AppLovin Corporation (APP)

US — Technology Sector
Peers: WDAY  SNOW  AI  ZM  INTU  MNDY  TEAM  DDOG  GTLB  DOCU  BILL  ASAN  SHOP  FROG 

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Key Metrics & Ratings

  • symbol APP
  • Rev/Share 15.1106
  • Book/Share 1.6932
  • PB 244.5865
  • Debt/Equity 6.4474
  • CurrentRatio 1.6799
  • ROIC 0.4877

 

  • MktCap 140139528817.0
  • FreeCF/Share 7.4541
  • PFCF 55.3218
  • PE 73.3017
  • Debt/Assets 0.6501
  • DivYield 0
  • ROE 2.2468

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 1
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Upgrade APP Morgan Stanley Equal Weight Overweight -- $350 April 10, 2025
Initiation APP FBN Securities -- Outperform -- $385 March 28, 2025
Initiation APP The Benchmark Company -- Buy -- $375 Jan. 10, 2025
Initiation APP Loop Capital -- Buy -- $181 Oct. 22, 2024
Downgrade APP Goldman Buy Neutral $103 $150 Oct. 14, 2024
Upgrade APP UBS Neutral Buy $100 $145 Sept. 17, 2024

News

AppLovin Corporation Sued for Securities Law Violations - Investors Should Contact Levi & Korsinsky for More Information - APP
APP
Published: April 15, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 15, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=143167&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news AppLovin Corporation Sued for Securities Law Violations - Investors Should Contact Levi & Korsinsky for More Information - APP
APP INVESTOR ALERT: Securities Litigation Partner James (Josh) Wilson Encourages Investors Who Suffered Losses Exceeding $100,000 In APP To Contact Him Directly To Discuss Their Options
APP
Published: April 15, 2025 by: PRNewsWire
Sentiment: Neutral

Faruqi & Faruqi, LLP Securities Litigation Partner James (Josh) Wilson Encourages Investors Who Suffered Losses Exceeding $100,000 In AppLovin To Contact Him Directly To Discuss Their Options If you suffered losses exceeding $100,000 in AppLovin between May 10, 2023 to February 25, 2025 and would like to discuss your legal rights, call Faruqi & Faruqi partner Josh Wilson directly at 877-247-4292 or 212-983-9330 (Ext. 1310). [You may also click here for additional information] NEW YORK , April 15, 2025 /PRNewswire/ -- Faruqi & Faruqi, LLP, a leading national securities law firm, is investigating potential claims against AppLovin Corporation ("AppLovin" or …

Read More
image for news APP INVESTOR ALERT: Securities Litigation Partner James (Josh) Wilson Encourages Investors Who Suffered Losses Exceeding $100,000 In APP To Contact Him Directly To Discuss Their Options
Shareholders of AppLovin Corporation Should Contact Levi & Korsinsky Before May 5, 2025 to Discuss Your Rights - APP
APP
Published: April 15, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 15, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=143131&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news Shareholders of AppLovin Corporation Should Contact Levi & Korsinsky Before May 5, 2025 to Discuss Your Rights - APP
APP Shareholders Have the Right to Lead the AppLovin Corporation Securities Lawsuit - Contact the DJS Law Group to Discuss Your Rights - APP
APP
Published: April 15, 2025 by: PRNewsWire
Sentiment: Neutral

LOS ANGELES , April 15, 2025 /PRNewswire/ -- The DJS Law Group reminds investors of a class action lawsuit against AppLovin Corporation ("AppLovin" or "the Company") (NASDAQ: APP) for violations of the federal securities laws. Shareholders who purchased the Company's securities between May 10, 2023 and February 25, 2025, inclusive (the "Class Period"), are encouraged to contact the firm before May 5, 2025.

Read More
image for news APP Shareholders Have the Right to Lead the AppLovin Corporation Securities Lawsuit - Contact the DJS Law Group to Discuss Your Rights - APP
AppLovin Corporation (APP) Investors Who Lost Money Have Opportunity to Lead Securities Fraud Lawsuit
APP
Published: April 14, 2025 by: PRNewsWire
Sentiment: Neutral

LOS ANGELES , April 14, 2025 /PRNewswire/ -- The Law Offices of Frank R. Cruz announces that investors with losses related to AppLovin Corporation ("AppLovin" or the "Company") (NASDAQ: APP) have opportunity to lead the securities fraud class action lawsuit.

