e.l.f. Beauty, Inc. (ELF)

US — Consumer Defensive Sector
Peers: COTY  EL  FIZZ  HIMS  PG 

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Key Metrics & Ratings

  • symbol ELF
  • Rev/Share 22.7883
  • Book/Share 13.2001
  • PB 9.181
  • Debt/Equity 0.4014
  • CurrentRatio 3.053
  • ROIC 0.1814

 

  • MktCap 6875702531.0
  • FreeCF/Share 2.0007
  • PFCF 59.6228
  • PE 39.0461
  • Debt/Assets 0.2447
  • DivYield 0
  • ROE 0.2418

 

  • Rating A-
  • Score 4
  • Recommendation Buy
  • P/E Score 2
  • DCF Score 3
  • P/B Score 2
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Downgrade ELF UBS Buy Neutral $158 $74 Feb. 7, 2025
Downgrade ELF DA Davidson Buy Neutral $170 $80 Feb. 7, 2025
Downgrade ELF Morgan Stanley Overweight Equal Weight $153 $70 Feb. 7, 2025
Upgrade ELF Morgan Stanley Equal Weight Overweight $139 $153 Jan. 13, 2025
Initiation ELF Goldman -- Buy -- $165 Dec. 13, 2024
Initiation ELF Deutsche Bank -- Hold -- $133 Dec. 12, 2024
Reiterated ELF Truist -- Buy $210 $130 Oct. 16, 2024
Initiation ELF B. Riley Securities -- Buy -- $175 Sept. 10, 2024
Reiterated ELF BofA Securities -- Buy $230 $190 Sept. 9, 2024

News

INVESTOR ALERT: Pomerantz Law Firm Announces the Filing of a Class Action Against e.l.f. Beauty, Inc. and Certain Officers - ELF
ELF
Published: March 31, 2025 by: PRNewsWire
Sentiment: Neutral

NEW YORK , March 31, 2025 /PRNewswire/ -- Pomerantz LLP announces that a class action lawsuit has been filed against e.l.f. Beauty, Inc. ("Elf" or the "Company") (NYSE: ELF) and certain officers.

Read More
image for news INVESTOR ALERT: Pomerantz Law Firm Announces the Filing of a Class Action Against e.l.f. Beauty, Inc. and Certain Officers - ELF
Lost Money on e.l.f. Beauty, Inc. (ELF)?
ELF
Published: March 28, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / March 28, 2025 / If you suffered a loss on your e.l.f. Beauty, Inc. (NYSE:ELF) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/e-l-f-beauty-lawsuit-submission-form?prid=139534&wire=1 or contact Joseph E.

Read More
image for news Lost Money on e.l.f. Beauty, Inc. (ELF)?
Shareholders of e.l.f. Beauty, Inc. Should Contact Levi & Korsinsky Before May 5, 2025 to Discuss Your Rights - ELF
ELF
Published: March 28, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / March 28, 2025 / If you suffered a loss on your e.l.f. Beauty, Inc. (NYSE:ELF) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/e-l-f-beauty-lawsuit-submission-form?prid=139518&wire=1 or contact Joseph E.

Read More
image for news Shareholders of e.l.f. Beauty, Inc. Should Contact Levi & Korsinsky Before May 5, 2025 to Discuss Your Rights - ELF
INVESTOR DEADLINE APPROACHING: Faruqi & Faruqi, LLP Investigates Claims on Behalf of Investors of e.l.f. Beauty
ELF
Published: March 28, 2025 by: PRNewsWire
Sentiment: Neutral

Faruqi & Faruqi, LLP Securities Litigation Partner James (Josh) Wilson Encourages Investors Who Suffered Losses Exceeding $50,000 In e.l.f. Beauty To Contact Him Directly To Discuss Their Options If you suffered losses exceeding $50,000 in e.l.f.

Read More
image for news INVESTOR DEADLINE APPROACHING: Faruqi & Faruqi, LLP Investigates Claims on Behalf of Investors of e.l.f. Beauty
Investors Heavily Search e.l.f. Beauty (ELF): Here is What You Need to Know
ELF
Published: March 28, 2025 by: Zacks Investment Research
Sentiment: Positive

e.l.f. Beauty (ELF) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

Read More
image for news Investors Heavily Search e.l.f. Beauty (ELF): Here is What You Need to Know
INVESTOR ALERT: Pomerantz Law Firm Announces the Filing of a Class Action Against e.l.f. Beauty, Inc. and Certain Officers - ELF
ELF
Published: March 28, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / March 28, 2025 / Pomerantz LLP announces that a class action lawsuit has been filed against e.l.f. Beauty, Inc. ("Elf" or the "Company") (NYSE:ELF) and certain officers.

