Alphabet Inc. (GOOG)

US — Communication Services Sector
Peers: GOOGL  TWLO  SNAP  BIDU  META  PINS  TCEHY 

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Key Metrics & Ratings

  • symbol GOOG
  • Rev/Share 30.6384
  • Book/Share 29.9386
  • PB 6.4098
  • Debt/Equity 0.098
  • CurrentRatio 1.9037
  • ROIC 0.2421

 

  • MktCap 2326047294109.0
  • FreeCF/Share 5.5047
  • PFCF 34.8586
  • PE 20.1276
  • Debt/Assets 0.0708
  • DivYield 0.0042
  • ROE 0.3431

 

  • Rating A-
  • Score 4
  • Recommendation Buy
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 4

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated GOOG Pivotal Research Group -- Buy $225 $245 July 24, 2025
Initiation GOOG Scotiabank -- Sector Outperform -- $212 Oct. 11, 2024
Initiation GOOG Pivotal Research Group -- Buy -- $215 Oct. 1, 2024

News

US DoJ wants Google to sell two of its ad products
GOOG, GOOGL
Published: May 06, 2025 by: TechCrunch
Sentiment: Negative

The U.S. Department of Justice is proposing that Google sell two of its advertising products to restore competition in the ad tech space, according to a new filing. The proposal comes after a judge found Google guilty of “willfully acquiring and maintaining monopoly power” in the digital ad space last month.

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image for news US DoJ wants Google to sell two of its ad products
Alphabet: Is Poised To Benefit From AI In Spite Of Negative Expectations From The Market
GOOG, GOOGL
Published: May 06, 2025 by: Seeking Alpha
Sentiment: Positive

Alphabet's Q1/25 results show strong revenue growth of 12% YoY, with significant improvements in operating margins driven by cloud and AI advancements. Alphabet's diversified portfolio, including Google Cloud, YouTube, Android, and Waymo, positions it well for future growth, particularly with AI integration. Despite market concerns, Alphabet's valuation is attractive, trading at a low PE multiple, with potential for multiple expansion and significant upside.

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image for news Alphabet: Is Poised To Benefit From AI In Spite Of Negative Expectations From The Market
U.S. seeks breakup of Google's ad-tech products after judge finds illegal monopoly
GOOG, GOOGL
Published: May 06, 2025 by: Reuters
Sentiment: Negative

The U.S. Department of Justice has proposed that Alphabet's Google divest its AdX advertising marketplace and ad server DFP, a court filing showed on Monday, after a federal judge found the company illegally dominated two online ad-tech markets.

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image for news U.S. seeks breakup of Google's ad-tech products after judge finds illegal monopoly
Waymo partners with Magna for new vehicle factory in Arizona
GOOG, GOOGL
Published: May 05, 2025 by: Reuters
Sentiment: Positive

Alphabet's self-driving unit Waymo said on Monday that it plans to build Jaguar I-PACE and Zeekr vehicles with its autonomous technology at a new plant in Arizona as soon as this year, with Canadian auto parts supplier partner Magna International.

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image for news Waymo partners with Magna for new vehicle factory in Arizona
Here's why Microsoft is beating Amazon and Google in the cloud
AMZN, GOOG, GOOGL, MSFT
Published: May 05, 2025 by: Market Watch
Sentiment: Positive

Microsoft Corp. surprised Wall Street with strong earnings last week, reflecting growth in its Azure cloud-computing division. Notably, the company did better than cloud rivals Amazon Web Services and Google Cloud.

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image for news Here's why Microsoft is beating Amazon and Google in the cloud
Waymo plans to double robotaxi production at Arizona plant by end of 2026
GOOG, GOOGL
Published: May 05, 2025 by: CNBC
Sentiment: Positive

Waymo and the auto manufacturing giant Magna International plan to double robotaxi production at their new plant in Mesa, Arizona, by the end of 2026, the companies announced Monday. The "Waymo Driver Integration Plant," a 239,000 square foot facility outside of Phoenix, will assemble over 2,000 Jaguar I-PACE robotaxis by the end of 2026, the tech company said in a statement.

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image for news Waymo plans to double robotaxi production at Arizona plant by end of 2026
Google has launched new film and TV production wing, Business Insider reports
GOOG, GOOGL
Published: May 05, 2025 by: Reuters
Sentiment: Positive

Alphabet's Google has launched a new film and TV production initiative called "100 Zeros" to focus on identifying projects that the tech giant can help fund or produce, Business Insider reported on Monday.

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image for news Google has launched new film and TV production wing, Business Insider reports
3 Tech Leaders Announce Buybacks Totaling $85 Billion
DELL, GOOG, GOOGL, KLAC
Published: May 05, 2025 by: MarketBeat
Sentiment: Neutral

Markets have become especially accustomed to tech buybacks in recent years. According to S&P Dow Jones Indices, companies in the S&P 500 tech sector spent a whopping $253 billion on buybacks in 2024.

