Alphabet Inc. (GOOGL)

US — Technology Sector
Peers: MSFT  META  AAPL  TSM  NVDA  AVGO  CSCO  FLEX  MGIC  GRMN 

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Key Metrics & Ratings

  • symbol GOOGL
  • Rev/Share 33.3667
  • Book/Share 34.3962
  • PB 9.6304
  • Debt/Equity 0.1428
  • CurrentRatio 2.0053
  • ROIC 0.218

 

  • MktCap 4004264243156.0
  • FreeCF/Share 6.0686
  • PFCF 54.6538
  • PE 30.2579
  • Debt/Assets 0.0996
  • DivYield 0.0025
  • ROE 0.35

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated GOOGL KeyBanc Capital Markets -- Overweight $330 $360 Jan. 26, 2026
Reiterated GOOGL Stifel -- Buy $333 $346 Jan. 23, 2026
Reiterated GOOGL Wells Fargo -- Equal Weight $268 $350 Jan. 12, 2026
Upgrade GOOGL Cantor Fitzgerald Neutral Overweight -- $370 Jan. 8, 2026
Reiterated GOOGL Jefferies -- Buy $320 $365 Jan. 5, 2026
Reiterated GOOGL Guggenheim -- Buy $330 $375 Dec. 1, 2025
Initiation GOOGL BNP Paribas Exane -- Outperform -- $355 Nov. 24, 2025
Upgrade GOOGL Loop Capital Hold Buy -- $320 Nov. 18, 2025
Reiterated GOOGL KeyBanc Capital Markets -- Overweight $265 $300 Oct. 27, 2025
Reiterated GOOGL Stifel -- Buy $222 $292 Oct. 24, 2025

News

Alphabet: Great Opportunities, But Let's Cool The Hype (Rating Downgrade)
GOOG, GOOGL
Published: January 12, 2026 by: Seeking Alpha
Sentiment: Neutral

Alphabet Inc. is downgraded from Strong Buy to Buy after a 19.7% rally compresses near-term upside. GOOGL's AI initiatives, especially Gemini and new retail partnerships, are rapidly translating optionality into tangible revenue streams. Recent advances in Google Cloud and the launch of Ironwood TPU reinforce efficiency and long-term growth drivers.

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image for news Alphabet: Great Opportunities, But Let's Cool The Hype (Rating Downgrade)
Apple Turns to Google's Gemini to Power AI in Siri
AAPL, GOOG, GOOGL
Published: January 12, 2026 by: PYMNTS
Sentiment: Positive

Apple has tapped Google to power a new artificial intelligence (AI)-centric version of Siri. The two tech giants announced a partnership Monday (Jan. 12), saying the next iteration of Apple's Foundational Models will be based on Google's Gemini models and cloud tech.

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image for news Apple Turns to Google's Gemini to Power AI in Siri
Google's Gemini to power Apple's AI features like Siri
AAPL, GOOG, GOOGL
Published: January 12, 2026 by: TechCrunch
Sentiment: Positive

It's official. Apple has chosen to work with Google, a longtime partner, to power AI features like Siri.

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image for news Google's Gemini to power Apple's AI features like Siri
Apple strikes deal with Google's Gemini to power Siri's AI capabilities
AAPL, GOOG, GOOGL
Published: January 12, 2026 by: Business Insider
Sentiment: Positive

Apple and Alphabet have reached a deal to allow Google Gemini to power Siri's AI. The companies said the deal would power features coming this year.

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image for news Apple strikes deal with Google's Gemini to power Siri's AI capabilities
Google and Apple enter into multi-year AI deal for Gemini models
AAPL, GOOG, GOOGL
Published: January 12, 2026 by: Reuters
Sentiment: Positive

Alphabet has entered into a multi-year deal with Apple where the next generation of the iPhone maker's AI models will be based on Google's Gemini models, Alphabet said on Monday.

