Amazon.com, Inc. (AMZN)

US — Consumer Cyclical Sector
Peers: JD  PDD  SE  MELI  BABA  VIPS  JMIA  GLBE  ETSY 

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Key Metrics & Ratings

  • symbol AMZN
  • Rev/Share 61.3329
  • Book/Share 28.8472
  • PB 7.8389
  • Debt/Equity 0.4356
  • CurrentRatio 1.0481
  • ROIC 0.131

 

  • MktCap 2400686532000.0
  • FreeCF/Share 1.9627
  • PFCF 115.3622
  • PE 36.359
  • Debt/Assets 0.2071
  • DivYield 0
  • ROE 0.2426

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 2
  • P/B Score 1
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AMZN Robert W. Baird -- Outperform $220 $244 July 21, 2025
Reiterated AMZN JP Morgan -- Overweight $240 $255 July 11, 2025
Resumed AMZN Citizens JMP -- Mkt Outperform -- -- July 10, 2025
Reiterated AMZN Wells Fargo -- Equal Weight $201 $238 July 8, 2025
Reiterated AMZN Truist -- Buy $226 $250 July 2, 2025
Upgrade AMZN BNP Paribas Exane Neutral Outperform -- $254 June 27, 2025
Reiterated AMZN MoffettNathanson -- Buy $250 $253 June 24, 2025
Reiterated AMZN Telsey Advisory Group -- Outperform $275 $235 April 23, 2025
Reiterated AMZN Jefferies -- Buy $250 $240 April 22, 2025
Downgrade AMZN Raymond James Strong Buy Outperform -- $195 April 21, 2025

News

Amazon (AMZN) Is Considered a Good Investment by Brokers: Is That True?
AMZN
Published: July 15, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?

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image for news Amazon (AMZN) Is Considered a Good Investment by Brokers: Is That True?
High Conviction Ideas With Next Gen Investors
AMZN
Published: July 14, 2025 by: Seeking Alpha
Sentiment: Neutral

Rob Isbitts talks to analysts Julia Ostian, Jack Bowman, and Kenio Fontes. The market is overheated and dominated by mega caps, making risk management and diversification crucial for investors.

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image for news High Conviction Ideas With Next Gen Investors
Amazon jumps into AI vibe coding with preview of Kiro
AMZN
Published: July 14, 2025 by: CNBC
Sentiment: Positive

Amazon Web Services introduced a preview of Kiro, which enables developers to describe the program they want an artificial intelligence model to build. Kiro also generates diagrams and task lists to streamline development.

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image for news Amazon jumps into AI vibe coding with preview of Kiro
Amazon's Web-Based Virtual Assistant Alexa.com to Be Launched This Summer
AMZN
Published: July 14, 2025 by: PYMNTS
Sentiment: Positive

Alexa.com, a new web-based version of Amazon's virtual assistant, will reportedly be launched “no sooner than July 31.” This version of Alexa was first announced in February and was previously scheduled to launch at the end of June, The Washington Post reported Monday (July 14), citing internal Amazon documents.

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image for news Amazon's Web-Based Virtual Assistant Alexa.com to Be Launched This Summer
Xnurta Expands Full-Funnel Amazon Ads Support to Five New Markets, Representing 84.8M Monthly Visitors
AMZN
Published: July 14, 2025 by: Business Wire
Sentiment: Neutral

BELLEVUE, Wash.--(BUSINESS WIRE)--Xnurta, the agentic AI-powered advertising platform, today announced its continued international expansion with full-funnel support now live in Poland, Belgium, Sweden, Egypt, and South Africa. These five marketplaces represent 84.8 million monthly visitors as of June 2025 according to SimilarWeb. Amazon's international sales have grown dramatically in recent years, up over 75% from Q1, 2020, reaching $33.51B in Q1, 2025, according to Marketplace Pulse. Xnurta'.

