Amazon.com, Inc. (AMZN)

US — Consumer Cyclical Sector
Peers: BABA  RERE  CASY  LQDT  ETSY  RH  LITB  RVLV  GME  TLF 

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Key Metrics & Ratings

  • symbol AMZN
  • Rev/Share 64.7677
  • Book/Share 34.6291
  • PB 6.7146
  • Debt/Equity 0.3664
  • CurrentRatio 1.0086
  • ROIC 0.1177

 

  • MktCap 2485552202344.0
  • FreeCF/Share 0.9893
  • PFCF 235.3743
  • PE 32.451
  • Debt/Assets 0.186
  • DivYield 0
  • ROE 0.2362

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 2
  • P/B Score 1
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AMZN Wells Fargo -- Overweight $292 $295 Dec. 2, 2025
Reiterated AMZN Oppenheimer -- Outperform $290 $305 Dec. 1, 2025
Initiation AMZN BNP Paribas Exane -- Outperform -- -- Nov. 24, 2025
Downgrade AMZN Rothschild & Co Redburn Buy Neutral -- $250 Nov. 18, 2025
Reiterated AMZN Mizuho -- Outperform $300 $315 Nov. 4, 2025
Reiterated AMZN Monness Crespi & Hardt -- Buy $275 $300 Oct. 31, 2025
Reiterated AMZN Telsey Advisory Group -- Outperform $265 $300 Oct. 31, 2025
Reiterated AMZN Barclays -- Overweight $275 $300 Oct. 31, 2025
Reiterated AMZN Citigroup -- Buy $270 $320 Oct. 31, 2025
Reiterated AMZN Wells Fargo -- Overweight $280 $292 Oct. 31, 2025

News

Starbucks taps Amazon's Anand Varadarajan as new chief technology officer
AMZN, SBUX
Published: December 19, 2025 by: Reuters
Sentiment: Positive

Starbucks said on Friday it has appointed Anand Varadarajan as its new chief technology, effective January 19, as CEO Brian Niccol pushes a tech revamp in stores to make labor more efficient.

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image for news Starbucks taps Amazon's Anand Varadarajan as new chief technology officer
These 5 Stocks Are Set To Dominate 2026
AMZN, ASML, CRM, GOOG, GOOGL, HIMS, LVMHF, LVMUY, NBIS, NVO, TGOPF, TGOPY
Published: December 19, 2025 by: Seeking Alpha
Sentiment: Positive

My 2025 picks outperformed the S&P 500 by 9.4% and Nasdaq 100 by 5.9%, validating my growth-value approach. Each stock on this list is operating in a different market segment and two are based in Europe, offering geographic diversification. The featured stocks all show significant undervaluation potential based on rather conservative growth scenarios.

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image for news These 5 Stocks Are Set To Dominate 2026
Charleston-Based Law Firm Yarborough Applegate Leads Nation in Holding Amazon Accountable for Delivery Driver Wrecks
AMZN
Published: December 19, 2025 by: Business Wire
Sentiment: Neutral

CHARLESTON, S.C.--(BUSINESS WIRE)--The Charleston-based personal injury law firm of Yarborough Applegate, having secured the nation's first-ever jury verdict holding Amazon liable for delivery driver negligence, is now leading national efforts to enforce that precedent. The firm is actively pursuing multi-state litigation against the e-commerce giant for catastrophic harm caused by its massive Delivery Service Partner (DSP) fleet, a public safety risk amplified by the billions of packages deliv.

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image for news Charleston-Based Law Firm Yarborough Applegate Leads Nation in Holding Amazon Accountable for Delivery Driver Wrecks
E-Commerce Powers Holiday Sales: 4 Stocks With Upside for 2026
AMZN, EXPE, FVRR, GCT
Published: December 19, 2025 by: Zacks Investment Research
Sentiment: Positive

Amazon stands out as e-commerce drives a record 2025 holiday season, with Cyber Monday at $14.25 billion and online sales projected at $253.4 billion.

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image for news E-Commerce Powers Holiday Sales: 4 Stocks With Upside for 2026
Here's Why Amazon (AMZN) is a Strong Growth Stock
AMZN
Published: December 19, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

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image for news Here's Why Amazon (AMZN) is a Strong Growth Stock
4 Key Cloud Computing Stocks to Include in Your Portfolio for 2026
AMZN, GOOGL, IBM, MSFT
Published: December 19, 2025 by: Zacks Investment Research
Sentiment: Neutral

MSFT, GOOGL, AMZN and IBM are indispensable cloud computing stocks for any investment portfolio.

