The Clorox Company (CLX)

US — Consumer Defensive Sector
Peers: CL  PG  UL  CHD  KMB  RBGLY  EL 

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Key Metrics & Ratings

  • symbol CLX
  • Rev/Share 56.8953
  • Book/Share 1.5401
  • PB 598.5127
  • Debt/Equity 109.037
  • CurrentRatio 0.7378
  • ROIC 0.2785

 

  • MktCap 16144910470.0
  • FreeCF/Share 6.4928
  • PFCF 20.1559
  • PE 23.2851
  • Debt/Assets 0.5341
  • DivYield 0.0373
  • ROE 7.4225

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Upgrade CLX Wells Fargo Underweight Equal Weight -- $157 Jan. 7, 2025
Upgrade CLX Jefferies Hold Buy $174 $187 Oct. 1, 2024

News

Clorox's Innovations on Track: Kingsford & Miller Lite Bring Beercoal
CLX
Published: May 19, 2025 by: Zacks Investment Research
Sentiment: Neutral

CLX's Kingsford unit and Miller Lite, the original lite beer, are back with the Kingsford x Miller Lite Beercoal. The company's IGNITE strategy also bodes well.

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image for news Clorox's Innovations on Track: Kingsford & Miller Lite Bring Beercoal
KINGSFORD AND MILLER LITE REPRISE LAST SUMMER'S SOLD-OUT BEERCOAL
CLX
Published: May 15, 2025 by: PRNewsWire
Sentiment: Neutral

Kingsford charcoal briquets made with real beer are back – this time in stores – for a limited time only OAKLAND, Calif. , May 15, 2025 /PRNewswire/ -- Kingsford®, the leader in charcoal grilling, and Miller Lite®, the Original Lite Beer, are heating summer up once again with the return of the highly anticipated Kingsford x Miller Lite Beercoal – that's right, charcoal briquets made with real beer.

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image for news KINGSFORD AND MILLER LITE REPRISE LAST SUMMER'S SOLD-OUT BEERCOAL
CloroxPro Announces New Agreement with Vizient to Supply Range of Cleaning and Disinfecting Products
CLX
Published: May 08, 2025 by: PRNewsWire
Sentiment: Neutral

New contract expands product solutions available to Vizient's diverse customer base PLEASANTON, Calif. , May 8, 2025 /PRNewswire/ -- Clorox Professional (CloroxPro), the trusted makers of a broad portfolio of healthcare and commercial cleaning solutions, is proud to announce our new contract with Vizient, the nation's largest provider-driven healthcare performance improvement company.

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image for news CloroxPro Announces New Agreement with Vizient to Supply Range of Cleaning and Disinfecting Products
Clorox Q3 Earnings & Sales Miss Estimates, Margin Expands, Stock Down
CLX
Published: May 06, 2025 by: Zacks Investment Research
Sentiment: Neutral

CLX's Q3 results show strong core fundamentals, market share stability, and gross margin expansion despite economic headwinds and shifting shopping habits.

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image for news Clorox Q3 Earnings & Sales Miss Estimates, Margin Expands, Stock Down
Clorox Stock Crumbles Following Earnings Miss
CLX
Published: May 06, 2025 by: Schaeffers Research
Sentiment: Negative

Shares of household cleaning name Clorox Co (NYSE:CLX) are down 2.5% at $134.96 at last glance, after the company's fiscal third-quarter earnings and revenue missed estimates.

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image for news Clorox Stock Crumbles Following Earnings Miss
Clorox: Looking At Margin Resilience In Q3
CLX
Published: May 02, 2025 by: Seeking Alpha
Sentiment: Positive

The Clorox Company has shown stable sales in its history. On the other hand, earnings have seen major pressure from FY2022 forward through significant cost inflation. The company is focusing on rebounding margins with the IGNITE plan, already showing a major gross margin recovery. The upcoming Q3 report is expected to show slow but positive growth in Clorox's organic sales. Margin resilience remains critical for the quarter.

