ServiceNow, Inc. (NOW)
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Start Your Free Trial NowKey Metrics & Ratings
- symbol NOW
- Rev/Share 12.7796
- Book/Share 12.4774
- PB 8.3567
- Debt/Equity 0.2471
- CurrentRatio 0.9462
- ROIC 0.0898
- MktCap 109066420000.0
- FreeCF/Share 4.4042
- PFCF 23.8344
- PE 61.9774
- Debt/Assets 0.123
- DivYield 0
- ROE 0.1542
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 1
- DCF Score 4
- P/B Score 1
- D/E Score 2
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | NOW | BMO Capital Markets | -- | Outperform | $175 | $170 | Jan. 29, 2026 |
| Reiterated | NOW | BMO Capital Markets | -- | Outperform | $230 | $175 | Jan. 21, 2026 |
| Resumed | NOW | Goldman | -- | Buy | -- | $205 | Jan. 12, 2026 |
| Upgrade | NOW | Arete | Neutral | Buy | -- | $200 | Jan. 6, 2026 |
| Resumed | NOW | BTIG Research | -- | Buy | -- | $1000 | Dec. 17, 2025 |
| Upgrade | NOW | Guggenheim | Sell | Neutral | -- | -- | Dec. 16, 2025 |
| Downgrade | NOW | KeyBanc Capital Markets | Sector Weight | Underweight | -- | $775 | Dec. 15, 2025 |
| Initiation | NOW | Macquarie | -- | Neutral | -- | $860 | Nov. 25, 2025 |
| Reiterated | NOW | BMO Capital Markets | -- | Outperform | $1160 | $1150 | Oct. 30, 2025 |
| Upgrade | NOW | Morgan Stanley | Equal Weight | Overweight | -- | $1250 | Sept. 24, 2025 |
News
Software stocks enter bear market on AI disruption fear with ServiceNow plunging 11% Thursday
Published: January 29, 2026 by: CNBC
Sentiment: Negative
The iShares Expanded Tech-Software Sector ETF is on pace for its biggest one-day decline since April 4 during the tariff-triggered downturn.
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ServiceNow Earnings Preview: What to Watch When NOW Reports After the Bell
Published: January 28, 2026 by: 24/7 Wall Street
Sentiment: Neutral
Get earnings reminders, our top analysis on ServiceNow, market updates, and brand-new stock recommendations delivered directly to your inbox.
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Buy, Sell or Hold ServiceNow Stock? Key Tips Ahead of Q4 Earnings
Published: January 26, 2026 by: Zacks Investment Research
Sentiment: Positive
NOW eyes 19.5% Q4 subscription revenue growth, fueled by AI momentum, major partnerships and key acquisitions.
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Is It Worth Investing in ServiceNow (NOW) Based on Wall Street's Bullish Views?
Published: January 23, 2026 by: Zacks Investment Research
Sentiment: Positive
Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?
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Curious about ServiceNow (NOW) Q4 Performance? Explore Wall Street Estimates for Key Metrics
Published: January 23, 2026 by: Zacks Investment Research
Sentiment: Positive
Besides Wall Street's top-and-bottom-line estimates for ServiceNow (NOW), review projections for some of its key metrics to gain a deeper understanding of how the company might have fared during the quarter ended December 2025.
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Andrew Ng Thinks AI Apps are “Underinvested”—Here are the Stocks I'd Buy in Response
Published: January 23, 2026 by: 24/7 Wall Street
Sentiment: Neutral
While others see an inflating AI bubble that could burst and lose investors a boatload of money, others see underinvestment in some specific parts of the theme.
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Investors Heavily Search ServiceNow, Inc. (NOW): Here is What You Need to Know
Published: January 22, 2026 by: Zacks Investment Research
Sentiment: Positive
Recently, Zacks.com users have been paying close attention to ServiceNow (NOW). This makes it worthwhile to examine what the stock has in store.
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ServiceNow vs. Adobe: Which Cloud Software Stock Has an Edge Now?
