Cracker Barrel Old Country Store, Inc. (CBRL)
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- symbol CBRL
- Rev/Share 154.1471
- Book/Share 19.2368
- PB 1.7576
- Debt/Equity 2.981
- CurrentRatio 0.5146
- ROIC -7.0601
- MktCap 754912892.0
- FreeCF/Share 0.6365
- PFCF 53.2153
- PE 44.5569
- Debt/Assets 0.5941
- DivYield 0.0296
- ROE 0.0372
- Rating B-
- Score 2
- Recommendation Sell
- P/E Score 1
- DCF Score 5
- P/B Score 3
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Initiation | CBRL | Wells Fargo | -- | Equal Weight | -- | $42 | Oct. 17, 2025 |
| Upgrade | CBRL | Truist | Hold | Buy | $51 | $55 | March 10, 2025 |
| Reiterated | CBRL | Piper Sandler | -- | Neutral | $46 | $58 | Dec. 5, 2024 |
News
Cracker Barrel Brings Back Old Logo; Stock Moves Higher After Pushback Slump
Published: August 27, 2025 by: Investopedia
Sentiment: Negative
Shares of Cracker Barrel Old Country Store (CBRL) jumped 4% in premarket trading Wednesday, a day after the throwback restaurant chain reversed a controversial change in its logo.
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Cracker Barrel shares rise after changing back to logo after Trump post
Published: August 27, 2025 by: Proactive Investors
Sentiment: Positive
Cracker Barrel Old Country Store shares rose almost 6% premarket after reverting to its old logo in response to a complaint from President Donald Trump. The retailer, a chain best known for rocking chairs, cornbread and sepia-tinted Americana, made its branding U-turn late on Tuesday.
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Cracker Barrel shares rise after restaurant chain gets rid of controversial new logo
Published: August 27, 2025 by: CNBC
Sentiment: Positive
Shares of Cracker Barrel Old Country Store rose 4% Wednesday after the restaurant said it would discard its new logo amid widespread backlash. The switch occurred just hours after President Donald Trump weighed in on the rebranding.
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Cracker Barrel Shares Rise Premarket After Chain Restores Old Logo
Published: August 27, 2025 by: Forbes
Sentiment: Positive
Cracker Barrel shares rose over 6% premarket on Wednesday morning, hours after the restaurant chain announced it would abandon a new minimalist logo that received intense backlash from conservative critics, including President Donald Trump.
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Cracker Barrel scraps new logo after online backlash
Published: August 27, 2025 by: CNBC Television
Sentiment: Negative
CNBC's Leslie Picker reports on the latest news.
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Cracker Barrel dumps new logo after backlash, and its stock rallies
Published: August 26, 2025 by: Market Watch
Sentiment: Positive
Shares of Cracker Barrel Old Country Store jumped Tuesday after President Donald Trump said the restaurant chain should go back to its old logo — and, hours later, it did.
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Cracker Barrel is changing its logo back after a week of criticism, including from Trump
Published: August 26, 2025 by: Business Insider
Sentiment: Neutral
Cracker Barrel announced that its "new logo is going away" and the original will remain. Cracker Barrel recently recieved criticism over its new, redesigned logo that omitted the "old timer.
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Cracker Barrel Says It's Going Back to Its Old Logo After Backlash
Published: August 26, 2025 by: WSJ
Sentiment: Negative
The company's streamlined new look sparked a culture-war firestorm.
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Cracker Barrel reverses course on new logo, brings back ‘Old Timer' after fan backlash: ‘We said we would listen'
Published: August 26, 2025 by: New York Post
Sentiment: Neutral
Cracker Barrel said Tuesday that after listening to its customers, it will scrap its new logo and keep the "Old Timer" in place.
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Cracker Barrel's logo backlash: the cost of major branding mistakes
Published: August 26, 2025 by: Fox Business
Sentiment: Negative
Cracker Barrel issues statement acknowledging customer concerns over its new logo while defending core values of hard work, family and homestyle food.
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Cracker Barrel stock surges after President Trump's rebranding advice
Published: August 26, 2025 by: Finbold
Sentiment: Neutral
Cracker Barrel's (NASDAQ: CBRL) share price rose on Tuesday as investors reacted to a rebranding intervention by President Donald Trump. The move follows backlash against the company's recent rebranding effort.
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Did President Trump Just Offer Cracker Barrel a Chance at Redemption?
Published: August 26, 2025 by: 24/7 Wall Street
Sentiment: Neutral
Cracker Barrel's (CBRL) rebrand, featuring a new logo and modernized interiors, sparked widespread backlash for abandoning its nostalgic Southern charm.
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Cracker Barrel stock is little changed today as investors appear to shrug off its logo redesign apology
Published: August 26, 2025 by: Fast Company
Sentiment: Neutral
Shares in Cracker Barrel Old Country Store (Nasdaq: CBRL) aren't reacting as much as the company had probably hoped on Tuesday after the beloved country-style restaurant chain apologized over a logo redesign it rolled out last week.
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Trump says 'Cracker Barrel should go back to the old logo'
Published: August 26, 2025 by: CNBC
Sentiment: Neutral
President Donald Trump weighed in on the controversial rebranding of Cracker Barrel Old Country Store. "Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll) and manage the company better than ever before," Trump wrote on Truth Social.
