Booking Holdings Inc. (BKNG)

US — Consumer Cyclical Sector
Peers: EXPE  ABNB  TRIP  RCL  NCLH  NOW  MAR  MELI 

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Key Metrics & Ratings

  • symbol BKNG
  • Rev/Share 770.1422
  • Book/Share -204.8686
  • PB -26.3548
  • Debt/Equity -2.8525
  • CurrentRatio 1.2483
  • ROIC 0.5111

 

  • MktCap 174989719784.0
  • FreeCF/Share 284.3602
  • PFCF 18.9383
  • PE 36.4521
  • Debt/Assets 0.6189
  • DivYield 0.007
  • ROE -0.9418

 

  • Rating C+
  • Score 2
  • Recommendation Sell
  • P/E Score 1
  • DCF Score 4
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Initiation BKNG Mizuho -- Neutral -- $5975 Sept. 30, 2025
Upgrade BKNG Erste Group Hold Buy -- -- Aug. 5, 2025
Downgrade BKNG Wedbush Outperform Neutral -- $5900 July 30, 2025
Upgrade BKNG BTIG Research Neutral Buy -- $5500 April 4, 2025
Upgrade BKNG CFRA Hold Buy -- -- Feb. 18, 2025
Initiation BKNG Truist -- Hold -- $4100 Sept. 6, 2024
Initiation BKNG Cantor Fitzgerald -- Neutral -- $3590 Sept. 5, 2024

News

Booking Holdings to Webcast Third Quarter 2025 Financial Results on October 28
BKNG
Published: September 30, 2025 by: PRNewsWire
Sentiment: Neutral

NORWALK, Conn., Sept. 30, 2025 /PRNewswire/ -- Booking Holdings (NASDAQ: BKNG) announced today that it intends to hold a conference call to discuss its third quarter 2025 financial results on Tuesday, October 28 at 4:30 p.m.

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image for news Booking Holdings to Webcast Third Quarter 2025 Financial Results on October 28
Wall Street Analysts Think Booking Holdings (BKNG) Is a Good Investment: Is It?
BKNG
Published: September 19, 2025 by: Zacks Investment Research
Sentiment: Positive

When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?

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image for news Wall Street Analysts Think Booking Holdings (BKNG) Is a Good Investment: Is It?
Booking Holdings Inc. (BKNG) is Attracting Investor Attention: Here is What You Should Know
BKNG
Published: September 18, 2025 by: Zacks Investment Research
Sentiment: Positive

Booking Holdings (BKNG) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

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image for news Booking Holdings Inc. (BKNG) is Attracting Investor Attention: Here is What You Should Know
Booking Holdings: A Solid GARP Play In The Travel Sector
BKNG
Published: September 16, 2025 by: Seeking Alpha
Sentiment: Positive

Booking Holdings remains a top travel sector pick, benefiting from strong cash flow, secular trends, and robust operational leverage. BKNG's Connected Trip initiative and cross-selling success drive profitability, while emerging trends like medical tourism and digital nomads offer long-term growth potential. Despite recent gains, BKNG offers an attractive 8.5% implied IRR even under conservative assumptions, with optionalities providing further upside.

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image for news Booking Holdings: A Solid GARP Play In The Travel Sector
OpenTable Launches All-in-One Marketplace for Private and Group Dining
BKNG
Published: September 16, 2025 by: PRNewsWire
Sentiment: Neutral

The new offering turns a once time-consuming process into a seamless booking experience for both diners and restaurants SAN FRANCISCO , Sept. 16, 2025 /PRNewswire/ -- OpenTable , a global leader in restaurant tech, today announced the launch of its new all-in-one marketplace for private and group dining.

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image for news OpenTable Launches All-in-One Marketplace for Private and Group Dining
Why Booking Holdings (BKNG) is a Top Growth Stock for the Long-Term
BKNG
Published: September 15, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

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image for news Why Booking Holdings (BKNG) is a Top Growth Stock for the Long-Term
Booking Holdings Inc. (BKNG) Presents At Goldman Sachs Communacopia + Technology Conference (Transcript)
BKNG
Published: September 11, 2025 by: Seeking Alpha
Sentiment: Neutral

Booking Holdings Inc. (NASDAQ:BKNG ) Goldman Sachs Communacopia + Technology Conference September 11, 2025 1:10 PM EDT Company Participants Ewout Steenbergen - Executive VP & CFO Conference Call Participants Eric Sheridan - Goldman Sachs Group, Inc., Research Division Presentation Eric Sheridan MD & US Internet Analyst Okay. So I know we're -- people are still going to be finding their seats.

