Cracker Barrel Old Country Store, Inc. (CBRL)
Automate Your Wheel Strategy on CBRL
With Tiblio's Option Bot, you can configure your own wheel strategy including CBRL - and automate your put writes, covered calls, and full wheel strategy. Just connect one of the supported brokerages: tastytrade, Schwab, TradeStation or Tradier and go.
Start Your Free Trial NowKey Metrics & Ratings
- symbol CBRL
- Rev/Share 156.4482
- Book/Share 20.7339
- PB 2.0893
- Debt/Equity 2.555
- CurrentRatio 0.5005
- ROIC 0.0438
- MktCap 964679824.0
- FreeCF/Share 2.6835
- PFCF 16.1439
- PE 20.7987
- Debt/Assets 0.4864
- DivYield 0.0231
- ROE 0.1012
- Rating B+
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 5
- P/B Score 3
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Upgrade | CBRL | Truist | Hold | Buy | $51 | $55 | March 10, 2025 |
| Reiterated | CBRL | Piper Sandler | -- | Neutral | $46 | $58 | Dec. 5, 2024 |
News
Cracker Barrel rebrand: Why companies retreat when faced with consumer criticism
Published: August 27, 2025 by: CNBC
Sentiment: Negative
In the past week, Cracker Barrel rolled out a new logo, faced widespread criticism from social media users, including President Donald Trump, and proceeded to revert to its original logo. The rebrand is just the latest example of a consumer-facing company making big branding decisions, then pulling back after alienating its customer base.
Read More
Cracker Barrel Flips and Will Keep the Old Logo
Published: August 27, 2025 by: Bloomberg Markets and Finance
Sentiment: Neutral
Cracker Barrel Old Country Store Inc. said it's getting rid of a new logo that had sparked controversy and prompted a slump in its share price. “We thank our guests for sharing your voices and love for Cracker Barrel.
Read More
Cracker Barrel stock rebounds after it ditches its new logo. It's not the first brand to walk back a redesign
Published: August 27, 2025 by: Fast Company
Sentiment: Positive
Cracker Barrel released a new logo earlier this month and, to put things lightly, it didn't go over well. The restaurant chain lost nearly $100 million in market value as it faced outrage from across the internet.
Read More
Cracker Barrel shares jump 7% after backtrack on logo change – but fans still call for CEO to step down
Published: August 27, 2025 by: New York Post
Sentiment: Positive
Dozens of social media posts called for Julie Felss Masino – who took over the chain in July 2023 and spearheaded the rebranding – to resign.
Read More
What is the Cracker Barrel CEO's annual salary?
Published: August 27, 2025 by: Fox Business
Sentiment: Neutral
Cracker Barrel reversed course on the rebrand of its corporate logo amid a viral controversy, which has prompted calls for the company's CEO to be fired or resign.
Read More
Top Stock Movers Now: Kohl's, Cracker Barrel, Canada Goose, and More
Published: August 27, 2025 by: Investopedia
Sentiment: Positive
U.S. equities were higher and little changed at midday as the market weighed the latest corporate earnings news and awaited this afternoon's key report from Nvidia (NVDA). The Dow Jones Industrial Average, S&P 500, and Nasdaq were all up.
Read More
Why Nvidia is making traders 'antsy,' Cracker Barrel reverses course on changing its logo
Published: August 27, 2025 by: Yahoo Finance
Sentiment: Neutral
Opening Bid anchor Brian Sozzi breaks down the latest market news for August 27, 2025. Nvidia is set to report earnings after the bell on Wednesday.
Read More
Cracker Barrel: With Logo Furor Resolving Quickly, Focus On Fundamentals
Published: August 27, 2025 by: Seeking Alpha
Sentiment: Positive
I am initiating a "Buy" rating on Cracker Barrel, seeing strong fundamentals and a cheap valuation despite recent volatility and headline drama. Cracker Barrel's five-point transformation plan focuses on brand refinement, menu innovation, operational improvements, and boosting off-premises sales to drive traffic and margins. The company has already raised its adjusted EBITDA guidance twice since January, signaling positive momentum in its turnaround efforts.
Read More
Cracker Barrel shares climb after company says it's scrapping new logo
Published: August 27, 2025 by: Fox Business
Sentiment: Positive
Shares of restaurant chain Cracker Barrel climbed on Wednesday morning after the company said it would scrap its new logo after receiving negative customer feedback.
Read More
Cracker Barrel Brings Back Old Logo; Stock Moves Higher After Pushback Slump
Published: August 27, 2025 by: Investopedia
Sentiment: Negative
Shares of Cracker Barrel Old Country Store (CBRL) jumped 4% in premarket trading Wednesday, a day after the throwback restaurant chain reversed a controversial change in its logo.
Read More
Cracker Barrel shares rise after changing back to logo after Trump post
Published: August 27, 2025 by: Proactive Investors
Sentiment: Positive
Cracker Barrel Old Country Store shares rose almost 6% premarket after reverting to its old logo in response to a complaint from President Donald Trump. The retailer, a chain best known for rocking chairs, cornbread and sepia-tinted Americana, made its branding U-turn late on Tuesday.
Read More
Cracker Barrel shares rise after restaurant chain gets rid of controversial new logo
Published: August 27, 2025 by: CNBC
Sentiment: Positive
Shares of Cracker Barrel Old Country Store rose 4% Wednesday after the restaurant said it would discard its new logo amid widespread backlash. The switch occurred just hours after President Donald Trump weighed in on the rebranding.
Read More
Cracker Barrel Shares Rise Premarket After Chain Restores Old Logo
Published: August 27, 2025 by: Forbes
Sentiment: Positive
Cracker Barrel shares rose over 6% premarket on Wednesday morning, hours after the restaurant chain announced it would abandon a new minimalist logo that received intense backlash from conservative critics, including President Donald Trump.
