive

CLX bets on global growth as it expands in Latin America and Asia, aiming to offset slowing U.S. sales with long-term international gains.

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image for news Is Clorox's International Expansion Key to Its Long-Term Success?
Is the Options Market Predicting a Spike in Clorox Stock?
CLX
Published: June 24, 2025 by: Zacks Investment Research
Sentiment: Neutral

Investors need to pay close attention to CLX stock based on the movements in the options market lately.

Read More
image for news Is the Options Market Predicting a Spike in Clorox Stock?
The 4 Dividend Aristocrats Warren Buffett Would Buy Next
BRO, CAT, CLX, SJM
Published: June 24, 2025 by: 24/7 Wall Street
Sentiment: Neutral

Warren Buffett is well known for favoring companies with a strong dividend track record.

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image for news The 4 Dividend Aristocrats Warren Buffett Would Buy Next
ADRNY vs. CLX: Which Stock Is the Better Value Option?
ADRNY, CLX
Published: June 20, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors with an interest in Consumer Products - Staples stocks have likely encountered both Ahold NV (ADRNY) and Clorox (CLX). But which of these two stocks presents investors with the better value opportunity right now?

Read More
image for news ADRNY vs. CLX: Which Stock Is the Better Value Option?
Clorox's Innovation Strategy Elevates Everyday Essentials
CLX
Published: June 19, 2025 by: Zacks Investment Research
Sentiment: Neutral

CLX leans on premium innovation and smart pricing to protect market share and margins amid shifting consumer demand.

Read More
image for news Clorox's Innovation Strategy Elevates Everyday Essentials
CLX's Productivity Drive: Likely to Aid Margins & Offset High Costs?
CLX
Published: June 16, 2025 by: Zacks Investment Research
Sentiment: Neutral

Clorox sharpens its productivity edge with digital tools, empowered teams and a leaner operating model for agile growth.

Read More
image for news CLX's Productivity Drive: Likely to Aid Margins & Offset High Costs?
4 Resilient Consumer Product Stocks to Monitor in a Challenging Market
BJ, CL, CLX, GO
Published: June 16, 2025 by: Zacks Investment Research
Sentiment: Positive

CL, CLX, BJ and GO remain resilient as they navigate rising costs and shifting consumer trends with strategic moves.

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image for news 4 Resilient Consumer Product Stocks to Monitor in a Challenging Market
ADRNY or CLX: Which Is the Better Value Stock Right Now?
ADRNY, CLX
Published: June 04, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors interested in stocks from the Consumer Products - Staples sector have probably already heard of Ahold NV (ADRNY) and Clorox (CLX). But which of these two stocks presents investors with the better value opportunity right now?

Read More
image for news ADRNY or CLX: Which Is the Better Value Stock Right Now?
The Clorox Company (CLX) CEO Linda Rendle presents at dbAccess Global Consumer Conference Transcript
CLX
Published: June 04, 2025 by: Seeking Alpha
Sentiment: Neutral

The Clorox Company (NYSE:CLX ) dbAccess Global Consumer Conference June 4, 2025 6:00 AM ET Company Participants Linda J. Rendle - CEO & Chairman Luc Bellet - Executive VP & CFO Conference Call Participants Stephen Robert R.

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image for news The Clorox Company (CLX) CEO Linda Rendle presents at dbAccess Global Consumer Conference Transcript
Clorox: Lackluster Earnings But Improving Valuation Picture (Rating Upgrade)
CLX
Published: June 01, 2025 by: Seeking Alpha
Sentiment: Positive

Clorox's recent sell-off has brought its valuation back to reasonable levels, now trading at 19x forward earnings with a 3.7% dividend yield. Earnings have stabilized after recent disruptions. But growth remains lackluster, with flat revenues and modest EPS declines expected through FY'26. While not a bargain, Clorox offers acceptable returns and defensive qualities, making it a potential safe harbor going forward.

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image for news Clorox: Lackluster Earnings But Improving Valuation Picture (Rating Upgrade)
Clorox's Innovations on Track: Kingsford & Miller Lite Bring Beercoal
CLX
Published: May 19, 2025 by: Zacks Investment Research
Sentiment: Neutral

CLX's Kingsford unit and Miller Lite, the original lite beer, are back with the Kingsford x Miller Lite Beercoal. The company's IGNITE strategy also bodes well.

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image for news Clorox's Innovations on Track: Kingsford & Miller Lite Bring Beercoal
KINGSFORD AND MILLER LITE REPRISE LAST SUMMER'S SOLD-OUT BEERCOAL
CLX
Published: May 15, 2025 by: PRNewsWire
Sentiment: Neutral

Kingsford charcoal briquets made with real beer are back – this time in stores – for a limited time only OAKLAND, Calif. , May 15, 2025 /PRNewswire/ -- Kingsford®, the leader in charcoal grilling, and Miller Lite®, the Original Lite Beer, are heating summer up once again with the return of the highly anticipated Kingsford x Miller Lite Beercoal – that's right, charcoal briquets made with real beer.

Read More
image for news KINGSFORD AND MILLER LITE REPRISE LAST SUMMER'S SOLD-OUT BEERCOAL
CloroxPro Announces New Agreement with Vizient to Supply Range of Cleaning and Disinfecting Products
CLX
Published: May 08, 2025 by: PRNewsWire
Sentiment: Neutral

New contract expands product solutions available to Vizient's diverse customer base PLEASANTON, Calif. , May 8, 2025 /PRNewswire/ -- Clorox Professional (CloroxPro), the trusted makers of a broad portfolio of healthcare and commercial cleaning solutions, is proud to announce our new contract with Vizient, the nation's largest provider-driven healthcare performance improvement company.

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image for news CloroxPro Announces New Agreement with Vizient to Supply Range of Cleaning and Disinfecting Products

About The Clorox Company (CLX)

  • IPO Date 1983-03-21
  • Website https://www.thecloroxcompany.com
  • Industry Household & Personal Products
  • CEO Linda J. Rendle
  • Employees 7400

The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers cleaning products, such as laundry additives and home care products primarily under the Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand; and vitamins, minerals and supplement products under the RenewLife, Natural Vitality, NeoCell, and Rainbow Light brands in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; natural personal care products under the Burt's Bees brand; and water-filtration products under the Brita brand in the United States. The International segment provides laundry additives; home care products; water-filtration systems; digestive health products; grilling products; cat litter products; food products; bags and wraps; natural personal care products; and professional cleaning and disinfecting products internationally primarily under the Clorox, Ayudin, Clorinda, Poett, Pine-Sol, Glad, Brita, RenewLife, Ever Clean and Burt's Bees brands. The Clorox Company sells its products primarily through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force The company was founded in 1913 and is headquartered in Oakland, California.