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image for news Booking Holdings Inc. (BKNG) Presents At Goldman Sachs Communacopia + Technology Conference (Transcript)
Booking Holdings Inc. (BKNG) Presents At Citi's 2025 Global Technology, Media And Telecommunications Conference Transcript
BKNG
Published: September 03, 2025 by: Seeking Alpha
Sentiment: Neutral

Booking Holdings Inc. (NASDAQ:BKNG ) Citi's 2025 Global Technology, Media and Telecommunications Conference September 3, 2025 9:30 AM EDT Company Participants Ewout Steenbergen - Executive VP & CFO Conference Call Participants Ronald Josey - Citigroup Inc., Research Division Presentation Ronald Josey MD and Co-Head of Tech & Communications All right. I think we are on the clock, so we can get started here.

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image for news Booking Holdings Inc. (BKNG) Presents At Citi's 2025 Global Technology, Media And Telecommunications Conference Transcript
Booking Holdings (BKNG) Is Considered a Good Investment by Brokers: Is That True?
BKNG
Published: September 02, 2025 by: Zacks Investment Research
Sentiment: Neutral

The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.

Read More
image for news Booking Holdings (BKNG) Is Considered a Good Investment by Brokers: Is That True?
Booking Holdings Inc. to Present at the Goldman Sachs Communacopia + Technology Conference
BKNG
Published: September 02, 2025 by: PRNewsWire
Sentiment: Neutral

NORWALK, Conn. , Sept. 2, 2025 /PRNewswire/ -- Booking Holdings (NASDAQ: BKNG) today announced that Chief Financial Officer Ewout Steenbergen will participate in a fireside chat at the Goldman Sachs Communacopia + Technology Conference, held in San Francisco, on September 11, beginning at 10:10 am PT / 1:10 pm ET.

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image for news Booking Holdings Inc. to Present at the Goldman Sachs Communacopia + Technology Conference
Booking Holdings (BKNG) Up 0.1% Since Last Earnings Report: Can It Continue?
BKNG
Published: August 28, 2025 by: Zacks Investment Research
Sentiment: Positive

Booking Holdings (BKNG) reported earnings 30 days ago. What's next for the stock?

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image for news Booking Holdings (BKNG) Up 0.1% Since Last Earnings Report: Can It Continue?
Here's Why Booking Holdings (BKNG) is a Strong Momentum Stock
BKNG
Published: August 28, 2025 by: Zacks Investment Research
Sentiment: Positive

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

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image for news Here's Why Booking Holdings (BKNG) is a Strong Momentum Stock
Is Booking Holdings Stock Staring At 40% Downside?
BKNG
Published: August 22, 2025 by: Forbes
Sentiment: Negative

The stock of Booking Holdings (NASDAQ: BKNG) has increased by approximately 50% in the past year, driven by strong revenue growth, AI-based innovation, and a well-diversified global presence. However, with a high price-to-earnings ratio of 38.5x, it raises the question: how much of this valuation is based on solid fundamentals, and how much is built on high hopes?

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image for news Is Booking Holdings Stock Staring At 40% Downside?
Booking Shares Closed 1.3% Higher After Key Trading Signal
BKNG
Published: August 22, 2025 by: Benzinga
Sentiment: Positive

BKNG rises over 70 points on a negative day for the broad market

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image for news Booking Shares Closed 1.3% Higher After Key Trading Signal
Twenty Companies, In My Opinion, Facing Existential AI Disruption Risk
ACN, ADBE, BKNG, CGEMY, CHGG, COUR, CSCO, DNTUF, DNTUY, DUOL, F, FVRR, GETY, GLOB, GOOG, GOOGL, INTC, IT, MAN, META, MSFT, OMC, PSO, RHI, SSTK
Published: August 21, 2025 by: Seeking Alpha
Sentiment: Negative

AI is disrupting industries reliant on human labor or creative skills, forcing companies to adapt or risk obsolescence, as seen in past tech revolutions. Survival hinges on integrating AI into products and services, shifting to 'human plus AI' models, and moving up the value chain for differentiation. Stock performance reveals investor skepticism, with most of the 20 companies underperforming the S&P 500, indicating market concerns about adaptation success.