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image for news Google and Apple enter into multi-year AI deal for Gemini models
Alphabet Becomes Newest $4 Trillion Company, Joining Nvidia and Apple
AAPL, GOOG, GOOGL, NVDA
Published: January 12, 2026 by: WSJ
Sentiment: Positive

Optimism about its growing AI business gave the Google parent entry to a rarefied club.

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image for news Alphabet Becomes Newest $4 Trillion Company, Joining Nvidia and Apple
Alphabet hits $4 trillion market capitalization
GOOG, GOOGL
Published: January 12, 2026 by: CNBC
Sentiment: Positive

Google parent company Alphabet has become the fourth member of the $4 trillion club Alphabet's stock climbed to record highs after investment firms said they see more upside for Google in 2026.

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image for news Alphabet hits $4 trillion market capitalization
Is Trending Stock Alphabet Inc. (GOOG) a Buy Now?
GOOG, GOOGL
Published: January 12, 2026 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Alphabet (GOOG). This makes it worthwhile to examine what the stock has in store.

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image for news Is Trending Stock Alphabet Inc. (GOOG) a Buy Now?
Is Trending Stock Alphabet Inc. (GOOGL) a Buy Now?
GOOG, GOOGL
Published: January 12, 2026 by: Zacks Investment Research
Sentiment: Positive

Alphabet (GOOGL) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

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image for news Is Trending Stock Alphabet Inc. (GOOGL) a Buy Now?
Google Stock Surged 65% In 2025— Can It Continue In 2026?
GOOG, GOOGL
Published: January 12, 2026 by: Forbes
Sentiment: Positive

With a 65% increase in 2025, Google stock (NASDAQ: GOOGL) emerged as the highest-performing MAG 7 stock, significantly outperforming the S&P 500's 16% increase. Looking back to early 2024 reveals an even more impressive scenario: the stock has soared 135% since that time.

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image for news Google Stock Surged 65% In 2025— Can It Continue In 2026?
Analysts update Google stock price target for 2026
GOOG, GOOGL
Published: January 12, 2026 by: Finbold
Sentiment: Positive

Alphabet (NASDAQ: GOOGL) opened 2026 on a strong note, rising to a new all-time high of $330 on January 8, a day after being dubbed the king of all AI stocks by Cantor Fitzgerald. Now, yet another analyst is hyping GOOGL stock up.

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image for news Analysts update Google stock price target for 2026
5 Things to Know Before the Stock Market Opens
GOOG, GOOGL, WMT
Published: January 12, 2026 by: Investopedia
Sentiment: Negative

Stock futures are losing ground this morning as investors digest news the Trump administration is investigating Federal Reserve Chair Jerome Powell; the Fed Chair said in a video statement late Sunday that the Justice Department has subpoenaed the Fed and is threatening criminal charges over his Senate testimony regarding the renovation of the Fed building; the uncertainty around potential threats to the Fed's independence is helping to drive gold prices to new record highs; shares of financial services companies are falling after a proposal from President Trump to cap credit card interest rates; and Walmart stock is rising after the …

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image for news 5 Things to Know Before the Stock Market Opens
2 Tech Stocks That Beat the Mag Seven By a Mile in 2025—Can They Repeat?
GOOG, GOOGL, LRCX
Published: January 12, 2026 by: 24/7 Wall Street
Sentiment: Neutral

With the S&P 500 closing in on the 7,000 mark to start 2026 on the right footing, now seems like a good time to reflect on the big winners from 2025 and ponder whether there's more gas left in the tank.

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image for news 2 Tech Stocks That Beat the Mag Seven By a Mile in 2025—Can They Repeat?
Grok and X should be suspended from Apple, Google app stores, Democratic senators say
AAPL, GOOG, GOOGL
Published: January 09, 2026 by: CNBC
Sentiment: Negative

Three Democratic senators called on Apple and Google to suspend Elon Musk's Grok and X apps from their stores. X and Grok, both owned by xAI, have recently enabled users to easily create and share sexualized images of minors using the AI image generator and chatbot Grok.