Read More
image for news INVESTOR ALERT: Pomerantz Law Firm Announces the Filing of a Class Action Against e.l.f. Beauty, Inc. and Certain Officers - ELF
Levi & Korsinsky Reminds e.l.f. Beauty, Inc. Investors of the Pending Class Action Lawsuit with a Lead Plaintiff Deadline of May 5, 2025 - ELF
ELF
Published: March 27, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / March 27, 2025 / If you suffered a loss on your e.l.f. Beauty, Inc. (NYSE:ELF) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/e-l-f-beauty-lawsuit-submission-form?prid=139224&wire=1 or contact Joseph E.

Read More
image for news Levi & Korsinsky Reminds e.l.f. Beauty, Inc. Investors of the Pending Class Action Lawsuit with a Lead Plaintiff Deadline of May 5, 2025 - ELF
E.L.F. BEAUTY SHAREHOLDER ALERT: CLAIMSFILER REMINDS INVESTORS WITH LOSSES IN EXCESS OF $100,000 of Lead Plaintiff Deadline in Class Action Lawsuit Against e.l.f. Beauty, Inc. – ELF
ELF
Published: March 27, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW ORLEANS, March 27, 2025 (GLOBE NEWSWIRE) -- ClaimsFiler, a FREE shareholder information service, reminds investors that they have until May 5, 2025 to file lead plaintiff applications in a securities class action lawsuit against e.l.f. Beauty, Inc. (“ELF” or the “Company”) (NYSE: ELF), if they purchased the Company's securities between November 1, 2023 and November 19, 2024, inclusive (the “Class Period”). This action is pending in the United States District Court for the Northern District of California.

Read More
image for news E.L.F. BEAUTY SHAREHOLDER ALERT: CLAIMSFILER REMINDS INVESTORS WITH LOSSES IN EXCESS OF $100,000 of Lead Plaintiff Deadline in Class Action Lawsuit Against e.l.f. Beauty, Inc. – ELF
Contact Levi & Korsinsky by May 5, 2025 Deadline to Join Class Action Against e.l.f. Beauty, Inc. (ELF)
ELF
Published: March 27, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / March 27, 2025 / If you suffered a loss on your e.l.f. Beauty, Inc. (NYSE:ELF) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/e-l-f-beauty-lawsuit-submission-form?prid=139211&wire=1 or contact Joseph E.

Read More
image for news Contact Levi & Korsinsky by May 5, 2025 Deadline to Join Class Action Against e.l.f. Beauty, Inc. (ELF)
Class Action Filed Against e.l.f. Beauty, Inc. (ELF) - May 5, 2025 Deadline to Join – Contact Levi & Korsinsky
ELF
Published: March 27, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, March 27, 2025 (GLOBE NEWSWIRE) -- Levi & Korsinsky, LLP notifies investors in e.l.f. Beauty, Inc. ("e.l.f. Beauty" or the "Company") (NYSE: ELF) of a class action securities lawsuit.

Read More
image for news Class Action Filed Against e.l.f. Beauty, Inc. (ELF) - May 5, 2025 Deadline to Join – Contact Levi & Korsinsky
INVESTOR ALERT: Pomerantz Law Firm Announces the Filing of a Class Action Against e.l.f. Beauty, Inc. and Certain Officers - ELF
ELF
Published: March 27, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / March 27, 2025 / Pomerantz LLP announces that a class action lawsuit has been filed against e.l.f. Beauty, Inc. ("Elf" or the "Company") (NYSE:ELF) and certain officers.

Read More
image for news INVESTOR ALERT: Pomerantz Law Firm Announces the Filing of a Class Action Against e.l.f. Beauty, Inc. and Certain Officers - ELF
ELF SHAREHOLDER ALERT: Bronstein, Gewirtz and Grossman, LLC Announces that e.l.f. Beauty, Inc. Shareholders Have Opportunity to Lead Class Action Lawsuit!
ELF
Published: March 27, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / March 27, 2025 / Bronstein, Gewirtz & Grossman, LLC, a nationally recognized law firm, notifies investors that a class action lawsuit has been filed against e.l.f. Beauty, Inc. ("Elf" or "the Company") (NYSE:ELF) and certain of its officers.

