AppLovin Corporation (APP)

US — Technology Sector
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Key Metrics & Ratings

  • symbol APP
  • Rev/Share 15.1106
  • Book/Share 1.6932
  • PB 235.3556
  • Debt/Equity 6.4474
  • CurrentRatio 1.6799
  • ROIC 0.4877

 

  • MktCap 134850542398.0
  • FreeCF/Share 7.4541
  • PFCF 53.234
  • PE 70.5353
  • Debt/Assets 0.6501
  • DivYield 0
  • ROE 2.2468

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 1
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Upgrade APP Morgan Stanley Equal Weight Overweight -- $350 April 10, 2025
Initiation APP FBN Securities -- Outperform -- $385 March 28, 2025
Initiation APP The Benchmark Company -- Buy -- $375 Jan. 10, 2025
Initiation APP Loop Capital -- Buy -- $181 Oct. 22, 2024
Downgrade APP Goldman Buy Neutral $103 $150 Oct. 14, 2024
Upgrade APP UBS Neutral Buy $100 $145 Sept. 17, 2024

News

AppLovin Corporation Sued for Securities Law Violations - Contact Levi & Korsinsky Before May 5, 2025 to Discuss Your Rights - APP
APP
Published: April 29, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 29, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=145956&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news AppLovin Corporation Sued for Securities Law Violations - Contact Levi & Korsinsky Before May 5, 2025 to Discuss Your Rights - APP
Levi & Korsinsky Notifies Shareholders of AppLovin Corporation(APP) of a Class Action Lawsuit and an Upcoming Deadline
APP
Published: April 29, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 29, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=145945&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news Levi & Korsinsky Notifies Shareholders of AppLovin Corporation(APP) of a Class Action Lawsuit and an Upcoming Deadline
Investors in AppLovin Corporation Should Contact Levi & Korsinsky Before May 5, 2025 to Discuss Your Rights - APP
APP
Published: April 29, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 29, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=145924&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news Investors in AppLovin Corporation Should Contact Levi & Korsinsky Before May 5, 2025 to Discuss Your Rights - APP
APPLOVIN SHAREHOLDER ALERT BY FORMER LOUISIANA ATTORNEY GENERAL: KAHN SWICK & FOTI, LLC REMINDS INVESTORS WITH LOSSES IN EXCESS OF $100,000 of Lead Plaintiff Deadline in Class Action Lawsuits Against AppLovin Corporation - APP
APP
Published: April 28, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY AND NEW ORLEANS, LA / ACCESS Newswire / April 28, 2025 / Kahn Swick & Foti, LLC ("KSF") and KSF partner, former Attorney General of Louisiana, Charles C. Foti, Jr., remind investors that they have until May 5, 2025 to file lead plaintiff applications in securities class action lawsuits against AppLovin Corporation (NASDAQ:APP), if they purchased the Company's securities between May 10, 2023 and March 26, 2025, inclusive (the "Class Period").

Read More
image for news APPLOVIN SHAREHOLDER ALERT BY FORMER LOUISIANA ATTORNEY GENERAL: KAHN SWICK & FOTI, LLC REMINDS INVESTORS WITH LOSSES IN EXCESS OF $100,000 of Lead Plaintiff Deadline in Class Action Lawsuits Against AppLovin Corporation - APP
AppLovin (APP) Under Pressure: Analyst Downgrades Follow Short Seller Barrage, Investor Lawsuit – Hagens Berman
APP
Published: April 28, 2025 by: GlobeNewsWire
Sentiment: Neutral

APP Investors with Losses Encouraged to Contact the Firm Before May 5th Deadline SAN FRANCISCO, April 28, 2025 (GLOBE NEWSWIRE) -- Just months after basking in the glow of a meteoric 700% stock surge, fueled by investor enthusiasm for its artificial intelligence technology and burgeoning ad business, AppLovin Corp. (NASDAQ: APP) is facing a shift in sentiment on Wall Street. Several prominent investment banks have significantly lowered their expectations for the stock following the release of multiple critical reports from short-selling firms about the mobile advertising technology firm.

Read More
image for news AppLovin (APP) Under Pressure: Analyst Downgrades Follow Short Seller Barrage, Investor Lawsuit – Hagens Berman
Levi & Korsinsky Reminds Shareholders of a Lead Plaintiff Deadline of May 5, 2025 in AppLovin Corporation Lawsuit - APP
APP
Published: April 28, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 28, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=145816&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news Levi & Korsinsky Reminds Shareholders of a Lead Plaintiff Deadline of May 5, 2025 in AppLovin Corporation Lawsuit - APP
Shareholders that lost money on AppLovin Corporation(APP) should contact The Gross Law Firm about pending Class Action - APP
APP
Published: April 28, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, April 28, 2025 (GLOBE NEWSWIRE) -- The Gross Law Firm issues the following notice to shareholders of AppLovin Corporation (NASDAQ: APP).