Read More
image for news Xnurta Expands Full-Funnel Amazon Ads Support to Five New Markets, Representing 84.8M Monthly Visitors
Amazon Prime Day finds success amid tariffs, consumer concerns
AMZN
Published: July 14, 2025 by: TechXplore
Sentiment: Positive

Amazon Prime Day sales looked bumpy at first this week, with year-over-year comparisons for the first two days down. But by Friday, early data showed solid sales for the tech giant despite economic uncertainty.

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image for news Amazon Prime Day finds success amid tariffs, consumer concerns
Amazon Says Customers Saved ‘Billions' During Extended Prime Day
AMZN
Published: July 13, 2025 by: PYMNTS
Sentiment: Positive

Amazon says its longest Prime Day sale was also its biggest. The eCommerce giant announced Saturday (July 12) that its yearly summer sale produced record sales and savings in its newly expanded four-day form.

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image for news Amazon Says Customers Saved ‘Billions' During Extended Prime Day
2 Artificial Intelligence (AI) Stocks That Could Soar in the Second Half of 2025
AMZN, GOOG, GOOGL
Published: July 13, 2025 by: The Motley Fool
Sentiment: Neutral

The first half of the year was a difficult one for many artificial intelligence (AI) stocks as investors fled high-growth players. The reason?

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image for news 2 Artificial Intelligence (AI) Stocks That Could Soar in the Second Half of 2025
Amazon: Expect Big AWS Updates Next Week
AMZN
Published: July 13, 2025 by: Seeking Alpha
Sentiment: Positive

I am reiterating my 'buy' rating for Amazon with an updated price target of $262, citing at least 16% upside potential. Amazon's upcoming AI agent marketplace launch and deepening partnership with Anthropic will drive enterprise AI adoption and strengthen AWS leadership. This explains why management held its $100B capex target for FY25 as it builds capacity and custom silicon innovation to support its AI business that is growing at a triple-digit rate.

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image for news Amazon: Expect Big AWS Updates Next Week
Amazon Prime Creates Online Home Run
AMZN
Published: July 13, 2025 by: 24/7 Wall Street
Sentiment: Positive

Amazon Prime Day, the four-day period during which the e-commerce company offers special deals and signs up new Prime members, helped lift total online sales across America by 30.3% for the period to $24.1 billion.

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image for news Amazon Prime Creates Online Home Run
Amazon Prime Day Is About Price: PMG Head of Commerce
AMZN
Published: July 11, 2025 by: Bloomberg Technology
Sentiment: Positive

John Shea, head of commerce at digital ad agency PMG, says Amazon's logistics allow the retailer to stand out amongst the pack as Prime Day enters its fourth and final day. He joins Romaine Bostick on "Bloomberg Tech" to discuss.

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image for news Amazon Prime Day Is About Price: PMG Head of Commerce
Stock Of The Day: Can Prime Day Propel Amazon To New Heights?
AMZN
Published: July 11, 2025 by: Benzinga
Sentiment: Positive

Despite the attention and positive news from Amazon.com, Inc. AMZN regarding Prime Day, the stock's shares are little changed on Friday. But that may not be the case for long.

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image for news Stock Of The Day: Can Prime Day Propel Amazon To New Heights?
Amazon's alliance with Anthropic is paying off handsomely for the tech giant's cloud business
AMZN
Published: July 11, 2025 by: Business Insider
Sentiment: Positive

AWS will generate billions in extra revenue from its Anthropic partnership: Morgan Stanley. Amazon's $8 billion investment in Anthropic was valued at $13.8 billion earlier this year.

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image for news Amazon's alliance with Anthropic is paying off handsomely for the tech giant's cloud business
Trump's Purge of Foreign Workers Arrives at Amazon's Warehouses
AMZN
Published: July 11, 2025 by: NYTimes
Sentiment: Negative

The tech giant has quietly shed warehouse employees whose work authorizations were revoked after the Trump administration ended a Biden-era immigration program.

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image for news Trump's Purge of Foreign Workers Arrives at Amazon's Warehouses
Amazon's Kuiper satellite push could yield $7B revenue by 2032 – BofA
AMZN
Published: July 10, 2025 by: Proactive Investors
Sentiment: Positive

Amazon.com Inc (NASDAQ:AMZN)'s multibillion-dollar satellite internet project, Kuiper, is accelerating its launch schedule and could generate $7.1 billion in consumer revenue by 2032, Bank of America said in a note Thursday. The firm estimates Amazon will invest about $23 billion to build out the Kuiper satellite network, which aims to deliver internet services to underserved regions.

