Automate Your Wheel Strategy on AAPL
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Start Your Free Trial NowKey Metrics & Ratings
- symbol AAPL
- Rev/Share 29.537
- Book/Share 5.9797
- PB 45.9252
- Debt/Equity 1.0263
- CurrentRatio 0.9737
- ROIC 0.5101
- MktCap 4036344151966.0
- FreeCF/Share 8.362
- PFCF 32.7296
- PE 34.3882
- Debt/Assets 0.2386
- DivYield 0.0038
- ROE 1.5994
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AAPL | Bernstein | -- | Outperform | $325 | $340 | Feb. 10, 2026 |
| Reiterated | AAPL | Barclays | -- | Underweight | $230 | $239 | Jan. 30, 2026 |
| Upgrade | AAPL | Maxim Group | Hold | Buy | -- | $300 | Jan. 30, 2026 |
| Reiterated | AAPL | Monness Crespi & Hardt | -- | Buy | $300 | $315 | Jan. 30, 2026 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $315 | $325 | Jan. 30, 2026 |
| Reiterated | AAPL | Rosenblatt | -- | Neutral | $250 | $267 | Jan. 30, 2026 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $305 | $315 | Jan. 26, 2026 |
| Reiterated | AAPL | Evercore ISI | -- | Outperform | $325 | $330 | Jan. 9, 2026 |
| Resumed | AAPL | Raymond James | -- | Market Perform | -- | -- | Jan. 2, 2026 |
| Reiterated | AAPL | Citigroup | -- | Buy | $315 | $330 | Dec. 9, 2025 |
News
Apple: The Ultimate Capital Return Play (Rating Upgrade)
Published: March 24, 2025 by: Seeking Alpha
Sentiment: Neutral
Apple's valuation corrected to the downside lately due to trade war concerns and smartphone market saturation, but its free cash flow and stock buybacks remain strong investment points. I previously rated Apple stock a hold due to moderating top line growth, but its aggressive stock buybacks are noteworthy, especially at a lower valuation. Apple is a leader in stock buybacks, with $95.0B worth of shares repurchased in FY 2024, supported by its massive free cash flow.
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Apple's AI Delays Lead to False Advertising Lawsuit
Published: March 23, 2025 by: PYMNTS
Sentiment: Negative
Apple has been sued for false advertising due to its delayed artificial intelligence (AI) rollout. As Axios reported, the proposed class action suit, filed last week in federal court, seeks unspecified damages for customers who purchased Apple products outfitted with the company's AI capabilities, dubbed “Apple Intelligence.
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Apple's Product Roadmap Reportedly Includes Camera-Equipped Watch
Published: March 23, 2025 by: PYMNTS
Sentiment: Positive
Apple is reportedly working on a new version of its Watch that includes a camera. As Bloomberg News reported Sunday (March 23), the camera would help the watch see the outside world and use artificial intelligence (AI) to provide relevant information.
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Apple's AI Shake Up
Published: March 21, 2025 by: Bloomberg Technology
Sentiment: Neutral
Apple has made major changes to the ranks of its AI executives in an effort to improve Siri, which has struggled to release new features. Bloomberg's Dana Wollman joins Tim Stenovec on “Bloomberg Technology”.
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Severance's Fame is Good for Apple TV+: Is it True for AAPL Stock?
Published: March 21, 2025 by: Zacks Investment Research
Sentiment: Negative
Severance's success bodes well for Apple's Services business. However, Apple Intelligence delays, stretched valuation, and China headwinds are concerns in 2025.
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Apple replaces Siri boss in AI shakeup after CEO Tim Cook loses confidence: report
Published: March 20, 2025 by: New York Post
Sentiment: Neutral
Mike Rockwell, vice president in charge of the Vision Products Group, will now be in charge of the iPhone maker's Siri virtual assistant.
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Apple Shakes Up Ranks to Turn Siri Around
Published: March 20, 2025 by: Bloomberg Markets and Finance
Sentiment: Neutral
Apple Inc. is undergoing a rare shake-up of its executive ranks to help turn around its AI efforts and the Siri virtual assistant. Apple wants to get AI back on track after months of delays and stumbles.