Read More
Cracker Barrel scraps new logo after online backlash
Published: August 27, 2025 by: CNBC Television
Sentiment: Negative
CNBC's Leslie Picker reports on the latest news.
Read More
Cracker Barrel dumps new logo after backlash, and its stock rallies
Published: August 26, 2025 by: Market Watch
Sentiment: Positive
Shares of Cracker Barrel Old Country Store jumped Tuesday after President Donald Trump said the restaurant chain should go back to its old logo — and, hours later, it did.
Read More
Cracker Barrel is changing its logo back after a week of criticism, including from Trump
Published: August 26, 2025 by: Business Insider
Sentiment: Neutral
Cracker Barrel announced that its "new logo is going away" and the original will remain. Cracker Barrel recently recieved criticism over its new, redesigned logo that omitted the "old timer.
Read More
Cracker Barrel Says It's Going Back to Its Old Logo After Backlash
Published: August 26, 2025 by: WSJ
Sentiment: Negative
The company's streamlined new look sparked a culture-war firestorm.
Read More
Cracker Barrel reverses course on new logo, brings back ‘Old Timer' after fan backlash: ‘We said we would listen'
Published: August 26, 2025 by: New York Post
Sentiment: Neutral
Cracker Barrel said Tuesday that after listening to its customers, it will scrap its new logo and keep the "Old Timer" in place.
Read More
Cracker Barrel's logo backlash: the cost of major branding mistakes
Published: August 26, 2025 by: Fox Business
Sentiment: Negative
Cracker Barrel issues statement acknowledging customer concerns over its new logo while defending core values of hard work, family and homestyle food.
Read More
Cracker Barrel stock surges after President Trump's rebranding advice
Published: August 26, 2025 by: Finbold
Sentiment: Neutral
Cracker Barrel's (NASDAQ: CBRL) share price rose on Tuesday as investors reacted to a rebranding intervention by President Donald Trump. The move follows backlash against the company's recent rebranding effort.
Read More
Did President Trump Just Offer Cracker Barrel a Chance at Redemption?
Published: August 26, 2025 by: 24/7 Wall Street
Sentiment: Neutral
Cracker Barrel's (CBRL) rebrand, featuring a new logo and modernized interiors, sparked widespread backlash for abandoning its nostalgic Southern charm.
Read More
Cracker Barrel stock is little changed today as investors appear to shrug off its logo redesign apology
Published: August 26, 2025 by: Fast Company
Sentiment: Neutral
Shares in Cracker Barrel Old Country Store (Nasdaq: CBRL) aren't reacting as much as the company had probably hoped on Tuesday after the beloved country-style restaurant chain apologized over a logo redesign it rolled out last week.
Read More
Trump says 'Cracker Barrel should go back to the old logo'
Published: August 26, 2025 by: CNBC
Sentiment: Neutral
President Donald Trump weighed in on the controversial rebranding of Cracker Barrel Old Country Store. "Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll) and manage the company better than ever before," Trump wrote on Truth Social.
Read More
Trump declares Cracker Barrel should bring back old logo
Published: August 26, 2025 by: Fox Business
Sentiment: Neutral
President Donald Trump said Cracker Barrel "should go back to the old logo" and that the restaurant chain should admit they made a mistake in changing it.
Read More
How a Cracker Barrel Logo Change Spawned a Political Firestorm
Published: August 25, 2025 by: WSJ
Sentiment: Negative
The family-dining chain's brand updates draw online ire and boycott calls. “We know we won't get everything right the first time,” the company says.
Read More
What went wrong with Cracker Barrel's rebrand?
Published: August 22, 2025 by: CNBC Television
Sentiment: Negative
Social media users aren't happy about Cracker Barrel's new logo, calling it “soulless,” “bland” and “generic” since the restaurant chain unveiled it on Tuesday as part of a larger brand refresh. The change is part of a “strategic transformation” to revitalize the brand that started back in May 2024.
Read More
Cracker Barrel rebrand blunder: Wharton's Americus Reed on what's next for the dining chain
Published: August 22, 2025 by: CNBC Television
Sentiment: Negative
Americus Reed, Wharton School professor of marketing, joins 'Squawk Box' to discuss the fallout from Cracker Barrel's new logo and $700 million brand overhaul.
Read More
Wall Street Breakfast Podcast: Markets Wait On Powell's Next Words
Published: August 22, 2025 by: Seeking Alpha
Sentiment: Neutral
Markets are on edge ahead of Powell's Jackson Hole speech, with uncertainty over potential September rate cuts and 'higher for longer' rates likely. Tech giants Meta and Google ink a $10 billion, six-year cloud deal to accelerate Meta's AI ambitions while new data centers are built.
Read More
Cracker Barrel rebrand stirs backlash; shares drop 7%
Published: August 22, 2025 by: Proactive Investors
Sentiment: Negative
Cracker Barrel Old Country Store's (NASDAQ:CBRL) effort to modernise its image prompted a sharp market reaction and political backlash this week. The restaurant chain unveiled a new logo, dropping its long-used image of a man leaning on a barrel for a pared-back yellow silhouette.
Read More
Cracker Barrel stock falls 7% after new logo causes a stir
Published: August 21, 2025 by: Market Watch
Sentiment: Negative
‘When people love a brand, they don't always like change,' a branding expert says, after the change sparks more than 558,000 posts on social media including Donald Trump Jr.
Read More
About Cracker Barrel Old Country Store, Inc. (CBRL)
- IPO Date 1981-11-05
- Website https://www.crackerbarrel.com
- Industry Restaurants
- CEO Julie Felss Masino
- Employees 77600