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image for news 4 Key Cloud Computing Stocks to Include in Your Portfolio for 2026
The Zacks Analyst Blog Amazon, Atlassian and Cloudflare
AMZN, NET, TEAM
Published: December 19, 2025 by: Zacks Investment Research
Sentiment: Positive

Cloud computing demand is surging, and Amazon, Atlassian and Cloudflare stand out with strong growth drivers, rising estimates and solid rankings before 2026.

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image for news The Zacks Analyst Blog Amazon, Atlassian and Cloudflare
Amazon Stock Nears 2026 with Bull Signal Flashing
AMZN
Published: December 18, 2025 by: Schaeffers Research
Sentiment: Positive

Amazon.com Inc (NASDAQ:AMZN) stock was last seen up 2.5% at $226.70, after a strong 2026 outlook from Truist Securities.

Read More
image for news Amazon Stock Nears 2026 with Bull Signal Flashing
December Procurement & Supply Chain Portfolio Launches With Exclusive Insights From Amazon Business, Coupa, OpenAI
AMZN
Published: December 18, 2025 by: GlobeNewsWire
Sentiment: Neutral

BizClik's December Procurement Magazine is live, featuring Amazon Business, Coupa and OpenAI insights on AI, spend management and resilient supply chains.

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image for news December Procurement & Supply Chain Portfolio Launches With Exclusive Insights From Amazon Business, Coupa, OpenAI
3 Cloud Computing Stocks That Investors Can Opt to Buy Before 2026
AMZN, NET, TEAM
Published: December 18, 2025 by: Zacks Investment Research
Sentiment: Positive

Cloud computing stocks AMZN, TEAM and NET show strong fundamentals and growth potential heading into 2026.

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image for news 3 Cloud Computing Stocks That Investors Can Opt to Buy Before 2026
OpenAI in talks with Amazon about investment that could exceed $10 billion
AMZN
Published: December 17, 2025 by: CNBC Television
Sentiment: Positive

OpenAI is in discussions with Amazon about a potential investment and an agreement to use its artificial intelligence chips, CNBC confirmed on Tuesday. CNBC's MacKenzie Sigalos has the latest.

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image for news OpenAI in talks with Amazon about investment that could exceed $10 billion
Amazon in talks to invest $10 billion or more in OpenAI
AMZN
Published: December 17, 2025 by: CNBC Television
Sentiment: Positive

CNBC's MacKenzie Sigalos reports on a potential investment deal between Amazon and OpenAI.

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image for news Amazon in talks to invest $10 billion or more in OpenAI
Amazon taps veteran Peter DeSantis to lead AI, chip and quantum push
AMZN
Published: December 17, 2025 by: Reuters
Sentiment: Positive

Amazon on Wednesday tapped long-time cloud executive Peter DeSantis to lead a new unit that would oversee its most advanced technologies, including artificial intelligence models, custom silicon and quantum computing.

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image for news Amazon taps veteran Peter DeSantis to lead AI, chip and quantum push
Amazon appoints longtime AWS exec Peter DeSantis to lead new AI org
AMZN
Published: December 17, 2025 by: TechCrunch
Sentiment: Positive

Amazon CEO Andy Jassy announced in a message to staff on Wednesday that longtime AWS executive Peter DeSantis will lead a new AI-focused organization within the company.

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image for news Amazon appoints longtime AWS exec Peter DeSantis to lead new AI org
Amazon and OpenAI in talks for a $10B investment deal
AMZN
Published: December 17, 2025 by: CNBC Television
Sentiment: Positive

CNBC's MacKenzie Sigalos joins 'Money Movers' to discuss the OpenAI and Amazon deal valued at more than $10 billion.

Read More
image for news Amazon and OpenAI in talks for a $10B investment deal
Amazon: What Should Investors Be Looking For In Trainium?
AMZN
Published: December 17, 2025 by: Seeking Alpha
Sentiment: Positive

Amazon.com, Inc. is increasingly leveraging its in-house Trainium AI accelerators to address AWS capacity constraints and reaccelerate cloud growth. Trainium2's full allocation and upcoming Trainium3's superior price performance underpin a robust AWS backlog and adoption pipeline. Recent speculation of OpenAI adoption of Trainium is also expected to further validate the technology's competitive performance and token unit economics, and reinforce its long-term adoption prospects.

