Under Armour, Inc. (UAA)

US — Consumer Cyclical Sector
Peers: HBI  AIN  WWW  PHIN  ZGN  GT  MCW  ADNT  KSS  SAH 

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Key Metrics & Ratings

  • symbol UAA
  • Rev/Share 11.7873
  • Book/Share 4.3322
  • PB 1.5258
  • Debt/Equity 1.0238
  • CurrentRatio 1.6946
  • ROIC -0.0098

 

  • MktCap 2836508007.0
  • FreeCF/Share -0.1049
  • PFCF -63.1458
  • PE -32.3038
  • Debt/Assets 0.3878
  • DivYield 0
  • ROE -0.0461

 

  • Rating C
  • Score 2
  • Recommendation Sell
  • P/E Score 1
  • DCF Score 2
  • P/B Score 4
  • D/E Score 2

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Initiation UAA Guggenheim -- Buy -- $6 Dec. 10, 2025
Initiation UAA BTIG Research -- Neutral -- -- Oct. 15, 2025
Downgrade UAA Rothschild & Co Redburn Buy Neutral -- $6 Sept. 15, 2025
Initiation UAA Goldman -- Neutral -- $7 July 2, 2025
Reiterated UAA Telsey Advisory Group -- Market Perform $10 $7 May 7, 2025
Downgrade UAA Argus Buy Hold -- -- Jan. 16, 2025

News

Under Armour (UAA) Expected to Beat Earnings Estimates: Should You Buy?
UAA
Published: January 30, 2026 by: Zacks Investment Research
Sentiment: Positive

Under Armour (UAA) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Read More
image for news Under Armour (UAA) Expected to Beat Earnings Estimates: Should You Buy?
Under Armour says it's ‘aware' of data breach claims after 72M customer records were posted online
UA, UAA
Published: January 22, 2026 by: TechCrunch
Sentiment: Negative

Clothing and fitness data company Under Armour said it is investigating claims of a data breach after a cybercriminal posted millions of customer records to a hacker forum.

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image for news Under Armour says it's ‘aware' of data breach claims after 72M customer records were posted online
Why Investors Need to Take Advantage of These 2 Consumer Discretionary Stocks Now
MAR, UAA
Published: January 22, 2026 by: Zacks Investment Research
Sentiment: Positive

Why investors should use the Zacks Earnings ESP tool to help find stocks that are poised to top quarterly earnings estimates.

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image for news Why Investors Need to Take Advantage of These 2 Consumer Discretionary Stocks Now
UNDER ARMOUR ANNOUNCES EXECUTIVE LEADERSHIP CHANGES TO ACCELERATE TRANSFORMATION
UA, UAA
Published: January 15, 2026 by: PRNewsWire
Sentiment: Neutral

Kara Trent Named Chief Merchandising Officer; Adam Peake Named President, Americas BALTIMORE, Jan. 15, 2026 /PRNewswire/ -- Under Armour, Inc. (NYSE: UAA) (NYSE: UA) announced a series of senior leadership changes to further strengthen its global product, brand, and marketplace engines. Effective Feb. 2, these moves accelerate the company's transformation by sharpening execution, reinforcing operational discipline, and aligning product, brand, and go-to-market leadership under a unified operating model to drive sustainable growth and improved financial performance.

Read More
image for news UNDER ARMOUR ANNOUNCES EXECUTIVE LEADERSHIP CHANGES TO ACCELERATE TRANSFORMATION
lululemon vs Under Armour: Which Athleticwear Stock Has More Upside?
LULU, UAA
Published: January 13, 2026 by: Zacks Investment Research
Sentiment: Neutral

UAA's performance turnaround contrasts with LULU's premium scale and margin pressures, setting up a clear growth and valuation divergence.

Read More
image for news lululemon vs Under Armour: Which Athleticwear Stock Has More Upside?
Under Armour Stock Rises After Fairfax Boosts Stake
UA, UAA
Published: January 06, 2026 by: Schaeffers Research
Sentiment: Positive

Under Armour Inc (NYSE:UAA) shares were last seen up 0.5% to trade at $5.45, after news that Fairfax Financial Holdings (FRFHF) increased its ownership stake after the sportswear makers' difficult year.

