Amazon.com, Inc. (AMZN)

US — Consumer Cyclical Sector
Peers: JD  PDD  SE  MELI  BABA  VIPS  JMIA  GLBE  ETSY 

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Key Metrics & Ratings

  • symbol AMZN
  • Rev/Share 61.3329
  • Book/Share 28.8472
  • PB 7.8389
  • Debt/Equity 0.4356
  • CurrentRatio 1.0481
  • ROIC 0.131

 

  • MktCap 2400686532000.0
  • FreeCF/Share 1.9627
  • PFCF 115.3622
  • PE 36.359
  • Debt/Assets 0.2071
  • DivYield 0
  • ROE 0.2426

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 2
  • P/B Score 1
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AMZN Robert W. Baird -- Outperform $220 $244 July 21, 2025
Reiterated AMZN JP Morgan -- Overweight $240 $255 July 11, 2025
Resumed AMZN Citizens JMP -- Mkt Outperform -- -- July 10, 2025
Reiterated AMZN Wells Fargo -- Equal Weight $201 $238 July 8, 2025
Reiterated AMZN Truist -- Buy $226 $250 July 2, 2025
Upgrade AMZN BNP Paribas Exane Neutral Outperform -- $254 June 27, 2025
Reiterated AMZN MoffettNathanson -- Buy $250 $253 June 24, 2025
Reiterated AMZN Telsey Advisory Group -- Outperform $275 $235 April 23, 2025
Reiterated AMZN Jefferies -- Buy $250 $240 April 22, 2025
Downgrade AMZN Raymond James Strong Buy Outperform -- $195 April 21, 2025

News

Amazon raises prices of everyday essentials in US amid tariff pressures
AMZN
Published: July 21, 2025 by: Proactive Investors
Sentiment: Negative

Amazon.com Inc (NASDAQ:AMZN) has increased the price of hundreds of items on its US eCommerce site following the introduction of President Donald Trump's tariffs, according to a Wall Street Journal analysis. The publication's analysis of 2,500 low-cost, everyday items such as deodorant, protein shakes, and pet care supplies found that prices have increased for about 1,200 of these products.

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image for news Amazon raises prices of everyday essentials in US amid tariff pressures
Amazon Intensifies Focus on North America: What is the Path Ahead?
AMZN
Published: July 21, 2025 by: Zacks Investment Research
Sentiment: Positive

AMZN leans on its North America segment for growth, boosting fulfillment speed, automation, and rural reach amid rising competition.

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image for news Amazon Intensifies Focus on North America: What is the Path Ahead?
Morgan Stanley upgrades these two companies as it says Amazon is the best internet stock on ground
AMZN
Published: July 21, 2025 by: Market Watch
Sentiment: Positive

The outlook for internet stocks is rosier now that worst-case scenarios of U.S. tariffs on China appear to have been avoided.

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image for news Morgan Stanley upgrades these two companies as it says Amazon is the best internet stock on ground
NFLX, WBD and AMZN Forecast – US Major Stocks Look to Higher Levels
AMZN, NFLX
Published: July 21, 2025 by: FXEmpire
Sentiment: Positive

The three markets in this analysis all look as if they want to go higher, but the WBD market faces a ceiling in the short term. The other two both look fairly strong at this point in time, and ready to go higher given a bit of time.

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image for news NFLX, WBD and AMZN Forecast – US Major Stocks Look to Higher Levels
Amazon Has A Tariff Problem, Automation May Be The Solution
AMZN
Published: July 21, 2025 by: Seeking Alpha
Sentiment: Neutral

I reiterate my buy rating on Amazon with a price target of $244. Though AWS growth remains robust, retail sales may face certain pressures resulting from tariffs. Amazon is highly exposed to US-China tariffs, but preemptive inventory build should limit near-term impact; longer-term margin pressure is likely. Strong Prime Day sales and continued AWS growth support Amazon's outlook, with automation and AI adoption helping offset rising costs.

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image for news Amazon Has A Tariff Problem, Automation May Be The Solution
After Pledging to Keep Prices Low, Amazon Hiked Them on Hundreds of Essentials
AMZN
Published: July 20, 2025 by: WSJ
Sentiment: Negative

While Walmart cut prices on low-cost goods, Amazon raised them.