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image for news Grok and X should be suspended from Apple, Google app stores, Democratic senators say
Chart of the Day: Alphabet
GOOG, GOOGL
Published: January 09, 2026 by: CNBC Television
Sentiment: Neutral

Jim Lebenthal, chief market strategist at Cerity Partners, joins CNBC's "Halftime Report" to detail his latest portfolio moves, including trimming Alphabet.

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image for news Chart of the Day: Alphabet
Google Guys Say Bye to California
GOOG, GOOGL
Published: January 09, 2026 by: NYTimes
Sentiment: Neutral

Sergey Brin is joining his Google co-founder, Larry Page, in reducing ties to the state where they built their fortunes.

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image for news Google Guys Say Bye to California
Google Stock Vs. Microsoft And Amazon
GOOG, GOOGL
Published: January 09, 2026 by: Forbes
Sentiment: Positive

Alphabet (GOOGL) stock has meaningfully outpaced its mega-cap peers over the last year, but how does it really stack up against giants accelerating in AI and cloud? Currently, the numbers point to strong profitability, with an operating margin of 32% and an FCF margin of 19%, supported by a good 13% LTM revenue growth.

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image for news Google Stock Vs. Microsoft And Amazon
Alphabet: The ChatGPT Crossover Trade Could Happen As Soon As This Year
GOOG, GOOGL
Published: January 08, 2026 by: Seeking Alpha
Sentiment: Positive

Gemini is rapidly gaining momentum, with 30% MAU growth versus ChatGPT's 6% between August and November 2025. Web traffic data shows Gemini's site visits surged 28.4% sequentially in December, while ChatGPT's declined 5.6%. The rotation is obvious. My model projects a crossover within 12 months if Gemini sustains the MAU growth while ChatGPT stays in the mid-to-low single digits.

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image for news Alphabet: The ChatGPT Crossover Trade Could Happen As Soon As This Year
Alphabet Nears $4 Trillion Market Value. Is There More Upside for the Stock?
GOOG, GOOGL
Published: January 08, 2026 by: Investopedia
Sentiment: Neutral

Google-parent Alphabet's stock is showing no signs of slowing down after a strong finish to 2025.

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image for news Alphabet Nears $4 Trillion Market Value. Is There More Upside for the Stock?
I Was Wrong: Lawmakers Unwittingly Made Alphabet Even Stronger Than I Expected
GOOG, GOOGL
Published: January 08, 2026 by: Seeking Alpha
Sentiment: Positive

Regulatory clarity unlocked AI-first Search. AI Overviews improve ad quality, not volume. Alphabet Inc. cash flow funds the transition internally.

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image for news I Was Wrong: Lawmakers Unwittingly Made Alphabet Even Stronger Than I Expected
Why Alphabet's stock can further reign as ‘king' of the AI trade in 2026
GOOG, GOOGL
Published: January 08, 2026 by: Market Watch
Sentiment: Positive

As the Google parent company edges closer to a $4 trillion market capitalization, a new bull cheers AI advantages that can keep the rally going.

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image for news Why Alphabet's stock can further reign as ‘king' of the AI trade in 2026
Exclusive: Big Tech spared strict rules in EU digital rule overhaul, sources say
AMZN, GOOG, GOOGL, META, MSFT, NFLX
Published: January 08, 2026 by: Reuters
Sentiment: Positive

Alphabet's Google , Meta Platforms , Netflix , Microsoft and Amazon will not face heavy-handed regulations in Europe's digital rule overhaul despite calls from telecoms companies, people with direct knowledge of the matter said on Thursday.

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image for news Exclusive: Big Tech spared strict rules in EU digital rule overhaul, sources say
Google's $32 Billion Wiz Acquisition Faces EU Decision
GOOG, GOOGL
Published: January 08, 2026 by: PYMNTS
Sentiment: Neutral

A regulatory decision on Google's largest ever acquisition could be weeks away. European competition regulators will decide by Feb. 10 whether to allow the company's $32 billion acquisition of cybersecurity provider Wiz, according to a filing on the European Commission (EC) website.

