Alphabet Inc. (GOOGL)

US — Technology Sector
Peers: MSFT  META  AAPL  TSM  NVDA  AVGO  CSCO  FLEX  MGIC  GRMN 

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Key Metrics & Ratings

  • symbol GOOGL
  • Rev/Share 33.3667
  • Book/Share 34.3962
  • PB 9.6304
  • Debt/Equity 0.1428
  • CurrentRatio 2.0053
  • ROIC 0.218

 

  • MktCap 4004264243156.0
  • FreeCF/Share 6.0686
  • PFCF 54.6538
  • PE 30.2579
  • Debt/Assets 0.0996
  • DivYield 0.0025
  • ROE 0.35

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated GOOGL KeyBanc Capital Markets -- Overweight $330 $360 Jan. 26, 2026
Reiterated GOOGL Stifel -- Buy $333 $346 Jan. 23, 2026
Reiterated GOOGL Wells Fargo -- Equal Weight $268 $350 Jan. 12, 2026
Upgrade GOOGL Cantor Fitzgerald Neutral Overweight -- $370 Jan. 8, 2026
Reiterated GOOGL Jefferies -- Buy $320 $365 Jan. 5, 2026
Reiterated GOOGL Guggenheim -- Buy $330 $375 Dec. 1, 2025
Initiation GOOGL BNP Paribas Exane -- Outperform -- $355 Nov. 24, 2025
Upgrade GOOGL Loop Capital Hold Buy -- $320 Nov. 18, 2025
Reiterated GOOGL KeyBanc Capital Markets -- Overweight $265 $300 Oct. 27, 2025
Reiterated GOOGL Stifel -- Buy $222 $292 Oct. 24, 2025

News

5 Things to Know Before the Stock Market Opens
GOOG, GOOGL
Published: January 08, 2026 by: Investopedia
Sentiment: Negative

Stock futures are pointing to a lower open as the rally that started 2026 has lost its momentum; defense sector stocks are surging after President Donald Trump said that the 2027 budget should include a substantial hike in defense spending; Google parent Alphabet has a larger market capitalization than Apple for the first time since 2019; JPMorgan Chase has reached a deal to take over the Apple Card program from Goldman Sachs; and Applied Digital's shares are jumping after the data center provider reported a 250% increase in quarterly revenue. Here's what you need to know today.

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image for news 5 Things to Know Before the Stock Market Opens
Google, AI firm settle Florida mother's lawsuit over son's suicide
GOOG, GOOGL
Published: January 07, 2026 by: Reuters
Sentiment: Negative

Alphabet's Google and artificial-intelligence startup Character.AI have agreed to settle a lawsuit from a Florida woman who alleged a Character chatbot led to the suicide of her 14-year-old son, according to a Wednesday court filing.

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image for news Google, AI firm settle Florida mother's lawsuit over son's suicide
How Alphabet surpassed Apple to become the second-most valuable company in the world
AAPL, GOOG, GOOGL
Published: January 07, 2026 by: Market Watch
Sentiment: Positive

The Google parent company has become an AI superpower with a footprint that spans the entire industry.

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image for news How Alphabet surpassed Apple to become the second-most valuable company in the world
AI Chatbot Startup, Google to Settle Lawsuits Over Teen Suicides
GOOG, GOOGL
Published: January 07, 2026 by: WSJ
Sentiment: Negative

The cases involving Character.AI's virtual companions highlighted concerns about artificial intelligence and mental health.

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image for news AI Chatbot Startup, Google to Settle Lawsuits Over Teen Suicides
S&P 500 Hits New Record Highs, Alphabet Dethrones Apple: What's Moving Markets Wednesday?
AAPL, GOOG, GOOGL, IVV, SPLG, SPXL, SPY, SSO, UPRO, VOO
Published: January 07, 2026 by: Benzinga
Sentiment: Positive

The S&P 500 pushed to fresh record highs during midday trading on Wednesday, extending a three-day rally and eyeing a fourth straight gain.

