e.l.f. Beauty, Inc. (ELF)

US — Consumer Defensive Sector
Peers: COTY  EL  FIZZ  HIMS  PG 

Automate Your Wheel Strategy on ELF

With Tiblio's Option Bot, you can configure your own wheel strategy including ELF - and automate your put writes, covered calls, and full wheel strategy. Just connect one of the supported brokerages: tastytrade, Schwab, TradeStation or Tradier and go.

Start Your Free Trial Now

Key Metrics & Ratings

  • symbol ELF
  • Rev/Share 22.7883
  • Book/Share 13.2001
  • PB 9.181
  • Debt/Equity 0.4014
  • CurrentRatio 3.053
  • ROIC 0.1814

 

  • MktCap 6875702531.0
  • FreeCF/Share 2.0007
  • PFCF 59.6228
  • PE 39.0461
  • Debt/Assets 0.2447
  • DivYield 0
  • ROE 0.2418

 

  • Rating A-
  • Score 4
  • Recommendation Buy
  • P/E Score 2
  • DCF Score 3
  • P/B Score 2
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Downgrade ELF UBS Buy Neutral $158 $74 Feb. 7, 2025
Downgrade ELF DA Davidson Buy Neutral $170 $80 Feb. 7, 2025
Downgrade ELF Morgan Stanley Overweight Equal Weight $153 $70 Feb. 7, 2025
Upgrade ELF Morgan Stanley Equal Weight Overweight $139 $153 Jan. 13, 2025
Initiation ELF Goldman -- Buy -- $165 Dec. 13, 2024
Initiation ELF Deutsche Bank -- Hold -- $133 Dec. 12, 2024
Reiterated ELF Truist -- Buy $210 $130 Oct. 16, 2024
Initiation ELF B. Riley Securities -- Buy -- $175 Sept. 10, 2024
Reiterated ELF BofA Securities -- Buy $230 $190 Sept. 9, 2024

News

HELE vs. ELF: Which Stock Should Value Investors Buy Now?
ELF, HELE
Published: March 19, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors looking for stocks in the Cosmetics sector might want to consider either Helen of Troy (HELE) or e.l.f. Beauty (ELF).

Read More
image for news HELE vs. ELF: Which Stock Should Value Investors Buy Now?
e.l.f. Beauty, Inc. (ELF) Investors Who Lost Money Have Opportunity to Lead Securities Fraud Lawsuit
ELF
Published: March 19, 2025 by: PRNewsWire
Sentiment: Neutral

LOS ANGELES , March 19, 2025 /PRNewswire/ -- The Law Offices of Frank R. Cruz announces that investors with losses related to e.l.f.

Read More
image for news e.l.f. Beauty, Inc. (ELF) Investors Who Lost Money Have Opportunity to Lead Securities Fraud Lawsuit
Levi & Korsinsky Reminds Shareholders of a Lead Plaintiff Deadline of May 5, 2025 in e.l.f. Beauty, Inc. Lawsuit - ELF
ELF
Published: March 19, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / March 19, 2025 / If you suffered a loss on your e.l.f. Beauty, Inc. (NYSE:ELF) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/e-l-f-beauty-lawsuit-submission-form?prid=137185&wire=1 or contact Joseph E.

Read More
image for news Levi & Korsinsky Reminds Shareholders of a Lead Plaintiff Deadline of May 5, 2025 in e.l.f. Beauty, Inc. Lawsuit - ELF
Shareholders of e.l.f. Beauty, Inc. Should Contact Levi & Korsinsky Before May 5, 2025 to Discuss Your Rights - ELF
ELF
Published: March 18, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / March 18, 2025 / If you suffered a loss on your e.l.f. Beauty, Inc. (NYSE:ELF) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/e-l-f-beauty-lawsuit-submission-form?prid=136909&wire=1 or contact Joseph E.

Read More
image for news Shareholders of e.l.f. Beauty, Inc. Should Contact Levi & Korsinsky Before May 5, 2025 to Discuss Your Rights - ELF
NYSE: ELF: Kessler Topaz Meltzer & Check, LLP Announces the Filing of a Securities Class Action Lawsuit Against e.l.f. Beauty, Inc.
ELF
Published: March 18, 2025 by: GlobeNewsWire
Sentiment: Neutral

RADNOR, Pa., March 18, 2025 (GLOBE NEWSWIRE) -- The law firm of Kessler Topaz Meltzer & Check, LLP (www.ktmc.com) informs investors that a securities class action lawsuit has been filed in the United States District Court for the Northern District of California against e.l.f. Beauty, Inc. (“Elf”) (NYSE: ELF) on behalf of those who purchased or otherwise acquired Elf securities between November 1, 2023, and November 19, 2024, inclusive (the “Class Period”). The lead plaintiff deadline is May 5, 2025.

