Diageo plc (DEO)

GB — Consumer Defensive Sector
Peers: STZ  BF-B  MGPI  BF-A  UL  BUD  NSRGY  CL 

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Key Metrics & Ratings

  • symbol DEO
  • Rev/Share 9.0986
  • Book/Share 5.5853
  • PB 5.2885
  • Debt/Equity 2.112
  • CurrentRatio 1.601
  • ROIC 0.1133

 

  • MktCap 54419305875.0
  • FreeCF/Share 1.8672
  • PFCF 13.1226
  • PE 15.1284
  • Debt/Assets 0.4627
  • DivYield 0.0423
  • ROE 0.3539

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Initiation DEO Berenberg -- Buy -- -- April 2, 2025
Upgrade DEO Deutsche Bank Sell Hold -- -- March 3, 2025
Upgrade DEO UBS Sell Buy -- -- Dec. 11, 2024
Upgrade DEO Jefferies Hold Buy -- -- Dec. 5, 2024
Upgrade DEO BofA Securities Neutral Buy -- -- Sept. 12, 2024

News

Diageo CEO exit underscores deeper industry woes; it's not a quick fix
DEO
Published: July 17, 2025 by: Proactive Investors
Sentiment: Negative

Debra Crew's departure from Diageo PLC (LSE:DGE) is unlikely to mark a turning point for the world's largest spirits group. In RBC's view, the move, announced yesterday with immediate effect, was hardly unexpected given the Guinness maker's performance under her leadership, with total shareholder returns down 39% in euro terms.

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image for news Diageo CEO exit underscores deeper industry woes; it's not a quick fix
Guinness Owner Diageo's CEO Steps Down as the Alcoholic Beverage Giant Struggles
DEO
Published: July 16, 2025 by: Investopedia
Sentiment: Negative

Diageo (DEO) CEO Debra Crew resigned Wednesday, effective immediately, as the maker of brands including Smirnoff vodka and Guinness beer struggles with weak sales.

Read More
image for news Guinness Owner Diageo's CEO Steps Down as the Alcoholic Beverage Giant Struggles
Diageo shares pop as CEO steps down with immediate effect
DEO
Published: July 16, 2025 by: Proactive Investors
Sentiment: Neutral

Diageo PLC (LSE:DGE) shares spiked after the Guinness and Smirnoff maker said that Debra Crew has stepped down as chief executive with immediate effect. Insisting the move had been by mutual agreement, the FTSE 100 booze maker said it has begun a "comprehensive formal search process", examining both internal and external candidates.

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image for news Diageo shares pop as CEO steps down with immediate effect
CROWN ROYAL'S AWARD-WINNING FLAVORED WHISKIES PORTFOLIO IS SERVING UP COUNTRY STYLE AND CHARM IN PARTNERSHIP WITH TANNER ADELL AND MIGUEL HARICHI
DEO
Published: July 15, 2025 by: PRNewsWire
Sentiment: Neutral

This juicy rollout is dripping in Y2K vibes, cowboy charm and flavorful cocktails NEW YORK , July 15, 2025 /PRNewswire/ -- This summer, Crown Royal is turning up the flavor with the debut of its juicy new content, spotlighting its award-winning flavored whiskies portfolio – Crown Royal Regal Apple, Crown Royal Peach and its newest innovation, Crown Royal Blackberry , a breakout hit among flavor lovers +21. Country pop star Tanner Adell and TV fan favorite Miguel Harichi are taking fans inside the world of the Crown Royal Pancake Palace, complete with apron-clad cowboy chefs, syrup-drizzled stacks, and whisky cocktails …

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image for news CROWN ROYAL'S AWARD-WINNING FLAVORED WHISKIES PORTFOLIO IS SERVING UP COUNTRY STYLE AND CHARM IN PARTNERSHIP WITH TANNER ADELL AND MIGUEL HARICHI
Can Diageo Sustain Its Premiumization Momentum Amid Global Headwinds?
DEO
Published: July 09, 2025 by: Zacks Investment Research
Sentiment: Positive

DEO leans on premium brands like Don Julio and Guinness to offset global headwinds and sustain growth momentum.