Published: January 21, 2026 by: Zacks Investment Research
Sentiment: Positive
NOW's AI-driven workflow gains, bold acquisitions and strong partnerships give it an edge over ADBE's creative SaaS push.
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These 3 Software Stocks Could Deliver Outsized Returns This Year
Published: January 21, 2026 by: 24/7 Wall Street
Sentiment: Positive
Some of the best returns in the stock market have come from software stocks. These tech companies can scale to serve more customers while enjoying annual recurring revenue models.
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ServiceNow inks deal with OpenAI to boost its AI software stack
Published: January 20, 2026 by: CNBC
Sentiment: Positive
ServiceNow signed a three-year deal with OpenAI to use its intelligence models to offer AI agents to customers. ServiceNow will add OpenAI's GPT-5.2 into its enterprise platform.
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Final Trades: ServiceNow, Apollo Global and Intercontinental Exchange
Published: January 15, 2026 by: CNBC Television
Sentiment: Neutral
The Investment Committee give you their top stocks to watch for the second half.
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The 3 Best Agentic AI Stocks To Buy In 2026
Published: January 12, 2026 by: 24/7 Wall Street
Sentiment: Positive
Agentic AI can change how companies perform operations and how individuals access information.
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Is ServiceNow Stock A Buy?
Published: January 12, 2026 by: Forbes
Sentiment: Positive
ServiceNow (NOW) stock could be a worthwhile investment at this time. Why? Because it offers high margins – indicative of pricing power and the ability to generate cash – at a discounted price.
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ServiceNow, Inc. (NOW) is Attracting Investor Attention: Here is What You Should Know
Published: January 09, 2026 by: Zacks Investment Research
Sentiment: Positive
ServiceNow (NOW) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
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LDOS or NOW: Which Is the Better Value Stock Right Now?
Published: January 07, 2026 by: Zacks Investment Research
Sentiment: Neutral
Investors with an interest in Computers - IT Services stocks have likely encountered both Leidos (LDOS) and ServiceNow (NOW). But which of these two stocks offers value investors a better bang for their buck right now?
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ServiceNow: The Shares Are Down; The Business Is Flying
Published: January 06, 2026 by: Seeking Alpha
Sentiment: Neutral
ServiceNow shares are attractively valued after a 30% pullback, despite continued strong revenue and free cash flow growth. NOW's growth drivers are Pro Plus licensing enabling AI functionality, consumption-based revenue, ITSM/CRM market share gains, and a strategic cybersecurity expansion via the Armis acquisition. Fears that AI will negatively impact seat-based SaaS growth are unfounded; NOW's AI monetization and seat growth remain robust, with AI-related revenues exceeding projections.
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ServiceNow Drops 30% in a Year: Buy, Sell or Hold the NOW Stock?
Published: January 06, 2026 by: Zacks Investment Research
Sentiment: Neutral
NOW's AI momentum and strategic deals drive growth, but slowing revenue and macro headwinds weigh on shares.
Read More
LDOS vs. NOW: Which Stock Is the Better Value Option?
Published: January 06, 2026 by: Zacks Investment Research
Sentiment: Positive
Investors looking for stocks in the Computers - IT Services sector might want to consider either Leidos (LDOS) or ServiceNow (NOW). But which of these two companies is the best option for those looking for undervalued stocks?
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CoreX Acquires InSource to Expand ServiceNow Delivery Capabilities Across the Americas
Published: January 06, 2026 by: Business Wire
Sentiment: Neutral
RADNOR, Pa.--(BUSINESS WIRE)-- #AI--CoreX, a high-growth Elite Consulting and Implementation Partner of ServiceNow and NewSpring Holdings platform company, today announced the successful completion of its acquisition of InSource's ServiceNow business unit. InSource is a fellow Elite Partner recognized for deep delivery expertise and an unwavering commitment to client success. The transaction officially closed in late December 2025. This agreement unites two high-performing ServiceNow partners in the.
