Alphabet Inc. (GOOGL)

US — Technology Sector
Peers: MSFT  META  AAPL  TSM  NVDA  AVGO  CSCO  FLEX  MGIC  GRMN 

Automate Your Wheel Strategy on GOOGL

With Tiblio's Option Bot, you can configure your own wheel strategy including GOOGL - and automate your put writes, covered calls, and full wheel strategy. Just connect one of the supported brokerages: tastytrade, Schwab, TradeStation or Tradier and go.

Start Your Free Trial Now

Key Metrics & Ratings

  • symbol GOOGL
  • Rev/Share 33.3667
  • Book/Share 34.3962
  • PB 9.6304
  • Debt/Equity 0.1428
  • CurrentRatio 2.0053
  • ROIC 0.218

 

  • MktCap 4004264243156.0
  • FreeCF/Share 6.0686
  • PFCF 54.6538
  • PE 30.2579
  • Debt/Assets 0.0996
  • DivYield 0.0025
  • ROE 0.35

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated GOOGL KeyBanc Capital Markets -- Overweight $330 $360 Jan. 26, 2026
Reiterated GOOGL Stifel -- Buy $333 $346 Jan. 23, 2026
Reiterated GOOGL Wells Fargo -- Equal Weight $268 $350 Jan. 12, 2026
Upgrade GOOGL Cantor Fitzgerald Neutral Overweight -- $370 Jan. 8, 2026
Reiterated GOOGL Jefferies -- Buy $320 $365 Jan. 5, 2026
Reiterated GOOGL Guggenheim -- Buy $330 $375 Dec. 1, 2025
Initiation GOOGL BNP Paribas Exane -- Outperform -- $355 Nov. 24, 2025
Upgrade GOOGL Loop Capital Hold Buy -- $320 Nov. 18, 2025
Reiterated GOOGL KeyBanc Capital Markets -- Overweight $265 $300 Oct. 27, 2025
Reiterated GOOGL Stifel -- Buy $222 $292 Oct. 24, 2025

News

Videogame stocks slide on Google's AI model that turns prompts into playable worlds
GOOG, GOOGL
Published: January 30, 2026 by: Reuters
Sentiment: Negative

Shares of videogame companies fell sharply in afternoon trading on Friday after Alphabet's Google rolled out its artificial intelligence model capable of creating ​interactive digital worlds with simple prompts.

Read More
image for news Videogame stocks slide on Google's AI model that turns prompts into playable worlds
Google's Project Genie Hammers Gaming Stocks. Unity Software and Roblox Sink.
GOOG, GOOGL, RBLX, U
Published: January 30, 2026 by: Barrons
Sentiment: Negative

Google's Project Genie allows users to create fully rendered three-dimensional worlds as well as controllable characters in those worlds.

Read More
image for news Google's Project Genie Hammers Gaming Stocks. Unity Software and Roblox Sink.
Apple 'Selling Its Soul To The Devil'? Analyst Says Partnering With Alphabet Limits AI Upside
AAPL, GOOG, GOOGL
Published: January 30, 2026 by: Benzinga
Sentiment: Negative

• Apple stock is under selling pressure. Why are AAPL shares declining?

Read More
image for news Apple 'Selling Its Soul To The Devil'? Analyst Says Partnering With Alphabet Limits AI Upside
Ahead of Alphabet (GOOGL) Q4 Earnings: Get Ready With Wall Street Estimates for Key Metrics
GOOG, GOOGL
Published: January 30, 2026 by: Zacks Investment Research
Sentiment: Neutral

Get a deeper insight into the potential performance of Alphabet (GOOGL) for the quarter ended December 2025 by going beyond Wall Street's top-and-bottom-line estimates and examining the estimates for some of its key metrics.