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image for news Can Diageo Sustain Its Premiumization Momentum Amid Global Headwinds?
Diageo: Steady as she goes, says American bank
DEO
Published: July 08, 2025 by: Proactive Investors
Sentiment: Neutral

Diageo PLC (LSE:DGE) finds itself in a holding pattern, delivering on its current targets while managing expectations for the year ahead. As the company approaches its full-year results on August 5, the focus will be on the outlook for 2026, which is expected to show modest organic sales growth.

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image for news Diageo: Steady as she goes, says American bank
WHERE ZEST MEETS THE WEST: LONE RIVER RANCH WATER LAUNCHES NEW LEMONADE SPLASH VARIETY PACK - THE OFFICIAL DRINK OF OUTDOOR SUMMER ADVENTURE
DEO
Published: June 26, 2025 by: PRNewsWire
Sentiment: Neutral

The OG Canned Ranch Water partners with Strava and Cooldown on a series of outdoor collabs designed to put daily adventure and movement back on the map NEW YORK , June 26, 2025 /PRNewswire/ -- Lone River Beverage Company, the brand behind the OG Ranch Water in a can, is kicking off summer with its zesty new release: Lemonade Splash Variety Pack – a Lone River spin on an American classic that captures the essence of sun-drenched afternoons in Far West Texas – where the Lone River story began. The Lemonade Splash Variety Pack features four bold new flavors: Classic …

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image for news WHERE ZEST MEETS THE WEST: LONE RIVER RANCH WATER LAUNCHES NEW LEMONADE SPLASH VARIETY PACK - THE OFFICIAL DRINK OF OUTDOOR SUMMER ADVENTURE
Ketel One Family Made Vodka Partners with Dorsia to Unlock Access & Celebrate their Vision of the Fictional Dorsia for One Night Only
DEO
Published: June 03, 2025 by: PRNewsWire
Sentiment: Neutral

Partnership to also offer insider perks, from coveted premium membership giveaways to martini experiences at NYC's top restaurants, for those in the know - If You Know, You Ketel NEW YORK , June 3, 2025 /PRNewswire/ -- Ketel One Family Made Vodka is teaming up with Dorsia, the global leader in the hospitality and tech space, best known for allowing its members access to the world's hardest to get restaurant reservations and most sought-after cultural experiences, to bring the legendary allure of the fictional Dorsia to life for one night only. For one unforgettable night on June 3, Ketel One …

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image for news Ketel One Family Made Vodka Partners with Dorsia to Unlock Access & Celebrate their Vision of the Fictional Dorsia for One Night Only
Hold Onto Your Cocktail: Captain Morgan and Universal Pictures' M3GAN 2.0 Join Forces with a Glow-in-the-Dark Spiced Rum Bottle and Limited-Edition Cocktail Experience
DEO
Published: June 03, 2025 by: PRNewsWire
Sentiment: Neutral

Get ready to slay summer. NEW YORK , June 3, 2025 /PRNewswire/ -- Captain Morgan is joining forces with the ultimate queen of chaos, M3GAN, for a summer collab that's serving spice, sass, and serious main character energy.

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image for news Hold Onto Your Cocktail: Captain Morgan and Universal Pictures' M3GAN 2.0 Join Forces with a Glow-in-the-Dark Spiced Rum Bottle and Limited-Edition Cocktail Experience
Diageo: Outlook Confirmed - We Remain Buyers
DEO
Published: May 22, 2025 by: Seeking Alpha
Sentiment: Neutral

Diageo's management is focused on margin control, cost savings, and positive operating leverage, targeting $3 billion free cash flow in 2026 and lower leverage by 2028. US tariffs are manageable, with mitigation strategies in place. Europe is performing well, and supply chain optimizations support future EPS growth. DEO announced a $500 million cost savings plan over the next three years.