Read More
image for news Shareholders that lost money on AppLovin Corporation(APP) should contact The Gross Law Firm about pending Class Action - APP
5 Stocks That Powered Nasdaq ETF's Outperformance Last Week
APP, MCHP, MU, PLTR, TSLA
Published: April 28, 2025 by: Zacks Investment Research
Sentiment: Positive

Here we present five of the best stocks that powered the Nasdaq ETF last week.

Read More
image for news 5 Stocks That Powered Nasdaq ETF's Outperformance Last Week
Class Action Filed Against AppLovin Corporation (APP) - May 5, 2025 Deadline to Join - Contact Levi & Korsinsky
APP
Published: April 28, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 28, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=145813&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news Class Action Filed Against AppLovin Corporation (APP) - May 5, 2025 Deadline to Join - Contact Levi & Korsinsky
APP LAWSUIT ALERT: The Gross Law Firm Notifies AppLovin Corporation Investors of a Class Action Lawsuit and Upcoming Deadline
APP
Published: April 28, 2025 by: PRNewsWire
Sentiment: Neutral

NEW YORK , April 28, 2025 /PRNewswire/ -- The Gross Law Firm issues the following notice to shareholders of AppLovin Corporation (NASDAQ: APP). Shareholders who purchased shares of APP during the class period listed are encouraged to contact the firm regarding possible lead plaintiff appointment.

Read More
image for news APP LAWSUIT ALERT: The Gross Law Firm Notifies AppLovin Corporation Investors of a Class Action Lawsuit and Upcoming Deadline
Benzinga's 'Stock Whisper' Index: 5 Stocks Investors Secretly Monitor But Don't Talk About Yet
APP, CWST, RBC, ROAD, WMB
Published: April 27, 2025 by: Benzinga
Sentiment: Neutral

Each week, Benzinga's Stock Whisper Index uses a combination of proprietary data and pattern recognition to showcase five stocks that are just under the surface and deserve attention.

Read More
image for news Benzinga's 'Stock Whisper' Index: 5 Stocks Investors Secretly Monitor But Don't Talk About Yet
APP INVESTOR DEADLINE: Robbins Geller Rudman & Dowd LLP Announces that AppLovin Corporation Investors with Substantial Losses Have Opportunity to Lead Securities Class Action Lawsuit
APP
Published: April 27, 2025 by: GlobeNewsWire
Sentiment: Neutral

SAN DIEGO, April 27, 2025 (GLOBE NEWSWIRE) -- The law firm of Robbins Geller Rudman & Dowd LLP announces that purchasers or acquirers of AppLovin Corporation (NASDAQ: APP) securities between May 10, 2023 and February 25, 2025, both dates inclusive (the “Class Period”), have until Monday, May 5, 2025 to seek appointment as lead plaintiff of the AppLovin class action lawsuit. Captioned Quiero v. AppLovin Corporation, Inc., No. 25-cv-02294 (N.D. Cal.), the AppLovin class action lawsuit charges AppLovin as well as certain of AppLovin's executives with violations of the Securities Exchange Act of 1934.

Read More
image for news APP INVESTOR DEADLINE: Robbins Geller Rudman & Dowd LLP Announces that AppLovin Corporation Investors with Substantial Losses Have Opportunity to Lead Securities Class Action Lawsuit
INVESTOR ALERT: Faruqi & Faruqi, LLP Investigates Claims on Behalf of Investors of AppLovin
APP
Published: April 26, 2025 by: GlobeNewsWire
Sentiment: Neutral

Faruqi & Faruqi, LLP Securities Litigation Partner James (Josh) Wilson Encourages Investors Who Suffered Losses In AppLovin To Contact Him Directly To Discuss Their Options

Read More
image for news INVESTOR ALERT: Faruqi & Faruqi, LLP Investigates Claims on Behalf of Investors of AppLovin
May 5, 2025 Deadline: Contact Levi & Korsinsky to Join Class Action Suit Against APP
APP
Published: April 25, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 25, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=145138&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news May 5, 2025 Deadline: Contact Levi & Korsinsky to Join Class Action Suit Against APP
Levi & Korsinsky Notifies Shareholders of AppLovin Corporation (APP) of a Class Action Lawsuit and an Upcoming Deadline
APP
Published: April 25, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 25, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=145130&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news Levi & Korsinsky Notifies Shareholders of AppLovin Corporation (APP) of a Class Action Lawsuit and an Upcoming Deadline
AppLovin Corporation Securities Fraud Class Action Lawsuit Pending: Contact Levi & Korsinsky Before May 5, 2025 to Discuss Your Rights - APP
APP
Published: April 25, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 25, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=145113&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news AppLovin Corporation Securities Fraud Class Action Lawsuit Pending: Contact Levi & Korsinsky Before May 5, 2025 to Discuss Your Rights - APP
INVESTOR ALERT: Pomerantz Law Firm Reminds Investors with Losses on their Investment in AppLovin Corporation of Class Action Lawsuit and Upcoming Deadlines - APP
APP
Published: April 25, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, April 25, 2025 (GLOBE NEWSWIRE) -- Pomerantz LLP announces that a class action lawsuit has been filed against AppLovin Corporation (“AppLovin” or the “Company”) (NASDAQ: APP). Such investors are advised to contact Danielle Peyton at [email protected] or 646-581-9980, (or 888.4-POMLAW), toll-free, Ext. 7980. Those who inquire by e-mail are encouraged to include their mailing address, telephone number, and the number of shares purchased.

