ServiceNow, Inc. (NOW)

US — Technology Sector
Peers: INTU  APP  UBER  SHOP  AMAT  ANET  QCOM  CRM  LRCX  PANW 

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Key Metrics & Ratings

  • symbol NOW
  • Rev/Share 12.7796
  • Book/Share 12.4774
  • PB 8.3567
  • Debt/Equity 0.2471
  • CurrentRatio 0.9462
  • ROIC 0.0898

 

  • MktCap 109066420000.0
  • FreeCF/Share 4.4042
  • PFCF 23.8344
  • PE 61.9774
  • Debt/Assets 0.123
  • DivYield 0
  • ROE 0.1542

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 1
  • DCF Score 4
  • P/B Score 1
  • D/E Score 2

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated NOW BMO Capital Markets -- Outperform $175 $170 Jan. 29, 2026
Reiterated NOW BMO Capital Markets -- Outperform $230 $175 Jan. 21, 2026
Resumed NOW Goldman -- Buy -- $205 Jan. 12, 2026
Upgrade NOW Arete Neutral Buy -- $200 Jan. 6, 2026
Resumed NOW BTIG Research -- Buy -- $1000 Dec. 17, 2025
Upgrade NOW Guggenheim Sell Neutral -- -- Dec. 16, 2025
Downgrade NOW KeyBanc Capital Markets Sector Weight Underweight -- $775 Dec. 15, 2025
Initiation NOW Macquarie -- Neutral -- $860 Nov. 25, 2025
Reiterated NOW BMO Capital Markets -- Outperform $1160 $1150 Oct. 30, 2025
Upgrade NOW Morgan Stanley Equal Weight Overweight -- $1250 Sept. 24, 2025

News

ServiceNow's Workflow Adoption Rises: A Sign for More Upside?
NOW
Published: July 14, 2025 by: Zacks Investment Research
Sentiment: Positive

NOW sees rising demand for AI-powered workflows, with more than $1M deals and GenAI tools fueling digital transformation momentum.

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image for news ServiceNow's Workflow Adoption Rises: A Sign for More Upside?
CORRECTING and REPLACING Varicent and ServiceNow Join Forces to Power the Next Generation of Revenue Execution
NOW
Published: July 11, 2025 by: Business Wire
Sentiment: Neutral

TORONTO--(BUSINESS WIRE)--Varicent announces a collaboration with ServiceNow to integrate its Sales Planning and Incentive Comp solutions into the ServiceNow Customer Workflows.

Read More
image for news CORRECTING and REPLACING Varicent and ServiceNow Join Forces to Power the Next Generation of Revenue Execution
Why ServiceNow (NOW) is a Top Growth Stock for the Long-Term
NOW
Published: July 11, 2025 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

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image for news Why ServiceNow (NOW) is a Top Growth Stock for the Long-Term
Why Investors Need to Take Advantage of These 2 Computer and Technology Stocks Now
NOW, VZ
Published: July 11, 2025 by: Zacks Investment Research
Sentiment: Positive

Why investors should use the Zacks Earnings ESP tool to help find stocks that are poised to top quarterly earnings estimates.

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image for news Why Investors Need to Take Advantage of These 2 Computer and Technology Stocks Now
ServiceNow, Inc. (NOW) Is a Trending Stock: Facts to Know Before Betting on It
NOW
Published: July 10, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching ServiceNow (NOW) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Read More
image for news ServiceNow, Inc. (NOW) Is a Trending Stock: Facts to Know Before Betting on It
ServiceNow (NOW) is an Incredible Growth Stock: 3 Reasons Why
NOW
Published: July 08, 2025 by: Zacks Investment Research
Sentiment: Positive

ServiceNow (NOW) possesses solid growth attributes, which could help it handily outperform the market.

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image for news ServiceNow (NOW) is an Incredible Growth Stock: 3 Reasons Why
Wall Street Bulls Look Optimistic About ServiceNow (NOW): Should You Buy?
NOW
Published: July 08, 2025 by: Zacks Investment Research
Sentiment: Positive

When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?

Read More
image for news Wall Street Bulls Look Optimistic About ServiceNow (NOW): Should You Buy?
ServiceNow Trades 16% Below 52-Week High: Buy, Sell or Hold the Stock?
NOW
Published: July 02, 2025 by: Zacks Investment Research
Sentiment: Negative

NOW's near-term results are expected to suffer from unfavorable forex and sluggish Agentic AI revenues despite a strong portfolio and a rich partner base.