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image for news Google's $32 Billion Wiz Acquisition Faces EU Decision
Alphabet Overtakes Apple, Becoming Second to Nvidia in Size
AAPL, GOOG, GOOGL, NVDA
Published: January 08, 2026 by: Bloomberg Markets and Finance
Sentiment: Positive

Dan Ives, Global Head of Tech Research at Wedbush Securities, discusses the state of AI investing as well as top news out of the Consumer Electronics Show happening in Las Vegas. Alphabet Inc. has overtaken Apple Inc. to become the second-most valuable company by market capitalization, a reflection of how the Google parent has emerged as one of the most significant winners of artificial intelligence.

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image for news Alphabet Overtakes Apple, Becoming Second to Nvidia in Size
Alphabet tops Apple in market cap as Google turns Gmail into a Gemini-powered AI hub
AAPL, GOOG, GOOGL
Published: January 08, 2026 by: CNBC Television
Sentiment: Positive

CNBC's MacKenzie Sigalos reports on Google rolling out new Gemini features to more than 3 billion Gmail users — tools that can use inbox history to draft emails and surface answers, turned on by default in the U.S. with a manual opt-out.

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image for news Alphabet tops Apple in market cap as Google turns Gmail into a Gemini-powered AI hub
GOOGL Best Performing Magnificent 7 Stock in a Year: Buy or Hold Now?
GOOG, GOOGL
Published: January 08, 2026 by: Zacks Investment Research
Sentiment: Positive

Alphabet's 64.7% stock surge tops the Magnificent 7, fueled by AI-driven gains in search and cloud despite valuation concerns.

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image for news GOOGL Best Performing Magnificent 7 Stock in a Year: Buy or Hold Now?
Alphabet overtakes Apple as world's second-most valuable company
AAPL, GOOG, GOOGL
Published: January 08, 2026 by: Proactive Investors
Sentiment: Positive

Alphabet Inc (NASDAQ:GOOG) has surpassed Apple Inc (NASDAQ:AAPL, XETRA:APC) to become the world's second-most valuable company, trailing only Nvidia Corp (NASDAQ:NVDA, XETRA:NVD). The move marks the first time Alphabet has topped Apple in market capitalization since 2019.

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image for news Alphabet overtakes Apple as world's second-most valuable company
Cantor Fitzgerald Becomes Alphabet's New Bull & GOOGL Options Trade
GOOG, GOOGL
Published: January 08, 2026 by: Schwab Network
Sentiment: Positive

Cantor Fitzgerald moved out of Alphabet's (GOOGL) neutral camp and turned bullish in its latest stock upgrade. Marley Kayden explains how Google's AI prospects through search, cloud, and Gemini add fuel to the analyst note.

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image for news Cantor Fitzgerald Becomes Alphabet's New Bull & GOOGL Options Trade
ETFs to Gain as Alphabet Beats Apple in Market Capitalization
GOOG, GOOGL
Published: January 08, 2026 by: Zacks Investment Research
Sentiment: Positive

Alphabet overtakes Apple in market value for the first time since 2019, which may lift key ETFs.

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image for news ETFs to Gain as Alphabet Beats Apple in Market Capitalization
3 Warren Buffett Stocks to Buy With $1,000 Right Now
BAC, GOOGL, KO
Published: January 08, 2026 by: 24/7 Wall Street
Sentiment: Positive

Former Berkshire Hathaway (NYSE:BRK-B) CEO Warren Buffett recently handed his chief executive position over to Greg Abel.

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image for news 3 Warren Buffett Stocks to Buy With $1,000 Right Now

About Alphabet Inc. (GOOGL)

  • IPO Date 2004-08-19
  • Website https://www.abc.xyz
  • Industry Internet Content & Information
  • CEO Sundar Pichai
  • Employees 185719

Alphabet Inc. provides various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment offers products and services, including ads, Android, Chrome, hardware, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play store; and Fitbit wearable devices, Google Nest home products, Pixel phones, and other devices, as well as in the provision of YouTube non-advertising services. The Google Cloud segment offers infrastructure, platform, and other services; Google Workspace that include cloud-based collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells health technology and internet services. The company was founded in 1998 and is headquartered in Mountain View, California.