Read More
image for news AppLovin Corporation (APP) Investors Who Lost Money Have Opportunity to Lead Securities Fraud Lawsuit
AppLovin Corporation Class Action: Levi & Korsinsky Reminds AppLovin Investors of the Pending Class Action Lawsuit with a Lead Plaintiff Deadline of May 5, 2025 - APP
APP
Published: April 14, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 14, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=142969&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news AppLovin Corporation Class Action: Levi & Korsinsky Reminds AppLovin Investors of the Pending Class Action Lawsuit with a Lead Plaintiff Deadline of May 5, 2025 - APP
Levi & Korsinsky Reminds Shareholders of a Lead Plaintiff Deadline of May 5, 2025 in AppLovin Corporation Lawsuit - APP
APP
Published: April 14, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 14, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=142957&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news Levi & Korsinsky Reminds Shareholders of a Lead Plaintiff Deadline of May 5, 2025 in AppLovin Corporation Lawsuit - APP
Shareholders That Lost Money on AppLovin Corporation (APP) Urged to Join Class Action - Contact Levi & Korsinsky to Learn More
APP
Published: April 11, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 11, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=142560&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news Shareholders That Lost Money on AppLovin Corporation (APP) Urged to Join Class Action - Contact Levi & Korsinsky to Learn More
Levi & Korsinsky Notifies Shareholders of AppLovin Corporation (APP) of a Class Action Lawsuit and an Upcoming Deadline
APP
Published: April 11, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 11, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=142538&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news Levi & Korsinsky Notifies Shareholders of AppLovin Corporation (APP) of a Class Action Lawsuit and an Upcoming Deadline
Lost Money on AppLovin Corporation (APP)? Join Class Action Suit Seeking Recovery - Contact Levi & Korsinsky
APP
Published: April 10, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 10, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=142314&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news Lost Money on AppLovin Corporation (APP)? Join Class Action Suit Seeking Recovery - Contact Levi & Korsinsky
Levi & Korsinsky Reminds Shareholders of a Lead Plaintiff Deadline of May 5, 2025 in AppLovin Lawsuit - APP
APP
Published: April 10, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 10, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=142304&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news Levi & Korsinsky Reminds Shareholders of a Lead Plaintiff Deadline of May 5, 2025 in AppLovin Lawsuit - APP
APPLOVIN SHAREHOLDER ALERT: CLAIMSFILER REMINDS INVESTORS WITH LOSSES IN EXCESS OF $100,000 of Lead Plaintiff Deadline in Class Action Lawsuit Against AppLovin Corporation - APP
APP
Published: April 10, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW ORLEANS, April 10, 2025 (GLOBE NEWSWIRE) -- ClaimsFiler, a FREE shareholder information service, reminds investors that they have until May 5, 2025 to file lead plaintiff applications in a securities class action lawsuit against AppLovin Corporation (NasdaqGS: APP), if they purchased the Company's securities between May 10, 2023 and February 25, 2025, inclusive (the “Class Period”). This action is pending in the United States District Court for the Northern District of California.

Read More
image for news APPLOVIN SHAREHOLDER ALERT: CLAIMSFILER REMINDS INVESTORS WITH LOSSES IN EXCESS OF $100,000 of Lead Plaintiff Deadline in Class Action Lawsuit Against AppLovin Corporation - APP
AppLovin vs. UiPath: Which AI-Driven Tech Stock is a Better Buy?
APP, PATH
Published: April 09, 2025 by: Zacks Investment Research
Sentiment: Positive

Both APP and PATH are technology companies leveraging artificial intelligence to enhance their platforms. Which one is a better investment?

Read More
image for news AppLovin vs. UiPath: Which AI-Driven Tech Stock is a Better Buy?
Levi & Korsinsky Reminds AppLovin Investors of the Pending Class Action Lawsuit with a Lead Plaintiff Deadline of May 5, 2025 - APP
APP
Published: April 09, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 9, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=142058&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news Levi & Korsinsky Reminds AppLovin Investors of the Pending Class Action Lawsuit with a Lead Plaintiff Deadline of May 5, 2025 - APP
Lost Money on AppLovin Corporation(APP)? Join Class Action Suit Seeking Recovery - Contact Levi & Korsinsky
APP
Published: April 08, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 8, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=141781&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news Lost Money on AppLovin Corporation(APP)? Join Class Action Suit Seeking Recovery - Contact Levi & Korsinsky
AppLovin's Results Are Stupendous, But I Don't Think Such Strength Is Sustainable
APP
Published: April 08, 2025 by: Seeking Alpha
Sentiment: Positive

AppLovin's (APP) recent results have been amazing

Read More
image for news AppLovin's Results Are Stupendous, But I Don't Think Such Strength Is Sustainable
CLASS ACTION REMINDER: Berger Montague Advises AppLovin (NASDAQ: APP) Investors to Inquire About a Securities Fraud Lawsuit by May 5, 2025
APP
Published: April 08, 2025 by: PRNewsWire
Sentiment: Neutral

PHILADELPHIA , April 8, 2025 /PRNewswire/ -- Berger Montague PC advises investors that a securities class action lawsuit has been filed against AppLovin Corporation ("AppLovin" or the "Company") (NASDAQ: APP) on behalf of purchasers of AppLovin securities between May 10, 2023 through February 25, 2025, inclusive (the "Class Period"). Investor Deadline: Investors who purchased or acquired AppLovin securities during the Class Period may, no later than MAY 5, 2025 , seek to be appointed as a lead plaintiff representative of the class.