Read More
image for news NYSE: ELF: Kessler Topaz Meltzer & Check, LLP Announces the Filing of a Securities Class Action Lawsuit Against e.l.f. Beauty, Inc.
Investors in e.l.f. Beauty, Inc. Should Contact Levi & Korsinsky Before May 5, 2025 to Discuss Your Rights – ELF
ELF
Published: March 18, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, March 18, 2025 (GLOBE NEWSWIRE) -- Levi & Korsinsky, LLP notifies investors in e.l.f. Beauty, Inc. ("e.l.f. Beauty" or the "Company") (NYSE: ELF) of a class action securities lawsuit.

Read More
image for news Investors in e.l.f. Beauty, Inc. Should Contact Levi & Korsinsky Before May 5, 2025 to Discuss Your Rights – ELF
Lost Money on e.l.f. Beauty, Inc. (ELF)?
ELF
Published: March 18, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / March 18, 2025 / If you suffered a loss on your e.l.f. Beauty, Inc. (NYSE:ELF) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/e-l-f-beauty-lawsuit-submission-form?prid=136880&wire=1 or contact Joseph E.

Read More
image for news Lost Money on e.l.f. Beauty, Inc. (ELF)?
e.l.f. Beauty, Inc. Class Action: The Gross Law Firm Reminds e.l.f. Beauty Investors of the Pending Class Action Lawsuit with a Lead Plaintiff Deadline of May 5, 2025 – ELF
ELF
Published: March 17, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, March 17, 2025 (GLOBE NEWSWIRE) -- The Gross Law Firm issues the following notice to shareholders of e.l.f. Beauty, Inc. (NYSE: ELF).

Read More
image for news e.l.f. Beauty, Inc. Class Action: The Gross Law Firm Reminds e.l.f. Beauty Investors of the Pending Class Action Lawsuit with a Lead Plaintiff Deadline of May 5, 2025 – ELF
Levi & Korsinsky Reminds e.l.f. Beauty Investors of the Pending Class Action Lawsuit with a Lead Plaintiff Deadline of May 5, 2025 - ELF
ELF
Published: March 17, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / March 17, 2025 / If you suffered a loss on your e.l.f. Beauty, Inc. (NYSE:ELF) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/e-l-f-beauty-lawsuit-submission-form?prid=136652&wire=1 or contact Joseph E.

Read More
image for news Levi & Korsinsky Reminds e.l.f. Beauty Investors of the Pending Class Action Lawsuit with a Lead Plaintiff Deadline of May 5, 2025 - ELF
ROSEN, RECOGNIZED INVESTOR COUNSEL, Encourages e.l.f. Beauty, Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action - ELF
ELF
Published: March 17, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / March 17, 2025 / WHY: New York, N.Y., March 17, 2025.

Read More
image for news ROSEN, RECOGNIZED INVESTOR COUNSEL, Encourages e.l.f. Beauty, Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action - ELF
Here is What to Know Beyond Why e.l.f. Beauty (ELF) is a Trending Stock
ELF
Published: March 17, 2025 by: Zacks Investment Research
Sentiment: Neutral

Recently, Zacks.com users have been paying close attention to e.l.f. Beauty (ELF).

Read More
image for news Here is What to Know Beyond Why e.l.f. Beauty (ELF) is a Trending Stock
e.l.f. Beauty, Inc. Class Action: Levi & Korsinsky Reminds e.l.f. Beauty Investors of the Pending Class Action Lawsuit with a Lead Plaintiff Deadline of May 5, 2025 – ELF
ELF
Published: March 14, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / March 14, 2025 / If you suffered a loss on your e.l.f. Beauty, Inc. (NYSE:ELF) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/e-l-f-beauty-lawsuit-submission-form?prid=136128&wire=1 or contact Joseph E.

Read More
image for news e.l.f. Beauty, Inc. Class Action: Levi & Korsinsky Reminds e.l.f. Beauty Investors of the Pending Class Action Lawsuit with a Lead Plaintiff Deadline of May 5, 2025 – ELF
ROSEN, NATIONAL INVESTOR COUNSEL, Encourages e.l.f. Beauty, Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action – ELF
ELF
Published: March 14, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, March 14, 2025 (GLOBE NEWSWIRE) -- WHY: Rosen Law Firm, a global investor rights law firm, reminds purchasers of securities of e.l.f. Beauty, Inc. (“Elf”) (NYSE: ELF) between November 1, 2023 and November 19, 2024, both dates inclusive (the “Class Period”), of the important May 5, 2025 lead plaintiff deadline.

