Alphabet Inc. (GOOGL)

US — Technology Sector
Peers: MSFT  META  AAPL  TSM  NVDA  AVGO  CSCO  FLEX  MGIC  GRMN 

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Key Metrics & Ratings

  • symbol GOOGL
  • Rev/Share 31.8945
  • Book/Share 32.0095
  • PB 9.4491
  • Debt/Equity 0.0871
  • CurrentRatio 1.7473
  • ROIC 0.2322

 

  • MktCap 3649975667420.9995
  • FreeCF/Share 6.0857
  • PFCF 49.6244
  • PE 29.4205
  • Debt/Assets 0.0628
  • DivYield 0.0027
  • ROE 0.35

 

  • Rating A-
  • Score 4
  • Recommendation Buy
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated GOOGL Guggenheim -- Buy $330 $375 Dec. 1, 2025
Initiation GOOGL BNP Paribas Exane -- Outperform -- $355 Nov. 24, 2025
Upgrade GOOGL Loop Capital Hold Buy -- $320 Nov. 18, 2025
Reiterated GOOGL KeyBanc Capital Markets -- Overweight $265 $300 Oct. 27, 2025
Reiterated GOOGL Stifel -- Buy $222 $292 Oct. 24, 2025
Reiterated GOOGL Bernstein -- Market Perform $210 $260 Oct. 23, 2025
Reiterated GOOGL BofA Securities -- Buy $252 $280 Oct. 20, 2025
Initiation GOOGL HSBC Securities -- Buy -- $285 Oct. 7, 2025
Initiation GOOGL Mizuho -- Outperform -- $295 Sept. 30, 2025
Reiterated GOOGL Truist -- Buy $225 $285 Sept. 22, 2025

News

Alphabet's earnings will probably be fine, analysts say, but it faces this threat to its core business
GOOG, GOOGL
Published: July 20, 2025 by: Market Watch
Sentiment: Neutral

AI is a main theme of second-quarter earnings as Alphabet reports this week. Tesla, Mattel, Hasbro and Coca-Cola also report, as Trump policies remain top of mind.

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image for news Alphabet's earnings will probably be fine, analysts say, but it faces this threat to its core business
Prediction: These 5 First-Half AI Stock Losers Will Be Second-Half Winners
CRM, GOOG, GOOGL, GTLB, NOW, S
Published: July 20, 2025 by: The Motley Fool
Sentiment: Positive

The first half of 2025 wasn't kind to a number of promising artificial intelligence (AI) stocks, particularly in the software space. However, the second half could be very different.

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image for news Prediction: These 5 First-Half AI Stock Losers Will Be Second-Half Winners
Wall street outlook: 5 factors that could shape the week ahead
GOOG, GOOGL, TSLA
Published: July 19, 2025 by: Invezz
Sentiment: Positive

Wall Street is heading into a crucial stretch next week as investors are gearing up for a packed schedule: big-name tech earnings, key economic data, and major central bank decisions are all on deck. The S&P 500 and Nasdaq just notched fresh record highs, fuelled by excitement around tech and AI breakthroughs.

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image for news Wall street outlook: 5 factors that could shape the week ahead
Alphabet's stock is on a winning streak. Can it stay hot after next week's earnings?
GOOG, GOOGL
Published: July 18, 2025 by: Market Watch
Sentiment: Positive

While there are lingering concerns about Google's search business in the long run, analysts see some positives ahead of upcoming second-quarter results.

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image for news Alphabet's stock is on a winning streak. Can it stay hot after next week's earnings?
Buy, Sell or Hold Alphabet Stock? Key Tips Ahead of Q2 Earnings
GOOG, GOOGL
Published: July 18, 2025 by: Zacks Investment Research
Sentiment: Positive

GOOGL's second-quarter 2025 results are likely to reflect strength in Generative AI, Search, and Cloud amid rising cloud competition and stretched valuation.

