Harley-Davidson, Inc. (HOG)
US — Consumer Cyclical Sector
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- symbol HOG
- Rev/Share 39.1316
- Book/Share 27.6163
- PB 0.7014
- Debt/Equity 0.9399
- CurrentRatio 2.1014
- ROIC 0.0418
- MktCap 2354478666.0
- FreeCF/Share 3.6326
- PFCF 5.6701
- PE 6.5366
- Debt/Assets 0.3688
- DivYield 0.0372
- ROE 0.1024
- Rating A-
- Score 4
- Recommendation Buy
- P/E Score 4
- DCF Score 4
- P/B Score 4
- D/E Score 2
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | HOG | DA Davidson | -- | Buy | $30 | $25 | Feb. 12, 2026 |
| Initiation | HOG | Loop Capital | -- | Hold | -- | $21 | Nov. 25, 2025 |
| Reiterated | HOG | DA Davidson | -- | Buy | $34 | $30 | Nov. 10, 2025 |
| Downgrade | HOG | Morgan Stanley | Equal Weight | Underweight | -- | $25 | Oct. 27, 2025 |
| Reiterated | HOG | DA Davidson | -- | Buy | $31 | $34 | Aug. 25, 2025 |
| Reiterated | HOG | Citigroup | -- | Neutral | $34 | $31 | Jan. 23, 2025 |
| Downgrade | HOG | Morgan Stanley | Overweight | Equal Weight | $40 | $33 | Jan. 21, 2025 |
| Reiterated | HOG | Robert W. Baird | -- | Neutral | $40 | $36 | Dec. 31, 2024 |
| Downgrade | HOG | Robert W. Baird | Outperform | Neutral | $44 | $40 | Oct. 2, 2024 |
News
Harley-Davidson Hikes Dividend: Should You Hold or Fold the Stock?
HOG
Published: February 17, 2025 by: Zacks Investment Research
Sentiment: Neutral
Published: February 17, 2025 by: Zacks Investment Research
Sentiment: Neutral
While HOG is benefiting from an innovative portfolio, its dull 2025 outlook demands a more cautious approach.
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Harley-Davidson, Inc. Declares Dividend
HOG
Published: February 14, 2025 by: PRNewsWire
Sentiment: Neutral
Published: February 14, 2025 by: PRNewsWire
Sentiment: Neutral
MILWAUKEE , Feb. 14, 2025 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.18 per share for the first quarter of 2025. The dividend is payable March 14, 2025 to the shareholders of record of the Company's common stock as of February 28, 2025.
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About Harley-Davidson, Inc. (HOG)
- IPO Date 1986-07-08
- Website https://www.harley-davidson.com
- Industry Auto - Recreational Vehicles
- CEO Arthur Francis Starrs
- Employees 5900
Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.