Snap Inc. (SNAP)

US — Communication Services Sector
Peers: TWLO  Z  ROKU  OMC  NWSA  FYBR  TKO  JOYY 

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Key Metrics & Ratings

  • symbol SNAP
  • Rev/Share 3.4024
  • Book/Share 1.3129
  • PB 5.9869
  • Debt/Equity 0.2975
  • CurrentRatio 3.6673
  • ROIC -0.0987

 

  • MktCap 13262214195.0
  • FreeCF/Share 0.244
  • PFCF 32.035
  • PE -26.8524
  • Debt/Assets 0.0874
  • DivYield 0
  • ROE -0.2193

 

  • Rating C-
  • Score 1
  • Recommendation Strong Sell
  • P/E Score 1
  • DCF Score 1
  • P/B Score 1
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Upgrade SNAP Arete Sell Neutral -- -- Nov. 18, 2025
Downgrade SNAP New Street Buy Neutral -- -- Oct. 28, 2025
Downgrade SNAP Stifel Hold Sell -- $6.5 Oct. 24, 2025
Initiation SNAP Mizuho -- Neutral -- $9 Sept. 30, 2025
Downgrade SNAP Citizens JMP Mkt Outperform Market Perform -- -- Aug. 6, 2025
Downgrade SNAP Guggenheim Buy Neutral -- -- Feb. 11, 2025
Reiterated SNAP Barclays -- Overweight -- -- Feb. 5, 2025
Downgrade SNAP Wells Fargo Overweight Equal Weight $15 $11 Feb. 5, 2025
Upgrade SNAP JMP Securities Market Perform Mkt Outperform -- $17 Oct. 23, 2024
Initiation SNAP B. Riley Securities -- Neutral -- $11 Sept. 20, 2024

News

Sell SNAP Stock At $8?
SNAP
Published: August 06, 2025 by: Forbes
Sentiment: Negative

Snap's stock (NYSE:SNAP) experienced nearly a 20% decline in trading on August 5th, following the release of the company's Q2 earnings report. This drop was caused by a miss on revenue, Average Revenue Per User (ARPU), and EBITDA.

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image for news Sell SNAP Stock At $8?
Snapchat Parent's Stock Plummets as Ad Platform Issue Hits Results
SNAP
Published: August 06, 2025 by: Investopedia
Sentiment: Negative

Snap (SNAP) shares snapped 20% lower Wednesday, a day after the operator of the Snapchat social media site posted a higher net loss and adjusted earnings missed forecasts as it dealt with an ad platform glitch.

Read More
image for news Snapchat Parent's Stock Plummets as Ad Platform Issue Hits Results
Social Media Stock Gaps Lower After Top-Line Whiff
SNAP
Published: August 06, 2025 by: Schaeffers Research
Sentiment: Negative

Snap Inc (NYSE:SNAP) stock is one of the worst stocks on Wall Street today, down 20% to trade at $7.49.

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image for news Social Media Stock Gaps Lower After Top-Line Whiff
Snap shares plunge 18% in premarket open after Citizens downgrade over Q2 miss
SNAP
Published: August 06, 2025 by: Invezz
Sentiment: Negative

Snap shares tumbled in premarket trading on Wednesday after Citizens downgraded the social media company following a second-quarter revenue miss. Analyst Andrew Boone cut his rating on the stock to market perform from market outperform and removed his previous $12 per share price target.

Read More
image for news Snap shares plunge 18% in premarket open after Citizens downgrade over Q2 miss
Trade Deficit Narrowed More Than Expected
AMD, AMGN, ANET, BP, CAT, GLDD, MPC, MTCH, PFE, SNAP, SWKS, TRVG
Published: August 05, 2025 by: Zacks Investment Research
Sentiment: Neutral

Pre-market futures are in the green across major indexes this morning, but experiencing a bit of choppiness. The Dow and S&P 500 are both up mere single-digits at this hour, off the early-morning highs, while the tech-heavy Nasdaq stays up +70 points presently.