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image for news ServiceNow Trades 16% Below 52-Week High: Buy, Sell or Hold the Stock?
ServiceNow to Announce Second Quarter 2025 Financial Results on July 23
NOW
Published: July 02, 2025 by: Business Wire
Sentiment: Neutral

SANTA CLARA, Calif.--(BUSINESS WIRE)--ServiceNow to Announce Second Quarter 2025 Financial Results on July 23.

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image for news ServiceNow to Announce Second Quarter 2025 Financial Results on July 23
NOW vs. TYL: Which Cloud-Based Enterprise Software Stock Has an Edge?
NOW, TYL
Published: July 01, 2025 by: Zacks Investment Research
Sentiment: Positive

ServiceNow NOW and Tyler Technologies TYL are well-known providers of cloud-based enterprise software stocks. Both are helping enterprises in digital transformation through their respective cloud-supported solutions.

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image for news NOW vs. TYL: Which Cloud-Based Enterprise Software Stock Has an Edge?
Will ServiceNow (NOW) Beat Estimates Again in Its Next Earnings Report?
NOW
Published: July 01, 2025 by: Zacks Investment Research
Sentiment: Positive

ServiceNow (NOW) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

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image for news Will ServiceNow (NOW) Beat Estimates Again in Its Next Earnings Report?
Here's Why ServiceNow (NOW) is a Strong Momentum Stock
NOW
Published: June 30, 2025 by: Zacks Investment Research
Sentiment: Positive

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

Read More
image for news Here's Why ServiceNow (NOW) is a Strong Momentum Stock
Investors Heavily Search ServiceNow, Inc. (NOW): Here is What You Need to Know
NOW
Published: June 26, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching ServiceNow (NOW) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Read More
image for news Investors Heavily Search ServiceNow, Inc. (NOW): Here is What You Need to Know
Calls of the Day: ServiceNow, S&P Global, McKesson Corp., Ross Stores, TJX and Burlington
BURL, MCK, NOW, ROST, TJX
Published: June 25, 2025 by: CNBC Television
Sentiment: Neutral

The Investment Committee debate the latest Calls of the Day.

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image for news Calls of the Day: ServiceNow, S&P Global, McKesson Corp., Ross Stores, TJX and Burlington
Here's Why ServiceNow (NOW) is a Strong Growth Stock
NOW
Published: June 25, 2025 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Read More
image for news Here's Why ServiceNow (NOW) is a Strong Growth Stock
NOW Expands AI Adoption: Can Subscription Growth Accelerate Further?
NOW
Published: June 24, 2025 by: Zacks Investment Research
Sentiment: Positive

ServiceNow leverages generative AI tools and strikes partnerships as it aims to accelerate subscription revenues.

Read More
image for news NOW Expands AI Adoption: Can Subscription Growth Accelerate Further?
VulnCheck Integrates with ServiceNow to Advance Vulnerability Management
NOW
Published: June 18, 2025 by: Business Wire
Sentiment: Neutral

LEXINGTON, Mass.--(BUSINESS WIRE)--VulnCheck, the exploit intelligence company, today announced the launch of VulnCheck for Vulnerability Response and VulnCheck for SBOM Response, certified ServiceNow integrations available today in the ServiceNow Store. Both new VulnCheck apps help customers minimize exploit risk with unmatched visibility and centralized oversight of the vulnerability management and supply chain lifecycles. VulnCheck for Vulnerability Response enables enhanced, organization-wi.

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image for news VulnCheck Integrates with ServiceNow to Advance Vulnerability Management
Wall Street Analysts Think ServiceNow (NOW) Is a Good Investment: Is It?
NOW
Published: June 17, 2025 by: Zacks Investment Research
Sentiment: Positive

When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?

Read More
image for news Wall Street Analysts Think ServiceNow (NOW) Is a Good Investment: Is It?
Can ServiceNow's Core Business Suite Launch Boost Subscriptions?
NOW
Published: June 12, 2025 by: Zacks Investment Research
Sentiment: Positive

NOW's new Core Business Suite targets finance and supply chains as subscriptions climb 20% with strong enterprise adoption.

Read More
image for news Can ServiceNow's Core Business Suite Launch Boost Subscriptions?
Here is What to Know Beyond Why ServiceNow, Inc. (NOW) is a Trending Stock
NOW
Published: June 12, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching ServiceNow (NOW) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Read More
image for news Here is What to Know Beyond Why ServiceNow, Inc. (NOW) is a Trending Stock
'Trump accounts': CEOs to unveil investments for newborns at White House
ARM, CRM, DELL, GS, HOOD, NOW, UBER
Published: June 09, 2025 by: CNBC
Sentiment: Positive

CEOs are attending President Donald Trump's roundtable event touting a program that would deposit $1,000 in investment accounts for newborn Americans. The executives are expected to announce that they will collectively invest billions of dollars into the so-called Trump accounts for the children of their employees.