Read More
image for news INVESTOR ALERT: Pomerantz Law Firm Reminds Investors with Losses on their Investment in AppLovin Corporation of Class Action Lawsuit and Upcoming Deadlines - APP
AppLovin (APP) Under Pressure: Analyst Downgrades Follow Short Seller Barrage, Investor Lawsuit - Hagens Berman
APP
Published: April 24, 2025 by: Accesswire
Sentiment: Neutral

APP Investors with Losses Encouraged to Contact the Firm Before May 5th Deadline SAN FRANCISCO, CA / ACCESS Newswire / April 24, 2025 / Just months after basking in the glow of a meteoric 700% stock surge, fueled by investor enthusiasm for its artificial intelligence technology and burgeoning ad business, AppLovin Corp. (NASDAQ:APP) is facing a shift in sentiment on Wall Street. Several prominent investment banks have significantly lowered their expectations for the stock following the release of multiple critical reports from short-selling firms about the mobile advertising technology firm.

Read More
image for news AppLovin (APP) Under Pressure: Analyst Downgrades Follow Short Seller Barrage, Investor Lawsuit - Hagens Berman
APP LAWSUIT ALERT: Levi & Korsinsky Notifies AppLovin Corporation Investors of a Class Action Lawsuit and Upcoming Deadline
APP
Published: April 24, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 24, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=144924&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news APP LAWSUIT ALERT: Levi & Korsinsky Notifies AppLovin Corporation Investors of a Class Action Lawsuit and Upcoming Deadline
AppLovin (NASDAQ: APP) Deadline Approaching: Berger Montague Advises Investors of Deadline in Securities Fraud Lawsuit
APP
Published: April 24, 2025 by: GlobeNewsWire
Sentiment: Neutral

PHILADELPHIA, April 24, 2025 (GLOBE NEWSWIRE) -- Berger Montague PC advises investors that a securities class action lawsuit has been filed against AppLovin Corporation (“AppLovin” or the “Company”) (NASDAQ: APP) on behalf of purchasers of AppLovin securities between May 10, 2023 through March 26, 2025, inclusive (the “Class Period”).

Read More
image for news AppLovin (NASDAQ: APP) Deadline Approaching: Berger Montague Advises Investors of Deadline in Securities Fraud Lawsuit
Shareholders That Lost Money on AppLovin Corporation (APP) Should Contact Levi & Korsinsky About Pending Class Action - APP
APP
Published: April 23, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 23, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=144754&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news Shareholders That Lost Money on AppLovin Corporation (APP) Should Contact Levi & Korsinsky About Pending Class Action - APP
AppLovin Corporation Sued for Securities Law Violations – Investors Should Contact The Gross Law Firm Before May 5, 2025 to Discuss Your Rights – APP
APP
Published: April 23, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, April 23, 2025 (GLOBE NEWSWIRE) -- The Gross Law Firm issues the following notice to shareholders of AppLovin Corporation (NASDAQ: APP).

Read More
image for news AppLovin Corporation Sued for Securities Law Violations – Investors Should Contact The Gross Law Firm Before May 5, 2025 to Discuss Your Rights – APP
Levi & Korsinsky Notifies Shareholders of AppLovin Corporation (APP) of a Class Action Lawsuit and an Upcoming Deadline
APP
Published: April 23, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 23, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=144726&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news Levi & Korsinsky Notifies Shareholders of AppLovin Corporation (APP) of a Class Action Lawsuit and an Upcoming Deadline
Levi & Korsinsky Notifies Shareholders of AppLovin Corporation (APP) of a Class Action Lawsuit and an Upcoming Deadline
APP
Published: April 22, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 22, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=144478&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news Levi & Korsinsky Notifies Shareholders of AppLovin Corporation (APP) of a Class Action Lawsuit and an Upcoming Deadline
APP INVESTOR ALERT: Bronstein, Gewirtz and Grossman, LLC Announces that AppLovin Corporation Investors Have Opportunity to Lead Class Action Lawsuit!
APP
Published: April 22, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 22, 2025 / Bronstein, Gewirtz & Grossman, LLC, a nationally recognized law firm, notifies investors that a class action lawsuit has been filed against AppLovin Corporation ("AppLovin" or "the Company") (NASDAQ:APP) and certain of its officers. Class Definition This lawsuit seeks to recover damages against Defendants for alleged violations of the federal securities laws on behalf of all persons and entities that purchased or otherwise acquired AppLovin securities between May 10, 2023 and March 26, 2025, both dates inclusive (the "Class Period").