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image for news Trade Deficit Narrowed More Than Expected
Countdown to Snap (SNAP) Q2 Earnings: A Look at Estimates Beyond Revenue and EPS
SNAP
Published: August 04, 2025 by: Zacks Investment Research
Sentiment: Positive

Looking beyond Wall Street's top-and-bottom-line estimate forecasts for Snap (SNAP), delve into some of its key metrics to gain a deeper insight into the company's potential performance for the quarter ended June 2025.

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image for news Countdown to Snap (SNAP) Q2 Earnings: A Look at Estimates Beyond Revenue and EPS
The ‘Big, Beautiful' Sleeper Catalyst That's Ready to Send These 5 Stocks Soaring
LYFT, PLTR, RIVN, SNAP, U
Published: August 01, 2025 by: InvestorPlace
Sentiment: Positive

Markets love a good headline. A single press release can send stocks soaring.

Read More
image for news The ‘Big, Beautiful' Sleeper Catalyst That's Ready to Send These 5 Stocks Soaring
Snap Gears Up to Report Q2 Earnings: What's in Store for the Stock?
SNAP
Published: July 31, 2025 by: Zacks Investment Research
Sentiment: Positive

SNAP eyes Q2 revenue growth as user gains and Direct Response ads offset rising AI-driven infrastructure costs.

Read More
image for news Snap Gears Up to Report Q2 Earnings: What's in Store for the Stock?
Here's Why Snap (SNAP) Fell More Than Broader Market
SNAP
Published: July 29, 2025 by: Zacks Investment Research
Sentiment: Negative

Snap (SNAP) reached $9.33 at the closing of the latest trading day, reflecting a -3.72% change compared to its last close.

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image for news Here's Why Snap (SNAP) Fell More Than Broader Market
Analysts Estimate Snap (SNAP) to Report a Decline in Earnings: What to Look Out for
SNAP
Published: July 29, 2025 by: Zacks Investment Research
Sentiment: Negative

Snap (SNAP) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

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image for news Analysts Estimate Snap (SNAP) to Report a Decline in Earnings: What to Look Out for
Alphabet Stock Could Snap 9-Day Win Streak Before Earnings
GOOG, GOOGL, SNAP
Published: July 22, 2025 by: Schaeffers Research
Sentiment: Neutral

Google-parent Alphabet Inc (NASDAQ:GOOGL) will announce second-quarter results after tomorrow's close.

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image for news Alphabet Stock Could Snap 9-Day Win Streak Before Earnings
Verizon Stock Looks to Snap Losing Streak After Earnings
SNAP, VZ
Published: July 21, 2025 by: Schaeffers Research
Sentiment: Positive

Verizon Communications Inc (NYSE:VZ) stock is up 3.6% to trade at $42.63, after the mobile carrier reported a second-quarter earnings beat of $1.22 over estimates of $1.18, as well as a revenue beat.

Read More
image for news Verizon Stock Looks to Snap Losing Streak After Earnings
3 Tech Stocks With More Potential Than Any Cryptocurrency
AEHR, LMND, SNAP
Published: July 19, 2025 by: The Motley Fool
Sentiment: Neutral

Cryptocurrencies might seem like good investments for speculative investors since many of the top tokens delivered market-crushing gains over the past decade. Yet past performance never guarantees future gains -- and a lot of cryptocurrencies still trade on the headlines instead of their scarcity or the utility of their underlying blockchains.

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image for news 3 Tech Stocks With More Potential Than Any Cryptocurrency
Snap-on Analysts Boost Their Forecasts After Better-Than-Expected Q2 Earnings
SNAP
Published: July 18, 2025 by: Benzinga
Sentiment: Positive

Snap-On Inc. SNA reported better-than-expected second-quarter 2025 results, surpassing both revenue and earnings consensus estimates on Thursday.