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image for news Clorox: Looking At Margin Resilience In Q3
Clorox Pre-Q3 Earnings Send Mixed Signals: Time to Accumulate Shares?
CLX
Published: May 02, 2025 by: Zacks Investment Research
Sentiment: Neutral

CLX Q3 results are expected to reflect gains from innovations, digital transformation and pricing and cost-saving initiatives amid tough operating conditions.

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image for news Clorox Pre-Q3 Earnings Send Mixed Signals: Time to Accumulate Shares?
ADRNY vs. CLX: Which Stock Is the Better Value Option?
ADRNY, CLX
Published: May 01, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors with an interest in Consumer Products - Staples stocks have likely encountered both Ahold NV (ADRNY) and Clorox (CLX). But which of these two companies is the best option for those looking for undervalued stocks?

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image for news ADRNY vs. CLX: Which Stock Is the Better Value Option?
Unlocking Q3 Potential of Clorox (CLX): Exploring Wall Street Estimates for Key Metrics
CLX
Published: May 01, 2025 by: Zacks Investment Research
Sentiment: Neutral

Get a deeper insight into the potential performance of Clorox (CLX) for the quarter ended March 2025 by going beyond Wall Street's top -and-bottom-line estimates and examining the estimates for some of its key metrics.

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image for news Unlocking Q3 Potential of Clorox (CLX): Exploring Wall Street Estimates for Key Metrics
Analysts Estimate Clorox (CLX) to Report a Decline in Earnings: What to Look Out for
CLX
Published: April 28, 2025 by: Zacks Investment Research
Sentiment: Negative

Clorox (CLX) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

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image for news Analysts Estimate Clorox (CLX) to Report a Decline in Earnings: What to Look Out for
Is Clorox a Safe Dividend Stock to Buy Right Now?
CLX
Published: April 18, 2025 by: The Motley Fool
Sentiment: Neutral

Clorox (CLX 2.06%) thrived during the pandemic but has had trouble generating growth ever since.

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image for news Is Clorox a Safe Dividend Stock to Buy Right Now?
Here's How You Should Play Clorox Stock After a 12% Drop in 6 Months
CLX
Published: April 10, 2025 by: Zacks Investment Research
Sentiment: Neutral

CLX is navigating short-term pressures while leaning on its IGNITE strategy and digital transformation to spark long-term growth and shareholder value.

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image for news Here's How You Should Play Clorox Stock After a 12% Drop in 6 Months
Hidden Valley® Ranch Unveils Seven Bold New Flavors
CLX
Published: April 04, 2025 by: PRNewsWire
Sentiment: Neutral

The brand's product innovations and reimagined packaging hit shelves now OAKLAND, Calif. , April 4, 2025 /PRNewswire/ -- Hidden Valley® Ranch, the brand known for delicious, versatile condiments and seasonings, is taking its flavor game to the next level.

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image for news Hidden Valley® Ranch Unveils Seven Bold New Flavors
3 Dividend Stocks to Buy Now That Have Raised Their Payouts for at Least 40 Consecutive Years
CLX, MCD, SHW
Published: April 04, 2025 by: The Motley Fool
Sentiment: Positive

Generating passive income from dividend-paying stocks is a great way to participate in the market without having all the return based on stock prices going up. Companies that steadily grow their payouts increase the passive income generated from an initial investment.

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image for news 3 Dividend Stocks to Buy Now That Have Raised Their Payouts for at Least 40 Consecutive Years
Why Clorox (CLX) is Poised to Beat Earnings Estimates Again
CLX
Published: April 03, 2025 by: Zacks Investment Research
Sentiment: Positive

Clorox (CLX) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

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image for news Why Clorox (CLX) is Poised to Beat Earnings Estimates Again
Why Investors Need to Take Advantage of These 2 Consumer Staples Stocks Now
CLX, FRPT
Published: April 03, 2025 by: Zacks Investment Research
Sentiment: Positive

Why investors should use the Zacks Earnings ESP tool to help find stocks that are poised to top quarterly earnings estimates.