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image for news After Pledging to Keep Prices Low, Amazon Hiked Them on Hundreds of Essentials
The Smartest Artificial Intelligence (AI) Stocks to Buy With $1,000 Right Now
AMZN, GOOG, NVDA, TSM
Published: July 20, 2025 by: The Motley Fool
Sentiment: Positive

Artificial intelligence (AI) investing remains at the forefront of the market as companies continue to invest billions of dollars in this emerging technology. We've barely scratched the surface of what an AI-first economy looks like, and to achieve this, we'll need to build out significantly more computing capacity.

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image for news The Smartest Artificial Intelligence (AI) Stocks to Buy With $1,000 Right Now
Only 34% of Americans Feel On Track For Retirement. Here Are 3 Stocks to Buy Now and Hold For Decades.
AMZN, AXP, UBER
Published: July 20, 2025 by: The Motley Fool
Sentiment: Positive

Is your retirement nest egg where it needs to be right now? That is to say, is it big enough at this stage of your life to ensure it will be big enough then?

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image for news Only 34% of Americans Feel On Track For Retirement. Here Are 3 Stocks to Buy Now and Hold For Decades.
The realities of enterprise AI deployments, with Amazon Web Services VP Francessca Vasquez
AMZN
Published: July 19, 2025 by: GeekWire
Sentiment: Neutral

On this episode of the GeekWire Podcast, we dive into enterprise AI adoption with Francessca Vasquez, a vice president at Amazon Web Services who leads its work with enterprise customers through the AWS Professional Services Group and the AWS Generative AI Innovation Center.

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image for news The realities of enterprise AI deployments, with Amazon Web Services VP Francessca Vasquez
Amazon: 4 Reasons Why The Stock Remains A Strong Buy Heading Into Q2 Results
AMZN
Published: July 18, 2025 by: Seeking Alpha
Sentiment: Positive

Amazon has outperformed the S&P 500, delivering a 21% total return since my prior piece, driven by strong business performance and multiple expansion. I remain bullish on Amazon ahead of Q2 due to its consistent earnings beats, AWS growth acceleration potential and tariff tailwinds. The stock continues to trade at an attractive valuation relative to peers and its own historical valuation history.

Read More
image for news Amazon: 4 Reasons Why The Stock Remains A Strong Buy Heading Into Q2 Results
Amazon: Strong Industry, Solid Earnings Estimate Revisions
AMZN
Published: July 18, 2025 by: Zacks Investment Research
Sentiment: Positive

AMZN has seen solid earnings estimate revision activity over the past month, and belongs to a strong industry as well.

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image for news Amazon: Strong Industry, Solid Earnings Estimate Revisions
Amazon Eliminates Hundreds of Cloud Computing Jobs
AMZN
Published: July 17, 2025 by: PYMNTS
Sentiment: Negative

Amazon has reportedly cut hundreds of jobs in its Amazon Web Services (AWS) cloud division. Those cuts happened Thursday (July 17), Reuters reported, citing two sources, and come one month to the day after CEO Andy Jassy warned that adoption of generative artificial intelligence (AI) would lead to a workforce reduction.

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image for news Amazon Eliminates Hundreds of Cloud Computing Jobs
Amazon's carbon emissions jump as AI push tests company's climate pledge
AMZN
Published: July 17, 2025 by: TechXplore
Sentiment: Negative

Amazon's greenhouse gas emissions rose by 6% last year, due mostly to pollution generated by the company's delivery fleet and increased data center construction.

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image for news Amazon's carbon emissions jump as AI push tests company's climate pledge
Amazon slashing hundreds of jobs at AWS cloud unit — month after CEO says AI will spur layoffs: report
AMZN
Published: July 17, 2025 by: New York Post
Sentiment: Negative

Amazon joined a growing list of firms, including Microsoft, Meta, and CrowdStrike in announcing layoffs this year.

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image for news Amazon slashing hundreds of jobs at AWS cloud unit — month after CEO says AI will spur layoffs: report
Final Trades: Kinross Gold Corp, Cintas and Amazon
AMZN, CTAS, KGC
Published: July 17, 2025 by: CNBC Television
Sentiment: Neutral

The Investment Committee give you their top stocks to watch for the second half.