Read More
image for news Ahead of Alphabet (GOOGL) Q4 Earnings: Get Ready With Wall Street Estimates for Key Metrics
Alphabet Q4 Preview: Dark Horse Quantum Leader (Rating Upgrade)
GOOG, GOOGL
Published: January 30, 2026 by: Seeking Alpha
Sentiment: Positive

Alphabet Q4 Preview: Dark Horse Quantum Leader (Rating Upgrade)

Read More
image for news Alphabet Q4 Preview: Dark Horse Quantum Leader (Rating Upgrade)
Waymo will start offering rides to San Francisco airport
GOOG, GOOGL
Published: January 29, 2026 by: CNBC
Sentiment: Positive

Waymo said it will begin taking some passengers to the San Francisco International Airport. The driverless ride-hailing service will gradually be open to more riders in the coming months.

Read More
image for news Waymo will start offering rides to San Francisco airport
The Big 3: PLTR, XOM, GOOGL
GOOG, GOOGL, PLTR, XOM
Published: January 29, 2026 by: Schwab Network
Sentiment: Neutral

Joe Tigay tells investors to stay nimble amid Thursday's market downslide. As for his Big 3, his attention turns to Big Tech and big oil for trading opportunities.

Read More
image for news The Big 3: PLTR, XOM, GOOGL
Waymo Robotaxi Hits Child Near Elementary School, Prompting NHTSA Investigation
GOOG, GOOGL
Published: January 29, 2026 by: WSJ
Sentiment: Negative

The National Highway Traffic Safety Administration said that the child ran across the street from behind a double-parked SUV before being struck by the autonomous vehicle, sustaining minor injuries.

Read More
image for news Waymo Robotaxi Hits Child Near Elementary School, Prompting NHTSA Investigation
A Waymo hit a child near an elementary school. The NHTSA is investigating
GOOG, GOOGL
Published: January 29, 2026 by: CNBC
Sentiment: Negative

A Waymo driverless vehicle struck a child near an elementary school in Santa Monica, California. The company voluntarily reported the incident to federal auto safety regulators on the same day, and the National Highway Traffic Safety Administration is now investigating.

Read More
image for news A Waymo hit a child near an elementary school. The NHTSA is investigating
iPhone Sales, Siri & Google Gemini: AAPL Earnings Preview & Options Trade
AAPL, GOOG, GOOGL
Published: January 29, 2026 by: Schwab Network
Sentiment: Positive

Apple's (AAPL) "bar is high because Tim Cook put it up there" for earnings, says Marley Kayden. She explains how Apple is setting the stage for its report after the close on Thursday for a widely expected beat.

Read More
image for news iPhone Sales, Siri & Google Gemini: AAPL Earnings Preview & Options Trade
CRVW vs. GOOGL: Which Stock Wins the AI Infrastructure Race?
CRWV, GOOG, GOOGL
Published: January 29, 2026 by: Zacks Investment Research
Sentiment: Positive

CoreWeave and Alphabet are racing to dominate AI infrastructure, each with unique strategies, risks and growth prospects.

Read More
image for news CRVW vs. GOOGL: Which Stock Wins the AI Infrastructure Race?
Amazon and Google Eat Into Nvidia's A.I. Chip Supremacy
AMZN, GOOG, GOOGL, NVDA
Published: January 29, 2026 by: NYTimes
Sentiment: Negative

The rivals made billions of dollars in the business over the past year, showing other companies that Nvidia isn't the only game in town.

Read More
image for news Amazon and Google Eat Into Nvidia's A.I. Chip Supremacy
Decoding Google Stock's Recent Volatility
GOOG, GOOGL
Published: January 29, 2026 by: Forbes
Sentiment: Positive

Alphabet (GOOG)'s stock soared 77% in the last six months, driven not only by slight increases in revenue and margins but also by heightened investor enthusiasm.

Read More
image for news Decoding Google Stock's Recent Volatility
Google May Offer Publishers More Options to Control AI's Use of Content
GOOG, GOOGL
Published: January 28, 2026 by: PYMNTS
Sentiment: Neutral

Google faces potential new regulations covering its search services in the United Kingdom and, in separate news, reportedly agreed to settle a proposed class action lawsuit in the United States involving its operating system for smartphones. Potential measures announced Wednesday (Jan 28) would see the U.K.'s Competition and Markets Authority (CMA) impose new rules covering Google's search services.

