Harley-Davidson, Inc. (HOG)
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- symbol HOG
- Rev/Share 36.4624
- Book/Share 29.5271
- PB 0.8189
- Debt/Equity 1.4494
- CurrentRatio 2.5147
- ROIC 0.0113
- MktCap 2975771981.0
- FreeCF/Share 3.2488
- PFCF 7.5941
- PE 5.8195
- Debt/Assets 0.4885
- DivYield 0.0295
- ROE 0.1517
- Rating A-
- Score 4
- Recommendation Buy
- P/E Score 4
- DCF Score 4
- P/B Score 4
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Initiation | HOG | Loop Capital | -- | Hold | -- | $21 | Nov. 25, 2025 |
| Reiterated | HOG | DA Davidson | -- | Buy | $34 | $30 | Nov. 10, 2025 |
| Downgrade | HOG | Morgan Stanley | Equal Weight | Underweight | -- | $25 | Oct. 27, 2025 |
| Reiterated | HOG | DA Davidson | -- | Buy | $31 | $34 | Aug. 25, 2025 |
| Reiterated | HOG | Citigroup | -- | Neutral | $34 | $31 | Jan. 23, 2025 |
| Downgrade | HOG | Morgan Stanley | Overweight | Equal Weight | $40 | $33 | Jan. 21, 2025 |
| Reiterated | HOG | Robert W. Baird | -- | Neutral | $40 | $36 | Dec. 31, 2024 |
| Downgrade | HOG | Robert W. Baird | Outperform | Neutral | $44 | $40 | Oct. 2, 2024 |
News
Harley-Davidson (HOG) Reports Q1 Earnings: What Key Metrics Have to Say
Published: May 01, 2025 by: Zacks Investment Research
Sentiment: Positive
Although the revenue and EPS for Harley-Davidson (HOG) give a sense of how its business performed in the quarter ended March 2025, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.
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Harley-Davidson (HOG) Tops Q1 Earnings Estimates
Published: May 01, 2025 by: Zacks Investment Research
Sentiment: Positive
Harley-Davidson (HOG) came out with quarterly earnings of $1.07 per share, beating the Zacks Consensus Estimate of $0.80 per share. This compares to earnings of $1.72 per share a year ago.
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Harley-Davidson Pulls 2025 Guidance as Tariffs, Uncertainty Pressure Sales
Published: May 01, 2025 by: WSJ
Sentiment: Negative
Harley-Davidson pulled its guidance for the year, citing an uncertain business environment as tariffs and broader concerns on the economy weighed on sales in its latest quarter.
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Harley-Davidson Delivers First Quarter Financial Results
Published: May 01, 2025 by: PRNewsWire
Sentiment: Neutral
MILWAUKEE , May 1, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported first quarter 2025 results. "Our first quarter results were ahead of our expectations in many areas, while retail sales in the U.S. came in softer than anticipated.
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Crisis And Opportunity In Auto Makers
Published: April 22, 2025 by: Seeking Alpha
Sentiment: Neutral
The auto industry is in distress but not extreme distress; stable companies with low valuations like Toyota, Honda, and Li Auto are likely to outperform. Despite recent selloffs, markets remain richly priced; value investing may now have a chance to redeem itself, especially in distressed industries. Established automakers face declining margins and sales, while newer EV manufacturers see rising sales but flat or negative profits.
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Bear of the Day: Harley-Davidson (HOG)
Published: April 22, 2025 by: Zacks Investment Research
Sentiment: Negative
Shifting consumer aspirations have this boomer legacy company struggling to find new markets.
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Activist investor demands Harley-Davidson immediately boot CEO as motorcycle maker stalls
Published: April 16, 2025 by: New York Post
Sentiment: Negative
Investment firm H Partners has urged Harley-Davidson's shareholders to remove three directors from the board, including its CEO, holding them responsible for the company's declining sales and falling stock price. H Partners, the iconic American brand's second-largest investor with a 9.