Read More
image for news ELF SHAREHOLDER ALERT: Bronstein, Gewirtz and Grossman, LLC Announces that e.l.f. Beauty, Inc. Shareholders Have Opportunity to Lead Class Action Lawsuit!
The Gross Law Firm Reminds Shareholders of a Lead Plaintiff Deadline of May 5, 2025 in e.l.f. Beauty Lawsuit - ELF
ELF
Published: March 27, 2025 by: PRNewsWire
Sentiment: Neutral

NEW YORK , March 27, 2025 /PRNewswire/ -- The Gross Law Firm issues the following notice to shareholders of e.l.f. Beauty, Inc. (NYSE: ELF).

Read More
image for news The Gross Law Firm Reminds Shareholders of a Lead Plaintiff Deadline of May 5, 2025 in e.l.f. Beauty Lawsuit - ELF
Contact Levi & Korsinsky by May 5, 2025 Deadline to Join Class Action Against e.l.f. Beauty, Inc. (ELF)
ELF
Published: March 26, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / March 26, 2025 / If you suffered a loss on your e.l.f. Beauty, Inc. (NYSE:ELF) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/e-l-f-beauty-lawsuit-submission-form?prid=139036&wire=1 or contact Joseph E.

Read More
image for news Contact Levi & Korsinsky by May 5, 2025 Deadline to Join Class Action Against e.l.f. Beauty, Inc. (ELF)
ROSEN, A LEADING LAW FIRM, Encourages e.l.f. Beauty, Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action – ELF
ELF
Published: March 26, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, March 26, 2025 (GLOBE NEWSWIRE) -- WHY: Rosen Law Firm, a global investor rights law firm, reminds purchasers of securities of e.l.f. Beauty, Inc. (“Elf”) (NYSE: ELF) between November 1, 2023 and November 19, 2024, both dates inclusive (the “Class Period”), of the important May 5, 2025 lead plaintiff deadline.

Read More
image for news ROSEN, A LEADING LAW FIRM, Encourages e.l.f. Beauty, Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action – ELF
ELF LAWSUIT ALERT: Levi & Korsinsky Notifies e.l.f. Beauty, Inc. Investors of a Class Action Lawsuit and Upcoming Deadline
ELF
Published: March 26, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / March 26, 2025 / If you suffered a loss on your e.l.f. Beauty, Inc. (NYSE:ELF) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/e-l-f-beauty-lawsuit-submission-form?prid=139034&wire=1 or contact Joseph E.

Read More
image for news ELF LAWSUIT ALERT: Levi & Korsinsky Notifies e.l.f. Beauty, Inc. Investors of a Class Action Lawsuit and Upcoming Deadline
ROSEN, A RANKED AND LEADING FIRM, Encourages e.l.f. Beauty, Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action - ELF
ELF
Published: March 26, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / March 26, 2025 / WHY: Rosen Law Firm, a global investor rights law firm, reminds purchasers of securities of e.l.f. Beauty, Inc. ("Elf") (NYSE:ELF) between November 1, 2023 and November 19, 2024, both dates inclusive (the "Class Period"), of the important May 5, 2025 lead plaintiff deadline.

Read More
image for news ROSEN, A RANKED AND LEADING FIRM, Encourages e.l.f. Beauty, Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action - ELF
e.l.f. Beauty, Inc. (ELF) Investors Who Lost Money Have Opportunity to Lead Securities Fraud Lawsuit
ELF
Published: March 26, 2025 by: PRNewsWire
Sentiment: Neutral

BENSALEM, Pa. , March 26, 2025 /PRNewswire/ -- The Law Offices of Howard G.

Read More
image for news e.l.f. Beauty, Inc. (ELF) Investors Who Lost Money Have Opportunity to Lead Securities Fraud Lawsuit
e.l.f. Beauty, Inc. Sued for Securities Law Violations – Investors Should Contact The Gross Law Firm for More Information – ELF
ELF
Published: March 26, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, March 26, 2025 (GLOBE NEWSWIRE) -- The Gross Law Firm issues the following notice to shareholders of e.l.f. Beauty, Inc. (NYSE: ELF).

Read More
image for news e.l.f. Beauty, Inc. Sued for Securities Law Violations – Investors Should Contact The Gross Law Firm for More Information – ELF
ELF Investors Have Opportunity to Lead e.l.f. Beauty, Inc. Securities Fraud Lawsuit with the Schall Law Firm
ELF
Published: March 26, 2025 by: PRNewsWire
Sentiment: Neutral

LOS ANGELES , March 26, 2025 /PRNewswire/ -- The Schall Law Firm , a national shareholder rights litigation firm, reminds investors of a class action lawsuit against e.l.f. Beauty, Inc. ("e.l.f.