Read More
image for news Google May Offer Publishers More Options to Control AI's Use of Content
Google to Pay $135 Million to Settle Lawsuit Over Handling of Cellular Data
GOOG, GOOGL
Published: January 28, 2026 by: WSJ
Sentiment: Negative

The settlement requires Google to change its Google Play terms of service and the setup screens for new Android mobile devices.

Read More
image for news Google to Pay $135 Million to Settle Lawsuit Over Handling of Cellular Data
Google adds AI image generation to Chrome browser, side panel option for virtual assistant
GOOG, GOOGL
Published: January 28, 2026 by: TechXplore
Sentiment: Positive

Google is empowering its Chrome browser with the ability to alter imagery and a virtual assistant to help with online tasks as part of its push to turbocharge its digital services with more artificial intelligence technology.

Read More
image for news Google adds AI image generation to Chrome browser, side panel option for virtual assistant
AI Push to Boost Search Growth: More Upside Ahead for GOOGL Stock?
GOOG, GOOGL
Published: January 28, 2026 by: Zacks Investment Research
Sentiment: Positive

Alphabet rides AI momentum in Search and Cloud, but rising competition from MSFT and AMZN may test its edge.

Read More
image for news AI Push to Boost Search Growth: More Upside Ahead for GOOGL Stock?
Google is backing a Tesla founder's push to power AI data centers
GOOG, GOOGL, TSLA
Published: January 28, 2026 by: Market Watch
Sentiment: Positive

J.B. Straubel's Redwood Materials has secured some high-profile backers as AI makes energy storage more critical.

Read More
image for news Google is backing a Tesla founder's push to power AI data centers
Google brings more Gemini AI features to Chrome browser
GOOG, GOOGL
Published: January 28, 2026 by: CNBC
Sentiment: Positive

Google on Wednesday announced that it is bringing more of its Gemini AI features to its Chrome browser, the latest in the company's efforts to put its new-age tech front and center for users. The feature mark Google's latest steps to retrofit Chrome with AI features as the company competes against the likes of ChatGPT maker OpenAI and Claude developer Anthropic.

Read More
image for news Google brings more Gemini AI features to Chrome browser
Meta And Google Go To Trial Over Child Safety — Here's What's At Stake
GOOG, GOOGL, META
Published: January 28, 2026 by: CNBC
Sentiment: Negative

Jury selection has officially begun in a high-profile lawsuit against the world's biggest social media companies. While TikTok and Snap have recently settled, Meta and Google's YouTube are heading to court to defend their product designs against claims that they knowingly fuel a youth mental health crisis.

Read More
image for news Meta And Google Go To Trial Over Child Safety — Here's What's At Stake
Alphabet Inc. (GOOG) Reports Next Week: Wall Street Expects Earnings Growth
GOOG, GOOGL
Published: January 28, 2026 by: Zacks Investment Research
Sentiment: Positive

Alphabet (GOOG) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Read More
image for news Alphabet Inc. (GOOG) Reports Next Week: Wall Street Expects Earnings Growth
Alphabet (GOOGL) Reports Next Week: Wall Street Expects Earnings Growth
GOOG, GOOGL
Published: January 28, 2026 by: Zacks Investment Research
Sentiment: Positive

Alphabet (GOOGL) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Read More
image for news Alphabet (GOOGL) Reports Next Week: Wall Street Expects Earnings Growth
UK proposes forcing Google to let publishers opt out of AI summaries
GOOG, GOOGL
Published: January 28, 2026 by: TechXplore
Sentiment: Neutral

Britain's competition watchdog said Wednesday that Google should give news sites and content creators the choice to opt out of having their online content scraped to feed its AI overviews.

Read More
image for news UK proposes forcing Google to let publishers opt out of AI summaries
Google faces new UK rules for consumers and website owners
GOOG, GOOGL
Published: January 28, 2026 by: Proactive Investors
Sentiment: Negative

The UK's competition watchdog has proposed sweeping new rules to curb Google's dominance in search, including a requirement to let websites opt out of powering AI-generated summaries without disappearing from results entirely. Draft conduct rules from the Competition and Markets Authority, the first under new digital markets powers, also aim to prevent the Alphabet Inc (NASDAQ:GOOG) company from unfairly prioritising advertisers or punishing critics, and mandate more transparent ranking processes.