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image for news Under Armour Stock Rises After Fairfax Boosts Stake
Fairfax Financial increases holdings in Under Armour
UA, UAA
Published: January 06, 2026 by: Proactive Investors
Sentiment: Positive

Under Armour Inc (NYSE:UA) shares rose as much as 7% before trading flat at about $5.40 after Fairfax Financial Holdings expanded its position in the sports apparel company. Regulatory filings show that as of December 30, Canada-based Fairfax, already a 10% owner, had acquired nearly 42 million Under Armour shares, representing an estimated 22% stake.

Read More
image for news Fairfax Financial increases holdings in Under Armour
UAA's EMEA & Latin America Momentum Signals Strong Global Upswing
UAA
Published: January 06, 2026 by: Zacks Investment Research
Sentiment: Positive

Under Armour's EMEA and Latin America sales jump in the double digits in 2Q26, highlighting strong brand momentum and a key offset to regional resets.

Read More
image for news UAA's EMEA & Latin America Momentum Signals Strong Global Upswing
Under Armour Posts Strong Q3: Reinstated FY26 Guidance Suggest 'Ongoing Challenges,' Analysts Say
UA, UAA
Published: November 07, 2025 by: Benzinga
Sentiment: Neutral

Under Armour Inc (NYSE:UAA) shares inched higher in early trading on Friday, after the company on Thursday reported its fiscal second-quarter results.

Read More
image for news Under Armour Posts Strong Q3: Reinstated FY26 Guidance Suggest 'Ongoing Challenges,' Analysts Say
Under Armour's Q2 Earnings Beat Mark, E-Commerce Revenues Dip 8% Y/Y
UAA
Published: November 06, 2025 by: Zacks Investment Research
Sentiment: Positive

UAA beats estimates despite lower sales and profits, as brand momentum and restructuring progress drive its turnaround efforts.

Read More
image for news Under Armour's Q2 Earnings Beat Mark, E-Commerce Revenues Dip 8% Y/Y
Under Armour, Inc. (UAA) Q2 2026 Earnings Call Transcript
UA, UAA
Published: November 06, 2025 by: Seeking Alpha
Sentiment: Neutral

Under Armour, Inc. ( UAA ) Q2 2026 Earnings Call November 6, 2025 8:30 AM EST Company Participants Lance Allega - Senior Vice President of Investor Relations & Corporate Development Kevin Plank - Founder, President, CEO & Director David Bergman - Chief Financial Officer Conference Call Participants Jay Sole - UBS Investment Bank, Research Division Samuel Poser - Williams Trading, LLC, Research Division Robert Drbul - BTIG, LLC, Research Division Laurent Vasilescu - BNP Paribas, Research Division Peter McGoldrick - Stifel, Nicolaus & Company, Incorporated, Research Division Brooke Roach - Goldman Sachs Group, Inc., Research Division Kelly Crago - Citigroup …

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image for news Under Armour, Inc. (UAA) Q2 2026 Earnings Call Transcript
Under Armour (UAA) Q2 Earnings: Taking a Look at Key Metrics Versus Estimates
UAA
Published: November 06, 2025 by: Zacks Investment Research
Sentiment: Neutral

While the top- and bottom-line numbers for Under Armour (UAA) give a sense of how the business performed in the quarter ended September 2025, it could be worth looking at how some of its key metrics compare to Wall Street estimates and year-ago values.

Read More
image for news Under Armour (UAA) Q2 Earnings: Taking a Look at Key Metrics Versus Estimates
Exploring Analyst Estimates for Under Armour (UAA) Q2 Earnings, Beyond Revenue and EPS
UAA
Published: November 05, 2025 by: Zacks Investment Research
Sentiment: Neutral

Evaluate the expected performance of Under Armour (UAA) for the quarter ended September 2025, looking beyond the conventional Wall Street top-and-bottom-line estimates and examining some of its key metrics for better insight.