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image for news Amazon's Kuiper satellite push could yield $7B revenue by 2032 – BofA
Amazon weighs another multi-billion dollar investment in Anthropic
AMZN
Published: July 10, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Deirdre Bosa joins 'Money Movers' to discuss Amazon weighing another multi-billion dollar investment in Anthropic.

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image for news Amazon weighs another multi-billion dollar investment in Anthropic
Amazon Prime Day 1 Sales Roar To $7.9 Billion, Shoppers Slam Website With Traffic Up 50%+
AMZN
Published: July 10, 2025 by: Benzinga
Sentiment: Positive

Early data from Amazon.com, Inc. AMZN Prime Day 2025 is in, and one major firm sees the mega-sale event driving traffic and grabbing market share for the retailer.

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image for news Amazon Prime Day 1 Sales Roar To $7.9 Billion, Shoppers Slam Website With Traffic Up 50%+
Vertiv Stock Is Falling. Amazon Launches a Cooling Competitor for AI Servers.
AMZN, VRT
Published: July 10, 2025 by: Barrons
Sentiment: Negative

Vertiv is a leader in data-center cooling solutions.

Read More
image for news Vertiv Stock Is Falling. Amazon Launches a Cooling Competitor for AI Servers.
Amazon's Cloud Pivot To AI Is Why I'm Still Long
AMZN
Published: July 10, 2025 by: Seeking Alpha
Sentiment: Positive

Amazon's next growth engine is AWS, rapidly evolving into the leading AI infrastructure provider with strong enterprise adoption and a $189 billion backlog. AWS's AI offerings, like Bedrock and Trainium, drive higher margins and customer stickiness, positioning Amazon for robust long-term earnings growth. Short-term headwinds include high capital expenditures, supply constraints, and premium valuation, but these are likely temporary as new capacity comes online.

Read More
image for news Amazon's Cloud Pivot To AI Is Why I'm Still Long
Why Amazon (AMZN) is a Top Momentum Stock for the Long-Term
AMZN
Published: July 10, 2025 by: Zacks Investment Research
Sentiment: Positive

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

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image for news Why Amazon (AMZN) is a Top Momentum Stock for the Long-Term
Members Needed More Time For Deals: Amazon Prime VP
AMZN
Published: July 09, 2025 by: Bloomberg Technology
Sentiment: Neutral

Jamil Ghani, vice president of Amazon Prime, discusses the extension of Amazon's Prime Day from two to four days and how its Rufus AI tool is helping shoppers search deals. He joins Caroline Hyde on "Bloomberg Tech.

Read More
image for news Members Needed More Time For Deals: Amazon Prime VP
Impact Analytics Releases 2025 Amazon Prime Day Pricing Analysis
AMZN
Published: July 09, 2025 by: GlobeNewsWire
Sentiment: Neutral

Fewer SKUs and Deeper Discounts Signal a Shift in Retail Pricing Strategy Fewer SKUs and Deeper Discounts Signal a Shift in Retail Pricing Strategy

Read More
image for news Impact Analytics Releases 2025 Amazon Prime Day Pricing Analysis
United National Consumer Suppliers CEO on Amazon third-party sellers
AMZN
Published: July 09, 2025 by: CNBC Television
Sentiment: Positive

United National Consumer Suppliers CEO Brett Rose on Wednesday said the company's clients that are third-party sellers on Amazon are seeing the retail giant increase its market share for sales during Prime Day.

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image for news United National Consumer Suppliers CEO on Amazon third-party sellers
Retailers log $7.9 billion in online sales in first 24 hours of Prime Day
AMZN
Published: July 09, 2025 by: CNBC
Sentiment: Positive

Retailers raked in $7.9 billion in online sales during the first 24 hours of Prime Day, an increase of nearly 10% year over year, according to Adobe Analytics. Amazon is hosting its longest-running Prime Day sales event this year, while other retailers have responded with competing sales.