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image for news 'Trump accounts': CEOs to unveil investments for newborns at White House
Why ServiceNow (NOW) is a Top Momentum Stock for the Long-Term
NOW
Published: June 06, 2025 by: Zacks Investment Research
Sentiment: Positive

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

Read More
image for news Why ServiceNow (NOW) is a Top Momentum Stock for the Long-Term
Should You Buy, Sell, or Hold ServiceNow Stock at 14.92X P/S?
NOW
Published: June 04, 2025 by: Zacks Investment Research
Sentiment: Negative

NOW suffers from unfavorable forex, tariffs and stretched valuation despite its strong AI portfolio and rich partner base.

Read More
image for news Should You Buy, Sell, or Hold ServiceNow Stock at 14.92X P/S?
Why ServiceNow (NOW) is a Top Growth Stock for the Long-Term
NOW
Published: June 04, 2025 by: Zacks Investment Research
Sentiment: Positive

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

Read More
image for news Why ServiceNow (NOW) is a Top Growth Stock for the Long-Term
ServiceNow vs. Pegasystems: Which Workflow Automation Stock Leads Now?
NOW, PEGA
Published: June 03, 2025 by: Zacks Investment Research
Sentiment: Positive

NOW and PEGA are well-known players in the workflow automation market. Let's find out which one is a better investment option right now.

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image for news ServiceNow vs. Pegasystems: Which Workflow Automation Stock Leads Now?
CTRL WRK Launches in the ServiceNow Store, Transforming Safety and Efficiency
NOW
Published: June 02, 2025 by: Business Wire
Sentiment: Neutral

BOSTON--(BUSINESS WIRE)--CTRL WRK, the groundbreaking AI-powered Control of Work solution, is now officially available in the ServiceNow Store, setting a new standard for how enterprises manage Lockout Tagout (LOTO) procedures. Built natively on the trusted ServiceNow® platform, CTRL WRK simplifies, streamlines, and supercharges safety-critical operational risk management with powerful automation and deep industry expertise. CTRL WRK harnesses the power of artificial intelligence to eliminate i.

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image for news CTRL WRK Launches in the ServiceNow Store, Transforming Safety and Efficiency
ServiceNow (NOW) Stock Drops Despite Market Gains: Important Facts to Note
NOW
Published: May 29, 2025 by: Zacks Investment Research
Sentiment: Neutral

ServiceNow (NOW) reachead $1,015.23 at the closing of the latest trading day, reflecting a -0.59% change compared to its last close.

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image for news ServiceNow (NOW) Stock Drops Despite Market Gains: Important Facts to Note
Is Trending Stock ServiceNow, Inc. (NOW) a Buy Now?
NOW
Published: May 28, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching ServiceNow (NOW) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Read More
image for news Is Trending Stock ServiceNow, Inc. (NOW) a Buy Now?
New Report Reveals Opportunities to Optimize ServiceNow Operations as Platform Adoption Accelerates
NOW
Published: May 28, 2025 by: Business Wire
Sentiment: Neutral

COVINA, Calif.--(BUSINESS WIRE)--xtype, the Multi-Instance Governance Platform company, today released its inaugural 2025 State of ServiceNow Operations Report, revealing valuable insights into how organizations are governing their ServiceNow implementations. The comprehensive study examines operational practices across instance management, development processes, security, and governance - as well as Gen AI adoption - as organizations expand their ServiceNow footprints. Key Findings The 2025 St.

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image for news New Report Reveals Opportunities to Optimize ServiceNow Operations as Platform Adoption Accelerates
ServiceNow (NOW) Up 8.2% Since Last Earnings Report: Can It Continue?
NOW
Published: May 23, 2025 by: Zacks Investment Research
Sentiment: Positive

ServiceNow (NOW) reported earnings 30 days ago. What's next for the stock?

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image for news ServiceNow (NOW) Up 8.2% Since Last Earnings Report: Can It Continue?

About ServiceNow, Inc. (NOW)

  • IPO Date 2012-06-29
  • Website https://www.servicenow.com
  • Industry Software - Application
  • CEO William R. McDermott
  • Employees 26293

ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform for workflow automation, artificial intelligence, machine learning, robotic process automation, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and security operations that connects with internal and third party. In addition, it offers governance, risk, and compliance product to manage risk and resilience; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, industry solutions, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through direct sales team and resale partners. It has a strategic partnership with Celonis to help customers identify and prioritize processes that are suitable for automation. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was founded in 2004 and is headquartered in Santa Clara, California.