Read More
image for news ROSEN, NATIONAL INVESTOR COUNSEL, Encourages e.l.f. Beauty, Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action – ELF
Lost Money on e.l.f. Beauty, Inc. (ELF)?
ELF
Published: March 14, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / March 14, 2025 / If you suffered a loss on your e.l.f. Beauty, Inc. (NYSE:ELF) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/e-l-f-beauty-lawsuit-submission-form?prid=136103&wire=1 or contact Joseph E.

Read More
image for news Lost Money on e.l.f. Beauty, Inc. (ELF)?
Deadline Approaching: e.l.f. Beauty, Inc. (ELF) Investors Who Lost Money Urged To Contact Law Offices of Howard G.
ELF
Published: March 14, 2025 by: Business Wire
Sentiment: Neutral

BENSALEM, Pa.--(BUSINESS WIRE)--Law Offices of Howard G. Smith reminds investors of the upcoming May 5, 2025 deadline to file a lead plaintiff motion in the case filed on behalf of investors who purchased e.l.f. Beauty, Inc. (“Elf” or the “Company”) (NYSE: ELF) securities between November 1, 2023 and November 19, 2024, inclusive (the “Class Period”). IF YOU ARE AN INVESTOR WHO SUFFERED A LOSS IN E.L.F. BEAUTY, INC. (ELF), CONTACT THE LAW OFFICES OF HOWARD G. SMITH TO PARTICIPATE IN THE ONGOING.

Read More
image for news Deadline Approaching: e.l.f. Beauty, Inc. (ELF) Investors Who Lost Money Urged To Contact Law Offices of Howard G.
Glancy Prongay & Murray LLP, a Leading Securities Fraud Law Firm Encourages e.l.f. Beauty, Inc. (ELF) Investors To Inquire About Securities Fraud Class Action
ELF
Published: March 13, 2025 by: Business Wire
Sentiment: Neutral

LOS ANGELES--(BUSINESS WIRE)--Glancy Prongay & Murray LLP, a leading national shareholder rights law firm, announces that a securities fraud class action lawsuit has been filed on behalf of investors who purchased or otherwise acquired e.l.f. Beauty, Inc. (“Elf” or the “Company”) (NYSE: ELF) securities between November 1, 2023 and November 19, 2024, inclusive (the “Class Period”). Elf investors have until May 5, 2025 to file a lead plaintiff motion. IF YOU SUFFERED A LOSS ON YOUR E.L.F. BEA.

Read More
image for news Glancy Prongay & Murray LLP, a Leading Securities Fraud Law Firm Encourages e.l.f. Beauty, Inc. (ELF) Investors To Inquire About Securities Fraud Class Action
Levi & Korsinsky Reminds Shareholders of a Lead Plaintiff Deadline of May 5, 2025 in e.l.f. Beauty, Inc. Lawsuit - ELF
ELF
Published: March 13, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / March 13, 2025 / If you suffered a loss on your e.l.f. Beauty, Inc. (NYSE:ELF) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/e-l-f-beauty-lawsuit-submission-form?prid=135769&wire=1 or contact Joseph E.

Read More
image for news Levi & Korsinsky Reminds Shareholders of a Lead Plaintiff Deadline of May 5, 2025 in e.l.f. Beauty, Inc. Lawsuit - ELF
INVESTOR ALERT: Pomerantz Law Firm Announces the Filing of a Class Action Against e.l.f. Beauty, Inc. and Certain Officers – ELF
ELF
Published: March 13, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / March 13, 2025 / Pomerantz LLP announces that a class action lawsuit has been filed against e.l.f. Beauty, Inc. ("Elf" or the "Company") (NYSE:ELF) and certain officers.

Read More
image for news INVESTOR ALERT: Pomerantz Law Firm Announces the Filing of a Class Action Against e.l.f. Beauty, Inc. and Certain Officers – ELF
Law Offices of Howard G. Smith Encourages e.l.f.
ELF
Published: March 12, 2025 by: Business Wire
Sentiment: Neutral

BENSALEM, Pa.--(BUSINESS WIRE)--Law Offices of Howard G. Smith announces that a class action lawsuit has been filed on behalf of investors who purchased e.l.f. Beauty, Inc. (“Elf” or the “Company”) (NYSE: ELF) securities between November 1, 2023 and November 19, 2024, inclusive (the “Class Period”). Elf investors have until May 5, 2025 to file a lead plaintiff motion. IF YOU ARE AN INVESTOR WHO SUFFERED A LOSS IN E.L.F. BEAUTY, INC. (ELF), CONTACT THE LAW OFFICES OF HOWARD G. SMITH TO PARTICIPA.