Read More
image for news CLASS ACTION REMINDER: Berger Montague Advises AppLovin (NASDAQ: APP) Investors to Inquire About a Securities Fraud Lawsuit by May 5, 2025
AppLovin Corporation (APP) Investors Who Lost Money Have Opportunity to Lead Securities Fraud Lawsuit
APP
Published: April 08, 2025 by: PRNewsWire
Sentiment: Neutral

LOS ANGELES , April 8, 2025 /PRNewswire/ -- Glancy Prongay & Murray LLP announces that investors with losses have opportunity to lead the securities fraud class action lawsuit against AppLovin Corporation ("AppLovin" or the "Company") (NASDAQ: APP). IF YOU SUFFERED A LOSS ON YOUR APPLOVIN INVESTMENTS, CLICK HERE BEFORE MAY 5, 2025 (LEAD PLAINTIFF DEADLINE) TO PARTICIPATE IN THE SECURITIES FRAUD LAWSUIT What Is The Lawsuit About?

Read More
image for news AppLovin Corporation (APP) Investors Who Lost Money Have Opportunity to Lead Securities Fraud Lawsuit
INVESTOR ALERT: Pomerantz Law Firm Reminds Investors with Losses on their Investment in AppLovin Corporation of Class Action Lawsuit and Upcoming Deadlines - APP
APP
Published: April 08, 2025 by: PRNewsWire
Sentiment: Neutral

NEW YORK , April 8, 2025 /PRNewswire/ -- Pomerantz LLP announces that a class action lawsuit has been filed against AppLovin Corporation ("AppLovin" or the "Company") (NASDAQ: APP). Such investors are advised to contact Danielle Peyton at [email protected] or 646-581-9980, (or 888.4-POMLAW), toll-free, Ext.

Read More
image for news INVESTOR ALERT: Pomerantz Law Firm Reminds Investors with Losses on their Investment in AppLovin Corporation of Class Action Lawsuit and Upcoming Deadlines - APP
AppLovin Corporation Sued for Securities Law Violations – Investors Should Contact Levi & Korsinsky for More Information - APP
APP
Published: April 07, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 7, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=141522&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news AppLovin Corporation Sued for Securities Law Violations – Investors Should Contact Levi & Korsinsky for More Information - APP
AppLovin Corporation (APP) is Attracting Investor Attention: Here is What You Should Know
APP
Published: April 07, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching AppLovin (APP) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Read More
image for news AppLovin Corporation (APP) is Attracting Investor Attention: Here is What You Should Know
Levi & Korsinsky Reminds Shareholders of a Lead Plaintiff Deadline of May 5, 2025 in AppLovin Corporation Lawsuit - APP
APP
Published: April 04, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 4, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=141103&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news Levi & Korsinsky Reminds Shareholders of a Lead Plaintiff Deadline of May 5, 2025 in AppLovin Corporation Lawsuit - APP
AppLovin CEO Adam Foroughi on its bid to buy TikTok
APP
Published: April 04, 2025 by: CNBC Television
Sentiment: Positive

AppLovin CEO Adam Foroughi joins 'The Exchange' to discuss its bid to buy TikTok and more.

Read More
image for news AppLovin CEO Adam Foroughi on its bid to buy TikTok
APPLOVIN SHAREHOLDER ALERT BY FORMER LOUISIANA ATTORNEY GENERAL: KAHN SWICK & FOTI, LLC REMINDS INVESTORS WITH LOSSES IN EXCESS OF $100,000 of Lead Plaintiff Deadline in Class Action Lawsuit Against AppLovin Corporation - APP
APP
Published: April 04, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY AND NEW ORLEANS, LA / ACCESS Newswire / April 4, 2025 / Kahn Swick & Foti, LLC ("KSF") and KSF partner, former Attorney General of Louisiana, Charles C. Foti, Jr., remind investors that they have until May 5, 2025 to file lead plaintiff applications in a securities class action lawsuit against AppLovin Corporation (NasdaqGS:APP), if they purchased the Company's securities between May 10, 2023 and February 25, 2025, inclusive (the "Class Period").