Read More
image for news APP INVESTOR ALERT: Bronstein, Gewirtz and Grossman, LLC Announces that AppLovin Corporation Investors Have Opportunity to Lead Class Action Lawsuit!
Shareholders of AppLovin Corporation Should Contact Levi & Korsinsky Before May 5, 2025 to Discuss Your Rights - APP
APP
Published: April 22, 2025 by: PRNewsWire
Sentiment: Neutral

NEW YORK , April 22, 2025 /PRNewswire/ -- Levi & Korsinsky, LLP notifies investors in AppLovin Corporation ("AppLovin" or the "Company") (NASDAQ: APP) of a class action securities lawsuit. CLASS DEFINITION: The lawsuit seeks to recover losses on behalf of AppLovin investors who were adversely affected by alleged securities fraud between May 10, 2023 and February 25, 2025.

Read More
image for news Shareholders of AppLovin Corporation Should Contact Levi & Korsinsky Before May 5, 2025 to Discuss Your Rights - APP
Investors who Lost Money on AppLovin Corporation (APP) Should Contact Levi & Korsinsky about Pending Class Action - APP
APP
Published: April 21, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 21, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=144377&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news Investors who Lost Money on AppLovin Corporation (APP) Should Contact Levi & Korsinsky about Pending Class Action - APP
APPLOVIN SHAREHOLDER ALERT BY FORMER LOUISIANA ATTORNEY GENERAL: KAHN SWICK & FOTI, LLC REMINDS INVESTORS WITH LOSSES IN EXCESS OF $100,000 of Lead Plaintiff Deadline in Class Action Lawsuits Against AppLovin Corporation - APP
APP
Published: April 21, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY AND NEW ORLEANS, LA / ACCESS Newswire / April 21, 2025 / Kahn Swick & Foti, LLC ("KSF") and KSF partner, former Attorney General of Louisiana, Charles C. Foti, Jr., remind investors that they have until May 5, 2025 to file lead plaintiff applications in securities class action lawsuits against AppLovin Corporation (NASDAQ:APP), if they purchased the Company's securities between May 10, 2023 and March 26, 2025, inclusive (the "Class Period").

Read More
image for news APPLOVIN SHAREHOLDER ALERT BY FORMER LOUISIANA ATTORNEY GENERAL: KAHN SWICK & FOTI, LLC REMINDS INVESTORS WITH LOSSES IN EXCESS OF $100,000 of Lead Plaintiff Deadline in Class Action Lawsuits Against AppLovin Corporation - APP
APP LAWSUIT ALERT: Levi & Korsinsky Notifies AppLovin Corporation Investors of a Class Action Lawsuit and Upcoming Deadline
APP
Published: April 21, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / April 21, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=144364&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news APP LAWSUIT ALERT: Levi & Korsinsky Notifies AppLovin Corporation Investors of a Class Action Lawsuit and Upcoming Deadline
Levi & Korsinsky Reminds Shareholders of a Lead Plaintiff Deadline of May 5, 2025 in AppLovin Lawsuit - APP
APP
Published: April 21, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 21, 2025 / If you suffered a loss on your AppLovin Corporation (NASDAQ:APP) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/applovin-corporation-lawsuit-submission-form?prid=144276&wire=1 or contact Joseph E. Levi, Esq.

Read More
image for news Levi & Korsinsky Reminds Shareholders of a Lead Plaintiff Deadline of May 5, 2025 in AppLovin Lawsuit - APP

About AppLovin Corporation (APP)

  • IPO Date 2021-04-15
  • Website https://www.applovin.com
  • Industry Software - Application
  • CEO Mr. Adam Arash Foroughi
  • Employees 1533

AppLovin Corporation engages in building a software-based platform for mobile app developers to enhance the marketing and monetization of their apps in the United States and internationally. The company's software solutions include AppDiscovery, a marketing software solution, which matches advertiser demand with publisher supply through auctions; Adjust, an analytics platform that helps marketers grow their mobile apps with solutions for measuring, optimizing campaigns, and protecting user data; and MAX, an in-app bidding software that optimizes the value of an app's advertising inventory by running a real-time competitive auction. Its business clients include various advertisers, publishers, internet platforms, and others. The company was incorporated in 2011 and is headquartered in Palo Alto, California.