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image for news S&P 500 Hits New Record Highs, Alphabet Dethrones Apple: What's Moving Markets Wednesday?
How to Trade the Magnificent 7 Stocks in 2026
AAPL, AMZN, GOOGL, META, MSFT, NVDA, TSLA
Published: January 07, 2026 by: Zacks Investment Research
Sentiment: Positive

Last year was another strong one for the world's leading technology companies, the so-called Magnificent 7. While artificial intelligence has clearly acted as a tailwind, underlying business performance has remained strong even absent AI-driven contributions, with these companies continuing to deliver durable revenue growth and reinforce competitive advantages few peers can match.

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image for news How to Trade the Magnificent 7 Stocks in 2026
Google DeepMind, Boston Dynamics partner to bring AI to humanoid robots
GOOG, GOOGL
Published: January 06, 2026 by: CNBC Television
Sentiment: Positive

CNBC's Deirdre Bosa reports on Google and Boston Dynamics' partnership as well as the autonomous vehicle race.

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image for news Google DeepMind, Boston Dynamics partner to bring AI to humanoid robots
Boston Dynamics' Atlas Robot Gets Ready for Real Work
GOOG, GOOGL
Published: January 06, 2026 by: Barrons
Sentiment: Positive

The company announced the first commercial version of its Atlas humanoid robot, designed for industrial work.

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image for news Boston Dynamics' Atlas Robot Gets Ready for Real Work
Google DeepMind and Boston Dynamics partner to bring AI to humanoid robots
GOOG, GOOGL
Published: January 06, 2026 by: CNBC Television
Sentiment: Positive

CNBC's Deidre Bosa reports on the partnership between Boston Dynamics and Google's DeepMind to bring AI to humanoid robots.

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image for news Google DeepMind and Boston Dynamics partner to bring AI to humanoid robots
How Can Google Stock Fall?
GOOG, GOOGL
Published: January 06, 2026 by: Forbes
Sentiment: Negative

Alphabet (GOOGL) has experienced setbacks in the past. Its stock dropped by over 30% within less than two months in 2022, resulting in billions in lost market value and eliminating significant gains in a single correction.

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image for news How Can Google Stock Fall?
Alphabet Takes A Swing At Nvidia, Making The Bull Case Stronger
GOOG, GOOGL, NVDA
Published: January 06, 2026 by: Seeking Alpha
Sentiment: Positive

Alphabet Inc.'s 'TorchTPU' initiative aims to directly challenge Nvidia by making TPUs competitive in both hardware and software, with Meta as a key partner. The pending acquisition of Intersect is expected to secure critical energy and data center assets, supporting GOOG's AI and infrastructure ambitions. Despite a forward P/E rising from ~14x to 28x in 2025, I believe GOOG's growth prospects justify the premium valuation.

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image for news Alphabet Takes A Swing At Nvidia, Making The Bull Case Stronger
2025's Most Upgraded Stocks—And What 2026 Might Hold
CRWD, GOOG, GOOGL, SNOW
Published: January 05, 2026 by: MarketBeat
Sentiment: Positive

In 2025, Wall Street analysts showered many stocks in the technology and communication sectors—the two best-performing sectors of the year—with upgrades. Tech took the top spot, with the Technology Select Sector SPDR Fund NYSEARCA: XLK notching a return of 24.6%, with the Communication Services Select Sector SPDR Fund NYSEARCA: XLC a close second, providing a 23.1% return.

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image for news 2025's Most Upgraded Stocks—And What 2026 Might Hold
Mercer: Robotics to Lead "Next" Mag 7, AI Spending to Stay Robust
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: January 05, 2026 by: Schwab Network
Sentiment: Positive

While data centers have taken investor focus over recent months, Zeno Mercer believes many are missing the next leg of markets in robotics. He sees companies that "separate the physical and digital world" while using the best of both will become the "next" Mag 7.

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image for news Mercer: Robotics to Lead "Next" Mag 7, AI Spending to Stay Robust
2025 AI Lessons, NVDA v. GOOGL in 2026 & AAPL Quiet Wins
AAPL, GOOG, GOOGL, NVDA
Published: January 02, 2026 by: Schwab Network
Sentiment: Positive

The lesson Austin Lyons says he will take away from 2025 is the deep ties AI has to the CapEx story. Companies like Nvidia (NVDA) and TSMC (TSM) are juggernauts he expects to benefit as AI spending accelerates in 2026.