Read More
image for news ELF Investors Have Opportunity to Lead e.l.f. Beauty, Inc. Securities Fraud Lawsuit with the Schall Law Firm
INVESTOR ALERT: Pomerantz Law Firm Announces the Filing of a Class Action Against e.l.f. Beauty, Inc. and Certain Officers – ELF
ELF
Published: March 26, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, March 26, 2025 (GLOBE NEWSWIRE) -- Pomerantz LLP announces that a class action lawsuit has been filed against e.l.f. Beauty, Inc. (“Elf” or the “Company”) (NYSE: ELF) and certain officers. The class action, filed in the United States District Court for the Northern District of California, and docketed under 25-cv-02316, is on behalf of a class consisting of all persons and entities other than Defendants that purchased or otherwise acquired Elf securities between November 1, 2023 and November 19, 2024, both dates inclusive (the “Class Period”), seeking to recover damages caused by Defendants' violations of the federal securities …

Read More
image for news INVESTOR ALERT: Pomerantz Law Firm Announces the Filing of a Class Action Against e.l.f. Beauty, Inc. and Certain Officers – ELF
ELF INVESTOR ALERT: Bronstein, Gewirtz and Grossman, LLC Announces that e.l.f. Beauty, Inc. Stockholders Have Opportunity to Lead Class Action Lawsuit!
ELF
Published: March 26, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / March 26, 2025 / Bronstein, Gewirtz & Grossman, LLC, a nationally recognized law firm, notifies investors that a class action lawsuit has been filed against e.l.f. Beauty, Inc. ("Elf" or "the Company") (NYSE:ELF) and certain of its officers.

Read More
image for news ELF INVESTOR ALERT: Bronstein, Gewirtz and Grossman, LLC Announces that e.l.f. Beauty, Inc. Stockholders Have Opportunity to Lead Class Action Lawsuit!
Investors in e.l.f. Beauty, Inc. Should Contact Levi & Korsinsky Before May 5, 2025 to Discuss Your Rights - ELF
ELF
Published: March 26, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / March 26, 2025 / If you suffered a loss on your e.l.f. Beauty, Inc. (NYSE:ELF) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/e-l-f-beauty-lawsuit-submission-form?prid=138735&wire=1 or contact Joseph E.

Read More
image for news Investors in e.l.f. Beauty, Inc. Should Contact Levi & Korsinsky Before May 5, 2025 to Discuss Your Rights - ELF
E.L.F. BEAUTY SHAREHOLDER ALERT BY FORMER LOUISIANA ATTORNEY GENERAL: KAHN SWICK & FOTI, LLC REMINDS INVESTORS WITH LOSSES IN EXCESS OF $100,000 of Lead Plaintiff Deadline in Class Action Lawsuit Against e.l.f. Beauty, Inc. - ELF
ELF
Published: March 25, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK and NEW ORLEANS, March 25, 2025 (GLOBE NEWSWIRE) -- Kahn Swick & Foti, LLC (“KSF”) and KSF partner, former Attorney General of Louisiana, Charles C. Foti, Jr., remind investors that they have until May 5, 2025 to file lead plaintiff applications in a securities class action lawsuit against e.l.f. Beauty, Inc. (“ELF” or the “Company”) (NYSE: ELF), if they purchased the Company's securities between November 1, 2023 and November 19, 2024, inclusive (the “Class Period”). This action is pending in the United States District Court for the Northern District of California.

Read More
image for news E.L.F. BEAUTY SHAREHOLDER ALERT BY FORMER LOUISIANA ATTORNEY GENERAL: KAHN SWICK & FOTI, LLC REMINDS INVESTORS WITH LOSSES IN EXCESS OF $100,000 of Lead Plaintiff Deadline in Class Action Lawsuit Against e.l.f. Beauty, Inc. - ELF
e.l.f. Beauty, Inc. Securities Fraud Class Action Lawsuit Pending: Contact Levi & Korsinsky Before May 5, 2025 to Discuss Your Rights – ELF
ELF
Published: March 25, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / March 25, 2025 / If you suffered a loss on your e.l.f. Beauty, Inc. (NYSE:ELF) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/e-l-f-beauty-lawsuit-submission-form?prid=138711&wire=1 or contact Joseph E.

