Alphabet Inc. (GOOG)

US — Technology Sector
Peers: MSFT  META  AAPL  TSM  NVDA  AVGO  CSCO  GRMN  FLEX  EXLS 

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Key Metrics & Ratings

  • symbol GOOG
  • Rev/Share 33.3723
  • Book/Share 34.3962
  • PB 9.429
  • Debt/Equity 0.1735
  • CurrentRatio 2.0053
  • ROIC 0.2181

 

  • MktCap 3923298938164.0
  • FreeCF/Share 6.0686
  • PFCF 53.5487
  • PE 29.6248
  • Debt/Assets 0.121
  • DivYield 0.0026
  • ROE 0.35

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated GOOG Pivotal Research Group -- Buy $400 $420 Feb. 5, 2026
Upgrade GOOG Raymond James Outperform Strong Buy -- $400 Jan. 22, 2026
Reiterated GOOG TD Cowen -- Buy $350 $355 Jan. 13, 2026
Reiterated GOOG Canaccord Genuity -- Buy $330 $390 Jan. 7, 2026
Reiterated GOOG Pivotal Research Group -- Buy $350 $400 Dec. 5, 2025
Reiterated GOOG Piper Sandler -- Overweight $285 $330 Oct. 30, 2025
Reiterated GOOG Jefferies -- Buy $285 $320 Oct. 30, 2025
Reiterated GOOG JP Morgan -- Overweight $300 $340 Oct. 30, 2025
Reiterated GOOG Wolfe Research -- Outperform $290 $350 Oct. 30, 2025
Reiterated GOOG BofA Securities -- Buy $280 $335 Oct. 30, 2025

News

Google and Justice Department to Present Closing Arguments in Antitrust Case
GOOG, GOOGL
Published: May 30, 2025 by: PYMNTS
Sentiment: Negative

Google and the Department of Justice are set to present their closing arguments Friday (May 30) in an antitrust case that could force the tech giant to sell its Chrome browser, stop paying Apple to be its default search engine and share data with competitors.

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image for news Google and Justice Department to Present Closing Arguments in Antitrust Case
Google is ahead on AI, so we're not dovish the stock, says Constellation's Ray Wang
GOOG, GOOGL
Published: May 30, 2025 by: CNBC Television
Sentiment: Positive

Ray Wang, Constellation Research principal analyst and founder, joins 'Money Movers' to discuss Apple, Alphabet and the outlook for the other 'Mag 7' stocks.

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image for news Google is ahead on AI, so we're not dovish the stock, says Constellation's Ray Wang
GOOGL Antitrust Case: Chrome Valuation Impact & GOOGL Options Trade
GOOG, GOOGL
Published: May 30, 2025 by: Schwab Network
Sentiment: Negative

How much is Google Chrome worth to Alphabet (GOOGL)? That's a question Kevin Green weighs when looking at Alphabet's valuation if the company is forced to divest its Chrome search browser.

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image for news GOOGL Antitrust Case: Chrome Valuation Impact & GOOGL Options Trade
Judge Hears Final Arguments on How to Fix Google's Search Monopoly
GOOG, GOOGL
Published: May 30, 2025 by: NYTimes
Sentiment: Neutral

A judge queried lawyers during closing arguments on Friday about how A.I. should factor into his decision, which is expected by August.

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image for news Judge Hears Final Arguments on How to Fix Google's Search Monopoly
Trade Tracker: Bill Baruch buys more Alphabet
GOOG, GOOGL
Published: May 29, 2025 by: CNBC Television
Sentiment: Positive

Bill Baruch, Founder & President Blue Line Capital, joins CNBC's “Halftime Report” to explain why he's buying more Alphabet.

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image for news Trade Tracker: Bill Baruch buys more Alphabet
Google AI Mode for Search Has Arrived. Proceed With Caution.
GOOG, GOOGL
Published: May 29, 2025 by: NYTimes
Sentiment: Neutral

AI Mode excels at tasks like product research for online shopping. But it falls short on basic web searches.