Read More
image for news Final Trades: Kinross Gold Corp, Cintas and Amazon
Amazon price target boosted on margin potential ahead of Q2 earnings
AMZN
Published: July 17, 2025 by: Proactive Investors
Sentiment: Positive

Amazon.com Inc (NASDAQ:AMZN) has seen its price target boosted by Jefferies analysts ahead of its second quarter earnings report, with the firm pointing to resilient revenues, cost discipline, and stable consumer demand as key growth drivers. The analysts maintained a ‘Buy' rating on the eCommerce giant and upped their price target to $265 from $255, representing upside of 17% from current levels.

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image for news Amazon price target boosted on margin potential ahead of Q2 earnings
Amazon workers are piecing together cloud division layoffs in internal messages
AMZN
Published: July 17, 2025 by: Business Insider
Sentiment: Negative

Amazon is laying off employees in its cloud-computing unit, Amazon Web Services. Employees are using an internal Slack channel to piece together which teams and how many were cut.

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image for news Amazon workers are piecing together cloud division layoffs in internal messages
Exclusive: Amazon's AWS cloud computing unit cuts jobs
AMZN
Published: July 17, 2025 by: Reuters
Sentiment: Negative

Amazon cut jobs in its Amazon Web Services cloud computing unit Thursday, a spokesperson confirmed following a Reuters inquiry. Several groups within AWS were impacted.

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image for news Exclusive: Amazon's AWS cloud computing unit cuts jobs
Is Amazon Really the Best Forever Stock for Your Portfolio?
AMZN
Published: July 17, 2025 by: MarketBeat
Sentiment: Positive

Tech giant Amazon.com Inc NASDAQ: AMZN has been in full breakout mode since April's low, and the chart says it's not done yet. Shares are up nearly 40% from that bottom and are now closing in on February's all-time high.

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image for news Is Amazon Really the Best Forever Stock for Your Portfolio?
Will Amazon or Meta Be Next to Hit a $4 Trillion Market Cap?
AMZN, META
Published: July 17, 2025 by: 24/7 Wall Street
Sentiment: Neutral

Nvidia (NASDAQ:NVDA) stock was the first-ever company to hit a $4 trillion market cap.

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image for news Will Amazon or Meta Be Next to Hit a $4 Trillion Market Cap?
SpaceX launches competitor Amazon's Project Kuiper satellites
AMZN
Published: July 17, 2025 by: TechXplore
Sentiment: Neutral

Just because Elon Musk and Jeff Bezos aren't the best of friends, and Amazon's Project Kuiper will directly compete with SpaceX's Starlink satellites for broadband internet, doesn't mean everyone can't still get along.

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image for news SpaceX launches competitor Amazon's Project Kuiper satellites
AAPL, AMZN and GOOGL Forecast – Major US Stocks Quiet in Premarket on Thursday
AAPL, AMZN, GOOG, GOOGL
Published: July 17, 2025 by: FXEmpire
Sentiment: Positive

The three major US stocks in this analysis are all somewhat quiet in premarket trading on Thursday. The overall market has seen a lot of noise in general but has been very bullish until recently.

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image for news AAPL, AMZN and GOOGL Forecast – Major US Stocks Quiet in Premarket on Thursday
Amazon.com defeats lawsuit by Prime Video subscribers over commercials
AMZN
Published: July 16, 2025 by: Reuters
Sentiment: Positive

A federal judge on Wednesday dismissed a proposed class action over Amazon.com's decision to begin showing commercials on its Prime Video service unless subscribers paid a $2.99 monthly opt-out fee.

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image for news Amazon.com defeats lawsuit by Prime Video subscribers over commercials
Here's Why Amazon (AMZN) is a Great Momentum Stock to Buy
AMZN
Published: July 16, 2025 by: Zacks Investment Research
Sentiment: Positive

Does Amazon (AMZN) have what it takes to be a top stock pick for momentum investors? Let's find out.

