Rocky Brands, Inc. (RCKY)

US — Consumer Cyclical Sector

Peers: VRA SHOO WWW CAL WEYS DBI

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Key Metrics & Ratings

symbol RCKY
Rev/Share 61.966
Book/Share 63.1309
PB 0.8319
Debt/Equity 0.5634
CurrentRatio 2.7588
ROIC 0.0715

MktCap 199068603.0
FreeCF/Share 4.223
PFCF 6.318
PE 10.6754
Debt/Assets 0.2859
DivYield 0.0233
ROE 0.0796

Rating A-
Score 4
Recommendation Buy
P/E Score 4
DCF Score 4
P/B Score 4
D/E Score 3

Recent Analyst Ratings

Type	Ticker	Analyst Firm	Previous Rating	Current Rating	Previous Price Target	Current Price Target	Date
No ratings available.

News

Rocky Brands Q2: Thriving In Tariff Turmoil

RCKY
Published: July 30, 2025 by: Seeking Alpha
Sentiment: Neutral

Rocky Brands reported strong sales momentum in Q2, carrying onto profitability through sales leverage and improved full-price selling. More impressively, Rocky raised the 2025 guidance despite a turbulent operating environment. The company's manufacturing facilities gain a competitive advantage from tariffs. Despite the stock's post-report surge, I believe RCKY to remain undervalued. I estimate 33% upside to $41.0.

image for news Rocky Brands Q2: Thriving In Tariff Turmoil

Rocky Brands' Q2 Probably Saw The Benefits But Not The Costs Of The Tariffs

RCKY
Published: July 30, 2025 by: Seeking Alpha
Sentiment: Neutral

Rocky Brands, Inc. delivered strong Q2 '25 results with accelerating sales and margin expansion, surprising positively across both wholesale and retail channels. Despite impressive performance, the company faces upcoming challenges from tariffs and price increases, with uncertain impacts on future demand and margins. Current valuation above 10x TTM earnings appears excessive given the looming risks from higher costs and potential demand softness.

image for news Rocky Brands' Q2 Probably Saw The Benefits But Not The Costs Of The Tariffs

Rocky Brands, Inc. (RCKY) Q2 2025 Earnings Call Transcript

RCKY
Published: July 29, 2025 by: Seeking Alpha
Sentiment: Neutral

Teladoc Health, Inc. Q2 2025 Earnings Conference Call July 29, 2025 4:30 PM ET Company Participants Jason S. Brooks - Chairman, CEO & President Thomas D.

image for news Rocky Brands, Inc. (RCKY) Q2 2025 Earnings Call Transcript

Rocky Brands Could Be A Trade War Winner

RCKY
Published: May 07, 2025 by: Seeking Alpha
Sentiment: Neutral

95% of 2024 sales originated in the U.S., sourced from a diversified supply chain including owned production in Puerto Rico and the Dominican Republic. Management aims to reduce China-sourced supply to under 20% by the end of 2025, one of the lowest rates among U.S. shoe companies. The valuation is already discounting a recession, but may not properly reflect competitive advantages in a prolonged Trump trade war with Asian nations.

image for news Rocky Brands Could Be A Trade War Winner

Rocky Brands' Post-Tariffs Margins Are Not Very Attractive, Back To A Hold Rating

RCKY
Published: February 26, 2025 by: Seeking Alpha
Sentiment: Negative

Rocky Brands, Inc.'s Q4 2024 earnings showed 8.8% YoY growth but suffered from higher SG&A costs, impacting margins negatively. The company expects FY 2025 topline growth without earnings improvement, partly due to 10% China tariffs affecting EPS by $0.60. Despite growth in wholesale and DTC, increased SG&A costs and logistics expenses led to less profitable sales and an absolute loss.

image for news Rocky Brands' Post-Tariffs Margins Are Not Very Attractive, Back To A Hold Rating

Rocky Brands, Inc. (RCKY) Q4 2024 Earnings Call Transcript

RCKY
Published: February 26, 2025 by: Seeking Alpha
Sentiment: Neutral

Rocky Brands, Inc. (NASDAQ:RCKY ) Q4 2024 Earnings Conference Call February 25, 2025 4:30 PM ET Company Participants Brendon Frey - IR, ICR Jason Brooks - CEO Tom Robertson - COO & CFO Conference Call Participants Jonathan Komp - Baird Ethan Saghi - BTIG Operator Good afternoon, ladies and gentlemen, and thank you for standing by. Welcome to the Rocky Brands Fourth Quarter 2024 Earnings Conference Call.

image for news Rocky Brands, Inc. (RCKY) Q4 2024 Earnings Call Transcript

About Rocky Brands, Inc. (RCKY)

IPO Date 1993-02-03
Website https://www.rockybrands.com
Industry Apparel - Footwear & Accessories
CEO Jason S. Brooks
Employees 2530

Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, NEOS, Ranger, and licensed Michelin brand names in the United States, Canada, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products in approximately 10,000 retail locations through a range of distribution channels comprising sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, and specialty and online retailers. The Retail segment sells its products directly to consumers through its e-commerce websites, including rockyboots.com, georgiaboot.com, durangoboot.com, lehighoutfitters.com, lehighsafetyshoes.com, slipgrips.com,muckbootcompany.com,xtratuf.com, and Rocky outlet store in Nelsonville, Ohio, and retail stores. The Contract Manufacturing segment include private label sales and any sales to customers which are contracted to manufacture a specific footwear product for a customer and include sales to the U.S. Military. It serves industrial and construction workers, as well as workers in the hospitality industry, such as restaurants or hotels; farmers and ranchers; consumers enamored with western influenced fashion; commercial military personnel; hunting, fishing, camping, and hiking enthusiasts; law enforcement, security personnel, and postal employees; and for the U.S. military personnel. Rocky Brands, Inc. was founded in 1932 and is headquartered in Nelsonville, Ohio.