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image for news Amazon: What Should Investors Be Looking For In Trainium?
Amazon Eyes a Big Investment in OpenAI. Is This the Latest Sign of an AI Bubble?
AMZN
Published: December 17, 2025 by: Investopedia
Sentiment: Neutral

Amazon (AMZN) could be set to unveil an investment of $10 billion or more in ChatGPT maker OpenAI.

Read More
image for news Amazon Eyes a Big Investment in OpenAI. Is This the Latest Sign of an AI Bubble?
Amazon may tie $10B OpenAI investment to its AI chips
AMZN
Published: December 17, 2025 by: Proactive Investors
Sentiment: Positive

Amazon.com Inc (NASDAQ:AMZN) is in talks to invest as much as $10 billion in OpenAI and provide the artificial intelligence startup with access to its own AI chips, according to reports. The proposed investment, first reported by The Information, would deepen ties between two of the most influential players in artificial intelligence and underscore the increasingly interconnected nature of major AI partnerships, a structure that has drawn heightened investor scrutiny.

Read More
image for news Amazon may tie $10B OpenAI investment to its AI chips
Is a new OpenAI deal what Amazon's stock needs to finally come alive?
AMZN
Published: December 17, 2025 by: Market Watch
Sentiment: Neutral

Amazon's stock is near flat this year. A reported $10 billion deal with OpenAI may energize investors — or it could fuel further fears about an AI bubble.

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image for news Is a new OpenAI deal what Amazon's stock needs to finally come alive?
Amazon Set to Waste $10 Billion on OpenAI
AMZN
Published: December 17, 2025 by: 24/7 Wall Street
Sentiment: Neutral

Amazon.com Inc. (NASDAQ: AMZN) apparently cannot help itself.

Read More
image for news Amazon Set to Waste $10 Billion on OpenAI
Instagram TV app coming to Amazon Fire streaming device
AMZN, META
Published: December 16, 2025 by: CNBC Television
Sentiment: Positive

Meta said Tuesday that the company will begin testing its Instagram for TV app in the U.S. via Amazon Fire TV streaming devices, underscoring the photo-sharing app's effort to become a major video platform beyond smartphones, taking on TikTok and YouTube.

Read More
image for news Instagram TV app coming to Amazon Fire streaming device
Amazon shareholder resolution targets AI work with Israel, DHS
AMZN
Published: December 16, 2025 by: TechXplore
Sentiment: Negative

Amazon.com Inc.'s business ties with Israel's military and the US Department of Homeland Security are the focus of a shareholder proposal demanding that the company investigate whether such contracts comply with its responsible AI policies.

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image for news Amazon shareholder resolution targets AI work with Israel, DHS
Slope Working with Amazon to Expand Access to Capital for Amazon Sellers
AMZN
Published: December 16, 2025 by: Business Wire
Sentiment: Neutral

SAN FRANCISCO--(BUSINESS WIRE)--Slope, the AI-native lending platform transforming how businesses get approved and funded, today announced a new relationship with Amazon to provide fast, transparent financing to eligible U.S.-based Amazon sellers. The Slope credit program,1 supported by a J.P. Morgan credit facility,2 enables eligible sellers to access flexible working capital directly through their Amazon Seller accounts — with approvals as fast as minutes. Additionally, the program is set to.

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image for news Slope Working with Amazon to Expand Access to Capital for Amazon Sellers
Amazon Isn't Behind. It's Reloading For Its AI Wave (Upgrade)
AMZN
Published: December 16, 2025 by: Seeking Alpha
Sentiment: Positive

It's time to upgrade Amazon (AMZN) to a Buy as the risk/reward shifts favorably in favor of the e-commerce and cloud computing behemoth. AWS remains Amazon's profit engine, delivering 36% margins and over 57% of corporate operating profits, underpinning valuation support. AMZN is aggressively investing in AI, custom chips, and open-sourcing its software stack to defend its moat against rivals like Google, Microsoft, and Oracle.