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image for news Why Investors Need to Take Advantage of These 2 Consumer Staples Stocks Now
Clorox's Strategic Vision Entails Balancing Growth Amid Cost Woes
CLX
Published: March 31, 2025 by: Zacks Investment Research
Sentiment: Negative

CLX navigates cost challenges while driving growth through strategic investments, innovation and global expansion.

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image for news Clorox's Strategic Vision Entails Balancing Growth Amid Cost Woes
Zacks Industry Outlook The Procter & Gamble, Colgate-Palmolive, Kimberly-Clark and The Clorox
CL, CLX, KMB, PG
Published: March 25, 2025 by: Zacks Investment Research
Sentiment: Neutral

The Procter & Gamble, Colgate-Palmolive, Kimberly-Clark and The Clorox have been highlighted in this Industry Outlook article.

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image for news Zacks Industry Outlook The Procter & Gamble, Colgate-Palmolive, Kimberly-Clark and The Clorox
4 Consumer Product Stocks to Keep an Eye on Despite Market Challenges
CL, CLX, KMB, PG
Published: March 24, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Consumer Products - Staples industry is navigating a tough consumer environment and elevated SG&A costs. Nevertheless, PG, CL, KMB and CLX are leveraging innovations to drive growth.

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image for news 4 Consumer Product Stocks to Keep an Eye on Despite Market Challenges
Dividend Kings Of The Future Continued
AFL, APD, ATO, CLX, CTAS, MCD, MGEE, ORI, RLI, SHW, SON, XOM
Published: March 19, 2025 by: Seeking Alpha
Sentiment: Positive

A list of 8 companies that are projected to reach Dividend King status in the future. These companies offer various dividend yields ranging from 0.80% to nearly 4.5%. The average 10-year dividend growth rate for these 8 companies is 8.6%, well above typical inflation.

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image for news Dividend Kings Of The Future Continued
Dividend Kings Of The Future
BEN, CLX, CSL, CTBI, MCD, MDT, MGEE, RLI, SHW
Published: March 18, 2025 by: Seeking Alpha
Sentiment: Positive

A list of 9 companies that may reach Dividend King status in the near future. These companies span various sectors and offer investors a wide range of dividend growth rates and yields. A few of these companies have abnormally high payout ratios, which may hinder their ability to achieve Dividend King status.

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image for news Dividend Kings Of The Future
Clorox Stock Trades Below 200 & 50-Day SMA: How to Play the Stock?
CLX
Published: March 13, 2025 by: Zacks Investment Research
Sentiment: Neutral

CLX navigates cost challenges while driving growth through strategic investments, innovation and global expansion.

Read More
image for news Clorox Stock Trades Below 200 & 50-Day SMA: How to Play the Stock?
Can Cleaning Feel as Good as Petting Puppies? New Neuroscience Research from Clorox Says It Can
CLX
Published: March 11, 2025 by: PRNewsWire
Sentiment: Neutral

Clorox launches new brand platform, Clean Feels Good, that looks to inspire individuals to rethink what feels good OAKLAND, Calif. , March 11, 2025 /PRNewswire/ -- Today, Clorox announced a new brand platform, Clean Feels Good, that reimagines what brings small moments of satisfaction into people's daily lives.

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image for news Can Cleaning Feel as Good as Petting Puppies? New Neuroscience Research from Clorox Says It Can
Why Is Clorox (CLX) Up 1.7% Since Last Earnings Report?
CLX
Published: March 05, 2025 by: Zacks Investment Research
Sentiment: Positive

Clorox (CLX) reported earnings 30 days ago. What's next for the stock?