Read More
image for news Exploring Analyst Estimates for Under Armour (UAA) Q2 Earnings, Beyond Revenue and EPS
Third-quarter earnings are indicating a divided economy
ELF, MCD, TPR, UAA, YUM
Published: November 03, 2025 by: CNBC
Sentiment: Neutral

Quarterly earnings reports from consumer companies are increasingly showing how consumers are diverging in their spending. Commonly called a "K-shaped" economy, companies are seeing wealthier Americans spend more while lower-income Americans are paring back.

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image for news Third-quarter earnings are indicating a divided economy
Under Armour (UAA) Expected to Beat Earnings Estimates: What to Know Ahead of Q2 Release
UAA
Published: October 30, 2025 by: Zacks Investment Research
Sentiment: Positive

Under Armour (UAA) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Read More
image for news Under Armour (UAA) Expected to Beat Earnings Estimates: What to Know Ahead of Q2 Release
Under Armour Struggles With Weak Demand Across Global Markets
UAA
Published: October 16, 2025 by: Zacks Investment Research
Sentiment: Negative

UAA's first-quarter results reveal broad-based softness, with North America and the Asia-Pacific weighing on the overall performance.

Read More
image for news Under Armour Struggles With Weak Demand Across Global Markets
Restructuring & Cost Optimization Boost UAA's Margins & Efficiency
UAA
Published: September 23, 2025 by: Zacks Investment Research
Sentiment: Positive

Under Armour's restructuring and cost cuts are driving margin gains, leaner operations and stronger profitability momentum.

Read More
image for news Restructuring & Cost Optimization Boost UAA's Margins & Efficiency
US retailers split on holiday prospects amid consumer caution
ADDYY, HD, LEVI, LOW, TGT, TJX, UA, UAA
Published: August 20, 2025 by: Reuters
Sentiment: Neutral

Mixed sales and profit forecasts from major U.S. retailers such as Target and Home Depot have prompted investors to question if this year's crucial holiday season will yield the windfall typically associated with a year-end shopping surge.

Read More
image for news US retailers split on holiday prospects amid consumer caution
Under Armour's Q2 Sales Could Be Weakest Of 2025: BofA Securities Explains
UA, UAA
Published: August 11, 2025 by: Benzinga
Sentiment: Negative

While Under Armour Inc UAA has the potential for a turnaround in the longer term, it could face margin pressure from tariffs and wholesale uncertainty in the near term, according to BofA Securities.

Read More
image for news Under Armour's Q2 Sales Could Be Weakest Of 2025: BofA Securities Explains
Under Armour Q1 Earnings: No Brand Turnaround In Sight Yet
UA, UAA
Published: August 11, 2025 by: Seeking Alpha
Sentiment: Negative

Under Armour has continued to report concerning revenue trends. Despite strength in EMEA, the brand turnaround is on uncertain grounds. Profitability has shown some progress, but tariffs now look to cause significant pressure from Q2 forward. Under Armour's tariff mitigation will only be reflected gradually. Under Amrour stock doesn't provide an attractive risk-to-reward entry point in my opinion; investors should likely wait for better turnaround signals.

Read More
image for news Under Armour Q1 Earnings: No Brand Turnaround In Sight Yet
Under Armour, Inc. (UAA) Q1 2026 Earnings Call Transcript
UA, UAA
Published: August 08, 2025 by: Seeking Alpha
Sentiment: Neutral

Under Armour, Inc. (NYSE:UAA ) Q1 2026 Earnings Conference Call August 8, 2025 8:30 AM ET Company Participants David E. Bergman - Chief Financial Officer Kevin A.

Read More
image for news Under Armour, Inc. (UAA) Q1 2026 Earnings Call Transcript
Under Armour Stock Plunges as Retailer Projects 50% Hit to Full-Year Profits
UAA
Published: August 08, 2025 by: Investopedia
Sentiment: Negative

Under Armour (UAA) shares tumbled Friday after the retailer said it would be half as profitable this fiscal year as it was last year.

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image for news Under Armour Stock Plunges as Retailer Projects 50% Hit to Full-Year Profits
UAA Q1 Earnings Miss Estimates, E-commerce Revenues Decline Y/Y
UAA
Published: August 08, 2025 by: Zacks Investment Research
Sentiment: Neutral

Under Armour reports a revenue beat in the fiscal first quarter, with margins boosted by stronger pricing and mix.