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Apple Shakes Up Ranks to Turn Siri Around
Published: March 20, 2025 by: Bloomberg Technology
Sentiment: Neutral
Apple Inc. is undergoing a rare shake-up of its executive ranks to help turn around its AI efforts and the Siri virtual assistant. Apple wants to get AI back on track after months of delays and stumbles.
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Report: Apple Makes Leadership Changes to Speed Development of AI-Powered Siri
Published: March 20, 2025 by: PYMNTS
Sentiment: Positive
Apple has reportedly made some leadership changes to speed up its development of artificial intelligence (AI) products. The company has put Vision Pro creator Mike Rockwell in charge of its virtual assistant, Siri, and removed Siri from the oversight of AI head John Giannadrea, Bloomberg reported Thursday (March 20), citing unnamed sources.
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Apple shakes up AI executive ranks
Published: March 20, 2025 by: CNBC Television
Sentiment: Neutral
Steve Kovach joins CNBC's Halftime Report with the latest news on Apple restructuring their executive ranks. The Investment Committee debate what this means for the stock.
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Apple shakes up AI executive ranks in bid to turn around Siri, Bloomberg News reports
Published: March 20, 2025 by: Reuters
Sentiment: Neutral
Apple is shaking up its executive ranks to get its AI efforts back on track after months of delays, Bloomberg News reported on Thursday citing people familiar with the situation.
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Trump Slump: 3 Defensive Stocks To Buy Now
Published: March 20, 2025 by: 24/7 Wall Street
Sentiment: Neutral
The recent stock market correction driven by Trump tariff threats (call it the Trump slump, if you will) has caused some of the more cautious investors out there to rotate into more defensive names and assets.
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EU Big Tech crackdown: Commission calls out Google and Apple for antitrust violations
Published: March 20, 2025 by: Fast Company
Sentiment: Negative
Following continuous trade tensions between the European Union and the United States, the European Commission moved forward with the enforcement of its digital antitrust rules on Alphabet's Google and Apple.
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EU skewers Google, Apple over tech rules—despite Trump threats
Published: March 19, 2025 by: TechXplore
Sentiment: Negative
The European Union defied U.S. threats of retaliation Wednesday by accusing Google of violating its digital rules—which could trigger hefty fines—and ordering Apple to make its iPhone interact better with rivals' devices.
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Risking Trump's Ire, E.U. Accuses Apple and Google of Unfair Practices
Published: March 19, 2025 by: NYTimes
Sentiment: Negative
European Union regulators said the tech giants likely violated the law by unfairly boxing out smaller competitors, adding to tensions between Europe and the United States
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Apple and Google first to face action from EU for breaching Digital Markets Act
Published: March 19, 2025 by: Proactive Investors
Sentiment: Negative
Apple Inc (NASDAQ:AAPL, ETR:APC) and Google parent Alphabet Inc (NASDAQ:GOOG) have been told by the European Union that they have both failed to operate with the bloc's Digital Markets Act. The pair are the first to be told by the EU's executive arm how they must comply with the new rules, which took effect last year.
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EU sends Apple first DMA interoperability instructions for apps and connected devices
Published: March 19, 2025 by: TechCrunch
Sentiment: Neutral
The European Union has sent Apple preliminary instructions on how it expects the iPhone maker to comply with interoperability provisions in the bloc's Digital Markets Act (DMA), its flagship market contestability reform.
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S&P 500 Rises as Boeing Soars, Apple and Google Face EU Scrutiny Ahead of Fed Decision
Published: March 19, 2025 by: FXEmpire
Sentiment: Positive
Wall Street rises as S&P 500, Nasdaq, and Dow gain ahead of the Fed's decision. Tech stocks rally despite EU scrutiny on Apple and Google, while Boeing jumps 6%.