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image for news Retailers log $7.9 billion in online sales in first 24 hours of Prime Day
Amazon Stock (NASDAQ: AMZN) Price Prediction and Forecast 2025-2030 for July 9
AMZN
Published: July 09, 2025 by: 24/7 Wall Street
Sentiment: Positive

Shares of Amazon.com Inc. (NASDAQ: AMZN) gained 1.16% over the past five trading sessions as the company currently finds itself in the midst of Amazon Prime Days.

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image for news Amazon Stock (NASDAQ: AMZN) Price Prediction and Forecast 2025-2030 for July 9
Amazon's Early Prime Day Sales Are Down—Why Experts Say That's Not A Concern
AMZN
Published: July 08, 2025 by: Forbes
Sentiment: Neutral

Amazon's stock price is down since its $242.52 peak in February, missing out on recent all-time highs for many stocks, and it was heavily impacted by the slump following President Donald Trump's “Liberation Day” tariff announcements. Amazon announced earlier this year it would extend Prime Day into a four-day sales event, up from two days of rapid deals.

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image for news Amazon's Early Prime Day Sales Are Down—Why Experts Say That's Not A Concern
June 2025 STAX: Investors Scoop Up TSLA, AMZN & PLTR, Still Wary of Tariffs
AMZN, PLTR, TSLA
Published: July 08, 2025 by: Schwab Network
Sentiment: Positive

The @CharlesSchwab STAX increased slightly to 40.66 from 39.68. Joe Mazzola highlights what's driving the bullish uptick.

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image for news June 2025 STAX: Investors Scoop Up TSLA, AMZN & PLTR, Still Wary of Tariffs
Amazon maintains clear lead in price, selection and convenience, says Evercore's Mahaney
AMZN
Published: July 08, 2025 by: CNBC Television
Sentiment: Positive

CNBC's "Power Lunch" discusses Amazon's Prime Day sales and the online retailer's outlook with Mark Mahaney, head of internet research at Evercore ISI.

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image for news Amazon maintains clear lead in price, selection and convenience, says Evercore's Mahaney
Why Amazon Is the Single Best Stock to Buy with $5,000 Today
AMZN
Published: July 08, 2025 by: 24/7 Wall Street
Sentiment: Neutral

Putting anyone's next $5,000 to work is a decision that should require some thought.

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image for news Why Amazon Is the Single Best Stock to Buy with $5,000 Today
Meta vs. Apple in AI talent war, Amazon Prime Day, CoreWeave: Opening Bid
AAPL, AMZN, CRWV, META
Published: July 08, 2025 by: Yahoo Finance
Sentiment: Neutral

BlackRock's chief investment and portfolio strategist for the Americas, Gargi Chaudhuri, joins Opening Bid with Yahoo Finance Executive Editor Brian Sozzi to take a closer look at the market on Tuesday, July 8. As Trump's trade policy evolves, Yahoo Finance Technology Editor Dan Howley examines the impact of tariffs on Apple.

Read More
image for news Meta vs. Apple in AI talent war, Amazon Prime Day, CoreWeave: Opening Bid

About Amazon.com, Inc. (AMZN)

  • IPO Date 1997-05-15
  • Website https://www.amazon.com
  • Industry Specialty Retail
  • CEO Andrew R. Jassy
  • Employees 1560000

Amazon.com, Inc. engages in the retail sale of consumer products and subscriptions through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). Its products offered through its stores include merchandise and content purchased for resale; and products offered by third-party sellers The company also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Rings, Blink, eero, and Echo; and develops and produces media content. In addition, it offers programs that enable sellers to sell their products in its stores; and programs that allow authors, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, the company provides compute, storage, database, analytics, machine learning, and other services, as well as fulfillment, advertising, and digital content subscriptions. Additionally, it offers Amazon Prime, a membership program. The company serves consumers, sellers, developers, enterprises, content creators, and advertisers. Amazon.com, Inc. was incorporated in 1994 and is headquartered in Seattle, Washington.