Booking Holdings Inc. (BKNG)

US — Consumer Cyclical Sector
Peers: EXPE  ABNB  TRIP  RCL  NCLH  NOW  MAR  MELI 

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Key Metrics & Ratings

  • symbol BKNG
  • Rev/Share 770.1422
  • Book/Share -204.8686
  • PB -26.3548
  • Debt/Equity -2.8525
  • CurrentRatio 1.2483
  • ROIC 0.5111

 

  • MktCap 174989719784.0
  • FreeCF/Share 284.3602
  • PFCF 18.9383
  • PE 36.4521
  • Debt/Assets 0.6189
  • DivYield 0.007
  • ROE -0.9418

 

  • Rating C+
  • Score 2
  • Recommendation Sell
  • P/E Score 1
  • DCF Score 4
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Initiation BKNG Mizuho -- Neutral -- $5975 Sept. 30, 2025
Upgrade BKNG Erste Group Hold Buy -- -- Aug. 5, 2025
Downgrade BKNG Wedbush Outperform Neutral -- $5900 July 30, 2025
Upgrade BKNG BTIG Research Neutral Buy -- $5500 April 4, 2025
Upgrade BKNG CFRA Hold Buy -- -- Feb. 18, 2025
Initiation BKNG Truist -- Hold -- $4100 Sept. 6, 2024
Initiation BKNG Cantor Fitzgerald -- Neutral -- $3590 Sept. 5, 2024

News

Wall Street Analysts See Booking Holdings (BKNG) as a Buy: Should You Invest?
BKNG
Published: July 25, 2025 by: Zacks Investment Research
Sentiment: Negative

The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.

Read More
image for news Wall Street Analysts See Booking Holdings (BKNG) as a Buy: Should You Invest?
These 2 Retail and Wholesale Stocks Could Beat Earnings: Why They Should Be on Your Radar
BKNG, DLTR
Published: July 25, 2025 by: Zacks Investment Research
Sentiment: Positive

Why investors should use the Zacks Earnings ESP tool to help find stocks that are poised to top quarterly earnings estimates.

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image for news These 2 Retail and Wholesale Stocks Could Beat Earnings: Why They Should Be on Your Radar
Gear Up for Booking Holdings (BKNG) Q2 Earnings: Wall Street Estimates for Key Metrics
BKNG
Published: July 24, 2025 by: Zacks Investment Research
Sentiment: Neutral

Evaluate the expected performance of Booking Holdings (BKNG) for the quarter ended June 2025, looking beyond the conventional Wall Street top-and-bottom-line estimates and examining some of its key metrics for better insight.

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image for news Gear Up for Booking Holdings (BKNG) Q2 Earnings: Wall Street Estimates for Key Metrics
Booking Holdings (BKNG) Earnings Expected to Grow: Should You Buy?
BKNG
Published: July 22, 2025 by: Zacks Investment Research
Sentiment: Positive

Booking Holdings (BKNG) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Read More
image for news Booking Holdings (BKNG) Earnings Expected to Grow: Should You Buy?
Hotel Dining Steps Into The Spotlight: OpenTable and KAYAK Debut The Top 100 Hotel Restaurants in America
BKNG
Published: July 22, 2025 by: GlobeNewsWire
Sentiment: Neutral

SAN FRANCISCO and STAMFORD, Conn., July 22, 2025 (GLOBE NEWSWIRE) -- Hotel restaurants are no longer just convenient pit stops for weary travelers—they've become destinations in their own right.

Read More
image for news Hotel Dining Steps Into The Spotlight: OpenTable and KAYAK Debut The Top 100 Hotel Restaurants in America
Hotel Dining Steps Into The Spotlight: OpenTable and KAYAK Debut The Top 100 Hotel Restaurants in America
BKNG
Published: July 22, 2025 by: PRNewsWire
Sentiment: Neutral

Joint Research Reveals Over Half (58%) of Americans Believe Hotel Restaurant Offerings Have Improved Over the Years SAN FRANCISCO and STAMFORD, Conn. , July 22, 2025 /PRNewswire/ -- Hotel restaurants are no longer just convenient pit stops for weary travelers—they've become destinations in their own right.

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image for news Hotel Dining Steps Into The Spotlight: OpenTable and KAYAK Debut The Top 100 Hotel Restaurants in America
Why Booking Holdings (BKNG) is Poised to Beat Earnings Estimates Again
BKNG
Published: July 21, 2025 by: Zacks Investment Research
Sentiment: Positive

Booking Holdings (BKNG) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

Read More
image for news Why Booking Holdings (BKNG) is Poised to Beat Earnings Estimates Again
Why Booking Holdings (BKNG) is a Top Momentum Stock for the Long-Term
BKNG
Published: July 16, 2025 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Read More
image for news Why Booking Holdings (BKNG) is a Top Momentum Stock for the Long-Term
OpenTable Launches Gen-AI Powered Concierge to Arm Diners with Instant Insights for its 60,000+ Global Restaurants
BKNG
Published: July 15, 2025 by: PRNewsWire
Sentiment: Neutral

New Feature Powers Dining Discovery, Bringing Restaurant Research Into the Booking Process SAN FRANCISCO , July 15, 2025 /PRNewswire/ -- OpenTable , a global leader in restaurant tech, today debuted 'Concierge,' a generative AI-powered assistant designed to give diners instant insights into more than 60,000 restaurants on its network. The launch deepens OpenTable's continued investment in AI to support restaurants and diners.