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image for news Snap-on Analysts Boost Their Forecasts After Better-Than-Expected Q2 Earnings
SNAPCHAT AND RWS GLOBAL TEAM UP ON IN-STADIUM AUGMENTED REALITY EXPERIENCES AT GLOBAL SPORTING EVENTS
SNAP
Published: July 09, 2025 by: PRNewsWire
Sentiment: Neutral

Partnership will Boost Fan Experience in Venues Around the World, Beginning with World Aquatics Championships and Rugby Lions Tour this Summer NEW YORK , July 9, 2025 /PRNewswire/ -- Today, Snap Inc. (NYSE: SNAP), a social technology company, and RWS Global, the world's leader in live moments across sports and entertainment, announced a partnership that will enhance fan engagement at sporting events around the world. The relationship will formally bring together Snap's augmented reality lenses with RWS Global's revolutionary and proprietary sport presentation software, PV4, a centralized video and graphics playback system integrating video, graphics, text and third-party game data …

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image for news SNAPCHAT AND RWS GLOBAL TEAM UP ON IN-STADIUM AUGMENTED REALITY EXPERIENCES AT GLOBAL SPORTING EVENTS
Snap (SNAP) Stock Falls Amid Market Uptick: What Investors Need to Know
SNAP
Published: July 03, 2025 by: Zacks Investment Research
Sentiment: Negative

The latest trading day saw Snap (SNAP) settling at $9.27, representing a -1.17% change from its previous close.

Read More
image for news Snap (SNAP) Stock Falls Amid Market Uptick: What Investors Need to Know
Snap's Quiet Comeback: Finally Getting Its Act Together?
SNAP
Published: July 03, 2025 by: Seeking Alpha
Sentiment: Positive

Snap is turning a corner with strong Q4 2024 results—14% revenue growth and first-ever net profit since IPO. Snapchat+ subscription is a sleeper hit, now at 15 million subs and could reach $1B annual revenue, boosting diversification. International user growth is robust, especially in India, and monetization progress offers significant upside if executed well.

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image for news Snap's Quiet Comeback: Finally Getting Its Act Together?
Snap (SNAP) Surges 7.6%: Is This an Indication of Further Gains?
SNAP
Published: July 02, 2025 by: Zacks Investment Research
Sentiment: Positive

Snap (SNAP) saw its shares surge in the last session with trading volume being higher than average. The latest trend in earnings estimate revisions could translate into further price increase in the near term.

Read More
image for news Snap (SNAP) Surges 7.6%: Is This an Indication of Further Gains?
Buy, Sell, Or Hold SNAP Stock At $9?
SNAP
Published: June 30, 2025 by: Forbes
Sentiment: Positive

Snap's stock (NYSE:SNAP) rose 7% on Friday, June 27, following comments from a research institution regarding advancements in Snap's direct response advertising. This favorable news might enable Snap to surpass the consensus earnings estimate for the ongoing quarter.

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image for news Buy, Sell, Or Hold SNAP Stock At $9?
Can Nike Stock Snap Its Post-Earnings Losing Streak?
NKE, SNAP
Published: June 23, 2025 by: Schaeffers Research
Sentiment: Neutral

Footwear name Nike Inc (NYSE:NKE) will announce its fiscal fourth-quarter earnings report after the close on Thursday, June 26.

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image for news Can Nike Stock Snap Its Post-Earnings Losing Streak?
Why Snap (SNAP) Dipped More Than Broader Market Today
SNAP
Published: June 20, 2025 by: Zacks Investment Research
Sentiment: Neutral

Snap (SNAP) closed at $8.01 in the latest trading session, marking a -2.67% move from the prior day.

Read More
image for news Why Snap (SNAP) Dipped More Than Broader Market Today
PINS vs SNAP: Which Social Media Stock is a Smart Investment Now?
PINS, SNAP
Published: June 17, 2025 by: Zacks Investment Research
Sentiment: Neutral

PINS and SNAP battle for social ecommerce dominance, but one platform's AI edge and user growth may tip the scales.