Read More
image for news Diageo: Outlook Confirmed - We Remain Buyers
Rumors Of Diageo's Death Appear Greatly Exaggerated
DEO
Published: May 22, 2025 by: Seeking Alpha
Sentiment: Positive

Diageo's stock is significantly down from its 2021 highs, but its premium brands and strong margins remain intact, despite stagnant growth and high debt. The current valuation is historically attractive, trading at a discount at only 17.7x earnings and 3x sales, making it appealing for long-term investors. Concerns about Gen Z drinking less are overstated; premium brands like Guinness and Don Julio continue to drive organic growth and long-term value.

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image for news Rumors Of Diageo's Death Appear Greatly Exaggerated
BOLD. ZESTY. ALWAYS ELECTRIC: SMIRNOFF INTRODUCES AWARD-WINNING ELECTRIC GUAVA WITH A FLAVOR-FORWARD MIAMI TAKEOVER FEATURING GENRE-BLENDING ARTISTS AND CULTURAL TASTEMAKERS COCO & BREEZY
DEO
Published: May 21, 2025 by: PRNewsWire
Sentiment: Neutral

The new limited-edition offering blending the flavors of juicy guava and zesty ginger haspicked up multiple awards before officially hitting shelves in June NEW YORK , May 21, 2025 /PRNewswire/ -- From the brand that brought the sweet and spicy sensation of Smirnoff Spicy Tamarind comes its latest vibrant flavor: NEW Smirnoff Electric Guava. The limited-edition vodka specialty is already turning heads and activating tastebuds, earning top honors including Double Gold at the San Francisco World Spirits Competition and Platinum at the L.A.

Read More
image for news BOLD. ZESTY. ALWAYS ELECTRIC: SMIRNOFF INTRODUCES AWARD-WINNING ELECTRIC GUAVA WITH A FLAVOR-FORWARD MIAMI TAKEOVER FEATURING GENRE-BLENDING ARTISTS AND CULTURAL TASTEMAKERS COCO & BREEZY
Diageo resets expectations but offers plenty of self-help for the patient
DEO
Published: May 21, 2025 by: Proactive Investors
Sentiment: Neutral

Diageo is in repair mode. Growth has stalled, margins have slipped, and debt is running higher than the company would like.

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image for news Diageo resets expectations but offers plenty of self-help for the patient
5 Taboo Sin Stocks That Pay Investors Dependable and Rising High-Yield Dividends
DEO, LMT, MO, TAP, VICI
Published: May 21, 2025 by: 24/7 Wall Street
Sentiment: Positive

Investors love dividend stocks, especially high-yield varieties, because they offer a significant income stream and have substantial total return potential.

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image for news 5 Taboo Sin Stocks That Pay Investors Dependable and Rising High-Yield Dividends
Diageo Issues Q3 Sales Data & Other Updates, Organic Sales Rise 5.9%
DEO
Published: May 20, 2025 by: Zacks Investment Research
Sentiment: Positive

DEO net sales of $4.4 billion jumped 2.9% year over year for third-quarter fiscal 2025. Robust organic volumes and positive price/mix aid organic sales.

Read More
image for news Diageo Issues Q3 Sales Data & Other Updates, Organic Sales Rise 5.9%
CAPTAIN MORGAN SLICED TURNS GOLF'S MOST DREADED SHOT -- THE SLICE -- INTO A CELEBRATION WITH YOUR CREW
DEO
Published: May 20, 2025 by: PRNewsWire
Sentiment: Neutral

Captain Morgan Sliced, West Wilson and Breezy Golf Are Teaming Up to Bring Bold Flavor and Big Energy to the Course All Summer Long For Fans who Play the Slice The brand is rewarding the shots that don't go viral—for all the right reasons. Miss big, post proud, and celebrate your slice by tagging @captainmorganUSA and #PlaytheSliceContest NEW YORK , May 20, 2025 /PRNewswire/ -- Fore!

