BMBL

Finding a connection on Bumble works differently now, with the dating app changing one of its flagship messaging rules.

Bumble fully removed its rule that women must message first and expanded how long they have to message. The changes make Bumble look quite similar to Tinder, its primary competitor.

Bumble is overhauling one of its most recognisable features by allowing either person in a match to send the first message, marking a major change to the dating app's women-first approach as it seeks to revive user engagement amid slowing growth. The company announced on Tuesday that it is removing the women-first messaging requirement that has defined the platform since its launch in 2014.

Bumble is officially giving up on the rule that made it, well, Bumble.

Tinder isn't the only major dating app turning away from the swipe and towards real-world events to attract Gen Z users who've grown tired of traditional online dating. On Wednesday, Bumble touted the early success of its newest app, Plans, designed to connect people “IRL” in low-pressure, group settings, and spoke of what comes next for Bumble's flagship app after the “swipe” is dead.

AUSTIN, Texas--(BUSINESS WIRE)--Bumble Inc. (NASDAQ: BMBL) today reported financial results for the second quarter ended June 30, 2026. “We are executing against a clear roadmap of exciting new ways for our members to experience Bumble,” said Whitney Wolfe Herd, Founder & CEO of Bumble Inc. “This next chapter is designed to enable our healthier, more engaged member base to connect more intuitively and move more confidently and quickly to in-person dates. There is more happening at Bumble to.

AUSTIN, Texas--(BUSINESS WIRE)--Bumble Inc. (NASDAQ: BMBL) today announced that it will report financial results for the second quarter ending June 30, 2026, following the close of market on Wednesday, August 5, 2026. The Company will host a live webcast of its conference call to discuss the results at 4:30 p.m. Eastern Time on that day.The webcast of the call, the earnings release, and any related materials will be accessible on the Investors section of the Company's website at https://ir.bumbl.

Bumble saw payers come in at -21% YoY in the first quarter of 2026, as management emphasized a reset of the user base. Despite steep payer losses, Bumble generated $73.8 million of free cash flow in Q1 2026 and could still produce meaningful cash if margins remain resilient. Bumble's new debt agreement comes with a double-digit interest rate and liquidity requirements, indicating that creditors view the company as a risky prospect.

Bumble Inc. (BMBL) reached $2.96 at the closing of the latest trading day, reflecting a -3.27% change compared to its last close.

Bumble is launching a group-dating feature called "Plans," Business Insider has learned. Users will pay a fee to join a small group event.