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image for news Buy, Sell or Hold Alphabet Stock? Key Tips Ahead of Q2 Earnings
Alphabet Is Not A Victim And Seems Ready To Fight
GOOG, GOOGL
Published: July 18, 2025 by: Seeking Alpha
Sentiment: Positive

Alphabet Inc. is undervalued due to market pessimism over competitive threats, but its fundamental AI advantages are overlooked. Alphabet's massive data moat, vertical integration, and self-sufficiency position it uniquely against Microsoft and Apple. Recent aggressive moves, like acquiring the Windsurf team, show Google is shifting from defense to offense in the AI war.

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image for news Alphabet Is Not A Victim And Seems Ready To Fight
Curious about Alphabet (GOOGL) Q2 Performance? Explore Wall Street Estimates for Key Metrics
GOOG, GOOGL
Published: July 18, 2025 by: Zacks Investment Research
Sentiment: Neutral

Get a deeper insight into the potential performance of Alphabet (GOOGL) for the quarter ended June 2025 by going beyond Wall Street's top-and-bottom-line estimates and examining the estimates for some of its key metrics.

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image for news Curious about Alphabet (GOOGL) Q2 Performance? Explore Wall Street Estimates for Key Metrics
Alphabet: This 'Threat' Could Actually Be A Blessing
GOOG, GOOGL
Published: July 18, 2025 by: Seeking Alpha
Sentiment: Positive

Alphabet: This 'Threat' Could Actually Be A Blessing

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image for news Alphabet: This 'Threat' Could Actually Be A Blessing
Alphabet Inc. (GOOG) is Attracting Investor Attention: Here is What You Should Know
GOOG, GOOGL
Published: July 18, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching Alphabet (GOOG) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

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image for news Alphabet Inc. (GOOG) is Attracting Investor Attention: Here is What You Should Know
Is Most-Watched Stock Alphabet Inc. (GOOGL) Worth Betting on Now?
GOOG, GOOGL
Published: July 18, 2025 by: Zacks Investment Research
Sentiment: Positive

Alphabet (GOOGL) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

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image for news Is Most-Watched Stock Alphabet Inc. (GOOGL) Worth Betting on Now?
Alphabet vs. Apple: Which Consumer AI Tech Stock is a Better Buy Now?
AAPL, GOOG, GOOGL
Published: July 17, 2025 by: Zacks Investment Research
Sentiment: Positive

Alphabet GOOGL and Apple AAPL are the two most well-known providers of consumer apps marketplaces through Google Pay Store and Apple App Store, respectively. The companies are taking initiatives to infuse artificial intelligence (AI) into their consumer-centric offerings to expand their user base and boost market share.

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image for news Alphabet vs. Apple: Which Consumer AI Tech Stock is a Better Buy Now?
Alphabet's $2T Catapult: Sum Its Assets And Get Google Search For Free
GOOG, GOOGL
Published: July 17, 2025 by: Seeking Alpha
Sentiment: Positive

Alphabet is significantly undervalued, especially given its robust advertising business and rapid growth in Google Cloud. Applying fair multiples to Google's ad and cloud businesses suggests substantial upside, with the current market cap not reflecting these strengths. Concerns about AI competition are overblown; Google's core businesses remain dominant, and AI integration is driving new growth across products.

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image for news Alphabet's $2T Catapult: Sum Its Assets And Get Google Search For Free
LCID stock price surges as new deal sets up Lucid Motors to take on Waymo and Tesla
GOOG, GOOGL, LCID, TSLA
Published: July 17, 2025 by: Fast Company
Sentiment: Positive

Investors are betting on a bright future for Lucid after the Silicon Valley-based electric vehicle maker announced a $300 million deal to create a robotaxi program with ride-sharing giant Uber and autonomous vehicle startup Nuro.