Read More
image for news CAPTAIN MORGAN SLICED TURNS GOLF'S MOST DREADED SHOT -- THE SLICE -- INTO A CELEBRATION WITH YOUR CREW
Top Sin Stocks With Strong Upside Potential to Purchase in 2025
BYD, DEO, MGM, PM, TAP
Published: May 19, 2025 by: Zacks Investment Research
Sentiment: Positive

Sin stocks stir debate, but their steady returns, strong margins and recession resistance make them smart, long-term plays for performance-focused investors.

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image for news Top Sin Stocks With Strong Upside Potential to Purchase in 2025
Guinness Parent Diageo Expects $150M Annualized Impact From Tariffs
DEO
Published: May 19, 2025 by: Investopedia
Sentiment: Negative

Alcoholic beverage giant Diageo (DEO) said in its fiscal third-quarter report Monday that it expects a $150 million annualized impact from tariffs.

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image for news Guinness Parent Diageo Expects $150M Annualized Impact From Tariffs
Diageo's comments about disposals 'could see Guinness sold'
DEO
Published: May 19, 2025 by: Proactive Investors
Sentiment: Negative

Diageo PLC's (LSE:DGE) third-quarter performance benefited from some one-off factors, analysts said, noting that the group's plans to sell off some of its brands could reignite speculation that Guinness could be put on the block. Organic sales growth of 5.9% in the FTSE 100 group's third quarter benefited a lot from "technical effects", UBS analysts said, but the underlying performance was better than expected.

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image for news Diageo's comments about disposals 'could see Guinness sold'
Diageo launches cost saving plan as sales boosted by US tariff front-loading
DEO
Published: May 19, 2025 by: Proactive Investors
Sentiment: Neutral

Diageo PLC (LSE:DGE) reported an improved rate of revenue growth in the past quarter and launched a new efficiency programme, but said sales trends were likely to reverse in the current quarter. The maker of alcoholic drinks including Guinness and Johnnie Walker estimated that it is facing an unmitigated impact of around $150 million from US tariffs on an annualised basis.

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image for news Diageo launches cost saving plan as sales boosted by US tariff front-loading
Diageo Sticks With Guidance Despite Tariff Hit
DEO
Published: May 19, 2025 by: WSJ
Sentiment: Neutral

The company behind Johnnie Walker whisky, Guinness beer and Smirnoff vodka expects U.S. tariffs to result in an unmitigated $150 million hit on profit, but reiterated its guidance for the year.

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image for news Diageo Sticks With Guidance Despite Tariff Hit
Diageo Canada and Business in the Streets (BITS) expand partnership to empower and fund entrepreneurs across Ontario
DEO
Published: May 15, 2025 by: Business Wire
Sentiment: Neutral

ONTARIO--(BUSINESS WIRE)--Through this partnership Diageo and BITS have supported over 1,200 entrepreneurs with training and resources in the past three years.

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image for news Diageo Canada and Business in the Streets (BITS) expand partnership to empower and fund entrepreneurs across Ontario
CABGY or DEO: Which Is the Better Value Stock Right Now?
CABGY, DEO
Published: May 12, 2025 by: Zacks Investment Research
Sentiment: Neutral

Investors looking for stocks in the Beverages - Alcohol sector might want to consider either Carlsberg AS (CABGY) or Diageo (DEO). But which of these two stocks presents investors with the better value opportunity right now?

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image for news CABGY or DEO: Which Is the Better Value Stock Right Now?
Diageo Stock Rises 7.5% in a Month: Buy or Wait for a Pullback?
DEO
Published: May 08, 2025 by: Zacks Investment Research
Sentiment: Positive

DEO faces near-term headwinds, but its strategic pricing and productivity efforts pave the way for a stronger, more efficient comeback.

