Planet Fitness, Inc. (PLNT)

US — Consumer Cyclical Sector
Peers: FIVE  FUN  LTH  MAT  PRKS  WING  XPOF 

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Key Metrics & Ratings

  • symbol PLNT
  • Rev/Share 14.8811
  • Book/Share -1.884
  • PB -51.8615
  • Debt/Equity -16.3514
  • CurrentRatio 2.0548
  • ROIC 0.0889

 

  • MktCap 8220551247.0
  • FreeCF/Share 2.4317
  • PFCF 40.2373
  • PE 43.5504
  • Debt/Assets 0.8319
  • DivYield 0
  • ROE -0.8789

 

  • Rating C+
  • Score 2
  • Recommendation Sell
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Upgrade PLNT Stifel Hold Buy -- $120 May 22, 2025
Initiation PLNT Canaccord Genuity -- Buy -- $120 March 13, 2025
Initiation PLNT Deutsche Bank -- Hold -- $71 Sept. 27, 2024
Upgrade PLNT Exane BNP Paribas Neutral Outperform -- $97 Sept. 5, 2024

News

All You Need to Know About Planet Fitness (PLNT) Rating Upgrade to Buy
PLNT
Published: October 07, 2025 by: Zacks Investment Research
Sentiment: Positive

Planet Fitness (PLNT) has been upgraded to a Zacks Rank #2 (Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.

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image for news All You Need to Know About Planet Fitness (PLNT) Rating Upgrade to Buy
Planet Fitness Franchise Groups Raise Over $62,000 to benefit lifesaving mission of St. Jude Children's Research Hospital
PLNT
Published: September 23, 2025 by: GlobeNewsWire
Sentiment: Neutral

CAMP HILL, Pa., Sept. 23, 2025 (GLOBE NEWSWIRE) -- Today, several leading Planet Fitness franchise groups, including National Fitness Partners (NFP), Taymax, and TG3E, announced their month-long campaign to benefit St. Jude Children's Research Hospital raised more than $62,700 to support the life-saving mission of St. Jude: Finding cures and saving children. This is the second year that Planet Fitness franchise groups have fundraised to support St. Jude. During the June campaign, these franchise groups encouraged their members to donate to St. Jude at their 400+ Planet Fitness locations through donations at the register or by using a QR code. …

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image for news Planet Fitness Franchise Groups Raise Over $62,000 to benefit lifesaving mission of St. Jude Children's Research Hospital
Planet Fitness: More Price Increases, Moving In The Right Direction
PLNT
Published: September 15, 2025 by: Seeking Alpha
Sentiment: Positive

Planet Fitness remains a compelling "Buy" after a recent correction, with strong fundamentals and multiple growth catalysts. PLNT's price increase on basic memberships and a future Black Card hike are boosting revenue growth and shifting members to higher-margin tiers. The company is focusing on franchise expansion and divesting lower-margin corporate clubs, supporting margin improvement and long-term profitability.

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image for news Planet Fitness: More Price Increases, Moving In The Right Direction
Planet Fitness: Equity Story Has Gotten Better
PLNT
Published: September 11, 2025 by: Seeking Alpha
Sentiment: Positive

I reiterate a strong buy rating for Planet Fitness, driven by robust membership growth and improved member quality, especially among Gen Z. The High School Summer Pass program is a sustainable funnel, building brand loyalty and de-risking long-term growth by engaging future paying members early. Franchisee economics are improving with lower build costs, extended agreements, and flexible equipment schedules, accelerating unit growth and profitability.

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image for news Planet Fitness: Equity Story Has Gotten Better
Planet Fitness, Inc. (PLNT) Q2 2025 Earnings Call Transcript
PLNT
Published: August 06, 2025 by: Seeking Alpha
Sentiment: Neutral

Planet Fitness, Inc. (NYSE:PLNT ) Q2 2025 Earnings Conference Call August 6, 2025 8:00 AM ET Company Participants Colleen Keating - CEO & Director Jay Stasz - Chief Financial Officer Stacey Caravella - Vice President of Investor Relations Conference Call Participants Alexander Thomas Perry - BofA Securities, Research Division Christopher Thomas O'Cull - Stifel, Nicolaus & Company, Incorporated, Research Division Jonathan Robert Komp - Robert W. Baird & Co. Incorporated, Research Division John Edward Heinbockel - Unidentified Company Guggenheim Securities - Unidentified Company Joseph Nicholas Altobello - Raymond James & Associates, Inc., Research Division Logan Paul Reich - RBC Capital …