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image for news Google AI Mode for Search Has Arrived. Proceed With Caution.
Amazon (AMZN) and Alphabet (GOOG) Are The Cheapest Trillion-Dollar Stocks Today
AMZN, GOOG, GOOGL
Published: May 29, 2025 by: 24/7 Wall Street
Sentiment: Positive

Alphabet's (GOOG, GOOGL) dominance in search, cloud, and AI-driven innovation positions it as a resilient investment for long-term growth in a dynamic tech landscape.

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image for news Amazon (AMZN) and Alphabet (GOOG) Are The Cheapest Trillion-Dollar Stocks Today
Stellantis pivots to Google's Android as in-car partnership with Amazon ends
AMZN, GOOG, GOOGL, STLA
Published: May 28, 2025 by: TechCrunch
Sentiment: Neutral

Three years ago, Stellantis announced it was pairing up with Amazon to create in-car software that would bring a slew of connected products and services to vehicles by 2024 as part of the automaker's broader plan to generate $22.5 billion annually from software.

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image for news Stellantis pivots to Google's Android as in-car partnership with Amazon ends
"Big Beautiful Bill" Impacts on A.I., GOOGL "Huge" Discount & NVDA "Premier" A.I.
GOOG, GOOGL, NVDA
Published: May 28, 2025 by: Schwab Network
Sentiment: Neutral

Ted Thatcher says the "big, beautiful bill" making its rounds in Congress has implications beyond contradictions with DOGE. He argues it doesn't go far enough to ensure prominent A.I.

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image for news "Big Beautiful Bill" Impacts on A.I., GOOGL "Huge" Discount & NVDA "Premier" A.I.
Investing In Google With Insights From I/O
GOOG, GOOGL
Published: May 27, 2025 by: Seeking Alpha
Sentiment: Positive

Google's dominance in Search, Cloud, and YouTube, combined with strong Q1 earnings, underpins my bullish thesis for Alphabet's long-term AI leadership. Gemini's rapid integration across Google products, superior context window, and DeepMind synergy position Alphabet to outpace rivals like OpenAI and Perplexity. Distribution, capital strength, and founder involvement (Sergey Brin) give Alphabet a durable edge, even as new AI-first competitors emerge.

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image for news Investing In Google With Insights From I/O
Trade Tracker: Jim Lebenthal buys more Alphabet
GOOG, GOOGL
Published: May 27, 2025 by: CNBC Television
Sentiment: Positive

Jim Lebenthal, Chief Equity Strategist at Cerity Partners, joins CNBC's "Halftime Report" to explain why he's buying more Alphabet here.

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image for news Trade Tracker: Jim Lebenthal buys more Alphabet
YouTube tops Disney and Netflix in TV viewing, Nielsen finds
GOOG, GOOGL
Published: May 27, 2025 by: TechCrunch
Sentiment: Positive

Nielsen's latest report serves as another wake-up call that YouTube is rapidly gaining ground in the TV landscape.

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image for news YouTube tops Disney and Netflix in TV viewing, Nielsen finds
Alphabet: Continue To Milk Search While Taking Over AI
GOOG, GOOGL
Published: May 27, 2025 by: Seeking Alpha
Sentiment: Positive

Alphabet is undervalued, with excessive pessimism about search and too little optimism about its AI leadership and innovation pipeline. Google's AI capabilities, especially with DeepMind and Gemini, have surpassed OpenAI in several benchmarks, leveraging unmatched data assets and integration into its ecosystem. Search revenues may peak within the next years, but structural tailwinds and a growing global middle class will keep it a cash cow for at least a decade.