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image for news Twenty Companies, In My Opinion, Facing Existential AI Disruption Risk
Booking Holdings Inc. (BKNG) Is a Trending Stock: Facts to Know Before Betting on It
BKNG
Published: August 21, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Booking Holdings (BKNG). This makes it worthwhile to examine what the stock has in store.

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image for news Booking Holdings Inc. (BKNG) Is a Trending Stock: Facts to Know Before Betting on It
Booking Holdings Settles Texas Lawsuit Alleging It Obscured Mandatory Fees
BKNG
Published: August 19, 2025 by: PYMNTS
Sentiment: Negative

Texas Attorney General Ken Paxton secured a $9.5 million settlement with Booking Holdings to resolve a lawsuit in which Paxton alleged that the online travel agency engaged in deceptive “junk fee” practices. The lawsuit alleged that Booking Holdings, which operates Booking.com, Priceline.com and Kayak.

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image for news Booking Holdings Settles Texas Lawsuit Alleging It Obscured Mandatory Fees
Booking.com Launches Credit Card That Makes It Easier to Earn and Use Rewards for Travel
BKNG
Published: August 14, 2025 by: PRNewsWire
Sentiment: Neutral

Survey reveals Americans would give up alcohol, celebrating their birthday, and even sex for better travel rewards, with the Booking.com Genius Rewards Visa Signature® Credit Card, powered by Imprint, making travel easier, no sacrifices required NEW YORK , Aug. 14, 2025 /PRNewswire/ -- With a mission to make it easier for everyone to experience the world, Booking.com announces the launch of the Booking.com Genius Rewards Visa Signature® Credit Card, powered by Imprint, a leading platform for modern co-brand credit cards. Designed to make it easier to earn and use rewards for travel and more than just a credit card, the …

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image for news Booking.com Launches Credit Card That Makes It Easier to Earn and Use Rewards for Travel
Booking Holdings: Stronger Bookings Trends Than Expected (Upgrade)
BKNG
Published: August 11, 2025 by: Seeking Alpha
Sentiment: Positive

Booking Holdings outperformed peers in Q2, with strong overseas bookings and market share gains despite U.S. macroeconomic weakness. I am upgrading my rating to neutral, as the stock is now slightly cheaper and Q2 results exceeded expectations, but valuation remains a concern. The company's broad supply, strong margins, and alternative accommodation growth are positives, but Expedia's rewards program and choppy trends are risks.

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image for news Booking Holdings: Stronger Bookings Trends Than Expected (Upgrade)
Looking for Stocks with Positive Earnings Momentum? Check Out These 2 Retail and Wholesale Names
BKNG, ROST
Published: August 07, 2025 by: Zacks Investment Research
Sentiment: Positive

Why investors should use the Zacks Earnings ESP tool to help find stocks that are poised to top quarterly earnings estimates.

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image for news Looking for Stocks with Positive Earnings Momentum? Check Out These 2 Retail and Wholesale Names
Southwest Airlines Takes Off with Priceline: More Flights, More Smiles, Same Great Fares, Now Available Directly on Priceline
BKNG
Published: August 06, 2025 by: PRNewsWire
Sentiment: Neutral

Iconic travel brands team up to get travelers to their happy places for a happy price NORWALK, Conn. and DALLAS , Aug. 6, 2025 /PRNewswire/ -- Priceline, the OG of online travel deals, is adding even more reasons to go to your happy place with the arrival of Southwest Airlines®.

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image for news Southwest Airlines Takes Off with Priceline: More Flights, More Smiles, Same Great Fares, Now Available Directly on Priceline
Investors Heavily Search Booking Holdings Inc. (BKNG): Here is What You Need to Know
BKNG
Published: August 06, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching Booking Holdings (BKNG) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Read More
image for news Investors Heavily Search Booking Holdings Inc. (BKNG): Here is What You Need to Know
Booking Holdings Q2 Earnings Beat Estimates, Revenues Grow Y/Y
BKNG
Published: July 30, 2025 by: Zacks Investment Research
Sentiment: Positive

BKNG posts 32% y/y EPS growth and 16% revenue jump in Q2, fueled by payments, travel demand and AI-driven initiatives.

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image for news Booking Holdings Q2 Earnings Beat Estimates, Revenues Grow Y/Y
Booking Holdings CEO on Q2 results: People are still prioritizing traveling
BKNG
Published: July 30, 2025 by: CNBC Television
Sentiment: Positive

Glenn Fogel, Booking Holdings CEO, joins 'Squawk Box' to discuss the company's quarterly earnings results, state of travel, weaker travel spending in the U.S., consumer travel demand, impact of AI, and more.