Read More
image for news UAA Q1 Earnings Miss Estimates, E-commerce Revenues Decline Y/Y
Under Armour (UAA) Reports Q1 Earnings: What Key Metrics Have to Say
UAA
Published: August 08, 2025 by: Zacks Investment Research
Sentiment: Positive

Although the revenue and EPS for Under Armour (UAA) give a sense of how its business performed in the quarter ended June 2025, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.

Read More
image for news Under Armour (UAA) Reports Q1 Earnings: What Key Metrics Have to Say
Under Armour shares tumble on earnings miss
UA, UAA
Published: August 08, 2025 by: Proactive Investors
Sentiment: Negative

Under Armour Inc (NYSE:UA) shares plunged more than 18% as its fiscal first quarter earnings fell short of expectations and weak guidance disappointed. For Q2, the athletic apparel brand expects revenue to decline 6% to 7% while gross margins are expected to decline 340 to 360 basis points, attributed to expected supply chain headwinds from tariffs.

Read More
image for news Under Armour shares tumble on earnings miss
Stay Ahead of the Game With Under Armour (UAA) Q1 Earnings: Wall Street's Insights on Key Metrics
UAA
Published: August 05, 2025 by: Zacks Investment Research
Sentiment: Neutral

Get a deeper insight into the potential performance of Under Armour (UAA) for the quarter ended June 2025 by going beyond Wall Street's top-and-bottom-line estimates and examining the estimates for some of its key metrics.

Read More
image for news Stay Ahead of the Game With Under Armour (UAA) Q1 Earnings: Wall Street's Insights on Key Metrics
Under Armour (UAA) Reports Next Week: Wall Street Expects Earnings Growth
UAA
Published: August 01, 2025 by: Zacks Investment Research
Sentiment: Positive

Under Armour (UAA) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Read More
image for news Under Armour (UAA) Reports Next Week: Wall Street Expects Earnings Growth
DECK vs. UAA: Which Footwear Brand is the Smarter Investment Now?
DECK, UAA
Published: June 26, 2025 by: Zacks Investment Research
Sentiment: Positive

Deckers' HOKA and UGG drive growth, but Under Armour's margin gains, cost cuts and EMEA strength sharpen its advantage.

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image for news DECK vs. UAA: Which Footwear Brand is the Smarter Investment Now?
4 Textile - Apparel Stocks to Watch Despite Industry Headwinds
HBI, LULU, RL, UAA
Published: June 23, 2025 by: Zacks Investment Research
Sentiment: Positive

Despite a tough retail landscape, LULU, RL, UAA and HBI push forward with digital upgrades and brand-boosting strategies.

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image for news 4 Textile - Apparel Stocks to Watch Despite Industry Headwinds
Is Cost Optimization the Key to Under Armour's Gross Margin Strength?
UAA
Published: June 17, 2025 by: Zacks Investment Research
Sentiment: Negative

UAA's Q4 margin hits 46.7%, banking on lower supply costs and fewer DTC markdowns despite regional mix headwinds.

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image for news Is Cost Optimization the Key to Under Armour's Gross Margin Strength?

About Under Armour, Inc. (UAA)

  • IPO Date 2005-11-18
  • Website https://www.underarmour.com
  • Industry Apparel - Manufacturers
  • CEO Kevin A. Plank
  • Employees 6800

Under Armour, Inc., together with its subsidiaries, engages in the developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company offers its apparel in compression, fitted, and loose fit types. It also provides footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications. In addition, the company offers accessories, which include gloves, bags, headwear, and sports masks; and digital subscription and advertising services under the MapMyRun and MapMyRide platforms. It primarily offers its products under the UNDER ARMOUR, UA, HEATGEAR, COLDGEAR, HOVR, PROTECT THIS HOUSE, I WILL, UA Logo, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through a network of 422 brand and factory house stores, as well as through e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. Under Armour, Inc. was incorporated in 1996 and is headquartered in Baltimore, Maryland.