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image for news LCID stock price surges as new deal sets up Lucid Motors to take on Waymo and Tesla
Alphabet's AI Initiatives, Strong Ad Performance Fuel Optimism: Analyst
GOOG, GOOGL
Published: July 17, 2025 by: Benzinga
Sentiment: Positive

Keybanc Capital Markets analyst Justin Patterson maintained Google parent Alphabet Inc GOOGL with an Overweight rating and raised the price forecast from $195 to $215 on Wednesday.

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image for news Alphabet's AI Initiatives, Strong Ad Performance Fuel Optimism: Analyst
Perplexity CEO says Google's ad model is incompatible with AI agent future
GOOG, GOOGL
Published: July 17, 2025 by: Proactive Investors
Sentiment: Neutral

Perplexity AI CEO Aravind Srinivas has critiqued Google's ad-based business model as fundamentally incompatible with the future of AI agents. In an ‘Ask Me Anything' (AMA) session on the social media platform Reddit on July 16 and related media interviews, the leader of the AI-powered search engine company argued that Google is limited by its dependence on paid clicks.

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image for news Perplexity CEO says Google's ad model is incompatible with AI agent future
AAPL, AMZN and GOOGL Forecast – Major US Stocks Quiet in Premarket on Thursday
AAPL, AMZN, GOOG, GOOGL
Published: July 17, 2025 by: FXEmpire
Sentiment: Positive

The three major US stocks in this analysis are all somewhat quiet in premarket trading on Thursday. The overall market has seen a lot of noise in general but has been very bullish until recently.

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image for news AAPL, AMZN and GOOGL Forecast – Major US Stocks Quiet in Premarket on Thursday
How Apple's iOS 26 and Google's Android 16 Will Change Our Phones
AAPL, GOOG, GOOGL
Published: July 17, 2025 by: NYTimes
Sentiment: Neutral

Both operating systems introduce new designs, but the real story is what's happening beneath with A.I.

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image for news How Apple's iOS 26 and Google's Android 16 Will Change Our Phones
Alphabet: Market's Panic Spells Opportunity
GOOG, GOOGL
Published: July 16, 2025 by: Seeking Alpha
Sentiment: Positive

My Alphabet Inc. thesis, which I will detail for you today, has been playing out exactly as expected. The market has been panicking about search; meanwhile, Google Cloud Platform, YouTube, and Android continue to grow at healthy rates at ever bigger scales. Today, I will walk us through my Alphabet thesis; then, we will walk through the financials of each of the above-mentioned lines of business.

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image for news Alphabet: Market's Panic Spells Opportunity
Why Nvidia, Microsoft and Google still dominate the AI trade
GOOG, GOOGL, MSFT, NVDA
Published: July 16, 2025 by: Yahoo Finance
Sentiment: Positive

You can catch Trader Talk on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. Everyone wants in on AI, but few understand what is really driving the trade.

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image for news Why Nvidia, Microsoft and Google still dominate the AI trade
Looking for a Growth Stock? 3 Reasons Why Alphabet (GOOGL) is a Solid Choice
GOOG, GOOGL
Published: July 16, 2025 by: Zacks Investment Research
Sentiment: Positive

Alphabet (GOOGL) could produce exceptional returns because of its solid growth attributes.

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image for news Looking for a Growth Stock? 3 Reasons Why Alphabet (GOOGL) is a Solid Choice
Google Goes Windsurfing in the AI War for Talent
GOOG, GOOGL
Published: July 16, 2025 by: Zacks Investment Research
Sentiment: Positive

In a very agile, clever, and surprising move, Google's parent company Alphabet ( GOOGL ) swept into the debris of OpenAI's bid for the AI coding startup Windsurf and came out with the latest and greatest of prize possessions: top talent. On Friday, I had just profiled "Zuck the Poacher" in my weekly dive into all-things AI about the Meta Platforms ( META ) CEO's aggressive strategy of buying, bribing, and stealing AI talent anywhere he could.