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image for news Booking Holdings CEO on Q2 results: People are still prioritizing traveling
Booking Holdings Leans Into AI as US Consumers Slow Travel Spending
BKNG
Published: July 29, 2025 by: PYMNTS
Sentiment: Neutral

Booking Holdings said Tuesday (July 29) that U.S. consumers reined in their travel spending in the second quarter, while their Asian and European counterparts picked up the slack. The parent of Booking.com, Priceline, Agoda, Kayak, and OpenTable said the U.S. was its slowest-growing region, up by low single digits in the quarter.

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image for news Booking Holdings Leans Into AI as US Consumers Slow Travel Spending
Booking Holdings Inc. (BKNG) Q2 2025 Earnings Call Transcript
BKNG
Published: July 29, 2025 by: Seeking Alpha
Sentiment: Neutral

Booking Holdings Inc. (NASDAQ:BKNG ) Q2 2025 Earnings Conference Call July 29, 2025 4:30 PM ET Company Participants Ewout Lucien Steenbergen - Executive VP & CFO Glenn D. Fogel - President, CEO & Director Conference Call Participants Brian Thomas Nowak - Morgan Stanley, Research Division Douglas Till Anmuth - JPMorgan Chase & Co, Research Division Eric James Sheridan - Goldman Sachs Group, Inc., Research Division Justin Post - BofA Securities, Research Division Kevin Campbell Kopelman - TD Cowen, Research Division Mark Stephen F.

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image for news Booking Holdings Inc. (BKNG) Q2 2025 Earnings Call Transcript
Here's What Key Metrics Tell Us About Booking Holdings (BKNG) Q2 Earnings
BKNG
Published: July 29, 2025 by: Zacks Investment Research
Sentiment: Positive

The headline numbers for Booking Holdings (BKNG) give insight into how the company performed in the quarter ended June 2025, but it may be worthwhile to compare some of its key metrics to Wall Street estimates and the year-ago actuals.

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image for news Here's What Key Metrics Tell Us About Booking Holdings (BKNG) Q2 Earnings
Booking Holdings (BKNG) Beats Q2 Earnings and Revenue Estimates
BKNG
Published: July 29, 2025 by: Zacks Investment Research
Sentiment: Positive

Booking Holdings (BKNG) came out with quarterly earnings of $55.4 per share, beating the Zacks Consensus Estimate of $50.91 per share. This compares to earnings of $41.9 per share a year ago.

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image for news Booking Holdings (BKNG) Beats Q2 Earnings and Revenue Estimates
Live Coverage: Will Booking Holdings (BKNG) Soar After 2Q Earnings?
BKNG
Published: July 29, 2025 by: 24/7 Wall Street
Sentiment: Positive

Booking Holdings (Nasdaq: BKNG) reports Q2 2025 earnings after the close today, with Wall Street expecting high-teens earnings growth amid strong seasonal bookings.

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image for news Live Coverage: Will Booking Holdings (BKNG) Soar After 2Q Earnings?
Booking Holdings to Make Second Quarter 2025 Earnings Press Release Available on Company's Investor Relations Website on July 29
BKNG
Published: July 28, 2025 by: PRNewsWire
Sentiment: Neutral

NORWALK, Conn. , July 28, 2025 /PRNewswire/ -- Second quarter 2025 financial results for Booking Holdings (NASDAQ: BKNG) will be made available at approximately 4:00 p.m.

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image for news Booking Holdings to Make Second Quarter 2025 Earnings Press Release Available on Company's Investor Relations Website on July 29

About Booking Holdings Inc. (BKNG)

  • IPO Date 1999-03-31
  • Website https://www.bookingholdings.com
  • Industry Travel Services
  • CEO Glenn D. Fogel
  • Employees 24500

Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which offers online accommodation reservations; Rentalcars.com that provides online rental car reservation services; Priceline, which offer online travel reservation services, and consumers hotel, flight, and rental car reservation services, as well as vacation packages, cruises, and hotel distribution services. It also operates Agoda that provides online accommodation reservation services, as well as flight, ground transportation and activities reservation services. In addition, the company operates KAYAK, an online price comparison service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information; and OpenTable for booking online restaurant reservations. Further, it offers travel-related insurance products, and restaurant management services to consumers, travel service providers, and restaurants. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. The company was founded in 1997 and is headquartered in Norwalk, Connecticut.