Read More
image for news Law Offices of Howard G. Smith Encourages e.l.f.
Law Offices of Frank R. Cruz Encourages e.l.f.
ELF
Published: March 12, 2025 by: Business Wire
Sentiment: Neutral

LOS ANGELES--(BUSINESS WIRE)--Law Offices of Frank R. Cruz Encourages e.l.f. Beauty, Inc. (ELF) Investors To Inquire About Securities Fraud Class Action.

Read More
image for news Law Offices of Frank R. Cruz Encourages e.l.f.
Investors in e.l.f. Beauty, Inc. Should Contact Levi & Korsinsky Before May 5, 2025 to Discuss Your Rights - ELF
ELF
Published: March 11, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / March 11, 2025 / If you suffered a loss on your e.l.f. Beauty, Inc. (NYSE:ELF) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/e-l-f-beauty-lawsuit-submission-form?prid=135237&wire=1 or contact Joseph E.

Read More
image for news Investors in e.l.f. Beauty, Inc. Should Contact Levi & Korsinsky Before May 5, 2025 to Discuss Your Rights - ELF
INVESTOR ALERT: Faruqi & Faruqi, LLP Investigates Claims on Behalf of Investors of e.l.f. Beauty
ELF
Published: March 11, 2025 by: GlobeNewsWire
Sentiment: Neutral

Faruqi & Faruqi, LLP Securities Litigation Partner James (Josh) Wilson Encourages Investors Who Suffered Losses Exceeding $50,000 In e.l.f. Beauty To Contact Him Directly To Discuss Their Options

Read More
image for news INVESTOR ALERT: Faruqi & Faruqi, LLP Investigates Claims on Behalf of Investors of e.l.f. Beauty
ELF Stockholders: Robbins LLP Reminds Investors that a Class Action was Filed Against e.l.f. Beauty, Inc.
ELF
Published: March 10, 2025 by: GlobeNewsWire
Sentiment: Neutral

SAN DIEGO, March 10, 2025 (GLOBE NEWSWIRE) -- Robbins LLP reminds stockholders that a class action was filed on behalf of all investors who purchased or otherwise acquired e.l.f. Beauty, Inc. (NYSE: ELF) securities between November 1, 2023 and November 19, 2024.

Read More
image for news ELF Stockholders: Robbins LLP Reminds Investors that a Class Action was Filed Against e.l.f. Beauty, Inc.
Securities Fraud Investigation Into e.l.f. Beauty, Inc. (ELF) Announced – Investors Who Lost Money Urged To Contact The Law Offices of Frank R.
ELF
Published: March 10, 2025 by: Business Wire
Sentiment: Neutral

LOS ANGELES--(BUSINESS WIRE)--The Law Offices of Frank R. Cruz announces an investigation of e.l.f. Beauty, Inc. (“Elf” or the “Company”) (NYSE: ELF) on behalf of investors concerning the Company's possible violations of federal securities laws. IF YOU ARE AN INVESTOR WHO LOST MONEY ON E.L.F. BEAUTY, INC. (ELF), CLICK HERE TO INQUIRE ABOUT POTENTIALLY PURSUING A CLAIM TO RECOVER YOUR LOSS. What Is The Investigation About? On November 20, 2024, Muddy Waters Research published a report alleging,.

Read More
image for news Securities Fraud Investigation Into e.l.f. Beauty, Inc. (ELF) Announced – Investors Who Lost Money Urged To Contact The Law Offices of Frank R.
Rosen Law Firm Urges e.l.f. Beauty, Inc. (NYSE: ELF) Stockholders with Losses in Excess of $100K to Contact the Firm for Information About Their Rights
ELF
Published: March 07, 2025 by: Business Wire
Sentiment: Neutral

NEW YORK--(BUSINESS WIRE)--Rosen Law Firm, a global investor rights law firm, announces that a shareholder filed a class action on behalf of purchasers of securities of e.l.f. Beauty, Inc. (“Elf”) (NYSE: ELF) between November 1, 2023 and November 19, 2024. Elf describes itself as a company that “provides cosmetic and skin care products.” For more information, submit a form, email attorney Phillip Kim, or give us a call at 866-767-3653. The Allegations: Rosen Law Firm is Investigating the Allega.