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image for news Planet Fitness, Inc. (PLNT) Q2 2025 Earnings Call Transcript
Planet Fitness: Lack Of A Guidance Hike Introduces Pain
PLNT
Published: August 06, 2025 by: Seeking Alpha
Sentiment: Neutral

We maintain a long-term house position in Planet Fitness, viewing current valuation as a hold, with sub-$90 as an ideal entry point. Q2 delivered double-line beats: revenue up 13.3% and strong same-store sales growth of 8.2%, reflecting ongoing expansion and membership gains. Despite robust results, shares fell as management reiterated, rather than raised, full-year guidance, which disappointed some investors.

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image for news Planet Fitness: Lack Of A Guidance Hike Introduces Pain
Here's What Key Metrics Tell Us About Planet Fitness (PLNT) Q2 Earnings
PLNT
Published: August 06, 2025 by: Zacks Investment Research
Sentiment: Neutral

While the top- and bottom-line numbers for Planet Fitness (PLNT) give a sense of how the business performed in the quarter ended June 2025, it could be worth looking at how some of its key metrics compare to Wall Street estimates and year-ago values.

Read More
image for news Here's What Key Metrics Tell Us About Planet Fitness (PLNT) Q2 Earnings
Planet Fitness (PLNT) is a Top-Ranked Momentum Stock: Should You Buy?
PLNT
Published: July 08, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

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image for news Planet Fitness (PLNT) is a Top-Ranked Momentum Stock: Should You Buy?
Planet Fitness: Cementing Its Chops As A Growth Stock (Upgrade)
PLNT
Published: June 23, 2025 by: Seeking Alpha
Sentiment: Positive

I'm upgrading Planet Fitness to a buy, driven by strong same-club sales growth, resilient demand after price hikes, and ongoing expansion plans. The company's value-oriented model resonates with inflation-weary consumers, supporting double-digit revenue growth and a growing Black Card membership base. Aggressive gym expansion and potential Black Card price increases provide further upside, despite the stock's premium valuation.

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image for news Planet Fitness: Cementing Its Chops As A Growth Stock (Upgrade)
Here's Why Planet Fitness (PLNT) is a Strong Momentum Stock
PLNT
Published: June 19, 2025 by: Zacks Investment Research
Sentiment: Positive

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

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image for news Here's Why Planet Fitness (PLNT) is a Strong Momentum Stock
Planet Fitness (PLNT) is a Top-Ranked Growth Stock: Should You Buy?
PLNT
Published: June 16, 2025 by: Zacks Investment Research
Sentiment: Positive

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

Read More
image for news Planet Fitness (PLNT) is a Top-Ranked Growth Stock: Should You Buy?
Planet Fitness Up 11% in Three Months: Should You Buy, Sell or Hold?
PLNT
Published: June 02, 2025 by: Zacks Investment Research
Sentiment: Negative

PLNT navigates near-term challenges with strategic growth move. Here is what investors should watch.

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image for news Planet Fitness Up 11% in Three Months: Should You Buy, Sell or Hold?
Strength Starts Here: Planet Fitness' Annual High School Summer Pass™ Program Returns to Utah This June
PLNT
Published: May 29, 2025 by: Business Wire
Sentiment: Neutral

SALT LAKE CITY--(BUSINESS WIRE)--Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, announces the return of its annual High School Summer Pass™ program. Celebrating its fifth year, the initiative invites high school teens ages 14 – 191 to go all in on the gym this summer to fuel their passions by working out for free at any of its 15 Utah locations and 2,700+ Planet Fitness locations throughout the.