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Major investor in Harley-Davidson wants CEO, two others removed from the board
Published: April 16, 2025 by: Fox Business
Sentiment: Negative
A Harley-Davidson shareholder wants the motorcycle company's CEO, Jochen Zeitz, and two other board members removed. The shareholder is pushing for other Harley shareholders to vote "withhold" on their re-election.
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Harley-Davidson Is in Big Trouble
Published: April 16, 2025 by: 24/7 Wall Street
Sentiment: Negative
One of Harley-Davidson Inc.'s (NYSE: HOG) largest investors does not like how the company is run.
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Harley-Davidson board member resigns, cites 'grave concerns' about company
Published: April 10, 2025 by: Reuters
Sentiment: Negative
A Harley-Davidson director has resigned after expressing "grave concerns" about the current state of the company in a letter to the motorcycle maker's board.
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From juice to jewellery: which U.S. goods will EU hit with tariffs?
Published: April 09, 2025 by: Reuters
Sentiment: Negative
The European Union will launch countermeasures from next Tuesday against U.S. President Donald Trump's steel and aluminium tariffs with extra duties on 21 billion euros ($23 billion) of U.S. imports.
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Harley-Davidson CEO Jochen Zeitz retiring as plummeting sales, tariffs slam motorcycle maker
Published: April 08, 2025 by: New York Post
Sentiment: Negative
Harley in February forecast 2025 profit and motorcycle revenue to be flat to down 5% as consumers temper big-ticket purchases.
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HOG Struggles as EU Tariffs Hit Amid Trade War and Declining Sales
Published: March 13, 2025 by: Zacks Investment Research
Sentiment: Negative
HarleyDavidson faces 56% EU tariffs amid a U.S.-EU trade war, increasing the company's struggles with already declining sales and rising production costs.
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Motorcycles, whiskey, gum: How the E.U. is targeting U.S. products with retaliatory tariffs
Published: March 12, 2025 by: Market Watch
Sentiment: Negative
The European Union is planning new tariffs on a wide range of U.S. imports next month in response to President Donald Trump's new taxes on imported aluminum and steel that went into effect Wednesday.
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Why Is Harley-Davidson (HOG) Down 4.7% Since Last Earnings Report?
Published: March 07, 2025 by: Zacks Investment Research
Sentiment: Negative
Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock?
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Harley-Davidson: Secular Decline And Market Share Deterioration Weaken Outlook
Published: March 04, 2025 by: Seeking Alpha
Sentiment: Negative
Harley-Davidson, Inc.'s sales have declined over the long term. On top of a secular decline in the US, the brand's market share has deteriorated in both the US and Europe. The company's LiveWire brand isn't gaining customers, generating significant losses and showing little promise for a turnaround. Dealers' overstocked inventories are exacerbating Harley-Davidson's weak short-term financial performance.
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Harley-Davidson, Inc. To Present at Raymond James 46th Annual Institutional Investors Conference
Published: February 27, 2025 by: PRNewsWire
Sentiment: Neutral
MILWAUKEE , Feb. 27, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Company") (NYSE: HOG) announced today that it will present at the Raymond James 46th Annual Institutional Investors Conference at the JW Marriott Grande Lakes in Orlando, Florida on Wednesday, March 5, 2025, between 7:30 a.m. – 1:35 p.m.
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Harley-Davidson Hikes Dividend: Should You Hold or Fold the Stock?
Published: February 17, 2025 by: Zacks Investment Research
Sentiment: Neutral
While HOG is benefiting from an innovative portfolio, its dull 2025 outlook demands a more cautious approach.
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Harley-Davidson, Inc. Declares Dividend
Published: February 14, 2025 by: PRNewsWire
Sentiment: Neutral
MILWAUKEE , Feb. 14, 2025 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.18 per share for the first quarter of 2025. The dividend is payable March 14, 2025 to the shareholders of record of the Company's common stock as of February 28, 2025.
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About Harley-Davidson, Inc. (HOG)
- IPO Date 1986-07-08
- Website https://www.harley-davidson.com
- Industry Auto - Recreational Vehicles
- CEO Arthur Francis Starrs III
- Employees 5900