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image for news Why Is Clorox (CLX) Up 1.7% Since Last Earnings Report?
Clorox Declares Regular Quarterly Dividend of $1.22 Per Share
CLX
Published: February 25, 2025 by: PRNewsWire
Sentiment: Neutral

OAKLAND, Calif. , Feb. 25, 2025 /PRNewswire/ -- The Clorox Company (NYSE: CLX) announced today that its board of directors has declared a quarterly dividend of $1.22 per share on the company's common stock.

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image for news Clorox Declares Regular Quarterly Dividend of $1.22 Per Share
The Clorox Company (CLX) Consumer Analyst Group of New York Conference (CAGNY) 2025 (Transcript)
CLX
Published: February 20, 2025 by: Seeking Alpha
Sentiment: Neutral

The Clorox Company (NYSE:CLX ) Consumer Analyst Group of New York Conference (CAGNY) 2025 February 20, 2025 2:00 PM ET Company Participants Linda Rendle - Chair and Chief Executive Officer Kevin Jacobsen - Executive Vice President and Chief Financial Officer Luc Bellet - Treasurer and incoming Chief Financial Officer Conference Call Participants Unidentified Company Representative Good afternoon. Next up, it is my pleasure to welcome Clorox back to the CAGNY stage.

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image for news The Clorox Company (CLX) Consumer Analyst Group of New York Conference (CAGNY) 2025 (Transcript)
3 Reasons Why This Ultra-Safe High-Yield Dividend Stock Is Worth Buying Now
CLX
Published: February 11, 2025 by: The Motley Fool
Sentiment: Positive

Shares of Clorox (CLX -0.43%) are down 7.4% since it reported earnings on Feb. 3. The consumer goods company continues to make big changes it hopes can chart a path toward margin expansion.

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image for news 3 Reasons Why This Ultra-Safe High-Yield Dividend Stock Is Worth Buying Now
This High-Yield Dividend Stock Is Down 10% in 2025. Here's Why It's a Buy Now.
CLX
Published: February 10, 2025 by: The Motley Fool
Sentiment: Positive

Clorox (CLX -0.86%) is down 10.1% year to date at the time of this writing, with most of that drop occurring last week when the company reported second-quarter fiscal 2025 results. The maker of bleach, Kingsford charcoal, Hidden Valley Ranch, Burt's Bees, and more has been on a roller coaster in recent years, but the end of its turnaround is finally in sight.

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image for news This High-Yield Dividend Stock Is Down 10% in 2025. Here's Why It's a Buy Now.
Wells Fargo Upgraded These 3 Stocks—Here's Why They Stand Out
CLX, MPC, SPOT
Published: February 10, 2025 by: MarketBeat
Sentiment: Positive

Now that the first quarter of 2025 is underway, investors across the board are probably looking to find the best ideas to get their portfolios started on the right foot. This way, they can have not only the momentum but also the liquidity necessary to chase the growth plays that will become available in later months.

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image for news Wells Fargo Upgraded These 3 Stocks—Here's Why They Stand Out

About The Clorox Company (CLX)

  • IPO Date 1983-03-21
  • Website https://www.thecloroxcompany.com
  • Industry Household & Personal Products
  • CEO Ms. Linda J. Rendle
  • Employees 7400

The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers cleaning products, such as laundry additives and home care products primarily under the Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand; and vitamins, minerals and supplement products under the RenewLife, Natural Vitality, NeoCell, and Rainbow Light brands in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; natural personal care products under the Burt's Bees brand; and water-filtration products under the Brita brand in the United States. The International segment provides laundry additives; home care products; water-filtration systems; digestive health products; grilling products; cat litter products; food products; bags and wraps; natural personal care products; and professional cleaning and disinfecting products internationally primarily under the Clorox, Ayudin, Clorinda, Poett, Pine-Sol, Glad, Brita, RenewLife, Ever Clean and Burt's Bees brands. The Clorox Company sells its products primarily through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force The company was founded in 1913 and is headquartered in Oakland, California.