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image for news 3 Tech Leaders Announce Buybacks Totaling $85 Billion
Beyond Search: Google Eyes AI Chatbots as New Ad Territory
GOOG, GOOGL
Published: May 05, 2025 by: PYMNTS
Sentiment: Positive

Google is testing the placement of ads inside AI chatbot conversations in an aggressive move to protect its bread and butter: search ads. According to Bloomberg, Google has begun embedding ads directly into conversations with artificial intelligence (AI) chatbots from startups, including iAsk and Liner.

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image for news Beyond Search: Google Eyes AI Chatbots as New Ad Territory
US asks judge to break up Google's ad tech business
GOOG, GOOGL
Published: May 02, 2025 by: TechXplore
Sentiment: Negative

Google on Friday faced a demand by the US government to break up its hugely profitable ad technology business after a judge found the tech giant was commanding an illegal monopoly.

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image for news US asks judge to break up Google's ad tech business
Top Streaming Content Stocks to Keep an Eye on for Solid Gains
GOOG, GOOGL, NFLX, ROKU
Published: May 02, 2025 by: Zacks Investment Research
Sentiment: Positive

Keep Netflix, Roku and Alphabet in your portfolio to take advantage of the growing streaming market, increasing demand and innovative monetization strategies.

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image for news Top Streaming Content Stocks to Keep an Eye on for Solid Gains
Google Plans to Roll Out Gemini A.I. Chatbot to Children Under 13
GOOG, GOOGL
Published: May 02, 2025 by: NYTimes
Sentiment: Neutral

The tech giant said it would make its Gemini chatbot available to children next week, and warned families in an email about the changes.

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image for news Google Plans to Roll Out Gemini A.I. Chatbot to Children Under 13
Justice Dept. Lawyers Say US Wants to Break up Google's Ad Technology
GOOG, GOOGL
Published: May 02, 2025 by: NYTimes
Sentiment: Negative

In a hearing on Friday, lawyers for the Justice Depart. indicated the government would double down on its requests to break up the tech giant's business.

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image for news Justice Dept. Lawyers Say US Wants to Break up Google's Ad Technology
Earnings show one tech segment starting to feel the tariff pinch fastest
AAPL, AMZN, DAL, GOOG, GOOGL, XYZ
Published: May 02, 2025 by: CNBC
Sentiment: Negative

Tariffs remain top of mind for tech companies this earnings season, but some businesses are feeling more pain than others. Advertising-heavy businesses seem to be holding on in the near-term as consumer-focused models start to feel the pinch from slowing spending.

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image for news Earnings show one tech segment starting to feel the tariff pinch fastest
Judge sets Google ad tech remedies trial for September
GOOG, GOOGL
Published: May 02, 2025 by: Reuters
Sentiment: Neutral

Google will face a trial on September 22 to determine remedies that would restore competition to online advertising markets, a judge in Alexandria, Virginia said on Friday.

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image for news Judge sets Google ad tech remedies trial for September
1 Top Growth Stock to Buy and Hold Forever
GOOG, GOOGL
Published: May 02, 2025 by: The Motley Fool
Sentiment: Positive

Equities have been volatile due to President Donald Trump's macroeconomic policies, but many corporations have seen hardly any changes to their investment theses despite the uncertainty. So there are still quality stocks investors should strongly consider buying.

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image for news 1 Top Growth Stock to Buy and Hold Forever
Alphabet: The Magnificent 7 Bubble Has Burst, It Is Time To Buy
GOOG, GOOGL
Published: May 01, 2025 by: Seeking Alpha
Sentiment: Positive

Alphabet faces potential headwinds from generative AI and a weakening economy, but its core advertising business continues to generate solid growth and profit margins. The cloud division is experiencing rapid revenue growth and expanding margins, driven by generative AI, and is expected to continue this trend. Alphabet's strong balance sheet supports a robust capital return program, including significant share repurchases and dividends, which should lead to a re-rating of the stock.

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image for news Alphabet: The Magnificent 7 Bubble Has Burst, It Is Time To Buy
After Q1 Earnings, I Would Rather Invest In Meta Than Alphabet
GOOG, GOOGL, META
Published: May 01, 2025 by: Seeking Alpha
Sentiment: Positive

I think Meta Platforms, Inc.'s advertising business is more innovative than Alphabet's, leveraging diverse ad formats across evolving platforms, while Alphabet relies heavily on its Search monopoly (55% of revenue). META leverages AI to accelerate its business, showing 21% YoY growth, while Alphabet uses AI defensively to protect its search monopoly. Despite META's 98% ad reliance versus Alphabet's 75%, META's lower PE/G ratio (1.71 vs. 2.18) suggests it's undervalued, with potential 25% stock upside to match Alphabet's valuation.

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image for news After Q1 Earnings, I Would Rather Invest In Meta Than Alphabet
Google places ads inside chatbot conversations with AI startups
GOOG, GOOGL
Published: May 01, 2025 by: TechXplore
Sentiment: Positive

Google's ad network has begun showing advertising within the flow of conversations with chatbots—part of Alphabet Inc.'s efforts to keep its edge in digital advertising as generative artificial intelligence takes off.

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image for news Google places ads inside chatbot conversations with AI startups
Analyst sets Google stock price target after earnings
GOOG, GOOGL
Published: May 01, 2025 by: Finbold
Sentiment: Neutral

On April 24, Google parent Alphabet held its Q1 2025 earnings call — the results didn't disappoint, and Google stock (NASDAQ: GOOGL) reacted positively to the news.

