Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.674
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4057734297330.0
  • FreeCF/Share 6.6072
  • PFCF 41.0839
  • PE 36.6486
  • Debt/Assets 0.3128
  • DivYield 0.0101
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

Herb Greenberg lays out the risks in Apple, Decker and Hims & Hers
AAPL, HIMS
Published: February 10, 2025 by: CNBC Television
Sentiment: Negative

Herb Greenberg, Herb Greenberg on the Street editor, joins 'Power Lunch' to discuss Apple's troubles in China, Deckers headwinds ahead and Hims and Hers core business slump.

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image for news Herb Greenberg lays out the risks in Apple, Decker and Hims & Hers
Apple fixes iPhone and iPad bug used in an “extremely sophisticated attack”
AAPL
Published: February 10, 2025 by: TechCrunch
Sentiment: Neutral

On Monday, Apple released updates for its mobile operating systems for iOS and iPadOS, which fixed a flaw that the company said “may have been exploited in an extremely sophisticated attack against specific targeted individuals.”

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image for news Apple fixes iPhone and iPad bug used in an “extremely sophisticated attack”
Apple: Forget Q1 Results - Here's What Really Matters
AAPL
Published: February 10, 2025 by: Seeking Alpha
Sentiment: Positive

Apple delivered record revenue in Q1 with strong services growth, offsetting challenges in its iPhone segment from a weaker Chinese market. We remain cautiously optimistic about Apple's medium-term prospects, anticipating product refreshes and innovation breakthroughs to drive growth through to FY28 and beyond. Apple's product roadmap includes exciting developments like the new iPhone SE 4, a potential flip phone, and advanced wearable technologies, which we anticipate to catalyze a bigger upgrade cycle.

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image for news Apple: Forget Q1 Results - Here's What Really Matters

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.