Read More
image for news APPLOVIN SHAREHOLDER ALERT BY FORMER LOUISIANA ATTORNEY GENERAL: KAHN SWICK & FOTI, LLC REMINDS INVESTORS WITH LOSSES IN EXCESS OF $100,000 of Lead Plaintiff Deadline in Class Action Lawsuit Against AppLovin Corporation - APP
Class Action Filed Against AppLovin Corporation (APP) Seeking Recovery for Investors - Contact Levi & Korsinsky
APP
Published: April 04, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 4, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=141075&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news Class Action Filed Against AppLovin Corporation (APP) Seeking Recovery for Investors - Contact Levi & Korsinsky
AppLovin Corporation (APP) Market Value Craters $20 Billion On March 27 After Muddy Waters Takes Aim, Class Action Pending – Hagens Berman
APP
Published: April 04, 2025 by: Accesswire
Sentiment: Neutral

SAN FRANCISCO, CA / ACCESS Newswire / April 4, 2025 / On March 27, 2025, investors in AppLovin (NASDAQ:APP) saw the price of their shares drop $65.92, wiping out about $20 billion of the company's market value, after prominent short seller Muddy Waters Research revealed its short position in the stock. Muddy Waters' report comes on the heels of a recently filed securities class action lawsuit, captioned Quiero v.

Read More
image for news AppLovin Corporation (APP) Market Value Craters $20 Billion On March 27 After Muddy Waters Takes Aim, Class Action Pending – Hagens Berman
INVESTOR ALERT: Pomerantz Law Firm Reminds Investors with Losses on their Investment in AppLovin Corporation of Class Action Lawsuit and Upcoming Deadlines - APP
APP
Published: April 04, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / April 4, 2025 / Pomerantz LLP announces that a class action lawsuit has been filed against AppLovin Corporation ("AppLovin" or the "Company") (NASDAQ:APP). Such investors are advised to contact Danielle Peyton at [email protected] or 646-581-9980, (or 888.4-POMLAW), toll-free, Ext.

Read More
image for news INVESTOR ALERT: Pomerantz Law Firm Reminds Investors with Losses on their Investment in AppLovin Corporation of Class Action Lawsuit and Upcoming Deadlines - APP
Levi & Korsinsky Reminds Shareholders of a Lead Plaintiff Deadline of May 5, 2025 in AppLovin Corporation Lawsuit - APP
APP
Published: April 04, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 4, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=140963&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news Levi & Korsinsky Reminds Shareholders of a Lead Plaintiff Deadline of May 5, 2025 in AppLovin Corporation Lawsuit - APP
APP LAWSUIT ALERT: Levi & Korsinsky Notifies AppLovin Corporation Investors of a Class Action Lawsuit and Upcoming Deadline
APP
Published: April 04, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 4, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=140950&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news APP LAWSUIT ALERT: Levi & Korsinsky Notifies AppLovin Corporation Investors of a Class Action Lawsuit and Upcoming Deadline
APP Shareholders Have Opportunity to Lead AppLovin Corporation Class Action Lawsuit - Contact Bronstein, Gewirtz and Grossman, LLC Today!
APP
Published: April 04, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 4, 2025 / Bronstein, Gewirtz & Grossman, LLC, a nationally recognized law firm, notifies investors that a class action lawsuit has been filed against AppLovin Corporation ("AppLovin" or "the Company") (NASDAQ:APP) and certain of its officers. Class Definition This lawsuit seeks to recover damages against Defendants for alleged violations of the federal securities laws on behalf of all persons and entities that purchased or otherwise acquired AppLovin securities between May 10, 2023 and February 25, 2025, both dates inclusive (the "Class Period").

Read More
image for news APP Shareholders Have Opportunity to Lead AppLovin Corporation Class Action Lawsuit - Contact Bronstein, Gewirtz and Grossman, LLC Today!

About AppLovin Corporation (APP)

  • IPO Date 2021-04-15
  • Website https://www.applovin.com
  • Industry Software - Application
  • CEO Mr. Adam Arash Foroughi
  • Employees 1533

AppLovin Corporation engages in building a software-based platform for mobile app developers to enhance the marketing and monetization of their apps in the United States and internationally. The company's software solutions include AppDiscovery, a marketing software solution, which matches advertiser demand with publisher supply through auctions; Adjust, an analytics platform that helps marketers grow their mobile apps with solutions for measuring, optimizing campaigns, and protecting user data; and MAX, an in-app bidding software that optimizes the value of an app's advertising inventory by running a real-time competitive auction. Its business clients include various advertisers, publishers, internet platforms, and others. The company was incorporated in 2011 and is headquartered in Palo Alto, California.