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image for news Strength Starts Here: Planet Fitness' Annual High School Summer Pass™ Program Returns to Utah This June
Here's Why Planet Fitness (PLNT) is a Strong Growth Stock
PLNT
Published: May 28, 2025 by: Zacks Investment Research
Sentiment: Positive

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

Read More
image for news Here's Why Planet Fitness (PLNT) is a Strong Growth Stock
Planet Fitness Stock Eyes Breakout After Analyst Upgrade
PLNT
Published: May 22, 2025 by: Schaeffers Research
Sentiment: Positive

Planet Fitness Inc (NYSE:PLNT) is in focus today after Stifel upgraded the stock to "buy" from "hold," with a price-target hike to $120 from $82.

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image for news Planet Fitness Stock Eyes Breakout After Analyst Upgrade
Why Planet Fitness (PLNT) is a Top Momentum Stock for the Long-Term
PLNT
Published: May 21, 2025 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

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image for news Why Planet Fitness (PLNT) is a Top Momentum Stock for the Long-Term
Strength Starts Here: Planet Fitness' Annual High School Summer Pass™ Program Returns This June
PLNT
Published: May 21, 2025 by: GlobeNewsWire
Sentiment: Neutral

Teens can pre-register starting today and work out for free from June 1 – August 31 at 2,700+ clubs nationwide and get stronger together Teens can pre-register starting today and work out for free from June 1 – August 31 at 2,700+ clubs nationwide and get stronger together

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image for news Strength Starts Here: Planet Fitness' Annual High School Summer Pass™ Program Returns This June
Planet Fitness: Continued Outperformance If The Bears Are Wrong
PLNT
Published: May 13, 2025 by: Seeking Alpha
Sentiment: Neutral

Planet Fitness (PLNT) has delivered over 500% returns since its IPO, despite skepticism about its business model and potential economic downturns. A rough 10-year model suggests PLNT could see $3 billion in revenue and $1.2 billion in Adjusted EBITDA by 2034. Even with conservative estimates, PLNT stock could offer mid-teens annualized returns, driven by international expansion and high return on invested capital.

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image for news Planet Fitness: Continued Outperformance If The Bears Are Wrong
Why Planet Fitness (PLNT) is a Top Growth Stock for the Long-Term
PLNT
Published: May 12, 2025 by: Zacks Investment Research
Sentiment: Positive

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

Read More
image for news Why Planet Fitness (PLNT) is a Top Growth Stock for the Long-Term
Planet Fitness Misses Q1 Earnings & Revenue Mark, Retains '25 View
PLNT
Published: May 09, 2025 by: Zacks Investment Research
Sentiment: Negative

PLNT's first-quarter 2025 performance highlights system-wide same club sales growth amid macro uncertainties. Dive in to know more.

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image for news Planet Fitness Misses Q1 Earnings & Revenue Mark, Retains '25 View
Stick With Planet Fitness, Where We See New Opportunity
PLNT
Published: May 08, 2025 by: Seeking Alpha
Sentiment: Positive

We previously secured 30% gains in Planet Fitness, Inc. stock and see long-term upside with potential for generational wealth. Q1 revenue grew 11.6% to $276.7M despite a slight miss; strong membership growth and new equipment sales drove performance. Same-store sales grew 6.1%, with 19 new stores opened; adjusted EBITDA rose to $117M, though earnings missed estimates slightly.

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image for news Stick With Planet Fitness, Where We See New Opportunity
Planet Fitness, Inc. (PLNT) Q1 2025 Earnings Call Transcript
PLNT
Published: May 08, 2025 by: Seeking Alpha
Sentiment: Neutral

Planet Fitness, Inc. (NYSE:PLNT ) Q1 2025 Earnings Call May 8, 2025 8:00 AM ET Company Participants Stacey Caravella - Investor Relations Colleen Keating - Chief Executive Officer Jay Stasz - Chief Financial Officer Conference Call Participants Simeon Siegel - BMO Sharon Zackfia - William Blair John Heinbockel - Guggenheim Max Rakhlenko - TD Cowen Xian Siew - BNP Paribas Rahul Krotthapalli - JPMorgan Martin Mitela - Raymond James Lucas Hudson - Bank of America Randy Konik - Jefferies Operator Thank you for standing by for the Planet Fitness First Quarter 2025 Earnings Call. [Operator Instructions] It is my pleasure …

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image for news Planet Fitness, Inc. (PLNT) Q1 2025 Earnings Call Transcript
Planet Fitness (PLNT) Q1 Earnings: How Key Metrics Compare to Wall Street Estimates
PLNT
Published: May 08, 2025 by: Zacks Investment Research
Sentiment: Neutral

While the top- and bottom-line numbers for Planet Fitness (PLNT) give a sense of how the business performed in the quarter ended March 2025, it could be worth looking at how some of its key metrics compare to Wall Street estimates and year-ago values.

