
BOISE, Idaho--(BUSINESS WIRE)--Albertsons Media Collective, the retail media arm of Albertsons Companies, Inc. (NYSE: ACI), today announced Retail Media Incrementality-Based Multi-Touch Attribution, a revolutionary measurement solution that enables advertisers to better understand the incremental impact of media investments across major leading digital media platforms through a single, deduplicated view of performance.Developed in collaboration with LiveRamp under a first-to-market, grocery excl.