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image for news PINS vs SNAP: Which Social Media Stock is a Smart Investment Now?
SNAP: Underestimated For Its Future Potential
SNAP
Published: June 17, 2025 by: Seeking Alpha
Sentiment: Positive

I first bought into Snap 3 years ago, and now I am doubling down on my original investment. The market's myopia is providing me an opportunity to reaffirm my thesis. Its growth remains on track, and the company continues to innovate. Its subscription service is firing on all cylinders, Spotlight is improving adoption, and Snap Map is a key differentiator, making the whole product highly sticky with its consumers.

Read More
image for news SNAP: Underestimated For Its Future Potential
Snapchat adds new features for creators, including an easier way to edit videos
SNAP
Published: June 12, 2025 by: TechCrunch
Sentiment: Positive

As Snapchat continues to take on Instagram and TikTok, the company announced on Thursday that it's introducing a suite of new tools and features to make it easier for creators to create and share content on its platform. The social network is launching a “Timeline Editor” feature, a new way to create videos from saved Memories, the ability to auto-save Stories to profiles, and more.

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image for news Snapchat adds new features for creators, including an easier way to edit videos
Snapchat rolls out a new $8.99 Lens+ subscription tier
SNAP
Published: June 11, 2025 by: TechCrunch
Sentiment: Positive

Snapchat on Wednesday announced the launch of a new Snapchat+ tier called “Lens+.” The new tier costs $8.99 per month and, as its name suggests, is centered around giving users access to exclusive Lenses and AR experiences.

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image for news Snapchat rolls out a new $8.99 Lens+ subscription tier
Snap to launch smart glasses for users in 2026 in challenge to Meta
META, SNAP
Published: June 10, 2025 by: Reuters
Sentiment: Positive

Snap will launch its first-ever smart glasses for all consumers next year, ratcheting up competition with bigger rival Meta in the wearable technology market.

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image for news Snap to launch smart glasses for users in 2026 in challenge to Meta
Snap (SNAP) Up 4.8% Since Last Earnings Report: Can It Continue?
SNAP
Published: May 29, 2025 by: Zacks Investment Research
Sentiment: Positive

Snap (SNAP) reported earnings 30 days ago. What's next for the stock?

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image for news Snap (SNAP) Up 4.8% Since Last Earnings Report: Can It Continue?
Stocks Snap Winning Streak, PANW and TGT Slide After Earnings
PANW, SNAP, TGT
Published: May 21, 2025 by: Schwab Network
Sentiment: Negative

Equity futures are pointing to a second straight negative day after the SPX snapped its six-day winnings streak on Tuesday. Kevin Green sees markets entering a "wait-and-see" mode as investors may be taking profits from the recent rally and waiting commentary from Fed speakers and additional tariff news.

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image for news Stocks Snap Winning Streak, PANW and TGT Slide After Earnings
Snap (SNAP) Reliance on International Sales: What Investors Need to Know
SNAP
Published: May 13, 2025 by: Zacks Investment Research
Sentiment: Neutral

Examine Snap's (SNAP) international revenue patterns and their implications on Wall Street's forecasts and the prospective trajectory of the stock.

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image for news Snap (SNAP) Reliance on International Sales: What Investors Need to Know
Snap Inc. (SNAP) Is a Trending Stock: Facts to Know Before Betting on It
SNAP
Published: May 09, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Snap (SNAP). This makes it worthwhile to examine what the stock has in store.

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image for news Snap Inc. (SNAP) Is a Trending Stock: Facts to Know Before Betting on It

About Snap Inc. (SNAP)

  • IPO Date 2017-03-02
  • Website https://www.snap.com
  • Industry Internet Content & Information
  • CEO Evan T. Spiegel
  • Employees 5061

Snap Inc. operates as a camera company in North America, Europe, and internationally. The company offers Snapchat, a camera application with various functionalities, such as Camera, Communication, Snap Map, Stories, and Spotlight that enable people to communicate visually through short videos and images. It also provides Spectacles, an eyewear product that connects with Snapchat and captures photos and video from a human perspective; and advertising products, including AR ads and Snap ads comprises a single image or video ads, story ads, collection ads, dynamic ads, and commercials. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California.