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image for news Alphabet: Continue To Milk Search While Taking Over AI
Tesla Talks Big, While Alphabet And Baidu Surge Ahead In Robotaxi Race
BIDU, GOOG, GOOGL, TSLA
Published: May 27, 2025 by: Benzinga
Sentiment: Negative

Elon Musk has promised robotaxis every year since 2016 – and now, the latest vow is that Tesla Inc TSLA will launch a fleet in Austin, Texas, by June. But while Tesla talks a big game, it is Alphabet Inc's GOOGL GOOG Waymo and Baidu Inc's BIDU Apollo Go that are clocking miles and making money (or at least, showing a clear path to it).

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image for news Tesla Talks Big, While Alphabet And Baidu Surge Ahead In Robotaxi Race
Doubt the Market? 3 Stocks to Rideout Fear, Uncertainty and Doubt
CAH, GOOG, GOOGL, PM
Published: May 26, 2025 by: MarketBeat
Sentiment: Neutral

Lately, the market has been delivering more plot twists to investors than a season of Severance. Solid tech earnings come in tandem with pulled guidance from public-facing companies like airlines and retailers.

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image for news Doubt the Market? 3 Stocks to Rideout Fear, Uncertainty and Doubt
Tech conferences are ramping up security to quell employee protests as political tensions rise
GOOG, MSFT
Published: May 26, 2025 by: CNBC
Sentiment: Negative

At annual developer conferences last week for Google and Microsoft, the companies' heightened security concerns were on full display. Undercover guards were in attendance at Microsoft Build, forcing out protesting employees.

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image for news Tech conferences are ramping up security to quell employee protests as political tensions rise
This stock is attracting Congress members ‘like blood attracts sharks'
GOOG, GOOGL
Published: May 26, 2025 by: Finbold
Sentiment: Neutral

In recent months, members of Congress have increasingly shown a notable inclination toward technology giant Alphabet (NASDAQ: GOOGL), as evidenced by a series of stock purchases.

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image for news This stock is attracting Congress members ‘like blood attracts sharks'
Ellerbroek: Tariffs Risk to A.I. Growth, NVDA, GOOGL & MSFT Top Picks
GOOG, GOOGL, MSFT, NVDA
Published: May 23, 2025 by: Schwab Network
Sentiment: Neutral

"The less we're talking about tariffs, the more optimistic I am," argues Jed Ellerbroek. He sees promise in A.I.

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image for news Ellerbroek: Tariffs Risk to A.I. Growth, NVDA, GOOGL & MSFT Top Picks
Alphabet Is Wiping Out The AI Competition
GOOG, GOOGL
Published: May 23, 2025 by: Seeking Alpha
Sentiment: Positive

Alphabet's all-in AI strategy—Gemini models, custom TPUs, and unmatched product integration—delivers scale and innovation no rival can match. Gemini 2.5 and new AI features are driving explosive user engagement, lowering costs, and boosting Google's core businesses, especially Search and Cloud. Financial momentum is robust: double-digit revenue growth, record margins, and strong cash flow, yet Alphabet trades at a discount to peers.

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image for news Alphabet Is Wiping Out The AI Competition
The Man Who ‘A.G.I.-Pilled' Google
GOOG, GOOGL
Published: May 23, 2025 by: NYTimes
Sentiment: Neutral

Demis Hassabis, the chief executive of Google DeepMind, says that “we're quite close” to human-level artificial intelligence. After that, all bets are off.

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image for news The Man Who ‘A.G.I.-Pilled' Google
Alphabet's stock is charging even higher. Here's how Google's AI bets are resonating.
GOOG, GOOGL
Published: May 22, 2025 by: Market Watch
Sentiment: Positive

Shares of the Google parent company rallied into a second session, with some investors more encouraged about the company's competitiveness in AI

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image for news Alphabet's stock is charging even higher. Here's how Google's AI bets are resonating.
Google's Character.AI Deal Reportedly Draws Antitrust Attention
GOOG, GOOGL
Published: May 22, 2025 by: PYMNTS
Sentiment: Negative

The Department of Justice is reportedly probing whether a Google artificial intelligence (AI) deal violates antitrust law. At issue is Google's agreement with chatbot maker Character.AI to use that company's AI technology, Bloomberg News reported Thursday (May 22), citing sources familiar with the matter.

