Affirm Holdings, Inc. (AFRM)
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- symbol AFRM
- Rev/Share 9.8634
- Book/Share 9.388
- PB 7.5591
- Debt/Equity 2.5589
- CurrentRatio 54.185
- ROIC -0.0068
- MktCap 22911824407.0
- FreeCF/Share 1.8406
- PFCF 38.0772
- PE 444.5434
- Debt/Assets 0.704
- DivYield 0
- ROE 0.018
- Rating C
- Score 2
- Recommendation Sell
- P/E Score 1
- DCF Score 1
- P/B Score 2
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Initiation | AFRM | Wells Fargo | -- | Overweight | -- | $89 | Oct. 22, 2025 |
| Upgrade | AFRM | Rothschild & Co Redburn | Neutral | Buy | -- | $101 | Oct. 6, 2025 |
| Initiation | AFRM | Rothschild & Co Redburn | -- | Neutral | -- | $74 | Aug. 1, 2025 |
| Initiation | AFRM | Oppenheimer | -- | Outperform | -- | $80 | July 21, 2025 |
| Resumed | AFRM | Deutsche Bank | -- | Buy | -- | $78 | July 17, 2025 |
| Downgrade | AFRM | BTIG Research | Buy | Neutral | -- | -- | July 14, 2025 |
| Initiation | AFRM | Stephens | -- | Equal Weight | -- | $69 | June 12, 2025 |
| Initiation | AFRM | Truist | -- | Buy | -- | $58 | June 2, 2025 |
| Upgrade | AFRM | Susquehanna | Neutral | Positive | -- | $65 | May 9, 2025 |
| Initiation | AFRM | TD Cowen | -- | Buy | -- | $50 | April 8, 2025 |
News
Affirm Expands Wayfair Checkout Partnership, Integrating BNPL
Published: October 22, 2025 by: PYMNTS
Sentiment: Positive
Affirm is extending its existing relationship with Wayfair, integrating its buy now, pay later (BNPL) option directly into the home goods retailer's checkout experience. The companies are expanding the partnership in advance of two busy sales periods: Wayfair's annual “Way Day” sales event, which runs Oct.
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Affirm & Fanatics Team Up to Offer Flexible Payments for Sports Fans
Published: October 20, 2025 by: Zacks Investment Research
Sentiment: Positive
AFRM joins forces with Fanatics to bring fans flexible, transparent payment options for sports gear and collectibles.
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Affirm Holdings, Inc. (AFRM) Is a Trending Stock: Facts to Know Before Betting on It
Published: October 20, 2025 by: Zacks Investment Research
Sentiment: Positive
Recently, Zacks.com users have been paying close attention to Affirm Holdings (AFRM). This makes it worthwhile to examine what the stock has in store.
Read More
Visa vs. Affirm: Can the BNPL Rebel Charge Past the Credit Card King?
Published: October 17, 2025 by: Zacks Investment Research
Sentiment: Positive
AFRM's data-driven BNPL surge and 55% stock jump challenge V's global dominance as payments enter a new era of digital disruption.
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Clio introduces the next chapter in financial innovation for legal
Published: October 17, 2025 by: PRNewsWire
Sentiment: Neutral
With Pay Later and Clio Capital now available in Clio Payments, law firms can offer clients more flexibility and unlock faster access to funds New capabilities like Pay Later with Affirm, and Clio Capital, a capital advance program, help remove financial friction for law firms and their clients Integrated financial services give firms faster access to revenue, predictable cash flow, and new opportunities for scale BOSTON , Oct. 17, 2025 /PRNewswire/ - Clio, the world's leading legal AI technology platform, today announced two major advances in its financial services offerings: Pay Later with Affirm (NASDAQ: AFRM), the payment network that …
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Affirm Expands BNPL Through New Partnerships with Fanatics and FreshBooks
Published: October 16, 2025 by: PYMNTS
Sentiment: Positive
Affirm Holdings Inc. is broadening its footprint in the payments sector through two new partnerships, Fanatics and FreshBooks, aimed at deepening its presence among both consumers and small businesses. The San Francisco–based financial technology company announced Thursday (Oct.
