Harley-Davidson, Inc. (HOG)

US — Consumer Cyclical Sector
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Key Metrics & Ratings

  • symbol HOG
  • Rev/Share 14.9788
  • Book/Share 20.7265
  • PB 0.0
  • Debt/Equity 0.0
  • CurrentRatio 1.0227
  • ROIC 0.0306

 

  • MktCap 2955803040.0
  • FreeCF/Share 6.6929
  • PFCF 3.5985
  • PE 12.2969
  • Debt/Assets 0.9778
  • DivYield 0.029
  • ROE 0.0993

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 4
  • DCF Score 4
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated HOG Citigroup -- Neutral $34 $31 Jan. 23, 2025
Downgrade HOG Morgan Stanley Overweight Equal Weight $40 $33 Jan. 21, 2025
Reiterated HOG Robert W. Baird -- Neutral $40 $36 Dec. 31, 2024
Downgrade HOG Robert W. Baird Outperform Neutral $44 $40 Oct. 2, 2024

News

Motorcycles, whiskey, gum: How the E.U. is targeting U.S. products with retaliatory tariffs
BF-A, BF-B, HOG
Published: March 12, 2025 by: Market Watch
Sentiment: Negative

The European Union is planning new tariffs on a wide range of U.S. imports next month in response to President Donald Trump's new taxes on imported aluminum and steel that went into effect Wednesday.

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image for news Motorcycles, whiskey, gum: How the E.U. is targeting U.S. products with retaliatory tariffs
Why Is Harley-Davidson (HOG) Down 4.7% Since Last Earnings Report?
HOG
Published: March 07, 2025 by: Zacks Investment Research
Sentiment: Negative

Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock?

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image for news Why Is Harley-Davidson (HOG) Down 4.7% Since Last Earnings Report?
Harley-Davidson: Secular Decline And Market Share Deterioration Weaken Outlook
HOG
Published: March 04, 2025 by: Seeking Alpha
Sentiment: Negative

Harley-Davidson, Inc.'s sales have declined over the long term. On top of a secular decline in the US, the brand's market share has deteriorated in both the US and Europe. The company's LiveWire brand isn't gaining customers, generating significant losses and showing little promise for a turnaround. Dealers' overstocked inventories are exacerbating Harley-Davidson's weak short-term financial performance.

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image for news Harley-Davidson: Secular Decline And Market Share Deterioration Weaken Outlook
Harley-Davidson, Inc. To Present at Raymond James 46th Annual Institutional Investors Conference
HOG
Published: February 27, 2025 by: PRNewsWire
Sentiment: Neutral

MILWAUKEE , Feb. 27, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Company") (NYSE: HOG) announced today that it will present at the Raymond James 46th Annual Institutional Investors Conference at the JW Marriott Grande Lakes in Orlando, Florida on Wednesday, March 5, 2025, between 7:30 a.m. – 1:35 p.m.

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image for news Harley-Davidson, Inc. To Present at Raymond James 46th Annual Institutional Investors Conference
Harley-Davidson Hikes Dividend: Should You Hold or Fold the Stock?
HOG
Published: February 17, 2025 by: Zacks Investment Research
Sentiment: Neutral

While HOG is benefiting from an innovative portfolio, its dull 2025 outlook demands a more cautious approach.

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image for news Harley-Davidson Hikes Dividend: Should You Hold or Fold the Stock?
Harley-Davidson, Inc. Declares Dividend
HOG
Published: February 14, 2025 by: PRNewsWire
Sentiment: Neutral

MILWAUKEE , Feb. 14, 2025 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.18 per share for the first quarter of 2025. The dividend is payable March 14, 2025 to the shareholders of record of the Company's common stock as of February 28, 2025.

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image for news Harley-Davidson, Inc. Declares Dividend

About Harley-Davidson, Inc. (HOG)

  • IPO Date 1986-07-08
  • Website https://www.harley-davidson.com
  • Industry Auto - Recreational Vehicles
  • CEO Jochen Zeitz
  • Employees 5900

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.