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image for news Google's Character.AI Deal Reportedly Draws Antitrust Attention
Google's AI Proves It's Boosting, Not Disrupting, Legacy Ad Monetization: Analyst
GOOG, GOOGL
Published: May 22, 2025 by: Benzinga
Sentiment: Positive

Goldman Sachs analyst Eric Sheridan maintained a Buy rating on Alphabet Inc GOOG GOOGL with a price forecast of $220 on Thursday.

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image for news Google's AI Proves It's Boosting, Not Disrupting, Legacy Ad Monetization: Analyst
Google faces fresh antitrust probe over Character.AI deal
GOOG, GOOGL
Published: May 22, 2025 by: Proactive Investors
Sentiment: Negative

Alphabet Inc (NASDAQ:GOOG)'s Google is facing a new Department of Justice (DOJ) investigation, which is probing if the search giant violated antitrust laws through a deal with Character.AI, a popular AI chatbot company. Per a Bloomberg report citing people with knowledge of the matter, the investigation is focused on whether Google structured the agreement to bypass formal government merger reviews.

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image for news Google faces fresh antitrust probe over Character.AI deal
Google faces new DOJ antitrust probe over partnership with AI startup: report
GOOG, GOOGL
Published: May 22, 2025 by: New York Post
Sentiment: Negative

Google reportedly faces a fresh Justice Department probe over whether it violated antitrust law through its partnership with artificial intelligence chatbot firm Character.AI.

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image for news Google faces new DOJ antitrust probe over partnership with AI startup: report
Alphabet Gets JPMorgan's Vote of Confidence After Google I/O
GOOG, GOOGL
Published: May 22, 2025 by: MarketBeat
Sentiment: Neutral

Alphabet Inc. NASDAQ: GOOGL has had a bumpy ride in 2025. While peers continue to ride the AI wave and outperform the market, Alphabet has struggled to keep up.

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image for news Alphabet Gets JPMorgan's Vote of Confidence After Google I/O
The Big 3: GOOGL, MAA, MGM
GOOG, GOOGL
Published: May 22, 2025 by: Schwab Network
Sentiment: Positive

@brownreport's Jason Brown says he's cautious for the market's short-term trading action but bullish on long-term prospects. On his Big 3, he talks about Alphabet's (GOOGL) new A.I.

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image for news The Big 3: GOOGL, MAA, MGM
Google is teaming up with Warby Parker to develop AI powered smart glasses
GOOG, GOOGL, WRBY
Published: May 22, 2025 by: CNBC Television
Sentiment: Positive

Warby Parker co-founders and co-CEOs Neil Blumenthal and Dave Gilboa discuss the company's partnership with Google to develop smart glasses powered by AI.

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image for news Google is teaming up with Warby Parker to develop AI powered smart glasses
GOOGL Moves on A.I. and WDAY Trade Ahead of Earnings
GOOG, GOOGL, WDAY
Published: May 22, 2025 by: Schwab Network
Sentiment: Positive

The Daily Trader features two example options trades in two tech names on the move. First, Kevin Hincks discusses Alphabet (GOOGL) after recent investor day headlines have the stock on the run higher.

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image for news GOOGL Moves on A.I. and WDAY Trade Ahead of Earnings
Alphabet hits near three-month high on new AI updates
GOOG, GOOGL
Published: May 22, 2025 by: Reuters
Sentiment: Positive

Alphabet shares jumped 4% on Thursday, rising for a second straight day, as investors cheered the Google parent's artificial intelligence updates including the rolling out of "AI Mode" to all its U.S. users.

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image for news Alphabet hits near three-month high on new AI updates

About Alphabet Inc. (GOOG)

  • IPO Date 2004-08-19
  • Website https://abc.xyz
  • Industry Internet Content & Information
  • CEO Sundar Pichai
  • Employees 185719

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.