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History Says Bulls May Want To Bet Big On Fintech Stock
Published: October 15, 2025 by: Forbes
Sentiment: Positive
Fintech giant Affirm (AFRM) is clinging to its quarter-to-date breakeven level as it attempts to claw its way higher, last seen up 0.5% to trade at $73.28. While the round $70 level has been supportive in recent weeks, AFRM has been unable to break above the $80 ceiling.
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Affirm Stock Jumps 76% in 6 Months: Buy Now, Thank Yourself Later?
Published: October 14, 2025 by: Zacks Investment Research
Sentiment: Positive
AFRM's 76% surge in six months reflects strong earnings momentum, extending partnerships and expanding global reach across BNPL and beyond.
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Can Affirm & Google's AP2 Partnership Redefine Agent-Led Payments?
Published: October 10, 2025 by: Zacks Investment Research
Sentiment: Positive
AFRM's deepened collaboration with Google on AP2 positions it to lead the evolution of secure, agent-led digital payments.
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Affirm: The Only Overvalued Stock I'm Buying
Published: October 10, 2025 by: Seeking Alpha
Sentiment: Positive
Affirm Holdings, Inc. is rated a Buy due to strong growth, recent profitability, and strategic partnerships, notably with Google for agentic commerce integration. AFRM's metrics are impressive: 43% GMV growth, 24% increase in active users, and rising transaction frequency, with expanding in-store card adoption. Valuation is high but justified by operating leverage, new growth avenues, and a large addressable market; expect volatility and potential pullbacks.
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Affirm Supports Google's AP2 Protocol to Embed BNPL in Agentic Commerce
Published: October 09, 2025 by: PYMNTS
Sentiment: Positive
Buy now, pay later (BNPL) provider Affirm said Thursday (Oct. 9) that it supports Google's Agent Payments Protocol (AP2), an open, payment-agnostic protocol developed to support agent-led payments across platforms. Affirm's support of AP2 will help embed BNPL into agentic commerce, the company said in a press release.
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Wall Street Bulls Look Optimistic About Affirm Holdings (AFRM): Should You Buy?
Published: October 08, 2025 by: Zacks Investment Research
Sentiment: Positive
When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?
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Affirm: Profitable Growth Story Gaining Speed
Published: October 07, 2025 by: Seeking Alpha
Sentiment: Positive
Affirm Holdings is rated a Buy with a $97 price target, reflecting 29% upside potential driven by strong BNPL market growth. AFRM delivered robust FQ4 2025 results, including 33% revenue growth, improved profitability, and a 43% increase in gross merchandise volume. Despite trading at a premium valuation, AFRM's exceptional revenue and cash flow growth justify its higher multiples compared to peers.
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Investors Heavily Search Affirm Holdings, Inc. (AFRM): Here is What You Need to Know
Published: October 07, 2025 by: Zacks Investment Research
Sentiment: Positive
Affirm Holdings (AFRM) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.
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3 Fintech Stocks That Are Set to Rise as Rates Fall
Published: October 06, 2025 by: MarketBeat
Sentiment: Positive
Shares of Upstart Holdings Inc. NASDAQ: UPST, Affirm Holdings Inc. NASDAQ: AFRM, and Rocket Companies Inc. NYSE: RKT are under tremendous upside pressure right now. Each company has a strong individual value proposition, and some are already beginning to show in price action that hints at a potential bull run.
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Affirm Teams Up With Ace Hardware to Expand Flexible In-Store Payments
Published: October 03, 2025 by: Zacks Investment Research
Sentiment: Positive
AFRM expands into Ace Hardware stores, offering buy now, pay later options that boost shopper flexibility and fuel its retail growth push.
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Down 17%, What's Next For Affirm Stock?
Published: September 29, 2025 by: Forbes
Sentiment: Negative
Affirm (NASDAQ: AFRM) stock has declined by 17.5% over 5 trading days. While company-specific news has been somewhat limited, insider selling appears to have weighed on the stock with a substantial share sale by CEO Max Levchin.
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Why Investors Need to Take Advantage of These 2 Computer and Technology Stocks Now
Published: September 29, 2025 by: Zacks Investment Research
Sentiment: Positive
Why investors should use the Zacks Earnings ESP tool to help find stocks that are poised to top quarterly earnings estimates.
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Why Affirm Could Be the Next Big Winner in Rate-Cut Rally
Published: September 26, 2025 by: MarketBeat
Sentiment: Positive
While many investors are still chasing the tech rally, especially following the Fed's rate cut. Lower interest rates tend to boost spending and lending, especially in artificial intelligence (AI), accelerating the competitive race that is already reshaping the industry.