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image for news Here's Why Amazon (AMZN) is a Great Momentum Stock to Buy
Securiti AI Announces Availability of Security for Amazon Q in the New AI Agents and Tools Category of AWS Marketplace
AMZN
Published: July 16, 2025 by: Business Wire
Sentiment: Neutral

SAN JOSE, Calif.--(BUSINESS WIRE)--Securiti AI, a leading provider of an integrated DSPM & AI Security platform, today announced the availability of Security for Amazon Q in the new AI Agents and Tools category of AWS Marketplace. Customers can now use AWS Marketplace to easily discover, buy, and deploy AI agent solutions, including Securiti's DSPM & AI Security solutions, using their AWS accounts, accelerating AI agent and agentic workflow development. Security for Amazon Q helps organ.

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image for news Securiti AI Announces Availability of Security for Amazon Q in the New AI Agents and Tools Category of AWS Marketplace
Amazon Stock (NASDAQ: AMZN) Price Prediction and Forecast 2025-2030 for July 16
AMZN
Published: July 16, 2025 by: 24/7 Wall Street
Sentiment: Positive

Shares of Amazon.com Inc. (NASDAQ: AMZN) gained 2.40% over the past five trading sessions as the company recently concluded its Amazon Prime Day run.

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image for news Amazon Stock (NASDAQ: AMZN) Price Prediction and Forecast 2025-2030 for July 16
Tariffs Scare Third-Party Sellers: Here's How Amazon is Handling it
AMZN
Published: July 15, 2025 by: Zacks Investment Research
Sentiment: Negative

AMZN tackles tariff turmoil with early inventory moves and seller support to stabilize prices during Prime Day.

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image for news Tariffs Scare Third-Party Sellers: Here's How Amazon is Handling it
Jeff Bezos taps former Amazon Alexa head to lead $10 billion Earth fund
AMZN
Published: July 15, 2025 by: CNBC
Sentiment: Positive

Jeff Bezos is brining in a veteran Amazon executive to oversee his $10 billion climate and biodiversity fund. Tom Taylor retired from Amazon in 2022, after running the company's Alexa voice assistant division and overseeing the third-party seller services unit during his 23-year stint at the e-commerce giant.

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image for news Jeff Bezos taps former Amazon Alexa head to lead $10 billion Earth fund
IBM vs. Amazon: Which Cloud Infrastructure Stock Offers More Upside?
AMZN, IBM
Published: July 15, 2025 by: Zacks Investment Research
Sentiment: Positive

IBM shines with valuation and hybrid cloud gains, but AMZN's AI edge and steady growth may offer more upside.

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image for news IBM vs. Amazon: Which Cloud Infrastructure Stock Offers More Upside?
Amazon's Rally Still Has Legs - Robust Commerce/AWS Prospects
AMZN
Published: July 15, 2025 by: Seeking Alpha
Sentiment: Positive

AMZN remains a compelling long-term investment thesis due to the robust AWS and commerce prospects attributed to the new GenAI revolution and the improved operational efficiencies. This is on top of the robust Prime Day results in Q3'25 and (likely) another sales event in October 2025, with it well balancing the tariff-induced uncertainties. Even so, it goes without saying that AMZN's recent rally may have occurred overly fast and furious, with the premium valuations triggering a minimal margin of safety.

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image for news Amazon's Rally Still Has Legs - Robust Commerce/AWS Prospects

About Amazon.com, Inc. (AMZN)

  • IPO Date 1997-05-15
  • Website https://www.amazon.com
  • Industry Specialty Retail
  • CEO Andrew R. Jassy
  • Employees 1560000

Amazon.com, Inc. engages in the retail sale of consumer products and subscriptions through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). Its products offered through its stores include merchandise and content purchased for resale; and products offered by third-party sellers The company also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Rings, Blink, eero, and Echo; and develops and produces media content. In addition, it offers programs that enable sellers to sell their products in its stores; and programs that allow authors, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, the company provides compute, storage, database, analytics, machine learning, and other services, as well as fulfillment, advertising, and digital content subscriptions. Additionally, it offers Amazon Prime, a membership program. The company serves consumers, sellers, developers, enterprises, content creators, and advertisers. Amazon.com, Inc. was incorporated in 1994 and is headquartered in Seattle, Washington.