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ServiceNow appoints Hossein Nowbar as President and CLO
Published: January 05, 2026 by: Business Wire
Sentiment: Neutral
SANTA CLARA, Calif.--(BUSINESS WIRE)--ServiceNow (NYSE NOW), the AI control tower for business reinvention, today announced that Hossein Nowbar has joined the company as President and Chief Legal Officer (CLO). Russ Elmer, who has served as Chief Legal Officer since 2018, will transition to the role of Special Counsel, where he will continue to provide strategic guidance and ensure continuity on key legal and corporate matters. Most recently serving as Chief Legal Officer and Corporate Vice Pre.
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NOW Expands Portfolio on Acquisitions: What's Ahead for the Stock?
Published: January 02, 2026 by: Zacks Investment Research
Sentiment: Positive
ServiceNow expands its AI-driven security footprint with Veza and a $7.75B Armis deal, targeting rising enterprise risks.
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2026 will be the year of AI software after intense focus on hardware: Bessemer's Byron Deeter
Published: December 29, 2025 by: CNBC Television
Sentiment: Positive
Byron Deeter, partner at Bessemer Venture Partners, joins CNBC's ‘Squawk on the Street' to discuss why AI software will be a key focus next year, where he sees opportunities in the AI boom, and more.
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ServiceNow to acquire cybersecurity startup Armis for $7.75B
Published: December 23, 2025 by: TechCrunch
Sentiment: Positive
Enterprise software company ServiceNow agreed to acquire a nine-year-old cybersecurity startup, Armis, for $7.75 billion in cash.
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ServiceNow stock: Armis deal seen more than tripling its market opportunity
Published: December 23, 2025 by: Invezz
Sentiment: Positive
ServiceNow (NYSE: NOW) investors may be concerned with the company spending $7.75 billion on buying Armis, but its CEO remains confident the deal will prove positive in the long run.
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ServiceNow to Buy Cybersecurity Company Armis for $7.75 Billion
Published: December 23, 2025 by: Barrons
Sentiment: Positive
The all-cash deal to acquire cybersecurity company is expected to close in the second half of 2026.
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ServiceNow to Acquire Armis for About $7.75 Billion
Published: December 23, 2025 by: WSJ
Sentiment: Positive
ServiceNow agreed to acquire cybersecurity startup Armis for about $7.75 billion in cash in a move intended to take advantage of growing demand for AI security.
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ServiceNow acquiring cybersecurity startup Armis for nearly $8 billion
Published: December 23, 2025 by: CNBC
Sentiment: Positive
ServiceNow will acquire cybersecurity startup Armis in a $7.75 billion deal expected to close next year. The enterprise software company said the deal will bolster its cybersecurity capabilities in the age of artificial intelligence.
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ServiceNow to buy cybersecurity startup Armis for $7.75 billion
Published: December 23, 2025 by: Reuters
Sentiment: Positive
ServiceNow has agreed to buy cybersecurity startup Armis for $7.75 billion in cash, the companies said on Tuesday, as the enterprise software maker looks to attract new customers amid growing risks of cyberattacks.
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ServiceNow acquires Armis for $7.75 billion as it bets big on cybersecurity for AI
Published: December 23, 2025 by: Market Watch
Sentiment: Positive
The deal expands ServiceNow's reach into cybersecurity as it aims to create an ‘AI control tower.'
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ServiceNow to acquire Armis to expand cyber exposure and security across the full attack surface in IT, OT, and medical devices for companies, governments, and critical infrastructure worldwide
Published: December 23, 2025 by: Business Wire
Sentiment: Neutral
SANTA CLARA, Calif.--(BUSINESS WIRE)--ServiceNow (NYSE: NOW), the AI control tower for business reinvention, today entered into an agreement to acquire Armis for $7.75 billion in cash. Armis, a leader in cyber exposure management and cyber-physical security, manages cyber risk across the full attack surface in IT, operational technology (OT), medical devices, and other environments for companies, governments, and critical infrastructure worldwide. The acquisition will expand ServiceNow's securi.
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About ServiceNow, Inc. (NOW)
- IPO Date 2012-06-29
- Website https://www.servicenow.com
- Industry Software - Application
- CEO William R. McDermott
- Employees 26293