Read More
image for news OpenTable Launches Gen-AI Powered Concierge to Arm Diners with Instant Insights for its 60,000+ Global Restaurants
Why Booking Holdings (BKNG) is a Top Growth Stock for the Long-Term
BKNG
Published: July 11, 2025 by: Zacks Investment Research
Sentiment: Positive

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

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image for news Why Booking Holdings (BKNG) is a Top Growth Stock for the Long-Term
Booking Holdings: Fairly Valued Market Leader With Margin Expansion Opportunities
BKNG
Published: July 10, 2025 by: Seeking Alpha
Sentiment: Positive

Booking Holdings is expanding its alternative accommodations segment faster than Airbnb. The company enjoys the benefits of holding customer funds, which translates into positive net working capital. AI-driven innovations and connected trips are expected to boost margins and support a 15% EPS CAGR.

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image for news Booking Holdings: Fairly Valued Market Leader With Margin Expansion Opportunities
Are You Looking for a Top Momentum Pick? Why Booking Holdings (BKNG) is a Great Choice
BKNG
Published: July 08, 2025 by: Zacks Investment Research
Sentiment: Positive

Does Booking Holdings (BKNG) have what it takes to be a top stock pick for momentum investors? Let's find out.

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image for news Are You Looking for a Top Momentum Pick? Why Booking Holdings (BKNG) is a Great Choice
Booking Holdings Inc. (BKNG) Hits Fresh High: Is There Still Room to Run?
BKNG
Published: July 08, 2025 by: Zacks Investment Research
Sentiment: Positive

Booking Holdings (BKNG) is at a 52-week high, but can investors hope for more gains in the future? We take a look at the company's fundamentals for clues.

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image for news Booking Holdings Inc. (BKNG) Hits Fresh High: Is There Still Room to Run?
Should You Invest in Booking Holdings (BKNG) Based on Bullish Wall Street Views?
BKNG
Published: July 07, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?

Read More
image for news Should You Invest in Booking Holdings (BKNG) Based on Bullish Wall Street Views?
Booking Holdings Inc. (BKNG) is Attracting Investor Attention: Here is What You Should Know
BKNG
Published: July 03, 2025 by: Zacks Investment Research
Sentiment: Positive

Booking Holdings (BKNG) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Read More
image for news Booking Holdings Inc. (BKNG) is Attracting Investor Attention: Here is What You Should Know
Are Retail-Wholesale Stocks Lagging Booking Holdings (BKNG) This Year?
BKNG
Published: July 01, 2025 by: Zacks Investment Research
Sentiment: Negative

Here is how Booking Holdings (BKNG) and Urban Outfitters (URBN) have performed compared to their sector so far this year.

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image for news Are Retail-Wholesale Stocks Lagging Booking Holdings (BKNG) This Year?
Booking Holdings to Webcast Second Quarter 2025 Financial Results on July 29
BKNG
Published: July 01, 2025 by: PRNewsWire
Sentiment: Neutral

NORWALK, Conn. , July 1, 2025 /PRNewswire/ -- Booking Holdings (NASDAQ: BKNG) announced today that it intends to hold a conference call to discuss its second quarter 2025 financial results on Tuesday, July 29 at 4:30 p.m.

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image for news Booking Holdings to Webcast Second Quarter 2025 Financial Results on July 29
Here's Why Booking Holdings (BKNG) is a Strong Momentum Stock
BKNG
Published: June 26, 2025 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Read More
image for news Here's Why Booking Holdings (BKNG) is a Strong Momentum Stock
3 Travel Stocks to Play the Consumer Sentiment Rebound
BKNG, RCL, UAL
Published: June 23, 2025 by: MarketBeat
Sentiment: Positive

Summer finally arrives this week, and temperatures aren't the only thing heating up in the U.S. Consumer sentiment finally rebounded last month after a disappointing start to 2025, keyed by a trend reversal in domestic stocks and a softening tariff stance from the Trump administration.