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image for news Google Goes Windsurfing in the AI War for Talent
Alphabet Inc. (GOOG) Earnings Expected to Grow: What to Know Ahead of Next Week's Release
GOOG, GOOGL
Published: July 16, 2025 by: Zacks Investment Research
Sentiment: Positive

Alphabet (GOOG) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

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image for news Alphabet Inc. (GOOG) Earnings Expected to Grow: What to Know Ahead of Next Week's Release
Alphabet (GOOGL) Earnings Expected to Grow: What to Know Ahead of Next Week's Release
GOOG, GOOGL
Published: July 16, 2025 by: Zacks Investment Research
Sentiment: Positive

Alphabet (GOOGL) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Read More
image for news Alphabet (GOOGL) Earnings Expected to Grow: What to Know Ahead of Next Week's Release
Wall Street Analysts Think Alphabet (GOOGL) Is a Good Investment: Is It?
GOOG, GOOGL
Published: July 16, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?

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image for news Wall Street Analysts Think Alphabet (GOOGL) Is a Good Investment: Is It?
Alphabet: The AI Comeback, Waymo Acceleration, And Browser Battles
GOOG, GOOGL
Published: July 15, 2025 by: Seeking Alpha
Sentiment: Positive

I'm turning bullish on Alphabet, as it is regaining AI leadership with Gemini 2.5 Pro, and crowd-sourced predictions suggest that it will be the leading AI model in 2025. Waymo is rapidly expanding, gaining rideshare market share from Uber and Lyft, and is poised for aggressive expansion in more U.S. cities. Alphabet trades at an attractive deeper-than-usual discount to peers, with improving earnings expectations.

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image for news Alphabet: The AI Comeback, Waymo Acceleration, And Browser Battles
3 Reasons Growth Investors Will Love Alphabet (GOOG)
GOOG, GOOGL
Published: July 15, 2025 by: Zacks Investment Research
Sentiment: Positive

Alphabet (GOOG) could produce exceptional returns because of its solid growth attributes.

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image for news 3 Reasons Growth Investors Will Love Alphabet (GOOG)
Google to invest $25B in AI data centers across largest US electric grid over next 2 years
GOOG, GOOGL
Published: July 15, 2025 by: New York Post
Sentiment: Positive

Google will also spend $3 billion to revamp two hydroelectric plants in Pennsylvania.

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image for news Google to invest $25B in AI data centers across largest US electric grid over next 2 years
Study of Google's advertising power: Regulation alone is not enough
GOOG, GOOGL
Published: July 15, 2025 by: TechXplore
Sentiment: Negative

Alphabet, Google's parent company, dominates large parts of the technical infrastructure for the digital advertising market. This includes the supply chain through which advertising space is now traded automatically.

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image for news Study of Google's advertising power: Regulation alone is not enough
The Big 3: ASML, GOOGL, CRSP
ASML, GOOG, GOOGL, CRSP
Published: July 15, 2025 by: Schwab Network
Sentiment: Neutral

ASML Holding (ASML) is "the machine that makes the machine," says Joe Tigay, referring to its importance in Nvidia's (NVDA) chipmaking process. While the stock closed the gap from April lows, he says outlook will continue to be key for the company.

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image for news The Big 3: ASML, GOOGL, CRSP
Why Alphabet (GOOGL) is a Top Momentum Stock for the Long-Term
GOOG, GOOGL
Published: July 15, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

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image for news Why Alphabet (GOOGL) is a Top Momentum Stock for the Long-Term

About Alphabet Inc. (GOOGL)

  • IPO Date 2004-08-19
  • Website https://www.abc.xyz
  • Industry Internet Content & Information
  • CEO Sundar Pichai
  • Employees 185719

Alphabet Inc. provides various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment offers products and services, including ads, Android, Chrome, hardware, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play store; and Fitbit wearable devices, Google Nest home products, Pixel phones, and other devices, as well as in the provision of YouTube non-advertising services. The Google Cloud segment offers infrastructure, platform, and other services; Google Workspace that include cloud-based collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells health technology and internet services. The company was founded in 1998 and is headquartered in Mountain View, California.