Read More
image for news Diageo Stock Rises 7.5% in a Month: Buy or Wait for a Pullback?
Diageo named Official Spirits Supporter in North, Central and South America for FIFA World Cup 26™
DEO
Published: May 08, 2025 by: Business Wire
Sentiment: Neutral

NEW YORK--(BUSINESS WIRE)-- #CelebrateResponsibly--Diageo is the Official Spirits Sponsor in the Americas of the FIFA World Cup 26™.

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image for news Diageo named Official Spirits Supporter in North, Central and South America for FIFA World Cup 26™
Diageo and Burberry tarnished as lux rival LVMH's sales turn negative
BURBY, DEO, LVMHF, LVMUY
Published: April 15, 2025 by: Proactive Investors
Sentiment: Negative

Diageo PLC (LSE:DGE) and Burberry Group PLC (LSE:BRBY) face headwinds ahead, analysts said as they read across from a trading update from luxury giant Louis Vuitton Moet Hennessy (EPA:MC). As well as making Johnnie Walker and Crown Royal whiskey, Smirnoff and Ciroc vodka, Diageo also has a 34% stake in LVMH's Wine & Spirits division.

Read More
image for news Diageo and Burberry tarnished as lux rival LVMH's sales turn negative
HEINY or DEO: Which Is the Better Value Stock Right Now?
DEO, HEINY
Published: April 14, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors interested in stocks from the Beverages - Alcohol sector have probably already heard of Heineken NV (HEINY) and Diageo (DEO). But which of these two stocks presents investors with the better value opportunity right now?

Read More
image for news HEINY or DEO: Which Is the Better Value Stock Right Now?
Diageo Trades Below 200 & 50-Day SMA: How to Play the Stock?
DEO
Published: April 10, 2025 by: Zacks Investment Research
Sentiment: Positive

DEO faces near-term headwinds, but its strategic pricing and productivity efforts could pave the way for a stronger, more efficient comeback.

Read More
image for news Diageo Trades Below 200 & 50-Day SMA: How to Play the Stock?
DEO Enters a JV With Main Street Advisors: Things You Should Note
DEO
Published: April 08, 2025 by: Zacks Investment Research
Sentiment: Positive

Diageo benefits from its focus on improving productivity, coupled with a diversified footprint. It has entered into a strategic deal with Main Street Advisors.

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image for news DEO Enters a JV With Main Street Advisors: Things You Should Note
Captain Morgan Sliced is Turning Up the Heat: NEW Sweet vs. Heat Variety Pack is Serving up Bold Flavors with the Crack of a Can
DEO
Published: April 08, 2025 by: PRNewsWire
Sentiment: Neutral

Craving a fiery kick or something smooth and sweet? No Need to Choose with New Sweet vs Heat Variety Pack – Now Available Nationwide NEW YORK , April 8, 2025 /PRNewswire/ -- Whether you're Team Sweet, Team Spicy or somewhere in between, Captain Morgan Sliced has you covered.

Read More
image for news Captain Morgan Sliced is Turning Up the Heat: NEW Sweet vs. Heat Variety Pack is Serving up Bold Flavors with the Crack of a Can

About Diageo plc (DEO)

  • IPO Date 1991-03-14
  • Website https://www.diageo.com
  • Industry Beverages - Wineries & Distilleries
  • CEO Debra Ann Crew
  • Employees 30092

Diageo plc, together with its subsidiaries, produces, markets, and sells alcoholic beverages. The company offers scotch, whisky, gin, vodka, rum, ready to drink products, raki, liqueur, wine, tequila, Canadian whisky, American whiskey, cachaca, and brandy, as well as beer, including cider and non-alcoholic products. It provides its products under the Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray, and Guinness brands. The company operates in North America, Europe, Turkey, Africa, Latin America, the Caribbean, the Asia Pacific, and internationally. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.