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image for news 3 Travel Stocks to Play the Consumer Sentiment Rebound
Why Booking Holdings (BKNG) is a Top Momentum Stock for the Long-Term
BKNG
Published: June 10, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

Read More
image for news Why Booking Holdings (BKNG) is a Top Momentum Stock for the Long-Term
Here's Why Booking Holdings (BKNG) is a Strong Growth Stock
BKNG
Published: June 09, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

Read More
image for news Here's Why Booking Holdings (BKNG) is a Strong Growth Stock
UrVenue and OpenTable Expand Integration to Unlock Access to Premium Restaurant Reservations for Hotel Guests
BKNG
Published: June 09, 2025 by: PRNewsWire
Sentiment: Neutral

First-of-its-kind integration gives hotels the ability to offer in-house guests priority access to OpenTable reservations and experiences via UrVenue's Itinerary Builder; Visit UrVenue at HITEC Indianapolis June 17 to 19 in Booth #1100 LAS VEGAS , June 9, 2025 /PRNewswire/ -- UrVenue , the leading booking technology provider for hospitality experiences, today announced an expanded partnership with OpenTable , a global leader in restaurant technology. Building on their successful 2021 integration – which unified dining reservations with resort activities – this expanded collaboration gives hotels the ability to offer guests, both those that are already on-property and with upcoming stays, …

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image for news UrVenue and OpenTable Expand Integration to Unlock Access to Premium Restaurant Reservations for Hotel Guests
5 Earnings Season Winners With More Upside on the Way
BKNG, META, NFLX, ONON, ULTA
Published: June 06, 2025 by: MarketBeat
Sentiment: Positive

Earnings season has come and gone, and many prominent companies surprised analysts with impressive Q1 earnings strength. Despite unpredictable tariffs, a weakening dollar, and ISM survey comments that suggest Armageddon is imminent, the S&P 500 continues to chug along toward its February all-time high.

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image for news 5 Earnings Season Winners With More Upside on the Way
Booking Holdings Inc. (BKNG) Is a Trending Stock: Facts to Know Before Betting on It
BKNG
Published: June 05, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Booking Holdings (BKNG). This makes it worthwhile to examine what the stock has in store.

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image for news Booking Holdings Inc. (BKNG) Is a Trending Stock: Facts to Know Before Betting on It
Is It Worth Investing in Booking Holdings (BKNG) Based on Wall Street's Bullish Views?
BKNG
Published: June 03, 2025 by: Zacks Investment Research
Sentiment: Positive

When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?

Read More
image for news Is It Worth Investing in Booking Holdings (BKNG) Based on Wall Street's Bullish Views?
Booking Holdings: Quietly Killing The Competition And Crushing The Market
BKNG
Published: May 30, 2025 by: Seeking Alpha
Sentiment: Positive

Booking Holdings is the clear leader in travel, consistently outgrowing peers and expanding market share across all segments. Strong Q1 results, record margins, and aggressive buybacks drove a 22% EPS increase, with guidance for continued high-single-digit growth. Valuation is fair at 25x forward earnings, justified by Booking's reliable mid-teens earnings growth and dominant industry position.

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image for news Booking Holdings: Quietly Killing The Competition And Crushing The Market
Booking Holdings (BKNG) Up 7.4% Since Last Earnings Report: Can It Continue?
BKNG
Published: May 29, 2025 by: Zacks Investment Research
Sentiment: Positive

Booking Holdings (BKNG) reported earnings 30 days ago. What's next for the stock?

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image for news Booking Holdings (BKNG) Up 7.4% Since Last Earnings Report: Can It Continue?
Booking Shares Climb 1.1% After Key Signal
BKNG
Published: May 23, 2025 by: Benzinga
Sentiment: Positive

BKNG moves up 1.1% on a day the broad market was flat

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image for news Booking Shares Climb 1.1% After Key Signal
Why Booking Holdings (BKNG) is a Top Growth Stock for the Long-Term
BKNG
Published: May 22, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

Read More
image for news Why Booking Holdings (BKNG) is a Top Growth Stock for the Long-Term
Booking Holdings Inc. (BKNG) is Attracting Investor Attention: Here is What You Should Know
BKNG
Published: May 22, 2025 by: Zacks Investment Research
Sentiment: Positive

Booking Holdings (BKNG) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

Read More
image for news Booking Holdings Inc. (BKNG) is Attracting Investor Attention: Here is What You Should Know

About Booking Holdings Inc. (BKNG)

  • IPO Date 1999-03-31
  • Website https://www.bookingholdings.com
  • Industry Travel Services
  • CEO Glenn D. Fogel
  • Employees 24500

Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which offers online accommodation reservations; Rentalcars.com that provides online rental car reservation services; Priceline, which offer online travel reservation services, and consumers hotel, flight, and rental car reservation services, as well as vacation packages, cruises, and hotel distribution services. It also operates Agoda that provides online accommodation reservation services, as well as flight, ground transportation and activities reservation services. In addition, the company operates KAYAK, an online price comparison service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information; and OpenTable for booking online restaurant reservations. Further, it offers travel-related insurance products, and restaurant management services to consumers, travel service providers, and restaurants. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. The company was founded in 1997 and is headquartered in Norwalk, Connecticut.