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Trump declares Cracker Barrel should bring back old logo
Published: August 26, 2025 by: Fox Business
Sentiment: Neutral
President Donald Trump said Cracker Barrel "should go back to the old logo" and that the restaurant chain should admit they made a mistake in changing it.
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How a Cracker Barrel Logo Change Spawned a Political Firestorm
Published: August 25, 2025 by: WSJ
Sentiment: Negative
The family-dining chain's brand updates draw online ire and boycott calls. “We know we won't get everything right the first time,” the company says.
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What went wrong with Cracker Barrel's rebrand?
Published: August 22, 2025 by: CNBC Television
Sentiment: Negative
Social media users aren't happy about Cracker Barrel's new logo, calling it “soulless,” “bland” and “generic” since the restaurant chain unveiled it on Tuesday as part of a larger brand refresh. The change is part of a “strategic transformation” to revitalize the brand that started back in May 2024.
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Cracker Barrel rebrand blunder: Wharton's Americus Reed on what's next for the dining chain
Published: August 22, 2025 by: CNBC Television
Sentiment: Negative
Americus Reed, Wharton School professor of marketing, joins 'Squawk Box' to discuss the fallout from Cracker Barrel's new logo and $700 million brand overhaul.
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Wall Street Breakfast Podcast: Markets Wait On Powell's Next Words
Published: August 22, 2025 by: Seeking Alpha
Sentiment: Neutral
Markets are on edge ahead of Powell's Jackson Hole speech, with uncertainty over potential September rate cuts and 'higher for longer' rates likely. Tech giants Meta and Google ink a $10 billion, six-year cloud deal to accelerate Meta's AI ambitions while new data centers are built.
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Cracker Barrel rebrand stirs backlash; shares drop 7%
Published: August 22, 2025 by: Proactive Investors
Sentiment: Negative
Cracker Barrel Old Country Store's (NASDAQ:CBRL) effort to modernise its image prompted a sharp market reaction and political backlash this week. The restaurant chain unveiled a new logo, dropping its long-used image of a man leaning on a barrel for a pared-back yellow silhouette.
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Cracker Barrel stock falls 7% after new logo causes a stir
Published: August 21, 2025 by: Market Watch
Sentiment: Negative
‘When people love a brand, they don't always like change,' a branding expert says, after the change sparks more than 558,000 posts on social media including Donald Trump Jr.
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Cracker Barrel stock plunges after backlash over logo change, $700 million brand makeover
Published: August 21, 2025 by: New York Post
Sentiment: Negative
Shares of Cracker Barrel tumbled more than 12% on Thursday, the steepest drop since April.
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Cracker Barrel Comes Under Fire for Logo Change
Published: August 21, 2025 by: Bloomberg Markets and Finance
Sentiment: Negative
Shares of Cracker Barrel Old Country Store fell as much as 15% on Thursday after the restaurant chain came out with a new logo. The company removed the image of an old man leaning against a barrel from its logo, leaving just the words Cracker Barrel.
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Cracker Barrel logo change sparks backlash, shares drop
Published: August 21, 2025 by: Proactive Investors
Sentiment: Negative
Cracker Barrel Old Country Store (NASDAQ:CBRL) shares fell as markets reacted negatively to the unveiling of a new logo as part of a broader rebranding initiative that removes one of its most recognizable brand elements. The restaurant chain replaced its long-standing emblem, an illustration of a white man in jean overalls resting his arm on a barrel, which had been part of the logo since 1977, with a minimalist, text-only design.
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Cracker Barrel stock plunges amid brand makeover backlash
Published: August 21, 2025 by: Fox Business
Sentiment: Negative
Customer backlash drove Cracker Barrel's worst five-day stock decline since February following a logo redesign and sweeping restaurant changes.
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Cracker Barrel shares plummet after pushback on new logo, brand refresh
Published: August 21, 2025 by: CNBC
Sentiment: Negative
Shares of Cracker Barrel Old Country Store plummeted roughly 10% after the restaurant unveiled its new logo as part of a larger brand refresh. Cracker Barrel has said the refresh will still maintain the brand's "rich history of country hospitality.
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Cracker Barrel stock crashes 11% after ‘woke Bud Light' moment
Published: August 21, 2025 by: Finbold
Sentiment: Negative
Cracker Barrel Old Country Store Inc. (NASDAQ: CBRL) shares plunged nearly 11% on Thursday, dropping $6.47 to $52.55, after the company unveiled a new logo that has sparked heated backlash online.
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Should Value Investors Buy Cracker Barrel Old Country Store (CBRL) Stock?
Published: August 13, 2025 by: Zacks Investment Research
Sentiment: Positive
Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.
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3 Restaurant Stocks That Keep Soaring Despite Industry Challenges
Published: August 12, 2025 by: Zacks Investment Research
Sentiment: Positive
BJ's Restaurants, Cheesecake Factory and Cracker Barrel are thriving with sales growth, menu innovation and digital strategies despite industry headwinds.
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Cracker Barrel (CBRL) Upgraded to Buy: What Does It Mean for the Stock?
Published: August 11, 2025 by: Zacks Investment Research
Sentiment: Positive
Cracker Barrel (CBRL) might move higher on growing optimism about its earnings prospects, which is reflected by its upgrade to a Zacks Rank #2 (Buy).
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About Cracker Barrel Old Country Store, Inc. (CBRL)
- IPO Date 1981-11-05
- Website https://www.crackerbarrel.com
- Industry Restaurants
- CEO Julie Felss Masino
- Employees 77600