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image for news 2025 AI Lessons, NVDA v. GOOGL in 2026 & AAPL Quiet Wins
2026 Predictions: This Mega-Cap Stock Will Top Them All In Terms of Total Upside
GOOG, GOOGL
Published: January 02, 2026 by: 24/7 Wall Street
Sentiment: Positive

It's certainly going to be an interesting year ahead for mega-cap tech stocks. You know, the few companies that drive the vast majority of the overall market's return, growth, and earnings.

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image for news 2026 Predictions: This Mega-Cap Stock Will Top Them All In Terms of Total Upside
Meet the Cornerstone Quantum Computing Stock Billionaires Have Piled Into for 2026 (Hint: It's Not IonQ, Rigetti Computing, or D-Wave Quantum)
GOOG, GOOGL
Published: January 02, 2026 by: The Motley Fool
Sentiment: Positive

Quarterly Form 13F filings allow investors to track which stocks Wall Street's billionaire investors have been buying and selling. Headwinds appear to be mounting for quantum computing pure-play stocks IonQ, Rigetti Computing, D-Wave Quantum, and Quantum Computing Inc. Meanwhile, several billionaires have made one of Wall Street's most influential companies a core holding in their portfolios.

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image for news Meet the Cornerstone Quantum Computing Stock Billionaires Have Piled Into for 2026 (Hint: It's Not IonQ, Rigetti Computing, or D-Wave Quantum)
My Most Important Dividend Growth Picks For The Market's Next Phase
APO, ARCC, ARES, BAM, BIZD, BN, BX, GOOG, GOOGL, KKR, MAIN, META, NVDA, OWL, QQQ, SPY, TSLA
Published: January 01, 2026 by: Seeking Alpha
Sentiment: Positive

The market's favorite AI trades may already be priced for perfection. A quieter corner of the AI boom is generating real cash flows. Dividend growth investors may be looking in all the wrong places.

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image for news My Most Important Dividend Growth Picks For The Market's Next Phase
The Best Stocks to Invest $1,000 in to Start the New Year Off Right
ENB, GOOG, GOOGL, VRTX
Published: January 01, 2026 by: The Motley Fool
Sentiment: Positive

Alphabet should continue to benefit from a strong AI tailwind in 2026. Vertex Pharmaceuticals has several growth drivers in the new year.

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image for news The Best Stocks to Invest $1,000 in to Start the New Year Off Right
Home Stocks Go Ape Over Google. Why Zillow and Others Aren't Scared.
GOOG, GOOGL, Z, ZG
Published: January 01, 2026 by: Barrons
Sentiment: Positive

Housing technology companies are offering more than just listings, and their other services are a buffer against disruptions to the way buyers shop and agents advertise.

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image for news Home Stocks Go Ape Over Google. Why Zillow and Others Aren't Scared.
‘YouTube Has Become Television': the Media Shake Up in 2026
GOOG, GOOGL, NFLX, PSKY, WBD
Published: December 31, 2025 by: Schwab Network
Sentiment: Negative

“YouTube has become television.” Stephen Kent thinks the whole media landscape could explode next year as the Street neglects the fact that YouTube is outcompeting streaming services.

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image for news ‘YouTube Has Become Television': the Media Shake Up in 2026
Warren Buffett Added a Big Chunk of This Tech Stock. Should You Add It Too?
GOOG, GOOGL
Published: December 31, 2025 by: 24/7 Wall Street
Sentiment: Positive

A true living legend, Warren Buffett is known as the CEO of Berkshire Hathaway (NYSE:BRK-B) and a brilliant stock picker.

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image for news Warren Buffett Added a Big Chunk of This Tech Stock. Should You Add It Too?
Alphabet Isn't Dead, It's Our Top 2026 Pick
GOOG, GOOGL
Published: December 31, 2025 by: Seeking Alpha
Sentiment: Positive

Alphabet (GOOGL) remains a top pick for 2026, having outperformed the S&P 500 by a wide margin since 2024. GOOGL's core ad business and YouTube are growing double digits, while Cloud revenue surged 34%, driving diversification and resilience. Favorable DOJ resolution and OpenAI's missteps have strengthened GOOGL's competitive position, with AI integration boosting user engagement and monetization.