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image for news Amazon Isn't Behind. It's Reloading For Its AI Wave (Upgrade)
Instagram TV app coming to Amazon Fire streaming device
AMZN
Published: December 16, 2025 by: CNBC
Sentiment: Positive

Meta said Tuesday that the company will begin testing its Instagram for TV app in the U.S. via Amazon's Fire TV streaming devices. The app features the company's TikTok-like Reels videos.

Read More
image for news Instagram TV app coming to Amazon Fire streaming device
Alphabet Has Won, Amazon Will Win, Microsoft Pays The Price (For Now)
AMZN, GOOG, GOOGL, MSFT
Published: December 16, 2025 by: Seeking Alpha
Sentiment: Negative

Microsoft Corporation's AI growth is real, but MSFT stock is stalling as investors reprice returns, not demand. Rising capex, margin pressure, and delayed free cash flow are driving multiple compression. AI infrastructure requires massive upfront investment: MSFT may spend $75–85B per year in capex, pushing free cash flow lower near term and forcing the market into a “show-me-the-money” stance. With OpenAI economics evolving and Gemini intensifying suite-level competition, Microsoft remains a great business—but at current multiples, MSFT stock is fairly valued and awaits proof of AI-driven returns.

Read More
image for news Alphabet Has Won, Amazon Will Win, Microsoft Pays The Price (For Now)
Three-Quarters of Employers Improve Workplace Safety Scores Over Three Years
AMZN
Published: December 15, 2025 by: PRNewsWire
Sentiment: Neutral

National Safety Council report shows progress in safety cultures, gaps in risk reduction and innovation WASHINGTON , Dec. 15, 2025 /PRNewswire/ -- The National Safety Council released the 2024-2025 MSD Solutions Index Pledge Community Report, highlighting efforts to prevent musculoskeletal disorders (MSDs), the most common workplace injury. Now in its third year, the MSD Solutions Index shows steady progress in strengthening safety culture but calls for greater investment in risk reduction and innovation.

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image for news Three-Quarters of Employers Improve Workplace Safety Scores Over Three Years
Amazon's Datacenter Boom: The Next Big Growth Driver for the Stock?
AMZN
Published: December 12, 2025 by: Zacks Investment Research
Sentiment: Positive

AMZN's datacenter surge, fueled by record AWS capex and massive global expansion, is emerging as the company's most powerful long-term growth driver.

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image for news Amazon's Datacenter Boom: The Next Big Growth Driver for the Stock?
Why Alphabet and Amazon could be two of the best AI stocks next year
AMZN, GOOG, GOOGL
Published: December 12, 2025 by: Market Watch
Sentiment: Positive

As the artificial-intelligence boom enters its fourth year, investors are keeping their eye on Big Tech's massive spending and monetization plans. According to JPMorgan, two “Magnificent Seven” stocks are shaping up to be the best way to play the next leg of the trade: Alphabet and Amazon.com.

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image for news Why Alphabet and Amazon could be two of the best AI stocks next year
Sell Amazon Stock At $230?
AMZN
Published: December 12, 2025 by: Forbes
Sentiment: Neutral

Amazon's more-than-$35 billion India commitment through 2030 is a full‑stack bet on AI infrastructure, logistics density, and export flywheels that could shift both its growth mix and narrative. The plan channels capital into AWS data centers, localized AI services, fulfillment and transportation assets, and programs to digitize millions of Indian SMEs and boost e‑commerce exports toward an $80 billion target, effectively expanding Amazon's high‑margin services and advertising opportunity in a structurally high‑growth market.

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image for news Sell Amazon Stock At $230?

About Amazon.com, Inc. (AMZN)

  • IPO Date 1997-05-15
  • Website https://www.amazon.com
  • Industry Specialty Retail
  • CEO Andrew R. Jassy
  • Employees 1560000

Amazon.com, Inc. engages in the retail sale of consumer products and subscriptions through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). Its products offered through its stores include merchandise and content purchased for resale; and products offered by third-party sellers The company also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Rings, Blink, eero, and Echo; and develops and produces media content. In addition, it offers programs that enable sellers to sell their products in its stores; and programs that allow authors, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, the company provides compute, storage, database, analytics, machine learning, and other services, as well as fulfillment, advertising, and digital content subscriptions. Additionally, it offers Amazon Prime, a membership program. The company serves consumers, sellers, developers, enterprises, content creators, and advertisers. Amazon.com, Inc. was incorporated in 1994 and is headquartered in Seattle, Washington.