Read More
image for news Planet Fitness (PLNT) Q1 Earnings: How Key Metrics Compare to Wall Street Estimates
Planet Fitness (PLNT) Lags Q1 Earnings and Revenue Estimates
PLNT
Published: May 08, 2025 by: Zacks Investment Research
Sentiment: Negative

Planet Fitness (PLNT) came out with quarterly earnings of $0.59 per share, missing the Zacks Consensus Estimate of $0.62 per share. This compares to earnings of $0.53 per share a year ago.

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image for news Planet Fitness (PLNT) Lags Q1 Earnings and Revenue Estimates
Planet Fitness, Inc. Announces First Quarter 2025 Results
PLNT
Published: May 08, 2025 by: PRNewsWire
Sentiment: Neutral

System-wide same club sales increased 6.1% Ended first quarter with total membership of approximately 20.6 million $50.0 million in shares repurchased in first quarter HAMPTON, N.H. , May 8, 2025 /PRNewswire/ -- Today, Planet Fitness, Inc. (NYSE: PLNT) reported financial results for its first quarter ended March 31, 2025.

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image for news Planet Fitness, Inc. Announces First Quarter 2025 Results
Consumer Discretionary Stocks' Earnings to Watch on May 8: PLNT & More
PENN, PLNT, PTON, XPOF
Published: May 07, 2025 by: Zacks Investment Research
Sentiment: Negative

Consumer Discretionary stocks PLNT, PTON, XPOF and PENN are set to report quarterly earnings results on May 8 amid inflation and spending uncertainties.

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image for news Consumer Discretionary Stocks' Earnings to Watch on May 8: PLNT & More
What Analyst Projections for Key Metrics Reveal About Planet Fitness (PLNT) Q1 Earnings
PLNT
Published: May 06, 2025 by: Zacks Investment Research
Sentiment: Neutral

Evaluate the expected performance of Planet Fitness (PLNT) for the quarter ended March 2025, looking beyond the conventional Wall Street top-and-bottom-line estimates and examining some of its key metrics for better insight.

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image for news What Analyst Projections for Key Metrics Reveal About Planet Fitness (PLNT) Q1 Earnings
Planet Fitness (PLNT) Reports Next Week: Wall Street Expects Earnings Growth
PLNT
Published: May 01, 2025 by: Zacks Investment Research
Sentiment: Positive

Planet Fitness (PLNT) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

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image for news Planet Fitness (PLNT) Reports Next Week: Wall Street Expects Earnings Growth
Will Planet Fitness (PLNT) Beat Estimates Again in Its Next Earnings Report?
PLNT
Published: April 21, 2025 by: Zacks Investment Research
Sentiment: Positive

Planet Fitness (PLNT) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

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image for news Will Planet Fitness (PLNT) Beat Estimates Again in Its Next Earnings Report?
Planet Fitness Tumbles 11% in 3 Months: Buy the Dip or Fold?
PLNT
Published: April 09, 2025 by: Zacks Investment Research
Sentiment: Negative

PLNT is faring well compared to its peers in an uncertain market scenario. Know the factors that are shaping the stock's performance amid adversities.

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image for news Planet Fitness Tumbles 11% in 3 Months: Buy the Dip or Fold?

About Planet Fitness, Inc. (PLNT)

  • IPO Date 2015-08-06
  • Website https://www.planetfitness.com
  • Industry Leisure
  • CEO Colleen Keating
  • Employees 4173

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. It operates through Franchise, Corporate-Owned Stores, and Equipment segments. The Franchise segment is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. The Corporate-Owned Stores segment operates corporate-owned stores in the United States and Canada. The Equipment segment engages in the sale of fitness equipment to franchisee-owned stores in the United States and Canada. As of December 31,2021, the company had 2,254 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, and Australia. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.