Read More
image for news Rosen Law Firm Urges e.l.f. Beauty, Inc. (NYSE: ELF) Stockholders with Losses in Excess of $100K to Contact the Firm for Information About Their Rights
E.L.F. BEAUTY, INC. (NYSE: ELF) INVESTOR ALERT: Investors With Large Losses in E.L.F.
ELF
Published: March 07, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, March 07, 2025 (GLOBE NEWSWIRE) -- Bernstein Liebhard LLP announces that a shareholder has filed a securities class action lawsuit on behalf of investors (the “Class”) who purchased or acquired the securities of E.L.F. Beauty, Inc. (“ELF” or the “Company”) (NYSE: ELF) between November 1, 2023 and November 19, 2024, inclusive.

Read More
image for news E.L.F. BEAUTY, INC. (NYSE: ELF) INVESTOR ALERT: Investors With Large Losses in E.L.F.
ELF INVESTOR ALERT: e.l.f. Beauty, Inc. Sued For Securities Fraud; Investors Should Contact Block & Leviton to Potentially Recover Losses
ELF
Published: March 07, 2025 by: GlobeNewsWire
Sentiment: Neutral

Block & Leviton announces a security fraud lawsuit has been filed against e.l.f. Beauty (NYSE: ELF). Investors should contact the firm to recover losses.

Read More
image for news ELF INVESTOR ALERT: e.l.f. Beauty, Inc. Sued For Securities Fraud; Investors Should Contact Block & Leviton to Potentially Recover Losses
INVESTOR ALERT: Class Action Lawsuit Filed on Behalf of e.l.f. Beauty, Inc. (ELF) Investors – Holzer & Holzer, LLC Encourages Investors With Significant Losses to Contact the Firm
ELF
Published: March 07, 2025 by: GlobeNewsWire
Sentiment: Neutral

ATLANTA, March 07, 2025 (GLOBE NEWSWIRE) -- A shareholder class action lawsuit has been filed against e.l.f. Beauty, Inc. (“Elf” or the “Company”) (NYSE: ELF). The lawsuit alleges that Defendants made materially false and/or misleading statements and/or failed to disclose material adverse information regarding Elf's business, operations, and prospects, including allegations that: (i) contrary to its representations to investors, the Company was experiencing rising inventory levels as a consequence of flagging sales; (ii) Elf falsely attributed the rising inventory levels to, among other things, changes in its sourcing practices; (iii) to maintain investor confidence, Elf reported inflated revenue, profits, and …

Read More
image for news INVESTOR ALERT: Class Action Lawsuit Filed on Behalf of e.l.f. Beauty, Inc. (ELF) Investors – Holzer & Holzer, LLC Encourages Investors With Significant Losses to Contact the Firm
ELF INVESTOR ALERT: Bronstein, Gewirtz and Grossman, LLC Announces that e.l.f. Beauty, Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit!
ELF
Published: March 07, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / March 7, 2025 / Bronstein, Gewirtz & Grossman, LLC, a nationally recognized law firm, notifies investors that a class action lawsuit has been filed against e.l.f. Beauty, Inc. ("Elf" or "the Company") (NYSE:ELF) and certain of its officers.

Read More
image for news ELF INVESTOR ALERT: Bronstein, Gewirtz and Grossman, LLC Announces that e.l.f. Beauty, Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit!
ELF Investors Have Opportunity to Lead e.l.f. Beauty, Inc. Securities Fraud Lawsuit with the Schall Law Firm
ELF
Published: March 07, 2025 by: PRNewsWire
Sentiment: Neutral

LOS ANGELES , March 7, 2025 /PRNewswire/ -- The Schall Law Firm , a national shareholder rights litigation firm, reminds investors of a class action lawsuit against e.l.f. Beauty, Inc. ("e.l.f.

Read More
image for news ELF Investors Have Opportunity to Lead e.l.f. Beauty, Inc. Securities Fraud Lawsuit with the Schall Law Firm

About e.l.f. Beauty, Inc. (ELF)

  • IPO Date 2016-09-22
  • Website https://www.elfcosmetics.com
  • Industry Household & Personal Products
  • CEO Tarang P. Amin
  • Employees 633

e.l.f. Beauty, Inc., together with its subsidiaries, provides cosmetic and skin care products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, and Keys Soulcare brand names worldwide. The company offers eye, lip, face, face, paw, and skin care products. It sells its products through national and international retailers and direct-to-consumer channels, which include e-commerce platforms in the United States, and internationally primarily through distributors. The company was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in April 2016. e.l.f. Beauty, Inc. was founded in 2004 and is headquartered in Oakland, California.