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image for news Analyst sets Google stock price target after earnings
1 No-Brainer Artificial Intelligence (AI) Stock to Buy Right Now
GOOG, GOOGL
Published: May 01, 2025 by: The Motley Fool
Sentiment: Neutral

There's no doubt that the uncertainty around U.S. trade and tariffs is worrying everyone right now. People are thinking about and planning for a possible recessionary scenario this year.

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image for news 1 No-Brainer Artificial Intelligence (AI) Stock to Buy Right Now
Alphabet: The Bull Case, Backed By Down-To-Earth Projections
GOOG, GOOGL
Published: May 01, 2025 by: Seeking Alpha
Sentiment: Positive

GOOGL has significantly underperformed the market in recent months. Google Search and Ads, including YouTube and subscriptions, continue to show growth, despite increased competition. The Cloud segment remains Alphabet's key growth engine, with strong revenue increases and long-term potential in AI and infrastructure.

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image for news Alphabet: The Bull Case, Backed By Down-To-Earth Projections
3 Tech Stocks You Can Buy and Hold for the Next Decade
GOOG, GOOGL, NVDA, TSM
Published: May 01, 2025 by: The Motley Fool
Sentiment: Positive

The recent volatility in the stock market has seen many technology companies fall into value territory. For investors with a long view, this can be a great time to start accumulating shares in market-leading companies that are trading at attractive valuations.

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image for news 3 Tech Stocks You Can Buy and Hold for the Next Decade
Alphabet: On Track To Retest $200s By Year End
GOOG, GOOGL
Published: May 01, 2025 by: Seeking Alpha
Sentiment: Positive

Alphabet is the cheapest of the Mag 7 by pretty much every valuation metric, except P/S, where it's trailing behind Amazon. I believe AI Overviews and the upcoming AI Mode are strong growth drivers for ad revenue without (this is key) disrupting Google's core search business. Waymo's autonomous ride-hailing business is way ahead of its competitors, achieving 250,000 rides/week and expanding operations in both the US and now abroad (Japan).

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image for news Alphabet: On Track To Retest $200s By Year End
Alphabet Is One Of The Best Opportunities On The Market Right Now (Rating Upgrade)
GOOG, GOOGL
Published: May 01, 2025 by: Seeking Alpha
Sentiment: Positive

Alphabet's stock is undervalued after a recent 16.3% drop, with strong growth in Google Cloud and Google Services justifying a 'strong buy' rating. Alphabet's revenue grew 12% year-over-year to $90.23 billion, driven by significant increases in Google Cloud, YouTube ads, and subscription services. Regulatory risks exist, but potential breakups could unlock shareholder value; Alphabet's new $70 billion share buyback program underscores management's confidence.

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image for news Alphabet Is One Of The Best Opportunities On The Market Right Now (Rating Upgrade)
Google CEO Sundar Pichai testifies ‘extraordinary' DOJ remedies would cause ‘many unintended consequences'
GOOG, GOOGL
Published: April 30, 2025 by: New York Post
Sentiment: Neutral

Google CEO Sundar Pichai tried to convince a federal judge on Wednesday that the Justice Department's proposed plan to break up its search monopoly would have “many unintended consequences.”

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image for news Google CEO Sundar Pichai testifies ‘extraordinary' DOJ remedies would cause ‘many unintended consequences'
Google CEO Criticizes DOJ's ‘Extraordinary' Proposal to Break Up Company
GOOG, GOOGL
Published: April 30, 2025 by: WSJ
Sentiment: Negative

Sundar Pichai takes the stand during proceedings to determine how the search giant should be punished after monopoly ruling.

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image for news Google CEO Criticizes DOJ's ‘Extraordinary' Proposal to Break Up Company
Alphabet: Escaping The AI Paradox
GOOG, GOOGL
Published: April 30, 2025 by: Seeking Alpha
Sentiment: Positive

Alphabet's Q1 earnings were strong, yet the stock trades at historically low valuations. Despite AI posing a threat to Google Search, YouTube, Cloud, and Waymo are thriving and benefiting from AI advancements. Google's valuation remains low, but time, dividends, buybacks, or spin-offs could help reflect its true potential.

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image for news Alphabet: Escaping The AI Paradox
Google's Chief Says Breakup Proposal Would Hobble Business
GOOG, GOOGL
Published: April 30, 2025 by: NYTimes
Sentiment: Negative

Sundar Pichai told a federal judge that the government's solution to fix its monopoly in search would harm innovation.

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image for news Google's Chief Says Breakup Proposal Would Hobble Business
Here's Why Alphabet (GOOGL) is a Strong Momentum Stock
GOOG, GOOGL
Published: April 30, 2025 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

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image for news Here's Why Alphabet (GOOGL) is a Strong Momentum Stock

About Alphabet Inc. (GOOG)

  • IPO Date 2004-08-19
  • Website https://abc.xyz
  • Industry Internet Content & Information
  • CEO Sundar Pichai
  • Employees 185719

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.