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Here is What to Know Beyond Why Affirm Holdings, Inc. (AFRM) is a Trending Stock
Published: September 23, 2025 by: Zacks Investment Research
Sentiment: Positive
Recently, Zacks.com users have been paying close attention to Affirm Holdings (AFRM). This makes it worthwhile to examine what the stock has in store.
Read More
Buy AFRM Stock or Paymentus?
Published: September 19, 2025 by: Forbes
Sentiment: Positive
Following a robust quarterly performance and an upbeat outlook, Affirm's stock (NASDAQ: AFRM) has soared over 20% in the last month. This growth was also fueled by a strategic expansion of its partnership with Apple Pay for in-store purchases and new integrations with ServiceTitan and Stripe Terminal.
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Affirm Expands BNPL Reach With ServiceTitan & Vagaro Partnerships
Published: September 17, 2025 by: Zacks Investment Research
Sentiment: Positive
AFRM deepens its BNPL footprint with new ServiceTitan and Vagaro deals, expanding into home repairs, beauty, fitness and wellness services.
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Affirm vs. Block: Which Fintech Stock Has More Growth Potential?
Published: September 17, 2025 by: Zacks Investment Research
Sentiment: Positive
AFRM's BNPL momentum, merchant expansion and earnings growth give it stronger upside than XYZ's diversified but slower portfolio.
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Affirm Unveils In-Store Pay Later Option Through Apple Pay
Published: September 16, 2025 by: Zacks Investment Research
Sentiment: Neutral
AFRM brings Pay Later to in-store Apple Pay purchases, offering flexible and transparent payment options to more U.S. consumers.
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Affirm live for in-store purchases with Apple Pay on iPhone
Published: September 15, 2025 by: Business Wire
Sentiment: Neutral
SAN FRANCISCO--(BUSINESS WIRE)--Affirm (NASDAQ: AFRM), the payment network that empowers consumers and helps merchants grow, today announced that its flexible, transparent payment options are now available when making in-store purchases with Apple Pay on iPhone. This payment option offers even more flexibility and choice for Apple Pay customers, and is available with Apple Pay in the U.S. "Building on our successful launch that gave consumers access to Affirm when checking out with Apple Pay on.
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Affirm Holdings, Inc. (AFRM) is Attracting Investor Attention: Here is What You Should Know
Published: September 12, 2025 by: Zacks Investment Research
Sentiment: Positive
Affirm Holdings (AFRM) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.
Read More
Affirm Holdings, Inc. (AFRM) Presents At Barclays 23rd Annual Global Financial Services Conference Transcript
Published: September 10, 2025 by: Seeking Alpha
Sentiment: Neutral
Affirm Holdings, Inc. (NASDAQ:AFRM ) Barclays 23rd Annual Global Financial Services Conference September 10, 2025 8:15 AM EDT Company Participants Brooke Major-Reid - Chief Capital Officer Zane Keller - Head of Investor Relations Conference Call Participants Allison Gelman - Barclays Bank PLC, Research Division Presentation Allison Gelman Research Analyst Great. Good morning, everyone.
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Fight Now, Pay Later: Will Klarna's IPO Turn Up the Heat On Affirm?
Published: September 08, 2025 by: Zacks Investment Research
Sentiment: Positive
Klarna's $14B U.S. IPO stirs fresh competition in BNPL, putting pressure on AFRM even as it posts robust growth and has global expansion plans.
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Affirm's Tech Moat: Is Real-Time Underwriting the Differentiator?
Published: September 05, 2025 by: Zacks Investment Research
Sentiment: Positive
AFRM stands out in BNPL with real-time underwriting that uses data-driven models to assess risk instantly and refine approvals.
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AFRM Jumps on Q4 Results Before Klarna Crashes the Party: Buy or Bail?
Published: September 04, 2025 by: Zacks Investment Research
Sentiment: Positive
Affirm's strong Q4 beat and upbeat outlook lift shares, but Klarna's looming IPO is testing investor confidence in the BNPL player.
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About Affirm Holdings, Inc. (AFRM)
- IPO Date 2021-01-13
- Website https://www.affirm.com
- Industry Software - Infrastructure
- CEO Max Roth Levchin
- Employees 2006