The Clorox Company (CLX)

US — Consumer Defensive Sector
Peers: BF-B  HRL  BJ  SGI  COKE  CHD  PFGC  SJM  MKC 

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Key Metrics & Ratings

  • symbol CLX
  • Rev/Share 55.2153
  • Book/Share 1.1253
  • PB -593.1342
  • Debt/Equity -139.9091
  • CurrentRatio 0.7587
  • ROIC 0.2248

 

  • MktCap 12979932129.0
  • FreeCF/Share 5.1864
  • PFCF 20.4087
  • PE 16.4968
  • Debt/Assets 0.5568
  • DivYield 0.0462
  • ROE 11.1018

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 3
  • DCF Score 5
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated CLX Barclays -- Underweight $118 $112 Oct. 1, 2025
Upgrade CLX Wells Fargo Underweight Equal Weight -- $157 Jan. 7, 2025
Upgrade CLX Jefferies Hold Buy $174 $187 Oct. 1, 2024

News

4 Consumer Product Stocks to Keep an Eye on Despite Market Challenges
CL, CLX, KMB, PG
Published: March 24, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Consumer Products - Staples industry is navigating a tough consumer environment and elevated SG&A costs. Nevertheless, PG, CL, KMB and CLX are leveraging innovations to drive growth.

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image for news 4 Consumer Product Stocks to Keep an Eye on Despite Market Challenges
Dividend Kings Of The Future Continued
AFL, APD, ATO, CLX, CTAS, MCD, MGEE, ORI, RLI, SHW, SON, XOM
Published: March 19, 2025 by: Seeking Alpha
Sentiment: Positive

A list of 8 companies that are projected to reach Dividend King status in the future. These companies offer various dividend yields ranging from 0.80% to nearly 4.5%. The average 10-year dividend growth rate for these 8 companies is 8.6%, well above typical inflation.

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image for news Dividend Kings Of The Future Continued
Dividend Kings Of The Future
BEN, CLX, CSL, CTBI, MCD, MDT, MGEE, RLI, SHW
Published: March 18, 2025 by: Seeking Alpha
Sentiment: Positive

A list of 9 companies that may reach Dividend King status in the near future. These companies span various sectors and offer investors a wide range of dividend growth rates and yields. A few of these companies have abnormally high payout ratios, which may hinder their ability to achieve Dividend King status.

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image for news Dividend Kings Of The Future
Clorox Stock Trades Below 200 & 50-Day SMA: How to Play the Stock?
CLX
Published: March 13, 2025 by: Zacks Investment Research
Sentiment: Neutral

CLX navigates cost challenges while driving growth through strategic investments, innovation and global expansion.

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image for news Clorox Stock Trades Below 200 & 50-Day SMA: How to Play the Stock?
Can Cleaning Feel as Good as Petting Puppies? New Neuroscience Research from Clorox Says It Can
CLX
Published: March 11, 2025 by: PRNewsWire
Sentiment: Neutral

Clorox launches new brand platform, Clean Feels Good, that looks to inspire individuals to rethink what feels good OAKLAND, Calif. , March 11, 2025 /PRNewswire/ -- Today, Clorox announced a new brand platform, Clean Feels Good, that reimagines what brings small moments of satisfaction into people's daily lives.

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image for news Can Cleaning Feel as Good as Petting Puppies? New Neuroscience Research from Clorox Says It Can
Why Is Clorox (CLX) Up 1.7% Since Last Earnings Report?
CLX
Published: March 05, 2025 by: Zacks Investment Research
Sentiment: Positive

Clorox (CLX) reported earnings 30 days ago. What's next for the stock?

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image for news Why Is Clorox (CLX) Up 1.7% Since Last Earnings Report?
Clorox Declares Regular Quarterly Dividend of $1.22 Per Share
CLX
Published: February 25, 2025 by: PRNewsWire
Sentiment: Neutral

OAKLAND, Calif. , Feb. 25, 2025 /PRNewswire/ -- The Clorox Company (NYSE: CLX) announced today that its board of directors has declared a quarterly dividend of $1.22 per share on the company's common stock.

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image for news Clorox Declares Regular Quarterly Dividend of $1.22 Per Share
The Clorox Company (CLX) Consumer Analyst Group of New York Conference (CAGNY) 2025 (Transcript)
CLX
Published: February 20, 2025 by: Seeking Alpha
Sentiment: Neutral

The Clorox Company (NYSE:CLX ) Consumer Analyst Group of New York Conference (CAGNY) 2025 February 20, 2025 2:00 PM ET Company Participants Linda Rendle - Chair and Chief Executive Officer Kevin Jacobsen - Executive Vice President and Chief Financial Officer Luc Bellet - Treasurer and incoming Chief Financial Officer Conference Call Participants Unidentified Company Representative Good afternoon. Next up, it is my pleasure to welcome Clorox back to the CAGNY stage.

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image for news The Clorox Company (CLX) Consumer Analyst Group of New York Conference (CAGNY) 2025 (Transcript)
3 Reasons Why This Ultra-Safe High-Yield Dividend Stock Is Worth Buying Now
CLX
Published: February 11, 2025 by: The Motley Fool
Sentiment: Positive

Shares of Clorox (CLX -0.43%) are down 7.4% since it reported earnings on Feb. 3. The consumer goods company continues to make big changes it hopes can chart a path toward margin expansion.

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image for news 3 Reasons Why This Ultra-Safe High-Yield Dividend Stock Is Worth Buying Now
This High-Yield Dividend Stock Is Down 10% in 2025. Here's Why It's a Buy Now.
CLX
Published: February 10, 2025 by: The Motley Fool
Sentiment: Positive

Clorox (CLX -0.86%) is down 10.1% year to date at the time of this writing, with most of that drop occurring last week when the company reported second-quarter fiscal 2025 results. The maker of bleach, Kingsford charcoal, Hidden Valley Ranch, Burt's Bees, and more has been on a roller coaster in recent years, but the end of its turnaround is finally in sight.

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image for news This High-Yield Dividend Stock Is Down 10% in 2025. Here's Why It's a Buy Now.
Wells Fargo Upgraded These 3 Stocks—Here's Why They Stand Out
CLX, MPC, SPOT
Published: February 10, 2025 by: MarketBeat
Sentiment: Positive

Now that the first quarter of 2025 is underway, investors across the board are probably looking to find the best ideas to get their portfolios started on the right foot. This way, they can have not only the momentum but also the liquidity necessary to chase the growth plays that will become available in later months.

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image for news Wells Fargo Upgraded These 3 Stocks—Here's Why They Stand Out

About The Clorox Company (CLX)

  • IPO Date 1983-03-21
  • Website https://www.thecloroxcompany.com
  • Industry Household & Personal Products
  • CEO Linda J. Rendle
  • Employees 7400

The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers cleaning products, such as laundry additives and home care products primarily under the Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand; and vitamins, minerals and supplement products under the RenewLife, Natural Vitality, NeoCell, and Rainbow Light brands in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; natural personal care products under the Burt's Bees brand; and water-filtration products under the Brita brand in the United States. The International segment provides laundry additives; home care products; water-filtration systems; digestive health products; grilling products; cat litter products; food products; bags and wraps; natural personal care products; and professional cleaning and disinfecting products internationally primarily under the Clorox, Ayudin, Clorinda, Poett, Pine-Sol, Glad, Brita, RenewLife, Ever Clean and Burt's Bees brands. The Clorox Company sells its products primarily through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force The company was founded in 1913 and is headquartered in Oakland, California.