Read More
image for news e.l.f. Beauty, Inc. Securities Fraud Class Action Lawsuit Pending: Contact Levi & Korsinsky Before May 5, 2025 to Discuss Your Rights – ELF
INVESTOR ALERT: Faruqi & Faruqi, LLP Investigates Claims on Behalf of Investors of e.l.f. Beauty
ELF
Published: March 25, 2025 by: Accesswire
Sentiment: Neutral

Faruqi & Faruqi, LLP Securities Litigation Partner James (Josh) Wilson Encourages Investors Who Suffered Losses In e.l.f. Beauty To Contact Him Directly To Discuss Their Options NEW YORK CITY, NY / ACCESS Newswire / March 25, 2025 / If you purchased or acquired securities in e.l.f.

Read More
image for news INVESTOR ALERT: Faruqi & Faruqi, LLP Investigates Claims on Behalf of Investors of e.l.f. Beauty
INVESTOR ALERT: Pomerantz Law Firm Announces the Filing of a Class Action Against e.l.f. Beauty, Inc. and Certain Officers - ELF
ELF
Published: March 25, 2025 by: PRNewsWire
Sentiment: Neutral

NEW YORK , March 25, 2025 /PRNewswire/ -- Pomerantz LLP announces that a class action lawsuit has been filed against e.l.f. Beauty, Inc. ("Elf" or the "Company") (NYSE: ELF) and certain officers.

Read More
image for news INVESTOR ALERT: Pomerantz Law Firm Announces the Filing of a Class Action Against e.l.f. Beauty, Inc. and Certain Officers - ELF
ELF INVESTOR ALERT: Bronstein, Gewirtz and Grossman, LLC Announces that e.l.f. Beauty, Inc. Shareholders Have Opportunity to Lead Class Action Lawsuit!
ELF
Published: March 25, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / March 25, 2025 / Bronstein, Gewirtz & Grossman, LLC, a nationally recognized law firm, notifies investors that a class action lawsuit has been filed against e.l.f. Beauty, Inc. ("Elf" or "the Company") (NYSE:ELF) and certain of its officers.

Read More
image for news ELF INVESTOR ALERT: Bronstein, Gewirtz and Grossman, LLC Announces that e.l.f. Beauty, Inc. Shareholders Have Opportunity to Lead Class Action Lawsuit!
Class Action Filed Against e.l.f. Beauty, Inc. (ELF) Seeking Recovery for Investors - Contact Levi & Korsinsky
ELF
Published: March 24, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / March 24, 2025 / If you suffered a loss on your e.l.f. Beauty, Inc. (NYSE:ELF) investment and want to learn about a potential recovery under the federal securities laws, follow the link below for more information: https://zlk.com/pslra-1/e-l-f-beauty-lawsuit-submission-form?prid=138449&wire=1 or contact Joseph E.

Read More
image for news Class Action Filed Against e.l.f. Beauty, Inc. (ELF) Seeking Recovery for Investors - Contact Levi & Korsinsky
E.L.F. BEAUTY SHAREHOLDER ALERT BY FORMER LOUISIANA ATTORNEY GENERAL: KAHN SWICK & FOTI, LLC REMINDS INVESTORS WITH LOSSES IN EXCESS OF $100,000 of Lead Plaintiff Deadline in Class Action Lawsuit Against e.l.f. Beauty, Inc. - ELF
ELF
Published: March 24, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY AND NEW ORLEANS, LA / ACCESS Newswire / March 24, 2025 / Kahn Swick & Foti, LLC ("KSF") and KSF partner, former Attorney General of Louisiana, Charles C. Foti, Jr., remind investors that they have until May 5, 2025 to file lead plaintiff applications in a securities class action lawsuit against e.l.f.

Read More
image for news E.L.F. BEAUTY SHAREHOLDER ALERT BY FORMER LOUISIANA ATTORNEY GENERAL: KAHN SWICK & FOTI, LLC REMINDS INVESTORS WITH LOSSES IN EXCESS OF $100,000 of Lead Plaintiff Deadline in Class Action Lawsuit Against e.l.f. Beauty, Inc. - ELF

About e.l.f. Beauty, Inc. (ELF)

  • IPO Date 2016-09-22
  • Website https://www.elfcosmetics.com
  • Industry Household & Personal Products
  • CEO Tarang P. Amin
  • Employees 633

e.l.f. Beauty, Inc., together with its subsidiaries, provides cosmetic and skin care products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, and Keys Soulcare brand names worldwide. The company offers eye, lip, face, face, paw, and skin care products. It sells its products through national and international retailers and direct-to-consumer channels, which include e-commerce platforms in the United States, and internationally primarily through distributors. The company was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in April 2016. e.l.f. Beauty, Inc. was founded in 2004 and is headquartered in Oakland, California.