Read More
image for news Google faces new UK rules for consumers and website owners
This Artificial Intelligence Stock Is a Must-Own for 2026
GOOG, GOOGL
Published: January 28, 2026 by: The Motley Fool
Sentiment: Neutral

After ChatGPT's debut, OpenAI was expected to threaten Google's search engine dominance. OpenAI's business remains unprofitable, and it's failed to make a meaningful dent in Google's lead.

Read More
image for news This Artificial Intelligence Stock Is a Must-Own for 2026
The $530 Billion AI Question: Which Big Tech Stock Is Winning?
AAPL, AMZN, GOOGL, META, MSFT
Published: January 27, 2026 by: Seeking Alpha
Sentiment: Positive

Big Tech is expected to invest $530 billion for building AI infrastructure in 2026, while the path to near-term monetization remains a question mark. Meta is benefiting from AI-driven recommendation models that are improving advertiser ROI and increasing time spent across its family of apps, supporting stronger advertising revenue growth. Google stands out as having the strongest Big Tech AI positioning today, given its ability to monetize AI directly through Search while simultaneously accelerating Cloud growth.

Read More
image for news The $530 Billion AI Question: Which Big Tech Stock Is Winning?
Magnificent 7 earnings season kicks off, spotlighting AI bets
META, AAPL, AMZN, GOOG, GOOGL, MSFT, NVDA, TSLA
Published: January 27, 2026 by: Proactive Investors
Sentiment: Positive

The US earnings season heats up this week, with investors turning their attention to the first reports from the so-called “Magnificent 7” tech giants, care of Meta Platforms Inc (NASDAQ:META, XETRA:FB2A, SIX:FB), Microsoft Corp (NASDAQ:MSFT), Tesla Inc (NASDAQ:TSLA), and Apple Inc (NASDAQ:AAPL, XETRA:APC). After the S&P 500 posted its first two-week losing streak since June, all eyes are on these mega-cap companies, whose results could determine the trajectory of the broader market.

Read More
image for news Magnificent 7 earnings season kicks off, spotlighting AI bets
Should the Mag 7 be Called the Mag 7?
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: January 27, 2026 by: Schwab Network
Sentiment: Neutral

Paisley Nardini breaks down the big tech stocks ahead of earnings this week. She and Diane King Hall posit the question: Should the Mag 7 be called the Mag 7?

Read More
image for news Should the Mag 7 be Called the Mag 7?
Alphabet Stock Had its Melt-Up Moment. Will Amazon Be Next?
GOOG, GOOGL
Published: January 27, 2026 by: 24/7 Wall Street
Sentiment: Positive

Alphabet (NASDAQ:GOOGL) stock was the biggest Mag Seven winner last year, thanks in part to its big lead in AI.

Read More
image for news Alphabet Stock Had its Melt-Up Moment. Will Amazon Be Next?
Big Tech Earnings Expectations in AMZN & GOOGL Cloud, META Volatility
AMZN, GOOG, GOOGL, META
Published: January 26, 2026 by: Schwab Network
Sentiment: Neutral

Angelo Zino sees Meta Platforms (META) moving the most off this week's round of Mag 7 earnings. He sees the stock on the cheaper side as it trades under 20-times earnings, though Shay Boloor warns the company needs to do more to diversify AI prospects.

Read More
image for news Big Tech Earnings Expectations in AMZN & GOOGL Cloud, META Volatility

About Alphabet Inc. (GOOGL)

  • IPO Date 2004-08-19
  • Website https://www.abc.xyz
  • Industry Internet Content & Information
  • CEO Sundar Pichai
  • Employees 185719

Alphabet Inc. provides various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment offers products and services, including ads, Android, Chrome, hardware, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play store; and Fitbit wearable devices, Google Nest home products, Pixel phones, and other devices, as well as in the provision of YouTube non-advertising services. The Google Cloud segment offers infrastructure, platform, and other services; Google Workspace that include cloud-based collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells health technology and internet services. The company was founded in 1998 and is headquartered in Mountain View, California.