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90% Advancing Days Offer a Glimmer of Hope in a Corrective Market
Published: March 19, 2025 by: Zacks Investment Research
Sentiment: Positive
While the market navigates a complex landscape of geopolitical uncertainty, tariffs, and interest rates, the confluence of robust market breadth signals, historically favorable seasonality, and deeply depressed bullish sentiment offers a compelling narrative for future gains.
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Google, Apple hit with EU antitrust actions under cloud of Trump tariff threats
Published: March 19, 2025 by: CNBC
Sentiment: Negative
Google, Apple hit with EU antitrust actions under cloud of Trump tariff threats
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European Union lays out how Apple must open its tech up to competitors under bloc's digital rules
Published: March 19, 2025 by: TechXplore
Sentiment: Neutral
The European Union on Wednesday outlined the steps that Apple must take to open up its iPhone and iPad operating systems to work better with competing technologies.
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Broadcom: Apple Chip Revenue Gains And Losses
Published: March 19, 2025 by: Seeking Alpha
Sentiment: Neutral
Broadcom's revenue from Apple may decline due to Apple's shift to in-house WiFi chips, impacting 33.6% of Apple-related revenue but only 4.3% of total revenue by 2025. Broadcom's RF chip business with Apple remains strong, contributing 65% of Apple-related revenue, but faces competition from Qualcomm and Skyworks. Apple's $500 billion investment in AI infrastructure presents a significant opportunity for Broadcom, potentially generating $12.5 billion annually from AI server chips by 2028.
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Addigy Apple MDM Awarded Best 2025 Cybersecurity Compliance Solution and Customer Service Department of the Year
Published: March 19, 2025 by: Business Wire
Sentiment: Neutral
MIAMI--(BUSINESS WIRE)-- #Addigy--Addigy's awards show how it pushes the envelope in innovating Apple device cybersecurity solutions and going above & beyond to ensure customer success.
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'Mag 7' Has Become the 'Maleficent 7,' Kostin Says
Published: March 18, 2025 by: Bloomberg Markets and Finance
Sentiment: Negative
David Kostin, Goldman Sachs chief US equity strategist, says the group of Magnificent Seven stocks are now the Maleficent Seven and they've been a "real source of pain" in the market this year. Kostin lowered his 2025 year-end S&P 500 price target from 6,500 to 6,200.
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Apple loses German appeal, paving way for strict control
Published: March 18, 2025 by: TechXplore
Sentiment: Negative
Apple lost an appeal on Tuesday as Germany's top court sided with competition regulators, opening the door for the U.S. tech giant to face stricter controls in the country.
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Apple Has Worst Week Since 2022
Published: March 18, 2025 by: 24/7 Wall Street
Sentiment: Negative
Last week, Apple Inc. (NASDAQ: AAPL) shares had their worst week since 2022.
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Options Trades in NVDA and AAPL
Published: March 17, 2025 by: Schwab Network
Sentiment: Neutral
As Nvidia's (NVDA) GTC conference kicks off, Kevin Hincks looks at a call diagonal options trade in the A.I. chipmaker.
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Apple's Siri boss admits to ‘ugly' and embarassing AI delays during all-hands meeting: report
Published: March 17, 2025 by: New York Post
Sentiment: Negative
Apple is scrambling internally to address embarrassing errors and delays related to a planned AI overhaul of its Siri digital assistant – with the boss of the team reportedly referring to the postponed rollout as “ugly.”
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Legendary Trader Says Tesla, Nvidia, Apple Shares Are Ready To Rally: 'I See What I Like To See'
Published: March 17, 2025 by: Benzinga
Sentiment: Positive
Renowned trader and chartist Larry Williams believes the market is ready to rally after falling into correction territory last week — and he has a few ways to play it.
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iPhone shipments in China plunge 20%; Will AAPL take a hit?
Published: March 17, 2025 by: Finbold
Sentiment: Negative
Apple (NASDAQ: AAPL) stock could be impacted further as the technology giant faces renewed headwinds in China, one of its critical markets, where iPhone shipments are declining.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000