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image for news Alphabet Isn't Dead, It's Our Top 2026 Pick
Google Gemini & YouTube: GOOGL Digital Fortresses to Fend Off ChatGPT
GOOG, GOOGL
Published: December 30, 2025 by: Schwab Network
Sentiment: Positive

ChatGPT stands as the biggest AI chatbot, but @LikeFolio's data shows a closing gap. Landon Swan says Alphabet's (GOOGL) Gemini grew over 300% year-over-year compared to GPT's 87%.

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image for news Google Gemini & YouTube: GOOGL Digital Fortresses to Fend Off ChatGPT
Google's AI Renaissance (Growth Story is Far from Over)
GOOG, GOOGL
Published: December 30, 2025 by: Zacks Investment Research
Sentiment: Positive

Alphabet remains one of the most strategically positioned companies in technology, combining dominant search economics, accelerating cloud momentum, and expanding AI-driven fundamentals.

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image for news Google's AI Renaissance (Growth Story is Far from Over)
Alphabet Stock is Starting to Get Cheap Again After Dipping in December
GOOG, GOOGL
Published: December 30, 2025 by: 24/7 Wall Street
Sentiment: Positive

Even after slipping mildly to end the year, shares of Alphabet (NASDAQ:GOOGL) are poised to close off 2025 as the most magnificent performer of the Magnificent Seven, with gains of around 65%.

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image for news Alphabet Stock is Starting to Get Cheap Again After Dipping in December
Alphabet Inc. (GOOG) is Attracting Investor Attention: Here is What You Should Know
GOOG, GOOGL
Published: December 30, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching Alphabet (GOOG) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

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image for news Alphabet Inc. (GOOG) is Attracting Investor Attention: Here is What You Should Know
Alphabet Inc. (GOOGL) is Attracting Investor Attention: Here is What You Should Know
GOOG, GOOGL
Published: December 30, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Alphabet (GOOGL). This makes it worthwhile to examine what the stock has in store.

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image for news Alphabet Inc. (GOOGL) is Attracting Investor Attention: Here is What You Should Know
It's the Final Countdown: 3 Stocks to Buy Before We Wrap Up 2025
GOOG, GOOGL, QSR, TLT
Published: December 30, 2025 by: 24/7 Wall Street
Sentiment: Positive

As we near the end of 2025, plenty of investors will undoubtedly be looking at ways to rebalance or reallocate funds within their portfolios.

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image for news It's the Final Countdown: 3 Stocks to Buy Before We Wrap Up 2025
Alphabet Isn't a Search and Ad Company Anymore. Now It's Valued Like an AI Stock
GOOG, GOOGL
Published: December 29, 2025 by: 24/7 Wall Street
Sentiment: Neutral

Alphabet ( NASDAQ:GOOG )( NASDAQ:GOOGL ) remains the dominant force in search and digital advertising, holding approximately 90% of the global search engine market share and capturing over 85% of search advertising spend worldwide.

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image for news Alphabet Isn't a Search and Ad Company Anymore. Now It's Valued Like an AI Stock
Alphabet pulls ahead as the market reprices AI execution
GOOG, GOOGL
Published: December 29, 2025 by: CNBC Television
Sentiment: Positive

CNBC's MacKenzie Sigalos reports on how a roughly 60-point year-to-date spread inside the Mag 7 is turning into a referendum on AI monetization — rewarding Alphabet and Nvidia while pressuring big spenders like Amazon and Meta.

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image for news Alphabet pulls ahead as the market reprices AI execution

About Alphabet Inc. (GOOGL)

  • IPO Date 2004-08-19
  • Website https://www.abc.xyz
  • Industry Internet Content & Information
  • CEO Sundar Pichai
  • Employees 185719

Alphabet Inc. provides various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment offers products and services, including ads, Android, Chrome, hardware, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play store; and Fitbit wearable devices, Google Nest home products, Pixel phones, and other devices, as well as in the provision of YouTube non-advertising services. The Google Cloud segment offers infrastructure, platform, and other services; Google Workspace that include cloud-based collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells health technology and internet services. The company was founded in 1998 and is headquartered in Mountain View, California.